Chasing Light: Michelle Obama Through the Lens of a White House Photographer [EPUB]

Chasing Light: Michelle Obama Through the Lens of a White House Photographer [EPUB]
Chasing Light: Michelle Obama Through the Lens of a White House Photographer by Amanda Lucidon
2017 | EPUB | ISBN: 9780399581182 | 279.61MB

A collection of striking and intimate photographs of Michelle Obama—many never before seen—coupled with personal reflections and behind-the-scenes stories from Official White House Photographer Amanda Lucidon, presented in a deluxe format.

Michelle Obama is one of the most admired First Ladies in history, known for her grace, spirit, and beauty, as well as for the amazing work she did during her tenure to promote girls’ education, combat childhood obesity, and support military families. In Chasing Light, former White House photographer Amanda Lucidon, who spent four years covering the First Lady, shares a rare insider’s perspective, from documenting life at the White House to covering domestic and overseas travel. This collection of 150 candid photos—many previously unreleased—and Amanda’s narrative reflections reveal just what makes Mrs. Obama so special. From an affectionate moment with her daughters atop the strikingly empty Great Wall of China to exuberant moments with schoolchildren and quiet moments between the First Lady and President Obama, the photos are a vibrant, candid, and beautiful celebration of the First Lady, capturing the qualities and strengths that have made Mrs. Obama so beloved.

Darwin's First Theory: Exploring Darwin's Quest for a Theory of Earth [EPUB]

Darwin's First Theory: Exploring Darwin's Quest for a Theory of Earth [EPUB]
Darwin's First Theory: Exploring Darwin's Quest for a Theory of Earth by Rob Wesson
2017 | EPUB | ISBN: 9781681773162 | 96.93MB

An acclaimed geologist leads the reader on an adventure through the landscape that absorbed and inspired Charles Darwin.

Everybody knows―or thinks they know―Charles Darwin, the father of evolution and the man who altered the way we view our place in the world. But what most people do not know is that Darwin was on board the HMS Beagle as a geologist―on a mission to examine the land, not flora and fauna.

Retracing Darwin’s footsteps in South America and beyond, geologist Rob Wesson treks across the Andes, cruises waters charted by the Beagle, hunts for fossils in Uruguay and Argentina, and explores sites of long vanished glaciers in Scotland and Wales. As he follows Darwin’s path―literally and intellectually―Wesson experiences the land as Darwin did, engages with his observations, and tackles the same questions Darwin had about our ever-changing Earth.

Upon his return from his five-year journey aboard the Beagle, after examining the effects of earthquakes, tsunamis, volcanic eruptions, and more, Darwin conceived his theory of subsidence and uplift‚―his first theory. These concepts and attitudes―the vastness of time; the enormous cumulative impact of almost imperceptibly slow change; change as a constant feature of the environment―underlie Darwin’s subsequent discoveries in evolution. And this peculiar way of thinking remains vitally important today as we enter the human-dominated Anthropocene age.

Expertly interweaving science and adventure, Darwin’s First Theory is a riveting and revelatory journey around the world with one of the greatest scientific minds in history.

The Economist Audio Edition [October 28, 2017]

The Economist Audio Edition [October 28, 2017]
The Economist Audio Edition [October 28, 2017]
MP3@48 kbps + EPUB + AZW3 | 176.59MB

A tsar is born: 100 years after the Russian revolution

  • Kenya's sham election
  • iRisk: Apple's monster investment arm
  • Should you know what everyone earns?
  • The battle for Catalonia: The countdown
  • Malaria in Switzerland: A recurring ague
  • Brexit and transition: Imperfect panacea
  • Turkey's latest purges: Too may kooks
  • Discount grocers: The broccoli heresy
  • Tax cuts and wages: Corporations are people, too
  • S&T: Electric cars: Proof by induction
  • S&T: Fishing and sperm whales: Getting their own back

SPECIAL REPORT ON E-COMMERCE

Cinemaps: An Atlas of 35 Great Movies [EPUB]

Cinemaps: An Atlas of 35 Great Movies [EPUB]
Cinemaps: An Atlas of 35 Great Movies by Andrew DeGraff, A D Jameson
2017 | EPUB | ISBN: 9781594749896 | 393.08MB

This beautifully illustrated atlas of beloved movies is an essential reference for cinephiles, fans of great films, and anyone who loves the art of mapmaking.

