The Americas in the Revolutionary Era [TTC Video]
11 November 2016, 07:49
Course No 8617 | AVI, XviD, 720x544 | MP3, 112 kbps, 2 Ch | 24x30 mins | + PDF Guidebook | 5.62GB
The revolution that created the United States was only one of many American revolutions. From 1776 to 1825, wars for independence erupted throughout the Americas—from Boston to Buenos Aires—creating 19 new nations. What common roots did these revolutionary movements share? What role did such events as the Enlightenment, the Industrial Revolution, and the French Revolution play? How did the "radicalism" of the U.S. revolution affect other European colonies in the Western Hemisphere? How did Napoleon Bonaparte's invasion and occupation of Spain spark revolts across Spanish America?
The Americas in the Revolutionary Era answers these and many more important but often overlooked questions about the tumultuous political history of our part of the world. Professor Marshall C. Eakin explains the cultural, economic, and political pressures each of these new American nations faced in achieving independence. In addition, he examines—through the unique figures and situations present in each country—exactly why each revolution progressed as it did, succeeding or failing, its history written "in ink and in blood."
The Americas' "Other" Revolutions and Founding Fathers
Beginning with the revolution in our own 13 colonies, these lectures examine the uprisings and invasions that created the independent nation of Haiti in 1804; the wars for independence in Spanish South America; the bloody uprisings that led to Mexican independence; and the relatively bloodless revolt in Brazil. You will also consider "counterexamples," nations that failed to become independent or followed unusual patterns, such as Cuba, Puerto Rico, the British West Indies, and Paraguay.
This is also an opportunity to learn more about the "other" founding fathers of the Americas: Haiti's Toussaint L'Ouverture; Francisco de Miranda and Simón Bolívar in Venezuela, Columbia, and Ecuador; José de San Martín in Argentina and Bernardo O'Higgins in Chile; and Agustín de Iturbide of Mexico.
The Individuals Who Shaped Our Hemisphere
Professor Marshall C. Eakin is ideally suited to lead this fascinating excursion across so many cultures. Originally a student of both anthropology and history before focusing on the latter, he has worked, lived, studied, and done research across all of Latin America since he was a high school student. As Professor Eakin points out, "structures and institutions matter, but history is made by individuals." The significant figures you will meet, whose stories are brought to life in episodes that are often as surprising as they are fascinating, include:
- José Antonio Páez, the charismatic leader of the llaneros—the Venezuelan horsemen who first fought and then allied with Bolívar—who rode into battle accompanied by an immense African bodyguard who would protect and carry him during his frequent epileptic seizures.
- The colorful Thomas Cochrane, Earl of Dundonald, the British naval mercenary whose key role in helping to win the independence of Brazil, Chile, and Peru included managing to steal the Peruvian flagship during an important battle.
- José Gaspar Rodríguez de Francia, the authoritarian dictator who walled off Paraguay from the surrounding world for 30 years, spurning modernity at the same time as he achieved for his nation such self-sufficiency that today historians are reconsidering their once negative view of him.
- André Rigaud, the mulatto son of a Haitian native and a French nobleman. Fiery, intellectual, and idealistic, he commanded troops on behalf of the colonists in the American Revolution. Yet he eventually developed a visceral hatred of whites, and would arrive in Haiti preaching the gospel of class and race genocide.
The Human Side of the Quest for Independence
Throughout these lectures, as Professor Eakin explores the forces that shaped each nation's path to independence, he never allows you to forget that these forces ultimately translate into the events of people's lives. He brings his perspective down to ground level, spanning oceans and mountain ranges to translate those forces into dramatic events, including:
A riveting portrait of life among the slaves of what was then known as Saint Domingue (later Haiti), including the conditions of their plight and the brutal Code Noir under which they lived. The Haitian revolt remains to this day the only successful slave rebellion in the hemisphere: the nightmare that white slaveholders had always feared.
A brilliant description of the chaotic evacuation of the Portuguese royal family and its entourage—10,000 people in all—as they fled to Brazil only an hour ahead of Napoleon's troops. They would rule the remains of their empire from Rio, which they would attempt to make, ironically, into a tropical version of Versailles.
The bold exploits of Simón Bolívar, including his remarkable and dramatic march from the tropics of eastern Venezuela through the 13,000-foot passes of the Andes to defeat the Spanish at Boyacá and liberate Colombia. Embittered late in life by his failure to foster true freedom or stable governments in five South American nations, Bolívar wrote that "he who serves a revolution, ploughs the sea."
