Digital Painting Fundamentals [Lynda]
19 August 2014, 21:42
Aug 19, 2014 | Level: Beginner | MP4 | 1 h 49 mins | 470.69MB
Never painted digitally before? You don't need a lot of special equipment to get started, just some creative ideas, a computer, and the right software. John Derry will help you learn the rest: mixing paint, working with layers and brushes, using color creatively, and sketching. He also covers uniquely digital techniques, such as dipping a paintbrush into a photograph or painting with cloning. Even if you've never picked up a conventional paintbrush, the techniques in this course will help you start creating your own unique works of art.
- Customizing mouse behaviors
- Using a pen tablet
- Painting with Painter, Photoshop, or apps like Procreate 2
- Working with brushes
- Using layers as a compositional tool
- Painting from life
- Using a photograph as your paint
- Clone painting
Rendering with Rhino and V-Ray: Product Design [Lynda]
19 August 2014, 21:40
Aug 18, 2014 | Level: Intermediate | MP4 + Exercise Files | 2 hrs 54 mins | 988.6MB
Make your design concepts more compelling with product renderings created in Rhino and V-Ray. Join Dave Schultze for a fun, retro-inspired project—a "Fish-Eye Frame" media player—and learn everything you need to know about rendering product designs with Rhino. Discover what makes a good product rendering (and what makes a bad one). Then find out how to set up your virtual photo studio: arranging your camera, backdrop, and lighting for maximum impact.
Dave will also show how to customize materials, add text and logos to your design, and trick out your render in post with new backgrounds and special effects. The workflow chapter contains bonus tips designed to speed up and smooth out the entire rendering and compositing process.
- Installing and activating V-Ray
- Modeling tips for awesome renders
- Using Dave's Glow-Wall Studio
- Setting up lighting and cameras
- Exploring materials
- Creating text and logos
- Making new backgrounds
- Adding depth of field
- Organizing your studio
Practical Apache Web Server Administration [Lynda]
19 August 2014, 21:31
Aug 19, 2014 | Level: Advanced | MP4 + Exercise Files | 58 mins | 565.83MB
Quickly learn how to manage and configure an Apache web server. This course is designed for IT professionals, office managers, and anyone who's been saddled with an Apache server without any idea of where to start. Author Jon Peck describes what the Apache HTTP Server is and what it's used for, and provides practical information on configuration and logging. Then discover how to troubleshoot common problems and control the server, and learn what questions you should be asking when determining whether to delegate this responsibility to a third party.
iWork for iPad Essential Training [Lynda]
19 August 2014, 21:08
Aug 19, 2014 | Appropriate for all | MP4 + Exercise Files | 4 hrs 48 mins | 2.6GB
Discover how to use iWork, Apple's office productivity suite, on the iPad. Author Rich Harrington shows how to get the most from each of the three apps: Keynote, for presentations; Pages, for working with text documents; and Numbers, for spreadsheets. Learn how to work with text, photos, tables, charts, shapes, and photos in each program. Plus, learn about the multiple benefits of iCloud: collaborating with others, synchronizing your iPad with your Mac or PC, and backing up important documents.
- Installing iWork
- Setting up an iCloud account
- Syncing documents and photos
- Creating new documents
- Working with the touchscreen controls and onscreen keyboard
- Working with text
- Adding shapes and images
- Creating tables and charts
- Editing presentations
- Adding transitions and animations to slideshows
- Sharing and printing iWork documents
Office for iPad Essential Training [Lynda]
19 August 2014, 20:28
Aug 19, 2014 | Level: Beginner | MP4 | 1 h 09 mins | 191.78MB
What do you call it when the world's most popular productivity software meets the world's coolest tablet? Microsoft calls it Office for iPad. In this course, Jess Stratton shows you how to start using the rich features of Word, Excel, and PowerPoint on the go. She explores the qualities the apps have in common (such as an interface optimized for tablet input), and then dives into the unique features of each app. Learn how to format text and insert images and tables in Word, manipulate rows and columns and enter formulas in Excel, and add slides, pictures, and speaker notes to your PowerPoint presentations. In the last chapter, Jess covers two collaboration tips: sharing your files and working with tracked changes.
- Installing Office for iPad
- Exploring the interface
- Creating new documents, spreadsheets, and presentations
- Changing the page layout in Word
- Inserting pictures and charts in Excel
- Adding slide transitions in PowerPoint
- Collaborating in Office for iPad
Fundamentals of Lightroom II: Editing and Post Processing [Skillshare]
19 August 2014, 14:13
MP4, h264, 960x540 | English, AAC, 2 Ch | 1 h 36 mins | 496.21MB
Develop, fine tune, and export images with confidence in Lightroom
Professional photographers and enthusiasts alike will love this class in the basics and behind-the-scenes secrets of transforming your photos in Adobe Lightroom! It’s the favorite editing tool of Lotus Carroll, and she’s eager to show you how to get started.
Adobe Lightroom is more affordable than Photoshop, offers a database-driven organization system for streamlining your workflow, and, most importantly, has the significant photo editing capabilities to transform your photographs into images that fully realize your creative vision.
In this class, you’ll learn how to navigate and customize view modes, master the core functionality that’s driving the program’s popularity, and learn the secrets of all the develop panels and tools that transform Lightroom into a processing powerhouse.
What You'll Learn
- Introduction to the Lightroom Workspace. Look around the software setup, focusing mostly on the Develop Mode, where processing is done.
- Use the Library to View and Manipulate Photos. Survey large image collections, compare image view modes, and manipulate images with shortcuts.
- Explore Image Editing Essentials. Learn how to use Lightroom to adjust the basics: crop, alignment, tone, tint, exposure, contrast, brightness, clarity, vibrance, and saturation of your photos. Play with extremes to enhance your understanding of the program’s full capabilities.
- Experiment with Advanced Editing Techniques. Go beyond basics and learn to fully develop and transform your RAW images in Lightroom. We’ll cover key adjustments (white balance correction, noise reduction, sharpening, etc.), working with presets, sophisticated filters, useful brushes, split toning, lens corrections, and more.
- Export, Publish, and Share Your Work. Export your work to Photoshop (or elsewhere) for further editing, and share your photos using the power of social media.
What You'll Do
- Deliverable. A series of processed images from Lightroom.
- Brief. Explore about how to integrate Lightroom into your own workflow and creative process.
- Collaboration. As you go through the class, update your project to share your progress with your fellow students.
- Specs. Be sure to share full width images and screenshots with the class in your project.
By the end of the course, students will have the skills to successfully post process their images to suit their individual style, delivering a final product they are proud of.
