MKTG 8, 8th Edition [PDF]
09 March 2015, 15:46
2014 | PDF | 44.31MB
Created by the continuous feedback of a "student-tested, faculty-approved" process, MKTG 8 delivers a visually appealing, succinct print component, tear-out review cards for students and instructors and a consistent online offering with Enhanced CourseMate that includes an eBook in addition to a set of interactive digital tools such as animated figures, video cases, games, career tools, timely blog on marketing concepts, and more - all at a value-based price and proven to increase retention and outcomes.
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