Multichannel Marketing [EPUB]
17 March 2014, 14:44
2008 | EPUB + PDF | 2.76/4.09MB
Bridge the Online-Offline Chasm and Achieve Measurable Success
No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line.
This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross-channel campaigns. Multichannel marketing expert Akin Arikan takes you from customer acquisition to customer relationship management with strategic advice, effective case studies, and proven metrics. Learn how to:
- Develop better marketing programs and get the data to prove it
- Tap into the secrets of online, direct, and brand marketers
- Apply proven techniques to build loyalty and grow lifetime value
- Create actionable customer profiles to determine the best sales opportunities
- Optimize online-offline advertising programs to get the best ROI
- Measure online and offline lift in your marketing programs
- Select the right metrics for your specific needs—from online to direct to brand marketing, and more
- Collect measurements and report on customer behavior across channels
The Creature from Jekyll Island [Audiobook]
17 March 2014, 14:38
2013 | MP3@128 kbps + EPUB | 24 hrs 26 mins | 1.35GB
Experience one of the most important non-fiction works of the twentieth century with this all new unabridged audio recording of The Creature from Jekyll Island. Read by audiobook veteran, Mark Bramhall, this 20 disc audio CD edition unravels the mystery of money and banking.
Where does money come from? Where does it go? Who makes it? The money magicians' secrets are unveiled. We get a close look at their mirrors and smoke machines, their pulleys, cogs, and wheels that create the grand illusion called money. A dry and boring subject? Just wait! You'll be hooked in five minutes. Reads like a detective story which it really is. But it's all true. This book is about the most blatant scam of all history. It's all here: the cause of wars, boom-bust cycles, inflation, depression, prosperity. Creature from Jekyll Island will change the way you view the world, politics, and money. Your world view will definitely change. You'll never trust a politician again or a banker.
Why Europe Will Run the 21st Century [EPUB]
17 March 2014, 14:35
2005 | EPUB | 304.66KB
Those who believe Europe to be weak and ineffectual are wrong. Turning conventional wisdom on its head Why Europe Will Run the 21st Century sets out a vision for a century in which Europe will dominate, not America. This is the book that will make your mind up about Europe. Those who believe Europe is weak and ineffectual are wrong. Turning conventional wisdom on its head, Mark Leonard, one of the UK's most visionary thinkers, argues that Europe is remaking the world in its own image. Europe only looks dead because it is seen through American eyes. But America's reach is shallow and narrow. It can bribe, bully or impose its will anywhere in the world, but when its back is turned its potency wanes.
Europe's reach is broad and deep, spreading its values from Albania to Zambia. It brings other countries into its orbit rather than defining itself against them, and once countries come under the influence of its laws and customs they are changed for ever.
This book sets up a challenge: to regard Europe not as a tangle of bureaucracy and regulation, but as a revolutionary model for the future. We cannot afford to forget that Europe was founded to protect us against war and that it is now key to the spread of democracy? Why Europe Will Run the 21st Century addresses Europe's place in the world, looks to the past and the future and argues, provocatively, that it can and will shape a new and better world order.
The Candidate [EPUB]
17 March 2014, 14:31
2012 | EPUB | 2.24MB
There are two winners in every presidential election campaign: The inevitable winner when it begins--such as Rudy Giuliani or Hillary Clinton in 2008--and the inevitable victor after it ends. In The Candidate, Samuel Popkin explains the difference between them.
While plenty of political insiders have written about specific campaigns, only Popkin--drawing on a lifetime of presidential campaign experience and extensive research--analyzes what it takes to win the next campaign. The road to the White House is littered with geniuses of campaigns past. Why doesn't practice make perfect? Why is experience such a poor teacher? Why are the same mistakes replayed again and again?
Based on detailed analyses of the winners--and losers--of the last 60 years of presidential campaigns, Popkin explains how challengers get to the White House, how incumbents stay there for a second term, and how successors hold power for their party. He looks in particular at three campaigns--George H.W. Bush's muddled campaign for reelection in 1992, Al Gore's flawed campaign for the presidency in 2000, and Hillary Clinton's mismanaged effort to win the nomination in 2008--and uncovers the lessons that Ronald Reagan can teach future candidates about teamwork. Throughout, Popkin illuminates the intricacies of presidential campaigns--the small details and the big picture, the surprising mistakes and the predictable miscues--in a riveting account of what goes on inside a campaign and what makes one succeed while another fails.