The heroic resistance to Napoleon exhibited by the Spanish people—with some of our best documentation available in the paintings of Goya—including the tactics that gave the world the term "guerilla warfare."
This 24-lecture course is both grand drama and an absorbing intellectual exercise in comparative history. At the end of these lectures, you will have a detailed understanding of how our hemisphere took shape, and why.
How We Learn [TTC Video]
11 November 2016, 07:42
Course No 1691 | AVI, DivX5, 640x480 | MP3, 160 kbps, 2 Ch | 24x30 mins | 5.1GB
Learning is a lifelong adventure. It starts in your mother's womb, accelerates to high speed in infancy and childhood, and continues through every age, whether you're actively engaged in mastering a new skill, intuitively discovering an unfamiliar place, or just sleeping, which is fundamental to helping you consolidate and hold on to what you've learned. You are truly born to learn around the clock.
But few of us know how we learn, which is the key to learning and studying more effectively. For example, you may be surprised by the following:
- People tend to misjudge what they have learned well, what they don't yet know, and what they do and do not need to practice.
- Moments of confusion, frustration, uncertainty, and lack of confidence are part of the process of acquiring new skills and new knowledge.
- Humans and animals explore their worlds for the sake of learning, regardless of rewards and punishment connected with success.
- You can teach an old dog new tricks. In fact, older learners have the benefit of prior knowledge and critical skills—two advantages in learning.
Shedding light on what's going on when we learn and dispelling common myths about the subject, How We Learn introduces you to this practical and accessible science in 24 half-hour lectures presented by Professor Monisha Pasupathi of the University of Utah, an award-winning psychology teacher and expert on how people of all ages learn.
A Course about You
Customers of The Great Courses are already devoted to lifelong learning and may be surprised at how complicated the process of learning is. We have a single word for it—learn—but it occurs in a fascinating variety of ways, which Professor Pasupathi recounts in detail. She describes a wide range of experiments that may strike a familiar chord as you recognize something about yourself or others:
- Scripts: We have trouble recalling specific events until we have first learned scripts for those events. Young children are prodigious learners of scripts, but so are first-time parents, college freshmen, foreign travelers, and new employees.
- Variable ratio reinforcement: Children whining for candy are usually refused, but the few occasions when parents give in encourage maximal display of the behavior. The same principle is behind the success of slot machines and other unpredictable rewards.
- Storytelling: Telling stories is fundamentally an act of learning about ourselves. The way we recount experiences, usually shortly after the event, has lasting effects on the way we remember those experiences and what we learn from them.
- Sleeper effect: Have you ever heard something from an unreliable source and later found yourself believing it? Over time, we tend to remember information but forget the source. Paradoxically, this effect is stronger when the source is less credible.
Dr. Pasupathi's many examples cover the modern history of research on learning—from behaviorist theory in the early 20th century to the most recent debates about whether IQ can be separated from achievement, or whether a spectrum of different learning styles and multiple intelligences really exist.
What You Will Learn
You start by examining 10 myths about learning. These can get in the way of making the fullest use of the extraordinary capacity for learning and include widespread beliefs, such as that college-educated people already know how to maximize learning or that a person must be interested in a subject in order to learn it.
Professor Pasupathi then covers mistaken theories of learning, such as that lab animals and humans learn in the same way or that the brain is a tabula rasa, a blank slate that can absorb information without preparation. Babies might seem to be a counterexample, showing that you can learn from scratch. However, you examine what newborns must know at birth in order for them to learn so much, so quickly.
Next you explore in depth how humans master different tasks, from learning a native language or a second language, to becoming adept at a sport or a musical instrument, to learning a new city or a problem-solving strategy, to grasping the distinctive style of thinking required in mathematics and science. Then you look inside the learning process itself, where many factors come into play, including what is being learned and the context, along with the emotions, motivations, and goals of the learner. You close by considering individual differences. Some people seem to learn without effort. How do they do it?
Tips on Learning
Along the way, Professor Pasupathi offers frequent advice on how to excel in many different learning situations:
- Mastering material: Testing yourself is a very effective strategy for mastering difficult material. Try taking a blank sheet of paper and writing down everything you can recall about the subject. Then go back and review the material. Next, try another blank sheet of paper.
