Mad Genius: A Manifesto for Entrepreneurs [EPUB]
13 February 2016, 20:28
2016 | EPUB | 0.4MB
Create your next breakthrough
Mad Genius is a unique book for entrepreneurs–and for employees who want to think like entrepreneurs. It will help you unleash the innate creative genius inside you.
Every industry has its sacred cows and accepted practices. These are often based upon foundational premises that are no longer valid–if they ever were.
There's a reason Facebook was birthed in a dorm room, Amazon.com came from people not in the bookstore business, and UBER was created by people who weren't from the taxi industry. Innovation, discovery, and creating disruption require blowing up conventional thinking and unleashing your entrepreneurial brilliance.
Mad Genius is a fire hose of creative stimulation that will spark breakthrough ideas and show you how to nurture them.
Get ready to think different.
The Episodic Career: How to Thrive at Work in the Age of Disruption [EPUB]
13 February 2016, 20:26
2016 | EPUB | 1.58MB
Find your most rewarding place in today's economy. Award-winning author, researcher, and analyst Farai Chideya offers a practical guide to the ways in which work in America is changing and how you can navigate today’s volatile job market.
Since the Great Recession of 2007–2009, America’s work landscape has changed dramatically. Many people experienced long-term unemployment that eroded their savings, and the globalized economy means that not just jobs but entire career tracks are created and destroyed in front of our eyes. We’re living in an age of rapid disruption where we can barely adjust to one new reality before a new new reality comes along.
So how are we supposed to live a rewarding life—working fulfilling, stable jobs that also cover our monthly expenses—in such a chaotic economy?
In The Episodic Career, Farai Chideya explores the landscape of employment in America. Profiling the rich, the poor, and people from every strata in between, Chideya seeks to understand the many kinds of work we do—for example, not just job fields, but whether we seek to build institutions or seek social change while earning money. In addition, Chideya provides a self-diagnostic tool to help you find your work/life “sweet spot.” You’ll see how different types of people have navigated their careers and forged their own paths even in times of hardship. As a young reporter at Newsweek, CNN, and ABC, Chideya realized that her working-class Baltimore childhood and factors like Ivy League education affected how people viewed her, and she takes a frank look at stereotypes, employment discrimination, and how to create healthy workplaces. Ultimately, she asks how we as a country can sustain the American Dream.
Knowledge of the workplace is power over your career. The Episodic Career provides the big-picture vision of the world economy, as well as the particulars of salary, family, health, and lifestyle that you need to thrive in a rapidly changing world.
The Little Book of Big PR [EPUB]
13 February 2016, 20:24
2014 | EPUB + PDF | 0.43/1.65MB
Any size business can benefit from public relations. You can gain attention for your own small business and help build your company's credibility and brand . . . if you know the tricks of the trade.
The Little Book of Big PR gives you essential advice on how to use public relations effectively as a business-building tool, whether you're an established company or a cost-conscious start-up. Drawing on the expertise gained during her long career in public relations, Jennefer Witter shares simple, smart, and budget-friendly methods for getting your business noticed. The book concisely covers the seven key elements of public relations, including:
- Self-Branding: Communicate who you are, what you do, and how you differ from others, highlighting your own uniqueness to give you a distinct advantage over your competition.
- Media Relations: Working with the press involves targeting the right outlets, in exactly the right way. This book tells you how to craft a perfect pitch, when to follow up, and what not to do when dealing with reporters.
- Social Media: Find out which social media are most effective for small business owners; what to post and where; and how to integrate social media into your strategy to widen your audience, and ultimately, the opportunity to generate additional revenue.
- And more . . .
The book features quick tips on key topics including networking, speaking engagments, and how to select a PR agency—-should you choose to work with one. The book also includes real-world case studies and sample content (such as media pitches) to use as-is or to modify to fit your own specific needs.
As an entrepreneur, you need every helpful tool you can get your hands on! Now you're armed with the very same tactics the PR pros use, giving you the expert guidance you need to help grow your business to new, attention-getting heights.