As Popkin shows, a vision for the future and the audacity to run are only the first steps in a candidate's run for office. To truly survive the most grueling show on earth, presidential hopefuls have to understand the critical factors that Popkin reveals in The Candidate. In the wake of the 2012 election, Popkin's analysis looks remarkably prescient. Obama ran a strong incumbent-oriented campaign but made typical incumbent mistakes, as evidenced by his weak performance in the first debate. The Romney campaign correctly put power in the hands of a strong campaign manager, but it couldn't overcome the weaknesses of the candidate.
The North American Idea [EPUB]
17 March 2014, 14:27
2011 | EPUB | 5.96MB
In its first seven years, the North American Free Trade Agreement (NAFTA) tripled trade and quintupled foreign investment among the U.S., Mexico, and Canada, increasing its share of the world economy. In 2001, however, North America peaked. Since then, trade has slowed among the three, manufacturing has shrunk, and illegal migration and drug-related violence have soared. At the same time, Europe caught up, and China leaped ahead. In The North American Idea, eminent scholar and policymaker Robert A. Pastor explains that NAFTA's mandate was too limited to address the new North American agenda. Instead of offering bold initiatives like a customs union to expand trade, leaders of the three nations thought small. Interest groups stalemated the small ideas while inhibiting the bolder proposals, and the governments accomplished almost nothing.
To overcome this resistance and reinvigorate the continent, the leaders need to start with an idea based on a principle of interdependence. Pastor shows how this idea--once woven into the national consciousness of the three countries--could mobilize public support for continental solutions to problems like infrastructure and immigration that have confounded each nation working on its own. Providing essential historical context and challenging readers to view the continent in a new way, The North American Idea combines an expansive vision with a detailed blueprint for a more integrated, dynamic, and equitable North America.
Factory of Strategy [EPUB]
17 March 2014, 14:24
2014 | EPUB | 1.39MB
Factory of Strategy is the last of Antonio Negri's major political works to be translated into English. Rigorous and accessible, it is both a systematic inquiry into the development of Lenin's thought and an encapsulation of a critical shift in Negri's theoretical trajectory.
Lenin is the only prominent politician of the modern era to seriously question the "withering away" and "extinction" of the state, and like Marx, he recognized the link between capitalism and modern sovereignty and the need to destroy capitalism and reconfigure the state. Negri refrains from portraying Lenin as a ferocious dictator enforcing the proletariat's reappropriation of wealth, nor does he depict him as a mere military tool of a vanguard opposed to the Ancien Régime. Negri instead champions Leninism's ability to adapt to different working-class configurations in Russia, China, Latin America, and elsewhere. He argues that Lenin developed a new political figuration in and beyond modernity and an effective organization capable of absorbing different historical conditions. He ultimately urges readers to recognize the universal application of Leninism today and its potential to institutionally -- not anarchically -- dismantle centralized power.
Techniques of Positional Play [EPUB]
17 March 2014, 14:20
2014 | EPUB | 33.96MB
Opening preparation is essential, but for aspiring players understanding the middlegame is even more important. Techniques of Positional Play, an improved edition of a Russian classic, teaches amateur chess players 45 extremely effective skills in a crystal-clear manner.
Quite a few of these techniques will be revelations for club players, as they offer solutions for problems amateurs are often only subconsciously aware of. For example:
- How do you restrict the efficacy of your opponent’s pieces?
- What is the best way to exchange a piece?
- How do you prevent your opponent from opening a file?
- Which rook belongs on the c-, d- or e-file?
- How do you castle artificially?
The techniques are easy to understand and memorize. The authors present a wealth of practical examples and do not burden the reader with unnecessary deep analysis. There is a special training section at the end of the book where you can test your newly acquired skills.