- Second-language learning: Becoming fluent in a second language in adulthood is difficult because your brain is tuned to your native language and misses important clues in the new language. To overcome this obstacle, immerse yourself among native speakers of the new language.
- Motivating a child: When trying to motivate a schoolchild to learn, avoid controlling language, create opportunities to give the child a sense of choice, and be careful about excessive praise and other forms of rewards, which can actually undermine learning.
- Maintaining a learning edge: Middle-aged and older adults can preserve their learning aptitude by exercising to maintain cardiovascular health, staying mentally active, and periodically trying a new challenge, such as learning to draw or studying new dance steps.
Adventures in Learning
Winner of prestigious teaching awards from her university's chapter of Psi Chi, the National Honor Society in Psychology, Dr. Pasupathi brings today's exciting field of learning research alive. Her descriptions of ongoing work in her field, in which she is a prominent participant, are vivid and insightful, allowing you to put yourself into a given experiment and ask, "How would I react under these circumstances? What does this tell me about my own approach to learning?"
By the time How We Learn ends, you will appreciate the incredible breadth of what we learn in our lifetimes, understand the commonality and diversity of human learning experiences, and come away with strategies for enhancing your own adventures in learning.
"Learning is a human birthright," says Professor Pasupathi. "Everything about us is built for lifelong learning—from our unusually long childhood and our large prefrontal cortex to our interest in novelty and challenge." And she finds reason for optimism about the future of humanity due to our almost miraculous capacity to learn.
Sometimes Brilliant [EPUB]
11 November 2016, 07:41
2016 | EPUB | 9.12MB
When a powerful mystic steps on the hand of a radical young hippie doctor from Detroit, it changes lives and the world. Sometimes Brilliant is the adventures of a philosopher, mystic, hippie, doctor, groundbreaking tech innovator, and key player in the eradication of one of the worst pandemics in human history. His story, of what happens when love, compassion and determination meet the right circumstances to effect positive change, is the kind that keeps hope and the sense of possibility alive.
After sitting at the feet of Martin Luther King at the University of Michigan in 1963, Larry Brilliant was swept up into the civil rights movement, marching and protesting across America and Europe. As a radical young doctor he followed the hippie trail from London over the Khyber Pass with his wife Girija, Wavy Gravy and the Hog Farm commune to India. There, he found himself in a Himalayan ashram wondering whether he had stumbled into a cult. Instead, one of India’s greatest spiritual teachers, Neem Karoli Baba, opened Larry’s heart and told him his destiny was to work for the World Health Organization to help eradicate killer smallpox. He would never have believed he would become a key player in eliminating a 10,000-year-old disease that killed more than half a billion people in the 20th century alone.
Brilliant’s unlikely trajectory, chronicled in Sometimes Brilliant, has brought him into close proximity with political leaders, spiritual masters, cultural heroes, and titans of technology around the world—from the Grateful Dead to Mikhail Gorbachev, from Ram Dass, the Dalai Lama, Lama Govinda, and Karmapa to Steve Jobs and the founders of Google, Salesforce, Facebook, Microsoft and eBay and Presidents Carter, Clinton, Bush and Obama. Anchored by the engrossing account of the heroic efforts of the extraordinary people involved in smallpox eradication in India, this is a riveting and fascinating epidemiological adventure, an honest reckoning of an entire generation, and a deeply moving spiritual memoir. It is a testament to faith, love, service, and what it means to engage with life’s most important questions in pursuit of a better, more brilliant existence.
Iron Dawn: The Monitor, the Merrimack, and the Civil War Sea Battle that Changed History [EPUB]
11 November 2016, 07:41
2016 | EPUB | 49.64MB
From acclaimed popular historian Richard Snow, who “writes with verve and a keen eye” (The New York Times Book Review), the thrilling story of the naval battle that not only changed the Civil War but the future of all sea power.
No single sea battle has had more far-reaching consequences than the one fought in the harbor at Hampton Roads, Virginia, in March 1862. The Confederacy, with no fleet of its own, built an iron fort containing ten heavy guns on the hull of a captured Union frigate named the Merrimack. The North got word of the project when it was already well along, and, in desperation, commissioned an eccentric inventor named John Ericsson to build the Monitor, an entirely revolutionary iron warship—at the time, the single most complicated machine ever made. Abraham Lincoln himself was closely involved with the ship’s design. Rushed through to completion in just 100 days, it mounted only two guns, but they were housed in a shot-proof revolving turret. The ship hurried south from Brooklyn (and nearly sank twice on the voyage), only to arrive to find the Merrimack had arrived blazing that morning, destroyed half the Union fleet, and would be back to finish the job the next day. When she returned, the Monitor was there. She fought the Merrimack to a standstill, and saved the Union cause. As soon as word of the battle spread, Great Britain—the foremost sea power of the day—ceased work on all wooden ships. A thousand-year-old tradition ended, and the path to the naval future opened.
