MKTG 8, 8th Edition [PDF]

MKTG 8, 8th Edition [PDF]
MKTG 8, 8th Edition by Charles W Lamb, Joe F Hair, Carl McDaniel
2014 | PDF | 44.31MB

Created by the continuous feedback of a "student-tested, faculty-approved" process, MKTG 8 delivers a visually appealing, succinct print component, tear-out review cards for students and instructors and a consistent online offering with Enhanced CourseMate that includes an eBook in addition to a set of interactive digital tools such as animated figures, video cases, games, career tools, timely blog on marketing concepts, and more - all at a value-based price and proven to increase retention and outcomes.