The Four Steps to the Epiphany [EPUB]

The Four Steps to the Epiphany [EPUB]
The Four Steps to the Epiphany: Successful Strategies for Products that Win by Steve Blank
2013 | EPUB | 5.87MB

The bestselling classic that launched 10,000 startups and new corporate ventures - The Four Steps to the Epiphany is one of the most influential and practical business books of all time.

The Four Steps to the Epiphany launched the Lean Startup approach to new ventures. It was the first book to offer that startups are not smaller versions of large companies and that new ventures are different than existing ones. Startups search for business models while existing companies execute them.

The book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves others selling off their furniture. Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, testing your assumptions are all explained in this book.

Packed with concrete examples of what to do, how to do it and when to do it, the book will leave you with new skills to organize sales, marketing and your business for success.

If your organization is starting a new venture, and you're thinking how to successfully organize sales, marketing and business development you need The Four Steps to the Epiphany.

Essential reading for anyone starting something new.

Three Scientific Revolutions: How They Transformed Our Conceptions of Reality [EPUB]

Three Scientific Revolutions: How They Transformed Our Conceptions of Reality [EPUB]
Three Scientific Revolutions: How They Transformed Our Conceptions of Reality by Richard H Schlagel
2015 | EPUB | 0.47MB

Science has had a profound influence in shaping contemporary perspectives of reality, yet few in the public have fully grasped the profound implications of scientific discoveries. This book describes three intellectual revolutions that led to the current scientific consensus, emphasizing how science over the centuries has undermined traditional, religious worldviews.

The author begins in ancient Greece, where the first revolution took place. Beginning in the sixth-century BCE, a series of innovative thinkers rejected the mythology of their culture and turned to rational analysis and the empirical study of reality. This change in thinking, though it lay dormant for the many centuries of Christian hegemony in the West, eventually gave rise to the Enlightenment of the 17th and 18th centuries—the second revolution. Highlighted by such luminaries as Kepler, Galileo, and Isaac Newton, the Enlightenment laid the foundations for our current understanding of the world.

Today we live amidst the third scientific revolution, including Darwin's theory of evolution, Planck's concept of the quantum, Einstein's relativity theories, Bohr's quantum mechanics, along with Watson and Crick's decoding of the human genome with the prospect of improving human nature. Besides technological wonders, this revolution has also supported widespread respect for freedom of thought, greater educational opportunities, and democratic governments.

Looking to the future, Schlagel sees many exciting possibilities yet also potentially devastating threats to the environment. He underscores the need for widespread scientific literacy, stressing that only unfettered scientific inquiry offers a realistic hope of overcoming these daunting challenges.

Cultural DNA: The Psychology of Globalization [EPUB]

Cultural DNA: The Psychology of Globalization [EPUB]
Cultural DNA: The Psychology of Globalization by Gurnek Bains
2015 | EPUB | 0.47MB

Develop deeper cultural intelligence to thrive in a globalized world.

Cultural DNA is a thought provoking book for successful engagement with cultures around the world. Written by Gurnek Bains, founder and chairman of a global business psychology consultancy, this book guides leaders through the essential soft skills required to get under the skin and engage an increasingly connected world.

Presenting ground breaking original research and the latest evidence from neuroscience, behavioral genetics, and psychology, the deepest instincts of eight key global cultures are dissected. Readers will understand the psychological themes at play in regions such as the U.S., Latin America, Europe, China, India, the Middle East, Sub-Saharan Africa and Australia. Additionally, an extensive database of 30,000 leaders provides insights to inform the reader.

The book addresses questions such as:

  • What are the challenges for leaders from different regions as they move into onto the global stage?
  • Why are Americans so positive?
  • Why is China a world leader in manufacturing and India in IT?
  • Why do overseas firms struggle in the U.S. market place?
  • What are the emotional forces driving current events in the Middle East?

Each culture has attributes that developed over thousands of years to address unique environmental challenges. This DNA drumbeat from the past reverberates through each society affecting everything. As globalization marches on we can also learn important lessons from the world’s distinct societies.