Acclaimed artist Andrew DeGraff has created beautiful hand-painted maps of all your favorite films, from King Kong and North by Northwest to The Princess Bride, Fargo, Pulp Fiction, even The Breakfast Club—with the routes of major characters charted in meticulous cartographic detail. Follow Marty McFly through the Hill Valley of 1985, 1955, and 1985 once again as he races Back to the Future. Trail Jack Torrance as he navigates the corridors of the Overlook Hotel in The Shining. And join Indiana Jones on a globe-spanning journey from Nepal to Cairo to London on his quest for the famed Lost Ark. Each map is presented in an 11-by-14-inch format, with key details enlarged for closer inspection, and is accompanied by illuminating essays from film critic A. D. Jameson, who speaks to the unique geographies of each film.

Excuse Me: The Survival Guide to Modern Business Etiquette [EPUB]

Excuse Me: The Survival Guide to Modern Business Etiquette [EPUB]
Excuse Me: The Survival Guide to Modern Business Etiquette by Rosanne J Thomas
2017 | EPUB | ISBN: 9780814437919 | 0.49MB

Blending different generations, genders, and cultures brings energy and fresh perspectives to the workplace. But the flip side is an environment ripe for confusion and social blunders. Mix in increasingly open-plan workplaces and constant connectivity, and the chance that we?ll unintentionally annoy or offend others increases exponentially.

Exactly what are the rules these days? Is it acceptable to text your boss at home? What is the polite way to ask a colleague to take a distracting conversation behind closed doors? What about the use of smartphones in meetings? Merging classic rules of behavior with new realities of modern business, Excuse Me spotlights dozens of puzzling situations, with suggestions for bridging divides. The book untangles the nuances of:

  • Meeting etiquette
  • Interview expectations
  • Proper office attire
  • Electronic manners
  • Privacy in tight spaces
  • Eye contact and nonverbal cues
  • Small talk
  • Business dining
  • Social media use
  • Working remotely and flexibly
  • And more.

While the youngest employees might seem unruly, the oldest can seem rigid. Good manners create an atmosphere of respect, and smooth the way for everyone to succeed.

Istanbul: Memories and the City (Deluxe Edition) [EPUB]

Istanbul: Memories and the City (Deluxe Edition) [EPUB]
Istanbul: Memories and the City (Deluxe Edition) by Orhan Pamuk, translated by Maureen Freely
2017 | EPUB | ISBN: 9781524732233 | 436.05MB

From the Nobel Prize-winning author of My Name Is Red and Snow, a large-format, deluxe, collectible edition of his beloved memoir about life in Istanbul, with more than 200 added illustrations and a new introduction.

Orhan Pamuk was born in Istanbul and still lives in the family apartment building where his mother first held him in her arms. His portrait of his city is thus also a self-portrait, refracted by memory and the melancholy–or hüzün–that all Istanbullus share: the sadness that comes of living amid the ruins of a lost empire. With cinematic fluidity, Pamuk moves from the lives of his glamorous, unhappy parents to the gorgeous, decrepit mansions overlooking the Bosphorus; from the dawning of his self-consciousness to the writers and painters–both Turkish and foreign–who would shape his consciousness of his city. Like Joyce’s Dublin and Borges’ Buenos Aires, Pamuk’s Istanbul is a triumphant encounter of place and sensibility, beautifully written and immensely moving.

Expectation: Philosophy, Literature [EPUB]

Expectation: Philosophy, Literature [EPUB]
Expectation: Philosophy, Literature by Jean-Luc Nancy, translated by Robert Bononno
2017 | EPUB | ISBN: 9780823277599 | 2.34MB

Expectation is a major volume of Jean-Luc Nancy’s writings on literature, written across three decades but, for the most part, previously unavailable in English.

More substantial than literary criticism, these essays collectively negotiate literature’s relation to philosophy. Nancy pursues such questions as literature’s claims to truth, the status of narrative, the relation of poetry and prose, and the unity of a book or of a text, and he addresses a number of major European writers, including Dante, Sterne, Rousseau, Hölderlin, Proust, Joyce, and Blanchot.

The final section offers a number of impressive pieces by Nancy that completely merge his concerns for philosophy and literature and philosophy-as-literature. These include a lengthy parody of Valéry’s “La Jeune Parque,” several original poems by Nancy, and a beautiful prose-poetic discourse on an installation by Italian artist Claudio Parmiggiani that incorporates the Faust theme.

Opening with a substantial Introduction by Jean-Michel Rabaté that elaborates Nancy’s importance as a literary thinker, this book constitutes the most substantial statement to date by one of today’s leading philosophers on a discipline that has been central to his work across his career.