Richly illustrated with photos, maps, and engravings, Iron Dawn is the irresistible story of these incredible, intimidating war machines. Historian Richard Snow brings to vivid life the tensions of the time, explaining how wooden and ironclad ships worked, maneuvered, battled, and sank. This full account of the Merrimack and Monitor has never been told in such immediate, compelling detail.
Fear on Trial by John Henry Faulk [EPUB]
11 November 2016, 07:40
2010 | EPUB | 0.9MB
John Henry Faulk was a popular radio and television personality during the McCarthy era. He was host of his own radio program on WCBS in New York when he publicly challenged AWARE, Inc., an ultrapatriotic group engaged in the systematic blacklisting of entertainment personalities. In response, an AWARE bulletin accused Faulk himself of subversive associations. Angry and frightened by this accusation, Faulk brought suit against AWARE, charging conspiracy to libel him and to destroy his career. Thus began one of the great civil rights cases of this century.
John Henry Faulk recounts the story of this harrowing time in Fear on Trial, the dramatic account of his six years on the "blacklist"—an exile that began with the AWARE bulletin and ended with his vindication by a jury award of $3,500,000—the largest libel award in U.S. history at that time. The heart of the book is the trial of Faulk's libel action against AWARE, in which attorney Louis Nizer relentlessly exposed the blacklist for what it was—a cynical disdain of elementary decency couched in the rhetoric of patriotism.
Many of the people involved in the Faulk case were and are famous: attorneys Nizer and Roy Cohn; Edward R. Murrow and Charles Collingwood; Myrna Loy, Kim Hunter, Tony Randall, and Lee Grant; J. Frank Dobie; Ed Sullivan, David Susskind, and Mark Goodson. But the hero is Faulk himself, a man who—in the words of Studs Terkel—"faced the bastards and beat them down."
A Perfect Union of Contrary Things [AZW3]
11 November 2016, 07:39
2016 | AZW3 | 3.93MB
A Perfect Union of Contrary Things is the authorized biography of musician and vintner Maynard James Keenan. Co-author Sarah Jensen's 30-year friendship with Keenan gives her unique insight into his history and career trajectory. The book traces Keenan's journey from his Midwest childhood to his years in the Army to his time in art school, from his stint at a Boston pet shop to his place in the international spotlight and his influence on contemporary music and regional winemaking. A comprehensive portrayal of a versatile and dedicated artist, A Perfect Union of Contrary Things pays homage to the people and places that shaped the man and his art. Until now, Maynard's fans have had access to only an abridged version of his story.A Perfect Union of Contrary Things presents the outtakes, the scenes of disappointment and triumph, and the events that led him to take one step after the next, to change direction, to explore sometimes surprising opportunities. Included are sidebars in his own words, often humorous anecdotes that illuminate the narrative, as well as commentary by his family members, friends, instructors, and industry colleagues.
The book also features a foreword by Alex Grey, an American visionary artist and longtime friend of Keenan. Accompanying the text are photos of Keenan from childhood to the present. Maynard's story is a metaphor for the reader's own evolution and an encouragement to follow one's dreams, hold fast to individual integrity, and work ceaselessly to fulfill our creative potential.
Madam President: The Secret Presidency of Edith Wilson [EPUB]
11 November 2016, 07:38
2016 | EPUB | 0.9 MB
After President Woodrow Wilson suffered a paralyzing stroke in the fall of 1919, his wife, First Lady Edith Wilson, began to handle the day-to-day responsibilities of the Executive Office. Mrs. Wilson had had little formal education and had only been married to President Wilson for four years; yet, in the tenuous peace following the end of World War I, Mrs. Wilson assumed the authority of the office of the president, reading all correspondence intended for her bedridden husband and assuming his role for seventeen long months. Though her Oval Office presence was acknowledged in Washington, D.C. circles at the time--one senator called her "the Presidentress who had fulfilled the dream of suffragettes by changing her title from First Lady to Acting First Man"--her legacy as "First Woman President" is now largely forgotten.