Whether you already have a large photo collection or are just getting started, this class is the ultimate guide for using Lightroom to transform your photos into compelling images with impact.
The Day Kennedy Was Shot [EPUB]
19 August 2014, 12:32
2013 | EPUB | 922.96KB
A minute-by-minute narrative account of President John F. Kennedy’s assassination, The Day Kennedy Was Shot captures the action, mystery, and drama that unfolded on November 22, 1963.
Author Jim Bishop’s trademark hour-by-hour suspenseful storytelling drives this account of an unforgettable day in American history. His retelling tracks all of the major and minor characters—JFK, Lee Harvey Oswald, Jack Ruby, Jackie, and more—illuminating a human drama that many readers believe they know well.
The Day Lincoln Was Shot [EPUB]
19 August 2014, 12:29
2013 | EPUB | 626.09KB
At seven o'clock on the morning of April 14, 1865, President Lincoln came out of his bedroom, nodded to the night guard, and started down the hall to his office. At 7:22 the following morning Surgeon General Barnes pressed silver coins to his eyelids.
The president's day was, as usual, crammed with meetings and appointments, but he was probably no busier than John Wilkes Booth, the man who would stand behind him at Ford's Theatre that evening. Although the plan had been long in the making, the time and place were not set until eleven that morning.
The Day Lincoln Was Shot chronicles the movements of these two men minute by minute until the almost unbearable suspense is shattered with a single gunshot and a leap to the stage. From a thousand bits and scraps of information, Jim Bishop has fashioned an unforgettable tale of tragedy, more gripping than fiction, more alive than any newspaper account.
First published in 1955, The Day Lincoln Was Shot was a huge bestseller, and in 1998 it was made into a TNT movie, with Rob Morrow as Booth.
Anti-Capitalism: A Beginner's Guide [EPUB]
19 August 2014, 12:22
2013 | EPUB + MOBI | 0.2/0.3MB
The puncture of the great banking bubble and the dash to austerity has breathed new life into protest movements across the globe and brought anti-capitalist values to the forefront as never before. But what does it mean to be anti-capitalist? And where is anti-capitalism going — if anywhere? Global civil society expert Simon Tormey explores these questions, and more, in this thought-provoking book.
Unlike other, ideologically-narrow introductions, Tormey introduces us to all the eclectic groups — anarchists, Marxists, autonomists, environmentalists — and thought that make up the anti-capitalist movement. Providing global and historical context, he takes us from the 1994 Zapatista insurrection through the 1999 Seattle protests right up to Occupy Wall Street, the Indignados of Spain and the current Greek uprisings. Going beyond a mere descriptive take, Tormey weighs up a range of possibilities for bringing about alternatives to the corporate domination of our planet. This is a fascinating and bold exploration of how to understand the world — and how to change it.
Marx's 'Das Kapital' For Beginners [PDF]
19 August 2014, 12:18
2012 | PDF | 8.93MB
Marx's 'Das Kapital' cannot be put into a box marked "economics." It is a work of politics, history, economics, philosophy and even in places, literature (yes Marx's style is that rich and evocative). Marx's 'Das Kapital' For Beginners is an introduction to the Marxist critique of capitalist production and its consequences for a whole range of social activities such as politics, media, education and religion. 'Das Kapital' is not a critique of a particular capitalist system in a particular country at a particular time. Rather, Marx's aim was to identify the essential features that define capitalism, in whatever country it develops and in whatever historical period. For this reason, Das Kapital is necessarily a fairly general, abstract analysis. As a result, it can be fairly difficult to read and comprehend. At the same time, understanding Das Kapital is crucial for mastering Marx's insights to capitalism.
Marx's 'Das Kapital' For Beginners offers an accessible path through Marx's arguments and his key questions: What is commodity? Where does wealth come from? What is value? What happens to work under capitalism? Why is crisis part of capitalism's DNA? And what happens to our consciousness, our very perceptions of reality and our ways of thinking and feeling under capitalism? Understanding and learn from Marx's work has taken on a fresh urgency as questions about the sustainability of the capitalist system in today's global economy intensify.
The Capitalism Papers [PDF]
19 August 2014, 12:15
2013 | PDF | 1.69MB
In the vein of his bestseller, Four Arguments for the Elimination of Television, nationally recognized social critic Jerry Mander researches, discusses, and exposes the momentous and unsolvable environmental and social problems of capitalism.
Mander argues that capitalism is no longer a viable system: “What may have worked in 1900 is calamitous in 2010.” Capitalism, utterly dependent on never-ending economic growth, is an impossible absurdity on a finite planet with limited resources. Climate change, together with global food, water, and resource shortages, is only the start.
Mander draws attention to capitalism’s obsessive need to dominate and undermine democracy, as well as to diminish social and economic equity. Designed to operate free of morality, the system promotes permanent war as a key economic strategy. Worst of all, the problems of capitalism are intrinsic to the form. Many organizations are already anticipating the breakdown of the system and are working to define new hierarchies of democratic values that respect the carrying capacities of the planet.
Four Arguments for the Elimination of Television [PDF]
19 August 2014, 12:12
1978 | PDF | 23.6MB
A total departure from previous writing about television, this book is the first ever to advocate that the medium is not reformable. Its problems are inherent in the technology itself and are so dangerous -- to personal health and sanity, to the environment, and to democratic processes -- that TV ought to be eliminated forever.
Weaving personal experiences through meticulous research, the author ranges widely over aspects of television that have rarely been examined and never before joined together, allowing an entirely new, frightening image to emerge. The idea that all technologies are "neutral," benign instruments that can be used well or badly, is thrown open to profound doubt. Speaking of TV reform is, in the words of the author, "as absurd as speaking of the reform of a technology such as guns."
Food and Addiction: A Comprehensive Handbook [EPUB]
19 August 2014, 11:48
2012 | EPUB | 3.72MB
Can certain foods hijack the brain in ways similar to drugs and alcohol, and is this effect sufficiently strong to contribute to major diseases such as obesity, diabetes, and heart disease, and hence constitute a public health menace? Terms like "chocoholic" and "food addict" are part of popular lore, some popular diet books discuss the concept of addiction, and there are food addiction programs with names like Food Addicts in Recovery Anonymous. Clinicians who work with patients often hear the language of addiction when individuals speak of irresistible cravings, withdrawal symptoms when starting a diet, and increasing intake of palatable foods over time. But what does science show, and how strong is the evidence that food and addiction is a real and important phenomenon?