Inside Camp David: The Private World of the Presidential Retreat [Audiobook]

Inside Camp David: The Private World of the Presidential Retreat [Audiobook]
Inside Camp David: The Private World of the Presidential Retreat [Audiobook] by Michael Giorgione, read by the Author
2017 | MP3@64 kbps + EPUB | 7 hrs 48 mins | 214.69MB

The first insider account, timed to the 75th anniversary of Camp David

Camp David is American diplomacy's secret weapon. The home of the 2015 GCC and 2012 G8 summits, the 2000 Peace Summit, and the 1978 Peace Accords, the camp has played a vital role in American history over the past century, inviting presidents and international leaders alike to converge, converse, and, perhaps most importantly, relax.

A peaceful mountaintop setting crucially removed from the constant scrutiny of the press, Camp David has served as both a site of critical diplomacy and unparalleled tranquility. It is where President and Mrs. Reagan rode horses through the mountains, where Gerald Ford could take a moment to jump on a trampoline with his daughter, where Nixon rode shotgun with Soviet President Leonid Brezhnev, and where Jimmy Carter could find the ultimate flight-sledding - only to break his clavicle two weeks before the end of his tenure. Under the pressure and stress, it is easy to forget that those occupying the highest seat in the land are, at the end of the day, human, but at Camp David, we finally get to see these leaders at their most vulnerable, their most unguarded, and as their most true selves.

Simply Electrifying: The Technology That Transformed the World, from Benjamin Franklin to Elon Musk [Audiobook]

Simply Electrifying: The Technology That Transformed the World, from Benjamin Franklin to Elon Musk [Audiobook]
Simply Electrifying: The Technology That Transformed the World, from Benjamin Franklin to Elon Musk [Audiobook] by Craig R Roach, read by Tom Perkins
2017 | MP3@64 kbps + EPUB | 15 hrs 1 min | 413.87MB

Simply Electrifying: The Technology That Transformed the World, from Benjamin Franklin to Elon Musk brings to life the 250-year history of electricity through the stories of the men and women who used it to transform our world: Benjamin Franklin, James Watt, Michael Faraday, Samuel F.B. Morse, Thomas Edison, Samuel Insull, Albert Einstein, Rachel Carson, Elon Musk, and more. In the process, it reveals for the first time the complete, thrilling, and often dangerous story of electricity's historic discovery, development, and worldwide application.

Electricity plays a fundamental role not only in our everyday lives but in history's most pivotal events, from global climate change and the push for wind- and solar-generated electricity to Japan's nuclear accident at Fukushima and Iran's pursuit of nuclear weapons.

Written by electricity expert and four-decade veteran of the industry, Craig R. Roach, Simply Electrifying marshals, in fascinating narrative detail, the full range of factors that shaped the electricity business over time - science, technology, law, politics, government regulation, economics, business strategy, and culture - before looking forward toward the exhilarating prospects for electricity generation and use that will shape our future.

A Nobel Affair: The Correspondence between Alfred Nobel and Sofie Hess [EPUB]

A Nobel Affair: The Correspondence between Alfred Nobel and Sofie Hess [EPUB]
A Nobel Affair: The Correspondence between Alfred Nobel and Sofie Hess edited and translated by Erika Rummel
2017 | EPUB | ISBN: 9781487501778 | 3.67MB

Alfred Nobel made his name as an inventor and successful entrepreneur and left a legacy as a philanthropist and promoter of learning and social progress.

The correspondence between Nobel and his Viennese mistress, Sofie Hess, shines a light on his private life and reveals a personality that differs significantly from his public image. The letters show him as a hypochondriac and workaholic and as a paranoid, jealous, and patriarchal lover. Indeed, the relationship between the aging Alfred Nobel and the carefree, spendthrift Sofie Hess will strike readers as dysfunctional and worthy of Freudian analysis. Erika Rummel’s masterful translation and annotations reveal the value of the letters as commentary on 19th century social mores: the concept of honour and reputation, the life of a "kept" woman, the prevalence of antisemitism, the importance of spas as health resorts and entertainment centres, the position of single mothers, and more generally the material culture of a rich bourgeois gentleman. A Nobel Affair is the first translation into English of the complete correspondence between Alfred Nobel and Sofie Hess.

The Coffee Dictionary [EPUB]

The Coffee Dictionary [EPUB]
The Coffee Dictionary: An A-Z of coffee, from growing & roasting to brewing & tasting by Maxwell Colonna-Dashwood
2017 | EPUB | ISBN: 9781452166650 | 23.19MB

An A-Z compendium of everything you need to know about coffee, from a champion barista.