William Hazelgrove's Madam President is a vivid, engaging portrait of the woman who became the acting President of the United States in 1919, months before women officially won the right to vote. A Selection of the History Book Club, Military Book Club and Conservative Book Club.
David Bowie: The Last Interview and Other Conversations [EPUB]
11 November 2016, 07:38
2016 | EPUB | 2.29MB
The massive, world-wide outpouring of grief at the death of David Bowie notably focused on not only his stunning musical output, but also his fascinating refusal to stay the same—the same as other trending artists, or even the same as himself.
In this remarkable collection, Bowie reveals the fierce intellectualism, artistry, and humor behind it all. From his very first interview—as a teenager on the BBC, before he was even a musician—to his last, Bowie takes on the most probing questions, candidly discussing his sexuality, his drug usage, his sense of fashion, how he composed, and more.
For fans still mourning his passing, as well as for those who know little about him, it's a revealing, interesting, and inspiring look at one of the most influential artists of the last fifty years.
Learning Russian Marathon: How to Speak Russian in 10 Years [EPUB]
11 November 2016, 07:37
2016 | EPUB + AZW3 | 5.18/5.3MB
The language learning guru behind ‘Learning To Know Russian’ shares his secrets: How to become a more effective Russian learner
Millions of people studied Russian before you and made the same mistakes that you are probably making right now. So why repeat their mistakes? In just 6 chapters, this language learning expert and enthusiast will change the way you study Russian!
Learning Russian CAN be easy and effective, but only if you know the answers to questions like these:
- How can you learn the most Russian words possible?
- Is there an easy way to master Russian grammar?
- Why do native speakers sound so fast and incomprehensible?
- What’s the point of written exercises?
- How can you start speaking Russian without stress?
You will find surprisingly simple solutions to these and many, many more questions in the book.
Each chapter presents an explanation and solution to your Russian learning problems. You will start to understand why you were having problems and will start to do things the right way – to learn Russian effectively and easily.
- What are your sticking points? What is causing you the most problems? For example: ‘super complex grammar’ or ‘fear of actually speaking’?
- What are you doing wrong? Learn and understand the source of your problems and what you have been doing wrong.
- Try a new approach! Start studying effectively – get simple and practical solutions, step by step, with access to video lessons.
Don’t wait 10 years – learn effectively and start speaking Russian right now!
Revolutionary Yiddishland: A History of Jewish Radicalism [EPUB]
11 November 2016, 07:37
2016 | EPUB | 0.5MB
Recovering the history of the revolutionary Jewish tradition
Jewish radicals manned the barricades on the avenues of Petrograd and the alleys of the Warsaw ghetto; they were in the vanguard of those resisting Franco and the Nazis. They originated in Yiddishland, a vast expanse of Eastern Europe that, before the Holocaust, ran from the Baltic Sea to the western edge of Russia and incorporated hundreds of Jewish communities with a combined population of some 11 million people. Within this territory, revolutionaries arose from the Jewish misery of Eastern and Central Europe; they were raised in the fear of God and taught to respect religious tradition, but were caught up in the great current of revolutionary utopian thinking. Socialists, Communists, Bundists, Zionists, Trotskyists, manual workers and intellectuals, they embodied the multifarious activity and radicalism of a Jewish working class that glimpsed the Messiah in the folds of the red flag.
Today, the world from which they came has disappeared, dismantled and destroyed by the Nazi genocide. After this irremediable break, there remain only survivors, and the work of memory for red Yiddishland. This book traces the struggles of these militants, their singular trajectories, their oscillation between great hope and doubt, their lost illusions—a red and Jewish gaze on the history of the twentieth century.
Building the Commune: Radical Democracy in Venezuela [EPUB]
11 November 2016, 07:36
2016 | EPUB | 0.4MB
Latin America’s experiments in direct democracy
Since 2011, a wave of popular uprisings has swept the globe, taking shape in the Occupy movement, the Arab Spring, 15M in Spain, and the anti-austerity protests in Greece. The demands have been varied, but have expressed a consistent commitment to the ideals of radical democracy.