Forcing Chess Moves [EPUB]
17 March 2014, 14:16
2014 | EPUB | 16.7MB
Charles Hertan, an experienced chess coach from Massachusetts, has made an astonishing discovery: the failure to consider key winning moves is often due to human bias, since your brain tends to disregard many winning moves because they are counter-intuitive or look unnatural. Charles Hertan's radically different approach is: use COMPUTER EYES and always look for the most forcing move first! By studying forcing sequences according to Hertan's method you will develop analytical precision, improve your tactical vision, overcome human bias and staleness, and enjoy the calculation of difficult positions. By recognizing moves that matter, you will win more games!
Under Fire: The Untold Story of the Attack in Benghazi [Audiobook]
17 March 2014, 14:09
2013 | MP3@64 kbps | 9 hrs 33 mins | 262.59MB
The New York Times bestselling inside account of the attack against the U.S. diplomatic and intelligence outposts in Benghazi, Libya
On the night of September 11, 2012, the American diplomatic mission at Benghazi, Libya, came under ferocious attack by a heavily armed group of Islamic terrorists. The prolonged firefight, and the attack hours later on a nearby CIA outpost, resulted in the deaths of four Americans, including the American ambassador to Libya, Christopher Stevens, the Information Officer, Sean Smith, and two former Navy SEALs, Tyrone Woods and Glen Doherty, working for the Central Intelligence Agency.
After the fall of Qaddafi, Benghazi was transformed into a hotbed of fundamentalist fervor and a den of spies for the northern half of the African continent. Moreover, it became the center of gravity for terrorist groups strategically situated in the violent whirlwinds of the Arab Spring. On the eleventh anniversary of the 9/11 attacks against the United States, a group of heavily armed Islamic terrorists had their sights set on the U.S. diplomatic and intelligence presence in the city.
Based on the exclusive cooperation of eyewitnesses and confidential sources within the intelligence, diplomatic, and military communities, Fred Burton and Samuel M. Katz reveal for the first time the terrifying twelve-hour ordeal confronted by Ambassador Christopher Stevens, Sean Smith, his Diplomatic Security (DS) contingent, and the CIA security specialists who raced to rescue them.
More than just the minute-by-minute narrative of a desperate last stand in the midst of an anarchic rebellion, Under Fire is an inspiring testament to the bravery and selflessness of the men and women who put their country first while serving in one of the most dangerous regions in the world.
Fire and Light [Audiobook]
17 March 2014, 14:07
2013 | MP3@64 kbps | 14 hrs 33 mins | 400.78MB
Pulitzer Prize-winning and bestselling historian James MacGregor Burns explores the most daring and transformational intellectual movement in history, the European and American Enlightenment
In this engaging, provocative history, James MacGregor Burns brilliantly illuminates the two-hundred-year conflagration of the Enlightenment, when audacious questions and astonishing ideas tore across Europe and the New World, transforming thought, overturning governments, and inspiring visionary political experiments. Fire and Light brings to vivid life the galaxy of revolutionary leaders of thought and action who, armed with a new sense of human possibility, driven by a hunger for change, created the modern world. Burns discovers the origins of a distinctive American Enlightenment in men like the Founding Fathers Benjamin Franklin, John Adams, Thomas Jefferson, and James Madison, and their early encounters with incendiary European ideas about liberty and equality. It was these thinker-activists who framed the United States as a grand and continuing experiment in Enlightenment principles.
Today the same questions Enlightenment thinkers grappled with have taken on new urgency around the world: in the turmoil of the Arab Spring, in the former Soviet Union, and China, as well as in the United States itself. What should a nation be? What should citizens expect from their government? Who should lead and how can leadership be made both effective and accountable? What is happiness, and what can the state contribute to it? Burns's exploration of the ideals and arguments that formed the bedrock of our modern world shines a new light on these ever-important questions.
Year Zero: A History of 1945 [Audiobook]
17 March 2014, 14:06
2013 | MP3@64 kbps + EPUB | 14 hrs 28 mins | 398.48MB
A marvelous global history of the pivotal year 1945 as a new world emerged from the ruins of World War II
Year Zero is a landmark reckoning with the great drama that ensued after war came to an end in 1945. One world had ended and a new, uncertain one was beginning. Regime change had come on a global scale: across Asia (including China, Korea, Indochina, and the Philippines, and of course Japan) and all of continental Europe. Out of the often vicious power struggles that ensued emerged the modern world as we know it.