Coffee is more popular than ever before - and more complex. The Coffee Dictionary is the coffee drinker's guide to the dizzying array of terms and techniques, equipment and varieties that go into creating the perfect cup.

With hundreds of entries on everything from sourcing, growing and harvesting, to roasting, grinding and brewing, three-time UK champion barista and coffee expert Maxwell Colonna-Dashwood explains the key factors that impact the taste of your drink.

Illustrated throughout and covering anything from country of origin, variety of bean and growing and harvesting techniques to roasting methods, brewing equipment, tasting notes - as well as the many different coffee-based drinks - The Coffee Dictionary is the final word on coffee.

Robot Sex: Social and Ethical Implications [EPUB]

Robot Sex: Social and Ethical Implications [EPUB]
Robot Sex: Social and Ethical Implications edited by John Danaher, Neil McArthur
2017 | EPUB | ISBN: 9780262036689 | 0.89MB

Perspectives from philosophy, psychology religious studies, economics, and law on the possible future of robot-human sexual relationships.

Sexbots are coming. Given the pace of technological advances, it is inevitable that realistic robots specifically designed for people's sexual gratification will be developed in the not-too-distant future. Despite popular culture's fascination with the topic, and the emergence of the much-publicized Campaign Against Sex Robots, there has been little academic research on the social, philosophical, moral, and legal implications of robot sex. This book fills the gap, offering perspectives from philosophy, psychology, religious studies, economics, and law on the possible future of robot-human sexual relationships.

Contributors discuss what a sex robot is, if they exist, why we should take the issue seriously, and what it means to "have sex" with a robot. They make the case for developing sex robots, arguing for their beneficial nature, and the case against it, on religious and moral grounds; they consider the subject from the robot's perspective, addressing such issues as consent and agency; and they ask whether it is possible for a human to form a mutually satisfying, loving relationship with a robot. Finally, they speculate about the future of human-robot sexual interaction, considering the social acceptability of sex robots and the possible effect on society.

Contributors Marina Adshade, Thomas Arnold, Julie Carpenter, John Danaher, Brian Earp, Lily Eva Frank, Joshua Goldstein, Michael Hauskeller, Noreen Herzfeld, Neil McArthur, Mark Migotti, Sven Nyholm, Ezio di Nucci, Steve Petersen, Anders Sandberg, Matthias Scheutz, Litska Strikwerda, Nicole Wyatt

Thailand: Shifting Ground between the US and a Rising China [EPUB]

Thailand: Shifting Ground between the US and a Rising China [EPUB]
Thailand: Shifting Ground between the US and a Rising China (Asian Arguments) by Benjamin Zawacki
2017 | EPUB | ISBN: 9781783608706 | 1.0MB

Since the World War II, Thailand has positioned itself as a key strategic ally of the United States, serving as a bulwark against communism in Southeast Asia and as a base for American troops during the Vietnam War. In return, the United States has provided millions of dollars in military and economic aid, while staunchly supporting the country’s despotic regimes. However, recent decades have seen a striking reversal in Thailand’s foreign relations, with China, once a sworn enemy, now treated as a valued ally by the Thai junta. This shift reflects China’s growing status as a world power, and it represents a major setback to American efforts at curbing the spread of Chinese influence in Asia. It has also had a dramatic impact on Thailand itself, as the country’s ruling elite seek to follow the Chinese model of authoritarianism combined with neoliberalism.

In this up-to-date study of Thai foreign policy, Benjamin Zawacki provides a compelling account of Thailand’s modern history and its changing role in the world order, from the beginning of its alliance with the United States in 1945 to the 2014 coup and beyond. Featuring extensive interviews with more than seventy high-level figures in Thailand and the United States, including deposed prime minister Thaksin Shinawatra, the book offers unprecedented insight into the inner workings of the Thai elite and their dealings with the United States and China. As the Sino-American rivalry escalates, Southeast Asia will become an increasingly important theater in global affairs. Understanding the current transitions of power in Thailand are essential for comprehending the profound implications of China’s influence, not only for the region, but for the wider world.

You Get What You Pitch For: Control Any Situation, Create Fierce Agreement, and Get What You Want In Life [EPUB]

You Get What You Pitch For: Control Any Situation, Create Fierce Agreement, and Get What You Want In Life [EPUB]
You Get What You Pitch For: Control Any Situation, Create Fierce Agreement, and Get What You Want In Life by Tim Vandehey, Anthony Sullivan
2017 | EPUB | ISBN: 9780738220062 | 1.68MB

TV's most popular pitchman reveals the secrets of pitching to get what you want in virtually any situation.