Similar experiments began appearing across Latin America twenty-five years ago, just as the left fell into decline in Europe. In Venezuela, poor barrio residents arose in a mass rebellion against neoliberalism, ushering in a government that institutionalized the communes already forming organically. In Building the Commune, George Ciccariello-Maher travels through these radical experiments, speaking to a broad range of community members, workers, students and government officials. Assessing the projects’ successes and failures, Building the Commune provides lessons and inspiration for the radical movements of today.
The Complete Human Body, 2nd Edition: The Definitive Visual Guide [PDF]
11 November 2016, 07:36
2016 | PDF | 120.38MB
The Complete Human Body, 2nd Edition is the definitive illustrated guide to the human body as we know it today, from its development and form to its functions and disorders. Mysteries remain, but we have come a long way since the sketches and diagrams of the first anatomists in Ancient Greece.
Now updated and expanded to include more information than before, The Complete Human Body, 2nd Edition explores the body's forms and functions in greater depth than any other popular reference, from muscle structure and activity to motor pathways within the brain. Illustrated with unprecedented clarity by computer-generated artworks and the latest medical and microscopic imaging, this comprehensive reference shows anatomical structures and bodily processes in incredible detail.
We inhabit it, we are it, and we are surrounded by 7.2 billion examples of it on the planet — the human body. The Complete Human Body, 2nd Edition is your "access all areas" pass.
The Economist Audio Edition [November 12, 2016]
11 November 2016, 07:35
MP3@48 kbps + EPUB + AZW3 + PDF | 182.75MB
The Trump Era
- Global impact
- America divided
- Economic consequences
- Negotiating Brexit: The way forward
- Hong Kong: China's new Tibet
- Maple syrup crimes: Syrup and sin
- Naval Warfare: Follow the trail (tracking submarines)
- Europe's alt-right -- Wolves in skinny jeans
- Germany's loony right -- The Reich lives on
- Polish paranoia -- Tales from the crypt
- Russia's Trump fans-- Our American cousin
- While you were watching Trump -- Turkey locks up dissidents
Special Report on Espionage
Superforecasting: The Art and Science of Prediction [Audiobook]
11 November 2016, 07:34
2015 | M4B@64 kbps + EPUB | 9 hrs 31 mins | 258.47MB
From one of the world's most highly regarded social scientists, a transformative book on the habits of mind that lead to the best predictions.
Everyone would benefit from seeing further into the future, whether buying stocks, crafting policy, launching a new product, or simply planning the week's meals. Unfortunately people tend to be terrible forecasters. As Wharton professor Philip Tetlock showed in a landmark 2005 study, even experts' predictions are only slightly better than chance. However, an important and underreported conclusion of that study was that some experts do have real foresight, and Tetlock has spent the past decade trying to figure out why. What makes some people so good? And can this talent be taught?
In Superforecasting, Tetlock and coauthor Dan Gardner offer a masterwork on prediction, drawing on decades of research and the results of a massive, government-funded forecasting tournament. The Good Judgment Project involves tens of thousands of ordinary people - including a Brooklyn filmmaker, a retired pipe installer, and a former ballroom dancer - who set out to forecast global events. Some of the volunteers have turned out to be astonishingly good. They've beaten other benchmarks, competitors, and prediction markets. They've even beaten the collective judgment of intelligence analysts with access to classified information. They are "superforecasters".
In this groundbreaking and accessible book, Tetlock and Gardner show us how we can learn from this elite group. Superforecasting offers the first demonstrably effective way to improve our ability to predict the future - whether in business, finance, politics, international affairs, or daily life - and is destined to become a modern classic.
Competing Against Luck: The Story of Innovation and Customer Choice [AZW3]
11 November 2016, 07:33
2016 | AZW3 | 0.7MB
The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for.
How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen and his co-authors Taddy Hall, Karen Dillon, and David S. Duncan, have the answer. A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Now, he goes further, offering powerful new insights.
After years of research, Christensen and his co-authors have come to one critical conclusion: our long held maxim--that understanding the customer is the crux of innovation--is wrong. Customers don't buy products or services; they "hire" them to do a job. Understanding customers does not drive innovation success, he argues. Understanding customer jobs does. The "Jobs to Be Done" approach can be seen in some of the world's most respected companies and fast-growing startups, including Amazon, Intuit, Uber, Airbnb, and Chobani yogurt, to name just a few. But this book is not about celebrating these successes--it's about predicting new ones.