In human terms, the scale of transformation is almost impossible to imagine. Great cities around the world lay in ruins, their populations decimated, displaced, starving. Harsh revenge was meted out on a wide scale, and the ground was laid for much horror to come. At the same time, in the wake of unspeakable loss, the euphoria of the liberated was extraordinary, and the revelry unprecedented. The postwar years gave rise to the European welfare state, the United Nations, decolonization, Japanese pacifism, and the European Union. Social, cultural, and political “reeducation” was imposed on vanquished by victors on a scale that also had no historical precedent. Much that was done was ill advised, but in hindsight, as Ian Buruma shows us, these efforts were in fact relatively enlightened, humane, and effective.
A poignant grace note throughout this history is Buruma’s own father’s story. Seized by the Nazis during the occupation of Holland, he spent much of the war in Berlin as a laborer, and by war’s end was literally hiding in the rubble of a flattened city, having barely managed to survive starvation rations, Allied bombing, and Soviet shock troops when the end came. His journey home and attempted reentry into “normalcy” stand in many ways for his generation’s experience.
A work of enormous range and stirring human drama, conjuring both the Asian and European theaters with equal fluency, Year Zero is a book that Ian Buruma is perhaps uniquely positioned to write. It is surely his masterpiece.
Doomed to Repeat [EPUB]
17 March 2014, 14:04
2013 | EPUB | 496.13MB
“Those who forget history are doomed to repeat it.” And so we have. Time and again, mankind has faced down problems, but have often failed to take the hard-earned knowledge into the next battle.
Doomed to Repeat is a collection of essays, edited by Bill Fawcett, that illuminates some of the problems we've faced repeatedly throughout history, including Islamic jihad, terrorism, military insurgencies, inflation and the devaluation of currency, financial disasters, ecological collapses, radical political minorities like the Nazis and Bolsheviks, and pandemics and epidemics like the Black Death.
With more than 35 chapters of the Groundhog Days of world history, both infamous and obscure, Doomed to Repeat: The Lessons of History We've Failed to Learn is chock-full of trivia, history, and fascinating looks at the world’s repeated mistakes.
The First World War: A Miscellany [EPUB]
17 March 2014, 14:00
2014 | EPUB | 985.94KB
Have you ever wondered who fired the first British shot of World War One? Or who claimed the glory of downing the Red Baron?
Who was the first WW1 soldier to receive the Victoria Cross? And what has Winnie the Pooh got to do with it all?
Telling the stories of the battles, the aircraft, the weapons, the soldiers, the poets, the campaigns and the many heroes, Norman Ferguson delves deep into the history of the ‘Great War’. Through anecdotes and statistics, and drawing on letters, speeches and official reports, this comprehensive miscellany is a compelling guide to the war that transformed and marked forever the course of twentieth-century history.
Churchill's Secret War [Audiobook]
17 March 2014, 13:56
2010 | MP3@32 kbps + EPUB | 12 hrs 47 mins | 175.62MB
In 1943 Winston Churchill and the British Empire needed millions of Indian troops, all of India's industrial output, and tons of Indian grain to support the Allied war effort. Such massive contributions were certain to trigger famine in India. Because Churchill believed that the fate of the British Empire hung in the balance, he proceeded, sacrificing millions of Indian lives in order to preserve what he held most dear. The result: the Bengal Famine of 1943-44, in which millions of villagers starved to death.
Relying on extensive archival research and first-hand interviews, Mukerjee weaves a riveting narrative of Churchill's decisions to ratchet up the demands on India as the war unfolded and to ignore the corpses piling up in the Bengali countryside. The hypocrisy, racism, and extreme economic conditions of two centuries of British colonial policy finally built to a head, leading Indians to fight for their independence in 1947.
Few Americans know that World War II was won on the backs of these starving peasants; Mukerjee shows us a side of World War II that we have been blind to. We know what Hitler did to the Jews, what the Japanese did to the Chinese, what Stalin did to his own people. This story has largely been neglected, until now.