Food and Addiction: A Comprehensive Handbook brings scientific order to the issue of food and addiction, spanning multiple disciplines to create the foundation for what is a rapidly advancing field and to highlight needed advances in science and public policy. The book assembles leading scientists and policy makers from fields such as nutrition, addiction, psychology, epidemiology, and public health to explore and analyze the scientific evidence for the addictive properties of food. It provides complete and comprehensive coverage of all subjects pertinent to food and addiction, from basic background information on topics such as food intake, metabolism, and environmental risk factors for obesity, to diagnostic criteria for food addiction, the evolutionary and developmental bases of eating addictions, and behavioral and pharmacologic interventions, to the clinical, public health, and legal and policy implications of recognizing the validity of food addiction. Each chapter reviews the available science and notes needed scientific advances in the field.
Penetration Testing with Linux Tools [CBT Nuggets]
19 August 2014, 11:44
MP4, h264, 1280x720 | English, AAC, 2 Ch | 2.59GB
This course with Keith Barker offers training on BackTrack and Kali Linux, which provides easy access to an extensive collection of security-related tools ranging from port scanners to Security Audit.
Related Area of Expertise:
- IT Security
- Virtualization (VirtualBox or VMware)
- Wireshark Packet Capture software
- IPv4 and IPv6 networking (Network+, Juniper JNCIA or Cisco CCNA) or similar equivalent experience
- Virtualization software such as Virtual Box, or VMware. Dedicated hardware could be used instead of a virtual environment to run BackTrack or Kali Linux. A BackTrack/Kali supported wireless network card would also be needed to practice and use the wireless related tools.
- CCNA Security
- CCNP Security
- Check Point CCSA/CCSE
- Juniper security certifications
Related job functions:
- System, Network, and/or Web Penetration Tester
- Security Architect
- Network Security Engineer
- Security Analyst
- Computer Crime Investigator
- CISO/ISO or Director of Security
- Application Penetration Tester
- Intrusion Analyst
- Vulnerability Researcher/ Exploit Developer
- Security Auditor
- Security-savvy Software Developer
BackTrack is a Linux distribution designed by Jason Dennis based on the Ubuntu Linux distribution aimed at digital forensics and penetration testing use. In March 2013, the Offensive Security team rebuilt BackTrack and released it under the name Kali Linux.
Kali Linux is an advanced Penetration Testing and Security Auditing Linux distribution. Kali Linux Features a complete re-build of BackTrack Linux, adhering completely to Debian development standards. All-new infrastructure has been put in place, all tools were reviewed and packaged.
This course addresses both platforms and focuses on using the tools of BackTrack/Kali Linux for authorized penetration testing and vulnerability analysis for both wired and wireless networks. None of these tools should be used in any unauthorized, unlawful or harmful ways.
Building iOS Apps in C# With Xamarin [TutsPlus]
19 August 2014, 11:43
MP4, h264, 1280x720 | English, AAC, 2 Ch | 3,1 hrs | + Project Files | 415.83MB
Xamarin is changing the way we write mobile applications. If you're a C# developer looking to get into the world of mobile, you can easily get started without having to learn new languages and IDEs. Xamarin allows you to write mobile applications that target multiple platforms in a single language using tools you're already comfortable with. In a previous course on Tuts+ we looked at Building Android Apps in C# With Xamarin. In this course you'll learn all you need to know to get started building iOS Apps. Let's do it!
Philosophy of Science: A Very Short Introduction [EPUB]
19 August 2014, 11:08
2002 | EPUB | 633.45KB
What is science? Is there a real difference between science and myth? Is science objective? Can science explain everything? This Very Short Introduction provides a concise overview of the main themes of contemporary philosophy of science.
Beginning with a short history of science to set the scene, Samir Okasha goes on to investigate the nature of scientific reasoning, scientific explanation, revolutions in science, and theories such as realism and anti-realism. He also looks at philosophical issues in particular sciences, including the problem of classification in biology, and the nature of space and time in physics. The final chapter touches on the conflicts between science and religion, and explores whether science is ultimately a good thing.
Psychiatry: A Very Short Introduction [EPUB]
19 August 2014, 11:06
2006 | EPUB + MOBI | 0.4/0.7MB
Psychiatry is increasingly a part of everyday life. The growing number of patients being diagnosed with depression, ADD, alcoholism, and other illnesses mean that few people are not touched by it.
This book provides a valuable and comprehensible introduction to the subject. It starts with the history of its development as a scientific field, including the identification of major mental illnesses, the rise and fall of the asylum system, and the flourishing of psychoanalysis and other psychotherapies. More than any other branch of medicine, psychiatry has been attacked and criticized. There is a long list of perceived horrors--patient abuse, bizarre medical experiments, mind-control by evil governments, coercion by maniacal hypnotists. Modern psychiatry brings with it new controversies, such as the perceived over-prescription of antidepressants and behavior modifiers for children and teens, or unchecked marketing power of drug companies.
This book does not draw conclusions on these issues, but rather provides the reader with a clear understanding of what psychiatry is, and what it does, so that they can draw their own. It is a great reference for anyone with an interest in mental illness and its treatment, students of psychiatry, medicine, psychology, and history of science, and health professionals.
Nuclear Power: A Very Short Introduction [EPUB]
19 August 2014, 11:02
2011 | EPUB | 509.02KB
With the world desperate to find energy sources that do not emit carbon gases--a desire compounded by the sky-rocketing cost of fossil fuels--nuclear power is back on the agenda and in the news. Yet nuclear power sparks anxiety in many people who are unclear about the nature and extent of the associated risks.
In this Very Short Introduction, Maxwell Irvine provides an informative and balanced overview of the entire subject. He presents a concise history of the development of nuclear physics leading up to the emergence of the nuclear power industry and discusses the nature of nuclear energy and the various aspects of public concern, including the risks of nuclear safety, the cost of its development, and the problems of waste disposal. The book looks specifically at safety records, including accounts of the Windscale fire, the Three Mile Island incident, and the Chernobyl disaster. As he dispels much of the widespread confusion about nuclear energy, Irvine argues for the relevance of nuclear power to the ongoing energy crisis and encourages informed debate about its potential.
Fractals: A Very Short Introduction [EPUB]
19 August 2014, 10:57
2013 | EPUB | 6.5MB
From the contours of coastlines to the outlines of clouds, and the branching of trees, fractal shapes can be found everywhere in nature. In this Very Short Introduction, Kenneth Falconer explains the basic concepts of fractal geometry, which produced a revolution in our mathematical understanding of patterns in the twentieth century, and explores the wide range of applications in science, and in aspects of economics.