Globalization demands that cultures learn to work within each other's needs and expectations, and the right mix of people skills, business acumen, and cultural awareness is key. Business and Political leaders will understand how each regions’ cultural DNA influences:

  • Its economic and political institutions.
  • People’s underlying consumer psychology.
  • The soft skills needed to lead in that environment.
  • How to best release people’s potential.
  • The issues that need to be managed to anticipate and solve problems before they arise

Every now and again a new book comes along, that is a must read: Malcolm Gladwell’s Tipping Point or a Seth Godin’s Tribes. Cultural DNA by Gurnek Bains, by virtue of its depth, originality and ambition, is that very book for all global leaders.

To Explain the World: The Discovery of Modern Science [Audiobook]

To Explain the World: The Discovery of Modern Science [Audiobook]
To Explain the World: The Discovery of Modern Science [Audiobook] by Steven Weinberg, read by Tom Perkins
2015 | MP3@64 kbps + EPUB | 10 hrs 43 mins | 303.43MB

A masterful commentary on the history of science from the Greeks to modern times, by Nobel Prize-winning physicist Steven Weinberg—a thought-provoking and important book by one of the most distinguished scientists and intellectuals of our time.

In this rich, irreverent, and compelling history, Nobel Prize-winning physicist Steven Weinberg takes us across centuries from ancient Miletus to medieval Baghdad and Oxford, from Plato’s Academy and the Museum of Alexandria to the cathedral school of Chartres and the Royal Society of London. He shows that the scientists of ancient and medieval times not only did not understand what we understand about the world—they did not understand what there is to understand, or how to understand it. Yet over the centuries, through the struggle to solve such mysteries as the curious backward movement of the planets and the rise and fall of the tides, the modern discipline of science eventually emerged. Along the way, Weinberg examines historic clashes and collaborations between science and the competing spheres of religion, technology, poetry, mathematics, and philosophy.

An illuminating exploration of the way we consider and analyze the world around us, To Explain the World is a sweeping, ambitious account of how difficult it was to discover the goals and methods of modern science, and the impact of this discovery on human knowledge and development.

Linchpin: Are You Indispensable [Audiobook]

Linchpin: Are You Indispensable [Audiobook]
Linchpin: Are You Indispensable [Audiobook] by Seth Godin, read by the Author
2010 | MP3@64 kbps + EPUB + MOBI | 8 hrs 27 mins | 238.41MB

There used to be two teams in every workplace: management and labor. Now there's a third team, the linchpins. These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They figure out what to do when there's no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art.

Linchpins are the essential building blocks of great organizations. Like the small piece of hardware that keeps a wheel from falling off its axle, they may not be famous but they're indispensable. And in today's world, they get the best jobs and the most freedom. Have you ever found a shortcut that others missed? Seen a new way to resolve a conflict? Made a connection with someone others couldn't reach? Even once? Then you have what it takes to become indispensable, by overcoming the resistance that holds people back.

As Godin writes, "Every day I meet people who have so much to give but have been bullied enough or frightened enough to hold it back. It's time to stop complying with the system and draw your own map. You have brilliance in you, your contribution is essential, and the art you create is precious. Only you can do it, and you must."

Tribes: We Need You to Lead Us [Audiobook]

Tribes: We Need You to Lead Us [Audiobook]
Tribes: We Need You to Lead Us [Audiobook] by Seth Godin, read by the Author
2008 | MP3@96 kbps + EPUB + MOBI | 3 hrs 42 mins | 156.95MB

A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have been seeking out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). It's our nature.

Now the Internet has eliminated the barriers of geography, cost, and time. All those blogs and social networking sites are helping existing tribes get bigger. But more important, they're enabling countless new tribes to be born - groups of ten or ten thousand or ten million who care about their iPhones, or a political campaign, or a new way to fight global warming.

And so the key question: Who is going to lead us?