Christensen contends that by understanding what causes customers to "hire" a product or service, any business can improve its innovation track record, creating products that customers not only want to hire, but that they'll pay premium prices to bring into their lives. Jobs theory offers new hope for growth to companies frustrated by their hit and miss efforts.
This book carefully lays down Christensen's provocative framework, providing a comprehensive explanation of the theory and why it is predictive, how to use it in the real world--and, most importantly, how not to squander the insights it provides.
Consider the Fork: A History of How We Cook and Eat [Audiobook]
11 November 2016, 07:32
2012 | MP3@160 kbps + EPUB | 11 hrs 30 mins | 791.61MB
Since prehistory, humans have braved sharp knives, fire, and grindstones to transform raw ingredients into something delicious—or at least edible. Tools shape what we eat, but they have also transformed how we consume, and how we think about, our food. Technology in the kitchen does not just mean the Pacojets and sous-vide of the modernist kitchen. It can also mean the humbler tools of everyday cooking and eating: a wooden spoon and a skillet, chopsticks and forks.
In Consider the Fork, award-winning food writer Bee Wilson provides a wonderful and witty tour of the evolution of cooking around the world, revealing the hidden history of everyday objects we often take for granted. Knives—perhaps our most important gastronomic tool—predate the discovery of fire, whereas the fork endured centuries of ridicule before gaining widespread acceptance; pots and pans have been around for millennia, while plates are a relatively recent invention. Many once-new technologies have become essential elements of any well-stocked kitchen—mortars and pestles, serrated knives, stainless steel pots, refrigerators. Others have proved only passing fancies, or were supplanted by better technologies; one would be hard pressed now to find a water-powered egg whisk, a magnet-operated spit roaster, a cider owl, or a turnspit dog. Although many tools have disappeared from the modern kitchen, they have left us with traditions, tastes, and even physical characteristics that we would never have possessed otherwise.
Blending history, science, and anthropology, Wilson reveals how our culinary tools and tricks came to be, and how their influence has shaped modern food culture. The story of how we have tamed fire and ice and wielded whisks, spoons, and graters, all for the sake of putting food in our mouths, Consider the Fork is truly a book to savor.
The Upside of Stress: Why Stress Is Good for You, and How to Get Good at It [Audiobook]
11 November 2016, 07:30
2015 | MP3 VBR V4 + EPUB | 8 hrs 32 mins | 269.0MB
The author of The Willpower Instinct delivers a controversial and groundbreaking new book that overturns long-held beliefs about stress.
More than 44 percent of Americans admit to losing sleep over stress. And while most of us do everything we can to reduce it, Stanford psychologist and best-selling author Kelly McGonigal, PhD, delivers a startling message: Stress isn't bad. In The Upside of Stress, McGonigal highlights new research indicating that stress can, in fact, make us stronger, smarter, and happier - if we learn how to embrace it.
The Upside of Stress is the first audiobook to bring together cutting-edge discoveries on the correlation between resilience - the human capacity for stress-related growth - and mind-set, the power of beliefs to shape reality. As she did in The Willpower Instinct, McGonigal combines science, stories, and exercises into an engaging and practical book that is both entertaining and life-changing, showing you:
- How to cultivate a mind-set to embrace stress
- How stress can provide focus and energy
- How stress can help people connect and strengthen close relationships
- Why your brain is built to learn from stress and how to increase its ability to learn from challenging experiences
McGonigal's TED talk on the subject has already received more than seven million views. Her message resonates with people who know they can't eliminate the stress in their lives and want to learn to take advantage of it. The Upside of Stress is not a guide to getting rid of stress but a guide to getting better at stress by understanding it, embracing it, and usng it.
10-Minute Declutter: The Stress-Free Habit for Simplifying Your Home [EPUB]
11 November 2016, 07:24
2015 | EPUB | 0.2MB
Declutter your entire home in just 10 minutes a day. Imagine living in a home that's free from clutter. With your closets, desks, and cabinets completely organized, life would be so much simpler. Walking into your house wouldn't add to your to-do list. It would actually relax you!
Bestselling authors S.J. Scott and Barrie Davenport will show you how to achieve a clutter-free home in less time than you ever imagined possible! Even if you're a busy professional or a parent with little time, the Declutter Challenge system can work for you. 10-Minute Declutter: The Stress-Free Habits for Simplifying Your Home will show you the way.