Bacteria: A Very Short Introduction [EPUB]
19 August 2014, 10:54
2013 | EPUB + MOBI | 0.58/0.27MB
Bacteria form a fundamental branch of life. They are the oldest forms of life and the most prolific of all living organisms, inhabiting every part of the Earth's surface, its ocean depths, and even such inhospitable places as boiling hot springs.
In this Very Short Introduction, bacteriologist Sebastian Amyes explores the nature of bacteria, their origin and evolution, bacteria in the environment, and bacteria and disease. Amyes discusses some of the major infections caused by bacteria-bacteria causes pneumonia, diphtheria, cholera, and many other diseases-and shows how these pathogens avoid the defences of the human body. But the book looks at all aspects of bacteria, not just the negative side, stressing the key benefits of bacteria, which have been harnessed to preserve food, dispose of waste and to provide compost for horticulture. Indeed, life for man and for many animals would be impossible without bacteria. Amyes also offers a glance into the future, describing how bacteria might be manipulated to perform tasks that they previous were unable to perform and discussing the recent construction of a completely synthetic bacterial cell.
Viruses: A Very Short Introduction [EPUB]
19 August 2014, 10:50
2011 | EPUB | 597.97KB
In recent years, the world has witnessed dramatic outbreaks of such dangerous viruses such as HIV, Hanta, swine flu, SARS, and Lassa fever.
In this Very Short Introduction, eminent biologist and popular science writer Dorothy Crawford offers a fascinating portrait of these infinitesimally small but often highly dangerous creatures. Crawford first relates how viruses were discovered and she unravels the intricate structures of tiny parasites that are by far the most abundant life forms on the planet. Analyzing the threat of viral infections, Crawford recounts stories of renowned killer viruses such as Ebola and rabies as well as the less known bat-borne Nipah and Hendra viruses. She identifies wild animals as the source of the most recent pandemics, detailing the reasons behind the present increase in potentially fatal infections, and evaluating the evidence that suggests that long term viruses can eventually lead to cancer. Finally, Crawford looks to the future to ask whether we can ever live in harmony with viruses, and considers ways to prevent the emergence of new and devastating viruses.
Fossils: A Very Short Introduction [EPUB]
19 August 2014, 10:44
2005 | EPUB | 0.8MB
Fossils have been vital to our understanding of the formation of the earth and the origins of life. However, their impact has not been limited to debates about geology and evolution: attempts to explain their existence has shaken religion at its very roots, and they have remained a subject of ceaseless fascination for people of all ages and backgrounds. In this readable and wide-ranging book, Keith Thomson provides a remarkably all-encompassing explanation of fossils as a phenomenon.
How did Darwin use fossils to support his theory of evolution? What are "living fossils"? What fossils will we leave behind for future generations to examine? Beyond the scientific aspects, Thomson highlights the impact of fossils on philosophy and mythology, our concept of time, and today's popular culture. From the black market to the Piltdown Man, and from mythological dragons to living dinosaurs, fossils hold a permanent place in the popular imagination.
The Antarctic: A Very Short Introduction [EPUB]
19 August 2014, 10:21
2012 | EPUB | 4.95MB
The Antarctic is one the most hostile natural environments in the world, an extraordinary physical space which changes significantly in shape and size with the passing of the seasons.
In this Very Short Introduction, Klaus Dodds provides an up-to-date account of Antarctica, highlighting the main issues facing the continent today. The book sheds light on the scientific, historical, cultural, and political significance of one of the world's most remote regions, providing the background to the physical geography of the continent. Politically, it is unique as it contains one of the few areas of continental space not claimed by any nation-state. Scientifically, the continental ice sheet has provided us with vital evidence about the Earth's past climate. Looking at how the Antarctic has been explored and represented in the last hundred years, Dodds considers the main exploratory and scientific achievements of the region. In addition, he explains how processes such as globalization mean that the Antarctic is increasingly involved in a wider circuit of ideas, goods, people, trade, and governance-all of which have an impact on the future of the region.
Marine Biology: A Very Short Introduction [EPUB]
19 August 2014, 10:14
2013 | EPUB | 1005.66KB
The marine environment is the largest, most important, and yet most mysterious habitat on our planet. It contains more than 99% of the world's living space, produces half of its oxygen, plays a critical role in regulating its climate, and supports a remarkably diverse and exquisitely adapted array of life forms, from microscopic viruses, bacteria, and plankton to the largest existing animals.
In this unique Very Short Introduction, biologist Philip Mladenov provides a comprehensive overview of marine biology, offering a tour of marine life and marine processes that ranges from the polar oceans to tropical coral reefs, and from shoreline mollusks to deep-sea hydrothermal vents. Mladenov also looks at a number of factors that pose a significant threat to the marine environment and to many of its life forms-threats such as overfishing, coastal development, plastic pollution, oil spills, nutrient pollution, the spread of exotic species, and the emission of climate changing greenhouse gases. Throughout the book he successfully weaves around the principles of marine biology a discussion of the human impacts on the oceans and the threats these pose to our welfare.
Civil Engineering: A Very Short Introduction [EPUB]
19 August 2014, 10:11
2012 | EPUB | 978.03KB
Civil engineering has made an inestimable contribution to modern life, providing the crucial expertise behind our vast transportation systems and the wide array of built structures where we work, study, and play.
In this Very Short Introduction, engineer David Muir Wood turns a spotlight on a field that we often take for granted. He sheds light on the nature and importance of civil engineering in the history of civilization and urbanization, outlines its many accomplishments in the modern era, and points to the hurdles that civil engineering will face in the future. Beginning with the task of creating a settlement on a deserted island, Muir Wood sets out the problems that civil engineers face every day, highlighting the social and environmental challenges as well as the grasp of science and technology needed to craft buildings, bridges, tunnels, houses, and areas of recreation. The author also profiles the lives of some of the major civil engineers, such as Isambard Kingdom Brunel, the acclaimed builder of steamships, railways, and tunnels, and Sir Joseph Bazalgette, whose sewer system in central London was instrumental in relieving the city from cholera epidemics. Finally, Muir Wood considers the growing difficulty of managing our water and energy supplies, and he looks at the engineering profession's increased sensitivity to building and the environment.
The Computer: A Very Short Introduction [EPUB]
19 August 2014, 10:05
2011 | EPUB | 247.75KB
What is the basic nature of the modern computer? How does it work? How has it been possible to squeeze so much power into increasingly smaller machines? What will the next generations of computers look like?
