Leonardo's Mountain of Clams and the Diet of Worms [EPUB]

Leonardo's Mountain of Clams and the Diet of Worms [EPUB]
Leonardo's Mountain of Clams and the Diet of Worms: Essays on Natural History by Stephen Jay Gould
1999 | EPUB | 0.4MB

One of this century's most thoughtful and prolific naturalists, Harvard professor Stephen Jay Gould looks at the human twists on science in his eighth series of essays taken from Natural History magazine. As only he can, Gould finds questions where others have never looked, and answers where others have been blinded--by their professional rivalries, by their unacknowledged privilege in society, by the dominant world-view at their particular juncture in history. "All great science," he says in the title essay, "indeed all fruitful thinking, must occur in a social and intellectual context--and contexts are just as likely to promote insight as to constrain thought." Gould's gift is being able to identify context, and see patterns in diverse fields or people or moments in history in a way that Darwin saw patterns in living species.

This book is less about clams, worms, and Leonardo than about some evolutionary dead ends in human intellectual history. It's not an easy read. Those who are already Gould fans will find more tantalizing tidbits--no, thick stew--from this fruitful author. Those first-timers drawn by an intriguing title will scratch, frown, fall asleep, swear, and generally want to give up. But don't! Gould is one of those authors that takes some getting used to. With a little patience, his extravagant prose will edify rather than trip you, and his digressions will delight rather than distract.

Philology: The Forgotten Origins of the Modern Humanities [EPUB]

Philology: The Forgotten Origins of the Modern Humanities [EPUB]
Philology: The Forgotten Origins of the Modern Humanities by James Turner
2014 | EPUB | 3.28MB

Many today do not recognize the word, but “philology” was for centuries nearly synonymous with humanistic intellectual life, encompassing not only the study of Greek and Roman literature and the Bible but also all other studies of language and literature, as well as religion, history, culture, art, archaeology, and more. In short, philology was the queen of the human sciences. How did it become little more than an archaic word? In Philology, the first history of Western humanistic learning as a connected whole ever published in English, James Turner tells the fascinating, forgotten story of how the study of languages and texts led to the modern humanities and the modern university.

This compelling narrative traces the development of humanistic learning from its beginning among ancient Greek scholars and rhetoricians, through the Middle Ages, Renaissance, and Enlightenment, to the English-speaking world of the nineteenth and early twentieth centuries. Turner shows how evolving researches into the texts, languages, and physical artifacts of the past led, over many centuries, to sophisticated comparative methods and a deep historical awareness of the uniqueness of earlier ages. But around 1800, he explains, these interlinked philological and antiquarian studies began to fragment into distinct academic fields. These fissures resulted, within a century or so, in the new, independent “disciplines” that we now call the humanities. Yet the separation of these disciplines only obscured, rather than erased, their common features.

The humanities today face a crisis of relevance, if not of meaning and purpose. Understanding their common origins—and what they still share—has never been more urgent.

Does State Spying Make Us Safer? [EPUB]

Does State Spying Make Us Safer? [EPUB]
Does State Spying Make Us Safer: The Munk Debate on Mass Surveillance by Michael Hayden, Alexis Ohanian, Alan M Dershowitz, Glenn Greenwald, Rudyard Griffiths
2014 | EPUB | 1.74MB

Does government surveillance make us safer?

The thirteenth Munk Debate, held in Toronto on Friday, May 2, 2014, pitted Michael Hayden and Alan Dershowitz against Glenn Greenwald and Alexis Ohanian to debate whether state surveillance is a legitimate defense of our freedom. In a risk-filled world, democracies are increasingly turning to large-scale state surveillance, at home and abroad, to fight complex and unconventional threats — but is it justified?

For some, the threats justify the current surveillance system, and the laws and institutions of democracies are capable of balancing the needs of individual privacy with collective security. But for others, we're in peril of sacrificing to a vast and unaccountable state surveillance apparatus the civil liberties that guarantee citizens’ basic freedoms and our democratic way of life.

In this edition of the Munk Debates, former head of the CIA and NSA Michael Hayden and civil liberties lawyer Alan Dershowitz square off against journalist Glenn Greenwald and reddit co-founder Alexis Ohanian to debate the legitimacy of state surveillance. With issues of Internet privacy gaining prominence, the Munk Debate on the Surveillance State asks: Should government be able to monitor our activities to keep us safe?