The Web can do amazing things, but it can't provide leadership. That still has to come from individuals - people just like you who have a passion about something. The explosion in tribes means that anyone who wants to make a difference now has the tools at her fingertips.

If you think leadership is for other people, think again - leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Chris Sharma leads a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, runs her internal tribe of marketers from her cube in Seattle. All they have in common is the desire to change things, the ability to connect a tribe, and the willingness to lead.

If you ignore this opportunity, you risk turning into a "sheepwalker" - someone who fights to protect the status quo at all costs, never asking if obedience is doing you (or your organization) any good. Sheepwalkers don't do very well these days.

Tribes will make you think (really think) about the opportunities in leading your fellow employees, customers, investors, believers, hobbyists, or readers....It's not easy, but it's easier than you think.

Why Us: How Science Rediscovered the Mystery of Ourselves [EPUB]

Why Us: How Science Rediscovered the Mystery of Ourselves [EPUB]
Why Us: How Science Rediscovered the Mystery of Ourselves by James Le Fanu
2009 | EPUB | 0.56MB

The triumph of science now seems almost complete. The extraordinary developments in cosmology and astronomy, the earth and atmospheric sciences and many other disciplines in the past sixty years allow us for the first time in human history (astonishingly) to hold ‘in our mind’s eye’ the entire history of the universe: from the moment of the Big Bang to the creation of our solar system, the formation of the earth and the subsequent emergence of life – culminating five million years ago when the earliest of our ancestors first walked upright across the plains of central Africa.

There remained, however, till recently two great unknowns, two final obstacles to a truly comprehensive theory that would also explain our place in that universe. The first is how it is that all living things reproduce their kind with such precision from one generation to the next. The ‘instructions’, as is well recognised, come in the form of genes strung out along the two intertwining strands of the Double Helix in the nucleus of every cell. But the question still remained, how do those genes generate that near infinite diversity and beauty of form, shape and size and behaviour that distinguish one form of life from another?

The second of those ‘great unknowns’ concerns the workings of the brain: how does the electrical firing of its billions of nerves ‘translate’ into our perception of the sights and sounds of the world around us, our thoughts and emotions and the rich inner landscape of personal memories.

But then, from the mid-1980s onwards, remarkable advances in genetics and neuroscience promised to resolve these final questions. They were the astonishing and technical achievement of spelling out the full complement of genes – the genome – of worms, flies, mice, primates and humans; and second, the immensely sophisticated brain scanning techniques capable of observing the brain ‘in action’ – seeing, thinking and acting on the world.

Their findings have indeed transformed, beyond measure, our understanding of ourselves – but in a way quite contrary to that anticipated. The genome projects were predicated on the reasonable assumption that spelling out the full complement of genes would clarify, to a greater or lesser extent, the source of that diversity of forms that marks the major categories of life. It was thus more than disconcerting to discover that virtually the reverse is the case the near equivalence of a (surprisingly modest) 20,000 genes across the vast spectrum for a millimetre long worm to ourselves. It was similarly disconcerting to learn that the Human Genome is virtually interchangeable with that of our fellow vertebrates the mouse and our primate cousins. “We cannot see in this why we are so different from chimpanzees,” remarked the director of the Chimp Genome Project. “The obvious differences cannot be explained by genetics alone.” This would seem fair comment but clearly leaves unanswered the vital question of what does account for those distinctive features of standing upright and our prodigiously large brain.

More unexpected still, the same regulatory genes that cause a fly to be a fly, it emerged, cause humans to be humans with not the slightest hint of why the fly should have six legs, a pair of wings and a brain the size of a full stop, and we should have two arms, two legs and a turbo sized brain. Those ‘instructions’ must be there, of course, but we have moved in the wake of these genome projects from supposing we knew the principles of that greatest of marvels, the genetic basis of the infinite variety of life, to recognising we have no conception of what they might be.

Paralleling such perplexities, neuroscientists observing the brain ‘in action’ discovered that it fragments the sights and sounds of every transient moment into a myriad of separate components, with no compensatory mechanism that would reintegrate them together into that personal experience of being at the centre of a coherent, ever-changing world.