In this Very Short Introduction, Darrel Ince looks at the basic concepts behind all computers, the changes in hardware and software that allowed computers to become so small and commonplace, the challenges produced by the computer revolution--especially whole new modes of cybercrime and security issues, the Internet and the advent of "cloud computing," and the promise of whole new horizons opening up with quantum computing and computing using DNA.
Networks: A Very Short Introduction [EPUB]
19 August 2014, 10:01
2012 | EPUB | 16.22MB
Networks are involved in many aspects of everyday life, from food webs in ecology and the spread of pandemics to social networking and public transportation. In fact, some of the most important and familiar natural systems and social phenomena are based on a networked structure.
It is impossible to understand the spread of an epidemic, a computer virus, large-scale blackouts, or massive extinctions without taking into account the network structure that underlies all these phenomena.
In this Very Short Introduction, Guido Caldarelli and Michele Catanzaro discuss the nature and variety of networks, using everyday examples from society, technology, nature, and history to illuminate the science of network theory. The authors describe the ubiquitous role of networks, reveal how networks self-organize, explain why the rich get richer, and discuss how networks can spontaneously collapse. They conclude by highlighting how the findings of complex network theory have very wide and important applications in genetics, ecology, communications, economics, and sociology.
Building Web Apps With Node.js [Pluralsight]
19 August 2014, 09:48
Aug 19, 2014 | Level: Intermediate | MP4 | 3 hrs 43 mins | 1.46GB
Professional Course: Building a Network Design that Works [CBT Nuggets]
19 August 2014, 08:02
MP4, h264, 1280x720 | English, AAC, 2 Ch | 527.04MB
This Professional Course represents the “real world” of network design and implementation, allowing you to build a network from the ground up by applying proper design strategies in planning (PMP), layer 2 (switching), wireless, firewall, monitoring, and diagraming.
Related areas of expertise:
- Networking Level 2
- Understanding of core network topics (switching, static routing, IP addressing)
- Understanding of IP subnetting
- Understanding of Virtual LANs (VLANs)
- Cisco Small Business Switch (SG300, SG500)
- Ubiquiti UAP-LR
- Sonicwall TZ105
- VMWare Workstation, VirtualBox, or equivalent virtualization software
Related job functions:
- Network technician
- Network engineer
- Network architect / design
The CBT Nuggets Professional Course: Building a Network Design that Works is the first-of-its-kind, deep-dive into real world network design and implementation! Rather than focusing on a specific vendor technology, this professional course takes an entirely hands-on approach to get the job done the right way, giving you exactly what you need and nothing more, on a variety of network technologies. This CBT Nuggets professional course guides you through the major pillars of network technology: Switching, Firewall, Wireless, Network Monitoring, and Network Diagraming (using Microsoft Visio). Each of the sections are designed as independent “modules,” allowing you to pick exactly the topics you need for your specific situation.
Are you planning to take on a network implantation but don’t have the time or desire to focus on obtaining certification? Then this course is for you!
No One Makes You Shop at Wal-Mart [EPUB]
19 August 2014, 06:36
2006 | EPUB | 2.29MB
We live in a culture of choice. But, in an age of corporate dominance, our freedom to choose has taken on new meaning. Upset with your local big box store? Object to unfair hiring practices at your neighbourhood fast food restaurant? Want to protest the opening of that new multinational coffeeshop? Vote with your feet!
What if it's not that simple?
In No One Makes You Shop at Wal-Mart, Tom Slee unpacks the implications of our fervent belief in the power of choice. Pointing out that individual choice has become the lynchpin of a neoconservative corporate ideology he calls MarketThink, he urges us to re-examine our assumptions . Slee makes use of game theory to argue that individual choice is not inherently bad. Nor is it the societal fix-all that our corporations and governments claim it is. A spirited treatise, this book will make you think about choice in a whole new way.
Instant Relief [EPUB]
19 August 2014, 06:30
2007 | EPUB | 3.21MB
A renowned physical therapist helps you get rid of your pain in just 10 seconds.
In this one-of-a-kind book, Peggy Brill, acclaimed author of The Core Program, shows you how to find relief from chronic and everyday aches and pains as well as all those stress-related pains that can attack so suddenly—whether you’re at work, in a car or a plane, at home with your kids, recovering from surgery, or relaxing in bed. Instant Relief provides 100 clearly illustrated, easy-to-do 10-second exercises that provide immediate therapy for every part of your body—from your head to your toes.
- Does your upper body ache after hours of hunching over a report due by the end of the day?
Try doing the Brill Chicken. For extra relief,there’s the Dead Brill Chicken.
- Desperate to get rid of that tension headache?
Try the Tongue Press, the Ear Tug, the Cheek Release, or the Scalp Glide.
- Is your lower back killing you?
Do the Pelvic Rock or the Pelvic Clock.
- Feel those calves cramping up again?
Do the Ankle Pump.
- Need something to relieve your aching feet?
Try the Foot Dome, the Toe Lift, or a simple self-massage.
- Does your knee hurt when you walk downstairs?
Do the Squeeze and Step.
Adam's Curse: A Future without Men [PDF]
19 August 2014, 06:25
2005 | PDF | 4.54MB
The inside story of the Y chromosome's fatal flaw, as told by one of the world's leading geneticists.
By the nationally best-selling author of The Seven Daughters of Eve, Adam's Curse investigates the ultimate evolutionary crisis: a man-free future. How is it possible that the Y chromosome, which separated the sexes and allowed humans to rise to the apex of the animal kingdom, also threatens to destroy sexual reproduction altogether? Bryan Sykes confronts recent advances in evolutionary theory to find the answers to the questions that inexorably follow: Is there a genetic cause for men's greed, aggression, and promiscuity? Could a male homosexual gene possibly exist? A must read for anyone interested in popular science, family genealogy, and today's infertility crisis, Adam's Curse provokes a shocking debate on the nature of sexual reproduction.
The Seven Daughters of Eve [EPUB]
19 August 2014, 06:23
2010 | EPUB | 0.76MB
The national bestseller that reveals how we are descended from seven prehistoric women.
In 1994 Bryan Sykes was called in as an expert to examine the frozen remains of a man trapped in glacial ice in northern Italy for over 5000 years—the Ice Man. Sykes succeeded in extracting DNA from the Ice Man, but even more important, writes Science News?, was his "ability to directly link that DNA to Europeans living today." In this groundbreaking book, Sykes reveals how the identification of a particular strand of DNA that passes unbroken through the maternal line allows scientists to trace our genetic makeup all the way back to prehistoric times—to seven primeval women, the "seven daughters of Eve."