Nerve Center: Inside the White House Situation Room [EPUB]

Nerve Center: Inside the White House Situation Room [EPUB]
Nerve Center: Inside the White House Situation Room by Michael K Bohn
2004 | EPUB | 2.02MB

The White House Situation Room is arguably the most important facility in the most important building in the world. As the president’s intelligence and alert center, it provides vital communication and crisis management capabilities to the chief executive and his advisers. It can also be “an island of calm,” as a top adviser for Vice President Al Gore once described it. So little is known about the Situation Room that, until the publication of Nerve Center, the American public’s knowledge of it is almost entirely based on its portrayal by the entertainment industry.

Yet, as Michael K. Bohn points out, Hollywood has failed to capture the real drama of the Situation Room. Numerous crises come alive in Nerve Center, from the Vietnam War (when President Johnson made late night visits to the Situation Room wearing his pajamas and went so often that he moved his Oval Office chair there), to the attempted assassination of President Ronald Reagan, to today’s high-tech war on terrorism. Created in the aftermath of the Bay of Pigs fiasco by advisers to President John Kennedy, presidents, cabinet members, and National Security Council staff members have all come to depend on the Situation Room. “I knew that I could always rely on the Situation Room,” President Jimmy Carter recalled, “and it never let me down.”

Bohn, who served as director of the Situation Room for the first President George Bush, has recruited numerous officials, including former and current staff, to tell the colorful forty-year history of the Situation Room. In a final chapter, Bohn uses a fictional crisis to describe how the Situation Room will evolve to help the president meet the challenges of an increasingly dangerous future.

Nye: The Political Life of Aneurin Bevan [EPUB]

Nye: The Political Life of Aneurin Bevan [EPUB]
Nye: The Political Life of Aneurin Bevan by Nicklaus Thomas-Symonds
2014 | EPUB | 7.3MB

Aneurin – Nye – Bevan was one of the pivotal Labour Party figures of the post-war era in Britain. As Minister for Health in Attlee's government, his role in the foundation of the National Health Service, the world's largest publically-funded health service, changed the face of British society forever. The son of a coal miner from South Wales, Bevan was a life-long champion of social justice and the rights of working people, as such becoming one of the leading proponents of Socialist thought in Britain. In this book, acclaimed author Nicklaus Thomas-Symonds provides the first full biography of Bevan in over two decades. Drawing on first-hand interviews as well as recently released sources, he provides a unique portrait of one of the great British statesmen of the twentieth century.

The Wars of the Roses: The Fall of the Plantagenets and the Rise of the Tudors [EPUB]

The Wars of the Roses: The Fall of the Plantagenets and the Rise of the Tudors [EPUB]
The Wars of the Roses: The Fall of the Plantagenets and the Rise of the Tudors by Dan Jones
2014 | EPUB | 8.12MB

The author of the New York Times bestseller The Plantagenets chronicles the next chapter in British history—the historical backdrop for Game of Thrones.

The crown of England changed hands five times over the course of the fifteenth century, as two branches of the Plantagenet dynasty fought to the death for the right to rule. In this riveting follow-up to The Plantagenets, celebrated historian Dan Jones describes how the longest-reigning British royal family tore itself apart until it was finally replaced by the Tudors.

Some of the greatest heroes and villains of history were thrown together in these turbulent times, from Joan of Arc to Henry V, whose victory at Agincourt marked the high point of the medieval monarchy, and Richard III, who murdered his own nephews in a desperate bid to secure his stolen crown. This was a period when headstrong queens and consorts seized power and bent men to their will. With vivid descriptions of the battles of Towton and Bosworth, where the last Plantagenet king was slain, this dramatic narrative history revels in bedlam and intrigue. It also offers a long-overdue corrective to Tudor propaganda, dismantling their self-serving account of what they called the Wars of the Roses.

Halsey's Typhoon [EPUB]

Halsey's Typhoon [EPUB]
Halsey's Typhoon: The True Story of a Fighting Admiral, an Epic Storm, and an Untold Rescue by Bob Drury, Tom Clavin
2007 | EPUB | 1.93MB

In the tradition of The Perfect Storm and Flags of Our Fathers, Halsey’s Typhoon chronicles the epic tale of men clashing against the ruthless forces of war and nature. In December 1944, America’s most popular and colorful naval hero, Admiral William “Bull” Halsey, unwittingly sailed his undefeated Pacific Fleet into the teeth of the most powerful storm on earth. Three destroyers were capsized sending hundreds of sailors and officers into the raging, shark infested waters. Over the next sixty hours, small bands of survivors fought seventy-foot waves, exhaustion, and dehydration to await rescue at the hands of the courageous Lt. Com. Henry Lee Plage, who, defying orders, sailed his tiny destroyer escort USS Tabberer through 150 mph winds to reach the lost men.