Anthony "Sully" Sullivan went from selling car washers in rainy Welsh street markets to selling to audiences of millions around the world as the face of OxiClean. How did he do it?

Convincing people to give you what you want is an art form that takes charisma and confidence. But no great pitchman achieves success based on those quali­ties alone. The good ones make themselves great with practice and discipline, mastering a series of skills that Sullivan dubs the ten "Pitch Powers." These are essen­tial techniques he's learned in more than twenty-five years "on the joint" (that's pitchman-speak for the area where you're selling).

For the first time ever, Sullivan reveals the secrets behind his seemingly superhuman ability to persuade others--even if they start out regarding you with sus­picion or even hostility. Do it right and you'll change minds, open doors, get opportunities, turn adversar­ies into allies, make more money, and gain the kind of confidence that makes other people want to know you.

From the first Pitch Power ("Know Your Acceptable Outcomes") to the last ("Finish with Confidence")--with invaluable strategies along the way on using your flubs to get a laugh, how to deal with push-back, and more--Sullivan reveals that pitching is all about engaging a person face-to-face and eye-to-eye so they feel like you're speaking directly to them, even if there are fifty other people in the room. It's turning a crowd of strangers with their arms folded into a legion of fans ready to say "yes" enthusiastically to whatever you propose, what Anthony Sullivan calls fierce agree­ment. It's the power to get the job, get the girl (or guy), get the part, make money, get better service, advance your career--do just about anything you want to do.

Leading the Unleadable: How to Manage Mavericks, Cynics, Divas, and Other Difficult People [EPUB]

Leading the Unleadable: How to Manage Mavericks, Cynics, Divas, and Other Difficult People [EPUB]
Leading the Unleadable: How to Manage Mavericks, Cynics, Divas, and Other Difficult People by Alan Willett
2016 | EPUB | ISBN: 9780814437605 | 0.92MB

The control-freak, the narcissist, the slacker, the cynic... Difficult people are the worst part of a manager’s job.

Whether it comes from direct reports or people above, outbursts, irrational demands, griping, and other disruptions need to be dealt with—and it’s your responsibility to do it. Leading the Unleadable turns this dreaded chore into a straight forward process that gently, yet effectively, improves behaviors. Written by an insider in the tech industry, where personality issues routinely wreck projects, the book reveals a core truth: most people actually want to contribute results, not cause headaches.

Once you realize the potential for change, the book’s simple steps, examples, and scripts explain how to right even the most hopeless situations. You’ll learn how to:

  • Master the necessary mindset
  • Explain the problem calmly in a short feedback session
  • Get a commitment to change, and follow up
  • Coach others to replicate the process
  • Develop the situational awareness required to spot trouble even earlier in the future

Every manager has “problem people.” What sets great managers apart is how they turn them into productive team players. Prepare to transform the troublesome into the tremendous.

Building Small: Sustainable Designs for Tiny Houses & Backyard Buildings [EPUB]

Building Small: Sustainable Designs for Tiny Houses & Backyard Buildings [EPUB]
Building Small: Sustainable Designs for Tiny Houses & Backyard Buildings by David Stiles, Jeanie Stiles
2017 | EPUB | ISBN: 9781440345463 | 84.21MB

Live large by building small!

Do you daydream about downsizing your living space? Or perhaps you long for a more eco-friendly and sustainable way of life. The tiny house movement continues to gain popularity as more and more people look to simplify their lives and reconnect with nature.

Building Small is your key to joining the tiny house revolution with designs for homes as well as a range of backyard buildings including workspaces and sheds. There's tons of practical how-to construction advice including best practices, common pitfalls and tips for the do-it-yourself carpenter. Within these pages you'll find:

  • Complete plans for seven tiny houses
  • Strategies for outfitting your tiny house with lighting, water, heating and waste removal
  • Ideas for floor layout and interior design
  • Success stories and inspirational photos of tiny homes

Whether you're considering a timber-framed cottage or a modular cube-style home, Building Small offers a wide range of approaches for planning and building your small structure.