Meanwhile, the greatest conundrum of all remained unresolved – how the monotonous electrical activity of those billions of neurons the brain becomes the limitless range and quality of subjective experiences of our everyday lives – where every fleeting moment has its own distinct unique intangible feel: whether cadences of a Bach cantata are so utterly different from the lingering memory of that first kiss.

The implications are clear enough while theoretically it might be possible for neuroscientists to know everything about the physical structure of the brain, its ‘product’ the mind with its thoughts and ideas, impressions and emotions, would still remain unaccounted for. “We seem as far from understanding the brain as we were a century ago,” remarked the editor of Nature John Maddox. “Nobody understands how decisions are made or how imagination is set free.”

These twin setbacks to the scientific enterprise might, at any other time, have been relegated to the category of problems for which science does not, as yet, have the answer. But when cosmologists can reliably infer what happened in the first few minutes of the birth of the universe, and geologists can measure the movements of vast continents to the nearest centimetre then the inscrutability of the genetic instruction that should distinguish worm from mouse, man from fly, and the failure to explain something as elementary as what constitutes a thought suggests we are in some way profounder and more complex than the physical world to which we belong.

“There is a powerful impression,” writes James Le Fanu, “that science has been looking in the wrong place, seeking to resolve questions that somehow lie outside its domain. It is not just a matter of not knowing all the facts but rather a sense that something of great importance is ‘missing’, that might conjure the richness of the human experience from the bare bones of our genes and brains.”

We are, argues James Le Fanu, on the brink of a major intellectual shift – comparable perhaps to that of Galileo’s liberation of astronomy from an earth centred cosmos. We are compelled by the recent findings of genetics to recognise the deep inscrutability of the near infinite variety of forms of the living world. Again we are led through the recent findings of the neurosciences to recognise the insuperable gap that separates the working of the brain’s neuronal circuits from the powers of perception, reason and imagination of our extraordinary minds. Certainly, for the foreseeable future, there seems no need to defer to those who would appropriate our sense of wonder at the glorious panoply of nature by their claims to understand it. Rather, every aspect of the living world from a humble fly to ourselves now seems once again infused with that deep sense of mystery of ‘how can these things be?’

The Rise and Fall of Modern Medicine [EPUB]

The Rise and Fall of Modern Medicine [EPUB]
The Rise and Fall of Modern Medicine, Revised Edition by James Le Fanu
2012 | EPUB | 1.74MB

The Rise and Fall of Modern Medicine investigates a baffling contemporary paradox. The medical achievements of the post-war years rank as one of the supreme epochs of human endeavour. It is now almost impossible to imagine the world of sixty years ago when children still died from polio and diphtheria; when there were no drugs for treatment of Parkinson’s, rheumatoid arthritis or schizophrenia; and when open-heart surgery, kidney transplants and test-tube babies were unrealisable fantasies.

Yet despite this exemplary vindication of the power of science, the future of medicine is dark and uncertain, its practitioners no longer sustained by the sense of optimism of earlier decades. Meanwhile the public are encouraged quite wrongly to believe their everyday lives are full of hidden hazards and the escalating costs of medical care undermine the ideal of a universal and equitable treatment for all.

The answer to this paradox, James Le Fanu argues, lies in the changing fortunes of the intellectual forces that created the post-war medical achievement –clinical science, technology and pharmaceutical innovation. He describes the people and events of medicine’s ‘Golden Age’ of the three decades following the end of the Second World War during which virtually all the most significant medical developments occurred. And then, for complex reasons, medicine’s apparently relentless march of progress confronted a seemingly insuperable barrier to further advance. This created an intellectual vacuum rapidly filled by two powerful and radical ideas: The Social Theory that proposes the cause of most common illnesses lies simply in people’s social habits; and The New Genetics which promises to explain disease at its most fundamental level of the genes strung out along the Double Helix. These theories are certainly plausible and still dominate medical research – but their promises remain unfulfilled. Meanwhile the last great problem confronting medicine, the causes of common diseases, remain unresolved.