Blood and Belief [EPUB]
19 August 2014, 06:12
2007 | EPUB + MOBI | 0.58/0.98MB
The Kurds, who number some 28 million people in the Middle East, have no country they can call their own. Long ignored by the West, Kurds are now highly visible actors on the world's political stage. More than half live in Turkey, where the Kurdish struggle has gained new strength and attention since the U.S. overthrow of Saddam Hussein in neighboring Iraq.
Essential to understanding modern-day Kurds—and their continuing demands for an independent state—is understanding the PKK, the Kurdistan Workers’ Party. A guerilla force that was founded in 1978 by a small group of ex-Turkish university students, the PKK radicalized the Kurdish national movement in Turkey, becoming a tightly organized, well-armed fighting force of some 15,000, with a 50,000-member civilian militia in Turkey and tens of thousands of active backers in Europe. Under the leadership of Abdullah Ocalan, the war the PKK waged in Turkey through 1999 left nearly 40,000 people dead and drew in the neighboring states of Iran, Iraq, and Syria, all of whom sought to use the PKK for their own purposes. Since 2004, emboldened by the Iraqi Kurds, who now have established an autonomous Kurdish state in the northernmost reaches of Iraq, the PKK has again turned to violence to meet its objectives.
Blood and Belief combines reportage and scholarship to give the first in-depth account of the PKK. Aliza Marcus, one of the first Western reporters to meet with PKK rebels, wrote about their war for many years for a variety of prominent publications before being put on trial in Turkey for her reporting. Based on her interviews with PKK rebels and their supporters and opponents throughout the world—including the Palestinians who trained them, the intelligence services that tracked them, and the dissidents who tried to break them up—Marcus provides an in-depth account of this influential radical group.
Build Your Family Bank [EPUB]
19 August 2014, 05:31
2014 | EPUB | 3.12MB
A fresh and accessible guide to successful wealth transition—for many generations
There’s no better time than now to unlock the secrets behind effective succession and wealth transition. In this wise and accessible new book, author Emily Griffiths-Hamilton—a leading expert in the field—does just that. The path to success, she argues persuasively, is the Family Bank, a dynamic approach that any family, at any stage in its life cycle, can adopt.
The failure rate for succession plans today is an astounding 70 per cent. The reason for this, Griffiths-Hamilton explains, is because the traditional approach to wealth transition planning—controlling financial assets and minimizing or deferring taxes—gets the process backwards. The Family Bank approach, by contrast, pays close attention to the human elements of a family. Only once those are understood can effective financial structures be developed to meet each family’s needs.
In this book, you’ll learn how to create your own Family Bank, beginning with the solid foundation of your family’s shared values and vision. Griffiths-Hamilton explains how you can assess all of your family’s assets—human, intellectual and financial—and prepare succeeding generations to steward those assets successfully.
Profitable Day and Swing Trading [EPUB]
19 August 2014, 05:24
2014 | EPUB + PDF | 16.78/9.07MB
Harry Boxer's proven techniques for short-term traders
Written in easy-to-understand language, Profitable Day and Swing Trading explains the trading tactics that draw on price, volume, and pattern recognition. Highly regarded trader Harry Boxer offers the information needed to recognize chart patterns, identify trades, and execute entries and exits that will maximize profits and limit losses. Boxer also reveals his concept of price-volume surges as the key to identifying the most lucrative trades. Throughout the book, Boxer describes his routine for preparing for each trading day, selecting stocks to monitor, and how he keeps track of prices and executes trades.
Step by step, this indispensible resource provides the strategies for opening range gaps, the breakouts, and the techniques that have sustained Boxer during his storied Wall Street career. Most notably, he reveals how to trade rising channels following an opening gap or high-volume breakout. Boxer also shows how his strategies can be applied for both day trading and swing trading.
- Offers the winning strategies for day and swing traders
- Shows how to recognize the signs and patterns that will lead to successful trades
- Reveals how to spot a technical price "event" on high volume
- Written by acclaimed trader Harry Boxer who has more than 45 years of successful trading experience
For anyone who wants to tap into acclaimed trader Harry Boxer's winning tactics, this book has it all.
An Invitation to Discrete Mathematics [PDF]
19 August 2014, 05:17
2008 | PDF | 9.73MB
This book is a clear and self-contained introduction to discrete mathematics. Aimed mainly at undergraduate and early graduate students of mathematics and computer science, it is written with the goal of stimulating interest in mathematics and an active, problem-solving approach to the presented material. The reader is led to an understanding of the basic principles and methods of actually doing mathematics (and having fun at that). Being more narrowly focused than many discrete mathematics textbooks and treating selected topics in an unusual depth and from several points of view, the book reflects the conviction of the authors, active and internationally renowned mathematicians, that the most important gain from studying mathematics is the cultivation of clear and logical thinking and habits useful for attacking new problems. More than 400 enclosed exercises with a wide range of difficulty, many of them accompanied by hints for solution, support this approach to teaching. The readers will appreciate the lively and informal style of the text accompanied by more than 200 drawings and diagrams. Specialists in various parts of science with a basic mathematical education wishing to apply discrete mathematics in their field can use the book as a useful source, and even experts in combinatorics may occasionally learn from pointers to research literature or from presentations of recent results. Invitation to Discrete Mathematics should make a delightful reading both for beginners and for mathematical professionals.
The main topics include: elementary counting problems, asymptotic estimates, partially ordered sets, basic graph theory and graph algorithms, finite projective planes, elementary probability and the probabilistic method, generating functions, Ramsey's theorem, and combinatorial applications of linear algebra. General mathematical notions going beyond the high-school level are thoroughly explained in the introductory chapter. An appendix summarizes the undergraduate algebra needed in some of the more advanced sections of the book.
Dilke: A Victorian Tragedy [EPUB]
19 August 2014, 05:10
2011 | EPUB | 3.44MB
Sir Charles Dilke was born in 1843 and died in 1911. His career is one of the mysteries and tragedies of nineteenth-century history.
In the summer of 1885 he was the youngest man in the outgoing cabinet and Gladstone's most likely successor as leader of the Liberal Party. But his great expectations were shattered when in July 1885 Donald Crawford, a Liberal candidate, began divorce proceedings against his twenty-two-year-old wife, citing Dilke as co-respondent. There were two hearings, during the second of which Mrs Crawford made the most sensational allegations and in the end Dilke lost. He maintained his innocence to his dying day and despite his public disgrace there were many who believed him.
First published in 1958, Dilke is a story with a climax as exciting as it is mysterious and which bears continuing relevance to the private lives of public figures.