In this book, you'll learn:
- The best way to organize every space in your house
- The mindset and materials you'll need to get started
- 8 steps to form your decluttering habit
- How to make money (or get a tax deduction) from your clutter
- 14 benefits of minimalist living
- How to reclaim your life by letting go of your stuff
- And much, much more!
If you download 10-Minute Declutter today, you'll get an easy, step-by-step plan for sorting, purging, and organizing every space in your house. Scott and Davenport's practical and inspiring book will reduce your clutter and create new habits to keep it away for good.
Vertical: The City from Satellites to Bunkers [EPUB]
11 November 2016, 07:04
2016 | EPUB | 5.31MB
A revolutionary reimagining of the cities we live in, the air above us, and what goes on in the earth beneath our feet
Today we live in a world that can no longer be read as a two-dimensional map, but must now be understood as a series of vertical strata that reach from the satellites that encircle our planet to the tunnels deep within the ground. In Vertical, Stephen Graham rewrites the city at every level: how the geography of inequality, politics, and identity is determined in terms of above and below.
Starting at the edge of earth’s atmosphere and, in a series of riveting studies, descending through each layer, Graham explores the world of drones, the city from the viewpoint of an aerial bomber, the design of sidewalks and the hidden depths of underground bunkers. He asks: why was Dubai built to be seen from Google Earth? How do the super-rich in São Paulo live in their penthouses far above the street? Why do London billionaires build vast subterranean basements? And how do the technology of elevators and subversive urban explorers shape life on the surface and subsurface of the earth?
Vertical will make you look at the world around you anew: this is a revolution in understanding your place in the world.
The Thieves of Threadneedle Street [EPUB]
11 November 2016, 06:55
2016 | EPUB | 3.11MB
The greatest untold crime saga of the Victorian Era: the extraordinary true story of four American forgers who tried to steal five million dollars from the Bank of England.
In the summer of 1873, four American forgers went on trial at the Old Bailey ― London’s iconic law court ― for the greatest fraud the world had ever seen. The attempted crime: stealing five million dollars from the Bank of England from under the noses of its unsuspecting officials. In The Thieves of Threadneedle Street, Nicholas Booth tells the extraordinary true story of the forgers' earliest escapades in Chicago, Louisville, and Manhattan, culminating with the heist at the world’s leading financial institution, the Bank of England. At the heart of the story is the charming criminal genius Austin Bidwell who, on the brink of escaping with his fortune, saw his luck finally run out.
They were apprehended after a manhunt across three continents. There were double crosses and miraculous escapes. There were chases across rural Ireland, through Scottish cities, across the Atlantic on ships heading toward Manhattan and ― most exotic of all ― Cuba, where the most elusive thief would eventually be captured, only to escape again. Hot on their trail was William Pinkerton, “the greatest detective in America,” scion of the famous detective agency.
With its cast of improbable villains, curious coincidences, and extraordinary adventures, it is an astounding international caper with twists and turns that often defy belief. It includes a colorful cast of supporting characters ― crooked policemen, corrupt officials, bribable warders, and love interests of varying hues of respectability: femme fatales, innocent lovers, hookers, and dupes. With access to previously unopened archives, Nicholas Booth has unearthed the greatest untold crime saga of the Victorian Era.
Invisible Influence: The Hidden Forces that Shape Behavior [EPUB]
11 November 2016, 06:43
2016 | EPUB | 1.3MB
The New York Times bestselling author of Contagious explores the subtle, secret influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat—in this fascinating and groundbreaking work.
If you’re like most people, you think that your choices and behaviors are driven by your individual, personal tastes, and opinions. You wear a certain jacket because you liked the way it looked. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong.
Without our realizing it, other people’s behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion. Even strangers have a startling impact on our judgments and decisions: our attitudes toward a welfare policy shift if we’re told it is supported by Democrats versus Republicans (even though the policy is the same in both cases).
But social influence doesn’t just lead us to do the same things as others. In some cases we conform, or imitate others around us. But in other cases we diverge, or avoid particular choices or behaviors because other people are doing them. We stop listening to a band because they go mainstream. We skip buying the minivan because we don’t want to look like a soccer mom.
In his surprising and compelling Invisible Influence, Jonah Berger integrates research and thinking from business, psychology, and social science to focus on the subtle, invisible influences behind our choices as individuals. By understanding how social influence works, we can decide when to resist and when to embrace it—and how we can use this knowledge to make better-informed decisions and exercise more control over our own behavior.