Women in War: From Home Front to Front Line [EPUB]
17 March 2014, 13:35
2013 | EPUB | 9.01MB
The changing role of women in warfare, a neglected aspect of military history, is the subject of this collection of perceptive, thought-provoking essays. By looking at the wide range of ways in which women have become involved in all the aspects of war, the authors open up this fascinating topic to wider understanding and debate. The discuss how, particularly in the two world wars, women have been increasingly mobilized in all the armed services, originally as support staff, then in defensive combat roles. They also consider the tragic story of women as victims of male violence, and how women have often put up a heroic resistance, and examine how women have been drawn into direct combat roles on an unprecedented level, a trend that is still controversial in the present day. The collection brings together the work of noted academics and historians with the wartime experiences of women who have remarkable personal stories to tell. The book will be a milestone in the study of the recent history of the parts women have played in the history of warfare.
Authors: Dr Juliette Pattinson, Professor Mark Connelly, Georgina Natzio, Christine Halsall, Jonathan Walker, Major Imogen Corrigan, Dr. Halik Kochanski, Dr T.A. Heathcote, Elspeth Johnstone, Mike Ryan, Grace Filby, Dr George Bailey, Tatiana Roshupkina, Leicester Chilton, Paul Edward Strong, Celia Lee, John Lee
The Brothers: John Foster Dulles, Allen Dulles [Audiobook]
17 March 2014, 13:28
2013 | MP3@32 kbps + EPUB | 13 hrs 29 mins | 185.19MB
A joint biography of John Foster Dulles and Allen Dulles, who led the United States into an unseen war that decisively shaped today’s world
During the 1950s, when the Cold War was at its peak, two immensely powerful brothers led the United States into a series of foreign adventures whose effects are still shaking the world.
John Foster Dulles was secretary of state while his brother, Allen Dulles, was director of the Central Intelligence Agency. In this book, Stephen Kinzer places their extraordinary lives against the background of American culture and history. He uses the framework of biography to ask: Why does the United States behave as it does in the world?
The Brothers explores hidden forces that shape the national psyche, from religious piety to Western movies—many of which are about a noble gunman who cleans up a lawless town by killing bad guys. This is how the Dulles brothers saw themselves, and how many Americans still see their country’s role in the world.
Propelled by a quintessentially American set of fears and delusions, the Dulles brothers launched violent campaigns against foreign leaders they saw as threats to the United States. These campaigns helped push countries from Guatemala to the Congo into long spirals of violence, led the United States into the Vietnam War, and laid the foundation for decades of hostility between the United States and countries from Cuba to Iran.
The story of the Dulles brothers is the story of America. It illuminates and helps explain the modern history of the United States and the world.
Veterans: The Last Survivors of the Great War [EPUB]
17 March 2014, 13:19
2013 | EPUB | 24.59MB
Using the veterans’ own words and photographs, the book brings to life a mixture of their excitement of embarkation for France, their unbound optimism and courage, the agony of the trenches, and numbing fear of going over the top. The fight for survival, the long ordeal of those who were wounded and the ever present grief caused by appalling loss and waste of life make for compelling reading.
The veterans give us first hand accounts of stark honesty, as they describe in many cases more freely than ever before about experiences which have lived with them for over 80 years.
A Man Called Intrepid [EPUB]
17 March 2014, 13:14
2013 | EPUB | 25.0MB
The classic real-life story of the superspy whose vast intelligence network helped defeat the Nazis in World War II.
A Man Called Intrepid is the account of the world’s first integrated intelligence operation and of its master, William Stephenson. Codenamed INTREPID by Winston Churchill, Stephenson was charged with establishing—and running—a vast, worldwide intelligence network to challenge the terrifying force of Nazi Germany. Nothing less than the fate of Britain and the free world hung in the balance as INTREPID covertly set about stalling the Nazis by any means necessary.
First published in 1976, A Man Called Intrepid was an immediate bestseller. With over thirty black-and-white photographs and countless World War II secrets, this book revealed startling information that had remained buried for decades. Detailing the infamous “Camp X” training center in Ontario, Canada; the miraculous breaking of the Ultra Code used by the Enigma Machine; and dozens of other stories of clandestine missions, A Man Called Intrepid is an undisputed modern classic.