Adultery by Paulo Coelho [EPUB]
19 August 2014, 05:04
2014 | EPUB | 1.9MB
In the latest novel from #1 best-selling author Paulo Coelho, a woman attempts to overcome midlife ennui by rediscovering herself in a passionate relationship with a man who had been a friend in her youth.
A woman in her thirties begins to question the routine and predictability of her days. In everybody's eyes, she has a perfect life: happy marriage, children, and a career. Yet what she feels is an enormous apathy. All that changes when she encounters a successful politician who had, years earlier, been her high school boyfriend. As she rediscovers the passion missing from her life, she will face a life-altering choice.
The Cheese Stealer's Handbook [EPUB]
19 August 2014, 02:19
2014 | EPUB + PDF | 0.1/2.97MB
I used to write the truth, then smooth it out, tone it down, and try to make it plausible. Then my ex made a convincing case against chronicling my life as a train wreck. She claimed my time would be better spent trying to write about who I want to become. "Write myself a destiny." She said it because she wanted me to become happy . . . Fuck happiness. Happiness writes white. It does not show up on the page. First I think I have to excise my past. No amount of liquor or drugs seems to get rid of the ghosts that haunt me. The ghosts have become buddies with the monkey on my back. I think the monkey might have substance abuse issues himself. Even if I did manage to chase away my demons there might nothing left over . . . If a better me is the goal, maybe I should consider exercise and eating right, or even eating solid food in general before tackling a novel. On second thought . . . where to begin?
Truman by Roy Jenkins [EPUB]
19 August 2014, 02:08
2011 | EPUB | 2.21MB
In his time, Harry S. Truman was one of the most under-rated presidents of the twentieth century. Succeeding the charismatic Roosevelt, he was often seen as an uninspiring leader, a poor diplomat and a fumbling politician. He was the first man to authorise the use of nuclear weapons, and was in office at the time when the multiplicity of hopes which arose at the end of the Second World War were inevitably disappointed.
Nothing could be further from Roy Jenkins' view of him. This is the first biography of Truman to be written by an author with anything approaching the subject's own range of political experience, and Roy Jenkins brings to this book a quality of appreciation of Truman's political skills which has not been seen before. It is also the first biography to be written by a British author, giving it a new objectivity on the international affairs which occupied so much of Truman's presidency and by which he must be judged.
China's Second Continent [EPUB]
19 August 2014, 01:50
2014 | EPUB | 1.14MB
An exciting, hugely revealing account of China’s burgeoning presence in Africa—a developing empire already shaping, and reshaping, the future of millions of people.
A prizewinning foreign correspondent and former New York Times bureau chief in Shanghai and in West and Central Africa, Howard French is uniquely positioned to tell the story of China in Africa. Through meticulous on-the-ground reporting—conducted in Mandarin, French, and Portuguese, among other languages—French crafts a layered investigation of astonishing depth and breadth as he engages not only with policy-shaping moguls and diplomats, but also with the ordinary men and women navigating the street-level realities of cooperation, prejudice, corruption, and opportunity forged by this seismic geopolitical development. With incisiveness and empathy, French reveals the human face of China’s economic, political, and human presence across the African continent—and in doing so reveals what is at stake for everyone involved.
We meet a broad spectrum of China’s dogged emigrant population, from those singlehandedly reshaping African infrastructure, commerce, and even environment (a self-made tycoon who harnessed Zambia’s now-booming copper trade; a timber entrepreneur determined to harvest the entirety of Liberia’s old-growth redwoods), to those just barely scraping by (a sibling pair running small businesses despite total illiteracy; a karaoke bar owner–cum–brothel madam), still convinced that Africa affords them better opportunities than their homeland. And we encounter an equally panoramic array of African responses: a citizens’ backlash in Senegal against a “Trojan horse” Chinese construction project (a tower complex to be built over a beloved soccer field, which locals thought would lead to overbearing Chinese pressure on their economy); a Zambian political candidate who, having protested China’s intrusiveness during the previous election and lost, now turns accommodating; the ascendant middle class of an industrial boomtown; African mine workers bitterly condemning their foreign employers, citing inadequate safety precautions and wages a fraction of their immigrant counterparts’.
French’s nuanced portraits reveal the paradigms forming around this new world order, from the all-too-familiar echoes of colonial ambition—exploitation of resources and labor; cut-rate infrastructure projects; dubious treaties—to new frontiers of cultural and economic exchange, where dichotomies of suspicion and trust, assimilation and isolation, idealism and disillusionment are in dynamic flux.
Part intrepid travelogue, part cultural census, part industrial and political exposé, French’s keenly observed account ultimately offers a fresh perspective on the most pressing unknowns of modern Sino-African relations: why China is making the incursions it is, just how extensive its cultural and economic inroads are, what Africa’s role in the equation is, and just what the ramifications for both parties—and the watching world—will be in the foreseeable future.
The Five-Year Guide to Self-Sufficiency [EPUB]
19 August 2014, 01:41
2012 | EPUB + MOBI | 0.7/0.8MB
For decades, Americans have embraced the consumer mindset and rested on the laurels of a thriving economy. Now, however, with prices rising and more chemicals than foods in the grocery store, families are beginning to take notice and take action. The return to sustainable living is long overdue, but many are so intimidated by the amount of work involved that they never even start.
The Five-Year Guide to Self-Sufficiency follows a logical progression to move your homestead forward every year in an organized and affordable manner. Over the course of five years, you will learn how to get the most from your land, whether it be half an acre or 100. You'll grow everything from a basic garden bed to a fruitful orchard, pick from a wide variety of livestock ranging from chickens to alpacas, and lead a simpler life with less reliance on fossil fuels.
The road may be long and arduous, but there's no need to overwhelm yourself. By taking everything at a rational pace, you too can remove yourself from a meaningless culture and improve your quality of life one day at a time, without breaking the bank in the process.
Timbit Nation [EPUB]
19 August 2014, 01:32
2010 | EPUB | 2.17MB
After spending years travelling through some of the poorest nations of the world, seeking out the people’s story, award-winning journalist and bestselling author John Stackhouse turns his keen eye toward his own country.
Most people who travel across Canada begin their journey at either end of an impressively long strand of national highway. But Stackhouse, thumb out and knapsack in hand, chooses Saint John, New Brunswick, as a launching point, where his ancestors arrived in the late 18th century as refugees of the Loyalist rebellion. From there he heads east to Newfoundland, north into Labrador and straight west to Vancouver Island, curious to discover how Canada has changed in his lifetime -- since the advent of the superhighway, a global culture and continental economy have taken hold. Is Canada capable of remaining a distinct nation?