The Ultra Mindset: An Endurance Champion's 8 Core Principles for Success in Business, Sports, and Life [EPUB]
13 February 2016, 20:22
2015 | EPUB + PDF | 6.34/11.9MB
Travis Macy summited glacial peaks in the French Alps, rappelled into vast limestone caves in China, and ran through parched deserts in Utah. Most famously, he won one of the country's marquee ultra-distance events: Leadman, a high-altitude series of super-long-distance races, culminating with a 100-mile mountain biking race and a 100-mile trail run. Macy accomplished it without exceptional strength, speed, or flexibility, and without high-tech performance labs or performance-enhancing drugs.
His secret? A precise and particular outlook he calls the "Ultra Mindset," principles for daily life that are neither mysterious nor the sole province of ascetics or elite athletes: embrace fear, rewrite stories we tell ourselves, and master the art of seeking help, among others. By applying the principles such as "It's All Good Mental Training," "When you have no choice, anything is possible," and "Never quit…except when you should quit" to other areas of life, anyone can find success that otherwise would have seemed impossible.
Coauthored with award-winning running writer and journalist John Hanc, The Ultra Mindset blends exciting personal memoir with actionable, research-based advice. Dramatic stories of Macy's far-flung experiences in the professional endurance-racing world lead into relevant mindset principles, reflective self-assessments, mind- and body-enhancing workouts and activities, and compelling case studies. Macy's stories keep the pages turning as you forge your own winning outlook for success in business, sports, and life.
Primal Endurance by Mark Sisson [EPUB]
13 February 2016, 20:20
2015 | EPUB | 25.92MB
Primal Endurance shakes up the status quo and challenges the overly stressful, ineffective conventional approach to endurance training.
While marathons and triathlons are wildly popular and bring much gratification and camaraderie to the participants, the majority of athletes are too slow, continually tired, and carry too much body fat respective to the time they devote to training. The prevailing chronic cardio approach promotes carbohydrate dependency, overly stressful lifestyle patterns, and ultimately burnout.
Mark Sisson, author of the 2009 bestseller, The Primal Blueprint, and de-facto leader of the primal/paleo lifestyle movement, expertly applies primal lifestyle principles to the unique challenge of endurance training and racing. Unlike the many instant and self-anointed experts who have descended upon the endurance scene in recent years, Sisson and his co-author/business partner Brad Kearns boast a rich history in endurance sports. Sisson has a 2:18 marathon and 4th place Hawaii Ironman finish to his credit, has spearheaded triathlon s global anti-doping program for the International Triathlon Union, and has coached/advised leading professional athletes, including Olympic triathlon gold and silver medalist Simon Whitfield and Tour de France cyclist Dave Zabriskie. Under Sisson s guidance, Kearns won multiple national championships in duathlon and triathlon, and rose to a #3 world triathlon ranking in 1991.
Primal Endurance applies an all-encompassing approach to endurance training that includes primal-aligned eating to escape carbohydrate dependency and enhance fat metabolism, building an aerobic base with comfortably paced workouts, strategically introducing high intensity strength and sprint workouts, emphasizing rest, recovery, and an annual periodization, and finally cultivating an intuitive approach to training instead of the usual robotic approach of fixed weekly workout schedules.
When you go Primal as an endurance athlete, you can expect to enjoy these and other benefits in short order: . Easily reduce excess body fat and keep it off permanently, even during periods of reduced training. Perform better by reprogramming your genes to burn fat and spare glycogen during sustained endurance efforts. Avoid overtraining, burnout, illness, and injury by improving your balance of stress and rest, both in training and everyday life. Spend fewer total hours training and get more return on investment with periodized and purposeful workout patterns. Have more fun, be more spontaneous, and break free from the pull of the obsessive/compulsive mindset that is common among highly motivated, goal-oriented endurance athletes. Have more energy and better focus during daily life instead of suffering from the active couch potato syndrome, with cumulative fatigue from incessant heavy training makes you lazy and sluggish.
