Advanced Facebook Advertising [Lynda]

Advanced Facebook Advertising [Lynda]
Advanced Facebook Advertising [Lynda] with Brad Batesole
Aug 15, 2014 | Level: Intermediate | 1 h 44 mins | 529.04MB

Learn how to leverage the most powerful tools in Facebook and manage large ad campaigns across different accounts and pages. Facebook advertising expert Brad Batesole shares a new set of advanced, time-saving techniques, such as bulk uploading ad images, using tags to organize campaigns, making campaign-wide changes quickly, and creating hundreds of custom ads on the spot.

The course also covers conversion tracking with conversion pixels, and retargeting users who have previously interacted with your brand's page or website. Plus, learn how to use the Power Editor to quickly duplicate ads with different targeting or imagery, and move ads between accounts. And last but not least, Brad reveals tips for mimicking A/B testing of ads and generating more leads.

Topics include:

  • Navigating the Power Editor
  • Managing ads and campaigns in bulk
  • Bulk uploading ad images
  • Creating custom audiences
  • Duplicating ads
  • Using conversion pixels
  • Setting up roles and permissions in Facebook Business Manager
  • Retargeting ads