Following the route of the explorers, Stackhouse endures rain, bugs and gale-force winds, but also meets some incredible personalities, each with their own fascinating anecdotes and often surprising social and political commentary as well. Once and for all they dispel the myth that Canadians are a bland and complacent lot. Contemplating a Timbit in a Tim Hortons on the highway -- a truly Canadian experience -- leads Stackhouse to reflect on our remaining distinctions from our neighbour to the south. Americans may have perfected the doughnut as a fast-food staple, but it took Canadians to figure out how to truly exploit the hole.
A wry and perceptive look at our country in the present, Timbit Nation has all the prerequisites of good travel literature: a cast of colourful characters, funny, informative writing, and a landscape of tremendous beauty.
Home Comforts: The Art and Science of Keeping House [EPUB]
19 August 2014, 01:22
1999 | EPUB | 5.01MB
Home Comforts is something new. For the first time in nearly a century, a sole author has written a comprehensive book about housekeeping. This is not a dry how-to manual, nor a collection of odd tips and hints, a cleaning book, a history book, or an arid encyclopedia compiled by a committee or an institute. Home Comforts is a readable explanation for both beginners and experts of all the domestic arts -- choosing fabrics, keeping the piano in tune, caring for books, making a good fire in the fireplace and avoiding chimney fires, ironing and folding, setting up a good reading light, keeping surfaces free of food pathogens, and everything else that modern people might want to do for themselves in their homes. But this reliable and thorough book on the practicalities of housekeeping is also an argument for the importance of private life and the comforts offered by housekeeping.
Cheryl Mendelson is a philosopher, lawyer, sometime professor, and a homemaker, wife, and mother. Home Comforts is based on her domestic education, which she acquired while growing up on a farm in the hills of Greene County, in southwestern Pennsylvania, from her grandmothers, aunts, and mother. Learning from the distinct domestic styles of her native Appalachian relatives and her Italian immigrant relatives, she appreciated early on how important domestic customs are to a sense of comfort and identity in life. She writes out of love and respect for her subject, and hopes to inspire others to develop the affection and respect for home life and housework she was fortunate to have learned.
Mendelson addresses the meanings as well as the methods of housekeeping with a keen sense of the history and values involved. The result is a warm, good-humored, engagingly written book with a message and a point of view, one that is overflowing with useful reflections and information. The clarity, breadth, and depth of the information collected here are unparalleled. You can read Home Comforts for thoughtful entertainment or use its ample index to help you find the answers to practical domestic questions. There is nothing quite like it.
Among this book's unique features:
- A skeptical discussion of the excessive use of disinfectants in the home.
- How to iron a dress shirt and how to fold sheets.
- How to make up a bed with hospital corners.
- How to do all basic sewing stitches.
- How to choose proper sizes for sheets, tablecloths, and other household linens.
- How to set the table for informal and formal meals.
- Expert recommendations for safe food storage.
- The most exhaustive and reliable information on fabrics, textile fibers, and their laundering, drying, and other care that exists for nonprofessionals.
- A thorough explanation of care labels and why and how you should often (carefully) disregard them.
- Housekeeping guidelines for people with pets or with allergies.
- What to do about dust mites.
- How to clean and care for wood, china and crystal, jewelry, ceramic tile, metals, and more.
- Guides to stain and spot removal.
- Extensive recommendations for improving home safety.
- A summary of laws applicable to the home, including privacy, accident liability, contracts, and domestic employees.
Sexy Little Numbers [EPUB]
19 August 2014, 00:10
2012 | EPUB | 4.72MB
Imagine if you could identify your business’s most profitable customers, craft a better marketing strategy to communicate with them, and inspire them to buy more?
Well now you can. And the best part is that you can do it using the data you already have.
Today, everything we do creates data, and the volumes are enormous. Virtually every time someone views something online, enters search on Google, or even surfs the web on a smart phone, another chunk gets added – in real time - to the multibillion gigabyte (and growing) trove of data that can help us better understand and predict consumer behavior. We no longer need expertise in math or statistics or even expensive modeling software to get the most out of all these revealing consumer insights. A revolution in data analysis is underway, and the methods and tools for aggregating and analyzing this “data deluge” are suddenly far simpler, less expensive, and more precise than they were.
In this book – the first of its kind – Dimitri Maex, Managing Director of global advertising agency OgilvyOne New York and the engine behind the agency’s global analytics practice, reveals how to turn your data - those sexy little numbers that can mean more profit for your business – into actionable strategies that drive real growth and revenues. And he can show you how to do it at virtually no cost. In his clear, easy-to-understand style, he explains how to:
- Identify which customers are most valuable, which have the most potential to be valuable, which are most likely to buy more in the future, and which are not worth targeting.
- Allocate your marketing assets in the best possible way and pinpoint the outlays that will generate the highest possible returns.
- Figure out precisely which communication or media brought a customer to your company’s web site and what that customer will do once she arrives.
- Predict which products or services customers will want in the future.
- Learn which customers are preparing to defect to the competition and how to stop them.
- Determine which customers buy your product because it is perfect for their needs, which ones purchase because they liked your ad, which ones chose you because of an appealing price, and which ones came to you through word-of-mouth…or some combination of all these factors.
- Drill your geographic targeting down to the regional, zip code, and even neighborhood level.
- Optimize your web presence to get the maximum return from search.
A must read for marketers striving to get the biggest ROI on their advertising dollars, small business owners eager to grow faster, researchers needing a consumer in mind for whom to create new products or services, those in finance responsible for growing the bottom line, and even creatives looking for feedback to help them improve their output, Sexy Little Numbers is THE essential tool not just for math nerds and number crunchers, but for anyone wishing to use the data at their fingertips to grow their business and increase their profits dramatically.
The Accidental Startup [EPUB]
19 August 2014, 00:06
2009 | EPUB | 4.53MB
Create your own job security
A wealth of info for prospective entrepreneurs.
With unemployment rates rising, many people are out of work and many more are either underemployed or in fear of losing their jobs. Many of these workers have long thought of owning their own businesses and are pondering whether self-employment is the right choice. This book will help them make the call, and go about the process of starting and running their own businesses by learning how to:
- Determine if it makes financial sense to leave the corporate world behind
- Assess whether they have what it takes to be self-employed
- Identify the market for their business and test whether it's viable
- Calculate start-up costs and revenue streams before making any investments
- Understand the strengths and weaknesses of the Competition
- Advertise and market the business