The Rise and Fall of Modern Medicine is a riveting human drama in which the virtues of imagination and perseverance give way to the vices of hubris and self deception. It illustrates both the power of the scientific method in pushing forward the boundaries of knowledge, but also the constraints imposed by the inscrutable mysteries of biology.

Barbarian Days: A Surfing Life [EPUB]

Barbarian Days: A Surfing Life [EPUB]
Barbarian Days: A Surfing Life by William Finnegan
2015 | EPUB | 7.59MB

A deeply rendered self-portrait of a lifelong surfer by the acclaimed New Yorker writer

Barbarian Days is William Finnegan's memoir of an obsession, a complex enchantment. Surfing only looks like a sport. To initiates, it is something else entirely: a beautiful addiction, a demanding course of study, a morally dangerous pastime, a way of life. Raised in California and Hawaii, Finnegan started surfing as a child. He has chased waves all over the world, wandering for years through the South Pacific, Australia, Asia, Africa. A bookish boy, and then an excessively adventurous young man, he went on to become a distinguished writer and war reporter. Barbarian Days takes us deep into unfamiliar worlds, some of them right under our noses—off the coasts of New York and San Francisco. It immerses the reader in the edgy camaraderie of close male friendships annealed in challenging waves.

Finnegan shares stories of life in a whitesonly gang in a tough school in Honolulu even while his closest friend was a Hawaiian surfer. He shows us a world turned upside down for kids and adults alike by the social upheavals of the 1960s. He details the intricacies of famous waves and his own apprenticeships to them. Youthful folly—he drops LSD while riding huge Honolua Bay, on Maui—is served up with rueful humor. He and a buddy, their knapsacks crammed with reef charts, bushwhack through Polynesia. They discover, while camping on an uninhabited island in Fiji, one of the world's greatest waves. As Finnegan's travels take him ever farther afield, he becomes an improbable anthropologist: unpicking the picturesque simplicity of a Samoan fishing village, dissecting the sexual politics of Tongan interactions with Americans and Japanese, navigating the Indonesian black market while nearly succumbing to malaria. Throughout, he surfs, carrying readers with him on rides of harrowing, unprecedented lucidity.

Barbarian Days is an old-school adventure story, an intellectual autobiography, a social history, a literary road movie, and an extraordinary exploration of the gradual mastering of an exacting, little understood art. Today, Finnegan's surfing life is undiminished. Frantically juggling work and family, he chases his enchantment through Long Island ice storms and obscure corners of Madagascar.

Genghis Khan: His Conquests, His Empire, His Legacy [EPUB]

Genghis Khan: His Conquests, His Empire, His Legacy [EPUB]
Genghis Khan: His Conquests, His Empire, His Legacy by Frank McLynn
2015 | EPUB +PDF | 22.67/13.12MB

Mongol leader Genghis Khan was by far the greatest conqueror the world has ever known. His empire stretched from the Pacific Ocean to central Europe, including all of China, the Middle East, and Russia. So how did an illiterate nomad rise to such colossal power and subdue most of the known world, eclipsing Alexander the Great, Julius Caesar, and Napoleon? Credited by some with paving the way for the Renaissance, condemned by others for being the most heinous murderer in history, who was Genghis Khan?

His actual name was Temujin, and the story of his success is that of the Mongol people: a loose collection of fractious tribes who tended livestock, considered bathing taboo, and possessed an unparalleled genius for horseback warfare. United under Genghis, a strategist of astonishing cunning and versatility, they could dominate any sedentary society they chose.

Combining fast-paced accounts of battles with rich cultural background and the latest scholarship, Frank McLynn brings vividly to life the strange world of the Mongols, describes Temujin's rise from boyhood outcast to becoming Genghis Khan, and provides the most accurate and absorbing account yet of one of the most powerful men ever to have lived.