Stalin's Secret Agents [Audiobook]
17 March 2014, 13:09
2012 | MP3@64 kbps + EPUB | 9 hrs 55 mins | 273.7MB
Most Americans have grown accustomed to accept the version of history that the Soviets were our noble allies and took the brunt of the casualties during World War II. But after decades of research by veteran journalist M. Stanton Evans and intelligence expert Herbert Romerstein, the truth has come to light and is now exposed in Stalin's Secret Agents.
Evans and Romerstein focus on the role of secret Communist Alger Hiss at the crucial Yalta Conference of 1945, where vast U.S. concessions were made to Russia, and the maneuvers of numerous other Soviet agents to serve the ends of Moscow. Fascinating details about the fall of China, Yugoslavia, and Poland to Communist domination as well as the identities of key conspirators in high places are revealed. The authors recount the steps by which the penetration occurred under FDR, the influence wielded by such advisers as Harry Hopkins and Henry Morgenthau, and the indifference of U.S. officials during this time. Also included are riveting details about the multi-layered cover-up—including rigged grand jury sessions—and the extent of the theft of secrets are sure to surprise and stun listeners everywhere.
The Lost World of Bletchley Park [EPUB]
17 March 2014, 13:08
2013 | EPUB | 46.33MB
The huge success of Sinclair’s The Secret Life of Bletchley Park – a quarter of a million copies sold to date – has been symptomatic of a similarly dramatic increase in visitors to Bletchley Park itself, the Victorian mansion in Buckinghamshire now open as an engrossing museum of wartime codebreaking. Now, therefore, Aurum is publishing the first comprehensive illustrated history of this remarkable place, from its prewar heyday as a country estate under the Liberal MP Sir Herbert Leon, through its wartime requisition with the addition of the famous huts within the grounds, to become the place where modern computing was invented and the German Enigma code was cracked, its post-war dereliction and then rescue towards the end of the twentieth century as a museum whose visitor numbers have more than doubled in the last five years. Featuring over 200 photographs, some previously unseen, and text by Sinclair McKay, this will be an essential purchase for everyone interested in the place where codebreaking helped to win the war.
Blood River [Audiobook]
17 March 2014, 12:59
2008 | MP3@128 kbps | 9 hrs 45 mins | 535.09MB
When Daily Telegraph correspondent Tim Butcher was sent to cover Africa in 2000 he quickly became obsessed with the idea of recreating H.M. Stanley's famous expedition - but travelling alone.
Despite warnings that his plan was 'suicidal', Butcher set out for the Congo's eastern border with just a rucksack and a few thousand dollars hidden in his boots. Making his way in an assortment of vessels including a motorbike and a dugout canoe, helped along by a cast of characters from UN aid workers to a campaigning pygmy, he followed in the footsteps of the great Victorian adventurers.
Butcher's journey was a remarkable feat, but the story of the Congo, told expertly and vividly in this book, is more remarkable still.
Behind the Black Door [Audiobook]
17 March 2014, 12:57
2011 | MP3@48 kbps | 14 hrs 52 mins | 306.56MB
In a warm, personal memoir about life at 10 Downing Street, Sarah Brown shares her experiences as the wife of the British Prime Minister
Today, Gordon’s words are simple and heartfelt. He promises, as his own school motto said, "to do his utmost." I know that the same will go for me, too. We turn to the door, greeting the policeman on duty. It is time to play our part in contributing to what happens next in government and a new life behind the black door.
Intimate, reflective, surprising, and funny, this book takes readers backstage to reveal what it’s like to be an ordinary woman, wife, and mother in extraordinary circumstances. Sarah gave up a successful business career to serve her country and champion countless charities around the world, and found herself living a life that included attending Nelson Mandela’s birthday party, giving speeches in front of Barbra Streisand, growing vegetables with Michelle Obama, and discussing Darfur with George Clooney. For readers who have ever wondered what it’s like to travel with national security forces, pack for a photo op with supermodels, or pause a speech in front of hundreds when the teleprompter fails, it’s all here—from what to do when the school play clashes with a visit to the White House to what it feels like to support the man you love as he makes tough decisions to stave off global financial meltdown.