Primal Endurance is about slowing down, balancing out, chilling out, and having more fun with your endurance pursuits. It s about building your health through sensible training patterns, instead of destroying your health through chronic training patterns. While it might be hard to believe at first glance, you can actually get faster by backing off from the overly aggressive and overly regimented Type-A training approach that prevails in today s endurance community. Primal Endurance will show you how, every step of the way.
The Defender: How the Legendary Black Newspaper Changed America [EPUB]
13 February 2016, 20:19
2016 | EPUB | 2.81MB
Giving voice to the voiceless, the Chicago Defender condemned Jim Crow, catalyzed the Great Migration, and focused the electoral power of black America. Robert S. Abbott founded The Defender in 1905, smuggled hundreds of thousands of copies into the most isolated communities in the segregated South, and was dubbed a "Modern Moses," becoming one of the first black millionaires in the process. His successor wielded the newspaper’s clout to elect mayors and presidents, including Harry S. Truman and John F. Kennedy, who would have lost in 1960 if not for TheDefender’s support. Along the way, its pages were filled with columns by legends like Ida B. Wells, Langston Hughes, and Martin Luther King.
Drawing on dozens of interviews and extensive archival research, Ethan Michaeli constructs a revelatory narrative of race in America and brings to life the reporters who braved lynch mobs and policemen’s clubs to do their jobs, from the age of Teddy Roosevelt to the age of Barack Obama.
Introducing Bertrand Russell: A Graphic Guide, 2nd Edition [EPUB]
13 February 2016, 20:16
2011 | EPUB | 68.36MB
Bertrand Russell changed Western philosophy forever. He tackled many puzzles—how our minds work, how we experience the world, and what the true nature of meaning is. In Introducing Bertrand Russell we meet a passionate eccentric, active in world politics, who had outspoken views on sex, marriage, religion, and education.
Introducing Buddha: A Graphic Guide [EPUB]
13 February 2016, 20:13
2004 | EPUB | 24.45MB
This vast and complex non-theistic religion is woven into the fabric of Asian civilizations, from India to the Himalayan regions, China, Vietnam, Korea, Japan and elsewhere. What is Buddhism really all about? Introducing Buddha describes the life and teaching of the Buddha, but it also shows that enlightenment is a matter of experiencing the truth individually, and by inspiration which is passed from teacher to student.
Introducing Fractals: A Graphic Guide [EPUB]
13 February 2016, 20:11
2005 | EPUB | 37.65MB
Fractal Geometry is the geometry of the natural world - animal, vegetable and mineral. It's about the broken, wrinkled, wiggly world - the uneven shapes of nature, unlike the idealized forms of Euclidean geometry. We see fractals everywhere; indeed we are fractal! Fractal Geometry is an extension of classical geometry. Using computers, it can make precise models of physical structures - from ferns to galaxies. Fractal geometry is a new language. Once you speak it, you can describe the shape of cloud as precisely as an architect can describe a house.
Introducing Anthropology: A Graphic Guide [EPUB]
13 February 2016, 20:10
2010 | EPUB | 57.62MB
Anthropology originated as the study of 'primitive' cultures. But the notion of 'primitive' exposes presumptions of 'civilized' superiority and the right of the West to speak for 'less evolved' others. With the fall of Empire, anthropology became suspect and was torn by dissension from within. Did anthropology serve as a 'handmaiden to colonialism'? Is it a 'science' created by racism to prove racism? Can it aid communication between cultures, or does it reinforce our differences? "Introducing Anthropology" is a fascinating account of an uncertain human science seeking to transcend its unsavoury history. It traces the evolution of anthropology from its genesis in Ancient Greece to its varied forms in contemporary times.
Anthropology's key concepts and methods are explained, and we are presented with such big-name anthropologists as Franz Boas, Bronislaw Malinowski, E.E. Evans-Pritchard, Margaret Mead and Claude Levi-Strauss. The new varieties of self-critical and postmodern anthropologies are examined, and the leading question - of the impact of anthropology on non-Western cultures - is given centre-stage. "Introducing Anthropology" is lucid in its arguments, its good humour supported by apt and witty illustrations. This book offers a highly accessible invitation into anthropology.