Planet of the Grapes: A Geography of Wine [EPUB]

Planet of the Grapes: A Geography of Wine [EPUB]
Planet of the Grapes: A Geography of Wine by Robert Sechrist
2017 | EPUB | ISBN: 9781440854385 | 3.77MB

Wine was one the key founding foods of Western culture (bread and oil being the other two). It has played a key role in human history for thousands of years, having been used for enjoyment, rituals, and religious purposes; today, the production and consumption of wine is a billion-dollar industry that plays an important role in the global economy. Planet of the Grapes: A Geography of Wine provides an interesting and accessible lens through which students can learn about geography, culture, society, history, religion, and the environment. The chapters cover the historical geography of wine, document how drinking wine has often been condemned as a vice, and describe wines by region and type, thereby providing a cultural geography of wine.

Readers will learn about the historical geography of wine, terroir (the environmental conditions that affect grape crops), grape biogeography, the process of winemaking from a geographic perspective, the economic global significance of the wine trade, the ongoing love-hate relationship between wine and government, and what makes individual wine regions distinct. The content is written to be comprehensible to individuals without detailed previous knowledge about wine but provides detailed information and insight that wine connoisseurs will find engaging. Additionally, through the story of wine comes a unique telling of the social transformations in America that have resulted from sources such as anti-immigrant sentiment, pseudoscience, and censorship.

How Innovation Really Works: Using the Trillion-Dollar R&D Fix to Drive Growth [EPUB]

How Innovation Really Works: Using the Trillion-Dollar R&D Fix to Drive Growth [EPUB]
How Innovation Really Works: Using the Trillion-Dollar R&D Fix to Drive Growth by Anne Marie Knott
2017 | EPUB | ISBN: 9781259860935 | 17.89MB

Are you spending too much on R&D? Too little? Is your innovation program successful? And how do you measure that success?

Your company is spending millions on R&D every year, but despite your best efforts, that R&D isn’t driving growth. If you’re like 95% of firms, you aren’t investing the right amount, and the productivity of your R&D has fallen dramatically over the past several years. That’s because there hasn’t been a universal, uniform, and reliable measure of R&D―until now.

First introduced in Anne Marie Knott’s influential Harvard Business Review article, RQTM (Research Quotient) is a revolutionary new tool that measures a company’s R&D capability―its ability to convert investment in R&D into products and services people want to buy or to reduce the cost of producing these. RQ not only tells companies how “smart” they are, it provides a guide for how much they should invest in R&D to ensure that investment will increase revenues, profits, and market value.

Armed with insights from her experience as an R&D project manager, 20 years of academic research, and two National Science Foundation grants, Knott devised RQ and used the measure to test common innovation prescriptions across the full spectrum of U.S. companies engaged in R&D. The results are nothing short of game-changing.

In this essential guide, you will learn:

  • how to use RQ to determine which R&D investments are most likely to drive growth―using the hard data you already have to better utilize the innovation tools you’re already using
  • the 7 misconceptions about innovation trends―and how to avoid the ones that don’t work
  • how investors can achieve 9x returns in the market and help companies in the process
  • why corporate―and GDP―growth has stalled and how to restore it without R&D tax credits

This book promises to do for innovation and R&D what TQM did for manufacturing and what Sabremetrics did for baseball. It’ll show you How Innovation Really Works―with measurable results you can count on.

Innovative Promotions That Work: A Quick Guide to the Essentials of Effective Design [PDF]

Innovative Promotions That Work: A Quick Guide to the Essentials of Effective Design [PDF]
Innovative Promotions That Work: A Quick Guide to the Essentials of Effective Design by Lisa L Cyr
2006 | PDF | ISBN: 1592532195 | 28.36MB

Billions of dollars are spent every year on promotions, and for some, the payoff is huge. The key is creating promotions that cut through the clutter to delight, astound, amuse, shock, and touch one's intended audience in a memorable and smart way.

This book takes intelligent and well-crafted promotions and breaks down the essential elements in a caption-like format so the readers will get the maximum number of promotions and the information they need in the shortest amount of time. Despite the streamlined approach, no critical information is lost.

Featuring 140 diverse promotions, Innovative Promotions at Work: A Quick Guide to the Essentials of Effective Design deconstructs each and provides answers to designers' six most important questions: What was the promotion for? What was the concept? What was the goal? What were the challenges? What did the client require? Last, how successful was the piece?

The answers to these questions give readers the insight they need to construct a roadmap to a successful promotion of their own.