The Species Seekers: Heroes, Fools, and the Mad Pursuit of Life on Earth [EPUB]
13 February 2016, 20:07
2010 | EPUB | 2.22MB
The story of bold adventurers who risked death to discover strange life forms in the farthest corners of planet Earth.
Beginning with Linnaeus, a colorful band of explorers made it their mission to travel to the most perilous corners of the planet and bring back astonishing new life forms. They attracted followers ranging from Thomas Jefferson, who laid out mastodon bones on the White House floor, to twentieth-century doctors who used their knowledge of new species to conquer epidemic diseases. Acclaimed science writer Richard Conniff brings these daredevil "species seekers" to vivid life. Alongside their globe-spanning tales of adventure, he recounts some of the most dramatic shifts in the history of human thought. At the start, everyone accepted that the Earth had been created for our benefit. We weren't sure where vegetable ended and animal began, we couldn't classify species, and we didn't understand the causes of disease. But all that changed as the species seekers introduced us to the pantheon of life on Earth―and our place within it.
The Bicycle Book by Bella Bathurst [EPUB]
13 February 2016, 20:06
2011 | EPUB | 20.93MB
A rip-roaring narrative celebration of the 21st century’s great transport success story: the bicycle. Millions of us now cycle, some obsessively, and this glorious concoction of history, anecdote, adventure and lycra-clad pedalling is the perfect read for two-wheelers of all kinds.
‘At last – a bicycle book for the rest of us…. A book for the sort of cyclist who likes cycling and reading and stories.’ Guardian
Two wheels. A frame. Two pedals. What could be simpler than a bicycle?
And yet the bike continues to inspire a passionate following. Since the millennium its use in Britain has doubled, and then doubled again. Thousands now cycle to work, with more and more taking it up every day.
Acclaimed author Bella Bathurst takes us on a journey through cycling’s best stories and strangest incarnations, from the bicycle as a weapon of warfare to the secret life of couriers and the alchemy of framebuilding. With a cast of characters including the woman who watercycled across the Channel, the man who raced India’s Deccan Queen train and several of today’s top cyclists, she offers us a brilliantly engaging portrait of cycling’s past, present and world-conquering future.
United States of Jihad: Investigating America's Homegrown Terrorists [EPUB]
13 February 2016, 20:04
2016 | EPUB | 20.39MB
A riveting, panoramic look at “homegrown” Islamist terrorism from 9/11 to the present
Since 9/11, more than three hundred Americans—born and raised in Minnesota, Alabama, New Jersey, and elsewhere—have been indicted or convicted of terrorism charges. Some have taken the fight abroad: an American was among those who planned the attacks in Mumbai, and more than eighty U.S. citizens have been charged with ISIS-related crimes. Others have acted on American soil, as with the attacks at Fort Hood, the Boston Marathon, and in San Bernardino. What motivates them, how are they trained, and what do we sacrifice in our efforts to track them?
Paced like a detective story, United States of Jihad tells the entwined stories of the key actors on the American front. Among the perpetrators are Anwar al-Awlaki, the New Mexico-born radical cleric who became the first American citizen killed by a CIA drone and who mentored the Charlie Hebdo shooters; Samir Khan, whose Inspire webzine has rallied terrorists around the world, including the Tsarnaev brothers; and Omar Hammami, an Alabama native and hip hop fan who became a fixture in al Shabaab’s propaganda videos until fatally displeasing his superiors.
Drawing on his extensive network of intelligence contacts, from the National Counterterrorism Center and the FBI to the NYPD, Peter Bergen also offers an inside look at the controversial tactics of the agencies tracking potential terrorists—from infiltrating mosques to massive surveillance; at the bias experienced by innocent observant Muslims at the hands of law enforcement; at the critics and defenders of U.S. policies on terrorism; and at how social media has revolutionized terrorism.
Lucid and rigorously researched, United States of Jihad is an essential new analysis of the Americans who have embraced militant Islam both here and abroad.