Technical Analysis Explained: The Successful Investor's Guide to Spotting Investment Trends and Turning Points, 5th Edition [EPUB]

Technical Analysis Explained: The Successful Investor's Guide to Spotting Investment Trends and Turning Points, 5th Edition [EPUB]
Technical Analysis Explained: The Successful Investor's Guide to Spotting Investment Trends and Turning Points, 5th Edition by Martin J Pring
2014 | EPUB | ISBN: 9780071825177 | 32.5MB

The guide technicians turn to for answers--tuned up to provide an advantage in today's global economy

The face of investing has significantly changed in the 30 years since this book's first publication, but one essential component of the markets has not--human behavior. Whether you're trading cornerstone commodities or innovative investment products, observing how investors responded to past events through technical analysis is your key to forecasting when to buy and sell in the future. This fully updated fifth edition shows you how to maximize your profits in today's complex markets by tailoring your application of this powerful tool.

Tens of thousands of individual and professional investors have used the guidance in this book to grow their wealth by understanding, interpreting, and forecasting significant moves in both individual stocks and entire markets. This new edition streamlines its time-honored, profit-driven approach, while updating every chapter with new examples, tables, charts, and comments that reflect the real-world situations you encounter in everyday trading. Required reading among many professionals, this authoritative resource now features:

  • Brand-new chapters that analyze and explain secular trends with unique technical indicators that measure investor confidence, as well as an introduction to Pring's new Special K indicator
  • Expanded coverage on the profit-making opportunities ETFs create in international markets, sectors, and commodities
  • Practical advice for avoiding false, contratrend signals that may arise in short-term time spans
  • Additional material on price patterns, candlestick charts, relative strength, momentum, sentiment indicators, and global stock markets

Properly reading and balancing the variety of indicators used in technical analysis is an art, and no other book better illustrates the repeatable steps you need to take to master it.

When used with patience and discipline, Technical Analysis Explained, Fifth Edition, will make you a better decision maker and increase your chances of greater profits.

Shelters, Shacks, and Shanties: And How to Make Them [EPUB]

Shelters, Shacks, and Shanties: And How to Make Them [EPUB]
Shelters, Shacks, and Shanties: And How to Make Them by D C Beard
2011 | EPUB | ISBN: 9781616081348 | 47.26MB

Nineteenth-century building advice that is eminently practical in the twenty-first century. 330 b/w illustrations

The Art of Painting Still Life in Acrylic [EPUB]

The Art of Painting Still Life in Acrylic [EPUB]
The Art of Painting Still Life in Acrylic: Master techniques for painting stunning still lifes in acrylic by Varvara Harmon, Janice Robertson, Elizabeth Mayville
2016 | EPUB | ISBN: 9781633220874 | 42.38MB

Packed with beautiful illustrations and expert instruction, The Art of Painting Still Life in Acrylic is a comprehensive and indispensable resource for all aspiring painters.

Designed for beginners and intermediate artists, The Art of Painting Still Life in Acrylic offers valuable drawing and painting techniques, as well as inspirational artwork that's sure to motivate artists of all skill levels. The Art of Painting Still Life in Acrylic opens with a guide to essential information on the necessary tools and materials for both sketching and painting, including pencils, paints and brushes, palettes, supports, and mediums. In addition to learning about basic drawing and painting techniques and color theory, readers will learn how to create compelling compositions, achieve depth, and render realistic textures. This new title in the Collector's Series features a large variety of stunning still lifes, from lovely florals to tasty treats. Packed with beautiful illustrations and expert instruction, The Art of Painting Still Life in Acrylic is a comprehensive and indispensable resource for all aspiring painters.

The Kinfolk Entrepreneur: Ideas for Meaningful Work [EPUB]

The Kinfolk Entrepreneur: Ideas for Meaningful Work [EPUB]
The Kinfolk Entrepreneur: Ideas for Meaningful Work by Nathan Williams
2017 | EPUB | ISBN: 9781579657581 | 70.19MB

In The Kinfolk Entrepreneur, author Nathan Williams introduces readers to 40 creative business owners around the globe, offering an inspiring, in-depth look behind the scenes of their lives and their companies. Pairing insightful interviews with striking images of these men and women and their workspaces, The Kinfolk Entrepreneur makes business personal.

The book profiles both budding and experienced entrepreneurs across a broad range of industries (from fashion designers to hoteliers) in cities across the globe (from Copenhagen to Dubai). Readers will learn how today’s industry leaders handle both their successes and failures, achieve work-life balance, find motivation in the face of adversity, and so much more.

Music, Sense and Nonsense: Collected Essays and Lectures [EPUB]

Music, Sense and Nonsense: Collected Essays and Lectures [EPUB]
Music, Sense and Nonsense: Collected Essays and Lectures by Alfred Brendel
2016 | EPUB | ISBN: 9781849549059 | 30.77MB

"The mix of thoughtfulness and brilliance that irradiates [Brendel's] performances infuses these spirited essays."—Susan Sontag

Alfred Brendel, one of the greatest pianists of our time, is renowned for his masterly interpretations of Haydn, Mozart, Beethoven, Schubert, and Liszt, and has been credited with rescuing from oblivion the piano music of Schubert's last years. Far from having merely one string to his bow, however, Brendel is also one of the world's most remarkable writers on music—possessed of the rare ability to bring together the clarity and originality of expression that characterised his performances to the printed page.

The definitive collection of his award-winning writings and essays, Music, Sense and Nonsense combines all of his work originally published in his two classic books, Musical Thoughts and Afterthoughts and Music Sounded Out, along with significant new material on a lifetime of recording, performance habits, and reflections on life and art.

As well as providing stimulating reading, this new edition yields a unique insight into the exceptional mind of one of the outstanding musicians of the twentieth and twenty-first centuries. Whether discussing Bach or Beethoven, Schubert or Schoenberg, Brendel's essays are both illuminating and challenging, a treasure for the specialist and the music lover alike.

Wounds: A Memoir of War and Love [EPUB]

Wounds: A Memoir of War and Love [EPUB]
Wounds: A Memoir of War and Love by Fergal Keane
2017 | EPUB | ISBN: 9780008189259 | 7.56MB

A family story of blood and memory and the haunting power of the past.

After nearly three decades reporting conflict from all over the world for the BBC, Fergal Keane has gone home to Ireland to tell a story that lies at the root of his fascination with war. It is a family story of war and love, and how the ghosts of the past return to shape the present.

Wounds is a powerful memoir about Irish people who found themselves caught up in the revolution that followed the 1916 Rising, and in the pitiless violence of civil war in north Kerry after the British left in 1922.

It is the story of Keane’s grandmother Hannah Purtill, her brother Mick and his friend Con Brosnan, and how they and their neighbours took up guns to fight the British Empire and create an independent Ireland. And it is the story of another Irishman, Tobias O’Sullivan, who fought against them as a policeman because he believed it was his duty to uphold the law of his country.

Many thousands of people took part in the War of Independence and the Civil War that followed. Whatever side they chose, all were changed in some way by the costs of violence. Keane uses the experiences of his ancestral homeland in north Kerry to examine why people will kill for a cause and how the act of killing reverberates through the generations.

Rolling Stones on Air in the Sixties: TV and Radio History As It Happened [EPUB]

Rolling Stones on Air in the Sixties: TV and Radio History As It Happened [EPUB]
Rolling Stones on Air in the Sixties: TV and Radio History As It Happened by Richard Havers
2017 | EPUB | ISBN: 9780062471314 | 174.34MB

The first official, in-depth history of the Rolling Stones told through the band’s television and radio broadcasts—appearance by appearance—published to tie in with the global release of a DVD containing recently discovered, never-before-released footage of the Stones on TV, in front of and behind the cameras.

The Rolling Stones on Air in the Sixties is a unique chronicle of the band’s rise to fame during the 1960s. It begins with a letter the BBC received from Brian Jones in January 1963, politely requesting an audition for "The Rollin’ Stones Rhythm and Blues Band," and ends with the story of the group’s performance of "Let It Bleed" for BBC’s end-of-the-decade celebration television program Ten Years of What.

From their first television appearance on Thank Your Lucky Stars!, sporting matching houndstooth suits at the insistence of manager Andrew Loog Oldham, to the louche rockers who performed at a televised free concert in London’s Hyde Park in 1969, The Rolling Stones on Air in the Sixties reveals, year-by-year, how the group rose from obscurity to dominate rock-and-roll. Throughout, the Stones look back at their career-defining broadcasts, sharing their individual recollections about the music, the clothes, the fans, the rivals and friends, and the impact they had on the generational divide and the world around them.

This remarkable collection features previously unseen facsimile documents from the BBC and commercial archives, exclusive interviews with directors and producers who worked with the band during their rise, and showcases many stunning images never before seen. This is history as it happened, both in front of and behind the camera, and on and off the studio mic.

Viewing the band from a fresh and unusual viewpoint that makes their story both immediate and vivid, The Rolling Stones on Air in the Sixties offers invaluable insights into one of the greatest great rock ’n’ roll bands the world has ever seen.