Thanks to documents that have been declassified after sixty years and dozens of first-hand accounts from survivors—including former President Gerald Ford—one of the greatest World War II stories, and a riveting tale of survival at sea, can finally be told.

Police and Politics in Marseille, 1936-1945 [PDF]

Police and Politics in Marseille, 1936-1945 [PDF]
Police and Politics in Marseille, 1936-1945 (History of Warfare) by Simon Kitson
2014 | PDF | 2.39MB

Simon Kitson's Police and Politics in Marseille, 1936-1945 offers a ’history from below’ analysis of the attitude of the Marseille Police between the Popular Front and the Liberation of France. Kitson highlights the specificities of policing France’s largest port: clientelism, corruption, a floating population and high levels of criminality, including organised crime. But he also demonstrates why many of his conclusions about Police attitude can be generalised to other parts of France and, in so doing, challenges many of the assumptions of the existing historiography. Although they zealously hunted down Jews and communists, the Police were not as reliable for the Vichy government as is commonly assumed and were, undoubtedly, far more involved in Resistance than most sectors of society.

Hitler's Hangman: The Life of Heydrich [EPUB]

Hitler's Hangman: The Life of Heydrich [EPUB]
Hitler's Hangman: The Life of Heydrich by Robert Gerwarth
2011 | EPUB | 2.88MB

Reinhard Heydrich is widely recognized as one of the great iconic villains of the twentieth century, an appalling figure even within the context of the Nazi leadership. Chief of the Nazi Criminal Police, the SS Security Service, and the Gestapo, ruthless overlord of Nazi-occupied Bohemia and Moravia, and leading planner of the "Final Solution," Heydrich played a central role in Hitler's Germany. He shouldered a major share of responsibility for some of the worst Nazi atrocities, and up to his assassination in Prague in 1942, he was widely seen as one of the most dangerous men in Nazi Germany. Yet Heydrich has received remarkably modest attention in the extensive literature of the Third Reich.

Robert Gerwarth weaves together little-known stories of Heydrich's private life with his deeds as head of the Nazi Reich Security Main Office. Fully exploring Heydrich's progression from a privileged middle-class youth to a rapacious mass murderer, Gerwarth sheds new light on the complexity of Heydrich's adult character, his motivations, the incremental steps that led to unimaginable atrocities, and the consequences of his murderous efforts toward re-creating the entire ethnic makeup of Europe.

Strange Glory: A Life of Dietrich Bonhoeffer [EPUB]

Strange Glory: A Life of Dietrich Bonhoeffer [EPUB]
Strange Glory: A Life of Dietrich Bonhoeffer by Charles Marsh
2014 | EPUB | 25.93MB

In the decades since his execution by the Nazis in 1945, Dietrich Bonhoeffer, the German pastor, theologian, and anti-Hitler conspirator, has become one of the most widely read and inspiring Christian thinkers of our time. Now, drawing on extensive new research, Strange Glory offers a definitive account, by turns majestic and intimate, of this modern icon.

The scion of a grand family that rarely went to church, Dietrich decided as a thirteen-year-old to become a theologian. By twenty-one, the rather snobbish and awkward young man had already written a dissertation hailed by Karl Barth as a “theological miracle.” But it was only the first step in a lifelong effort to recover an authentic and orthodox Christianity from the dilutions of liberal Protestantism and the modern idolatries of blood and nation—which forces had left the German church completely helpless against the onslaught of Nazism.

From the start, Bonhoeffer insisted that the essence of Christianity was not its abstract precepts but the concrete reality of the shared life in Christ. In 1930, his search for that true fellowship led Bonhoeffer to America for ten fateful months in the company of social reformers, Harlem churchmen, and public intellectuals. Energized by the lived faith he had seen, he would now begin to make what he later saw as his definitive “turn from the phraseological to the real.” He went home with renewed vocation and took up ministry among Berlin’s downtrodden while trying to find his place in the hoary academic establishment increasingly captive to nationalist fervor.

With the rise of Hitler, however, Bonhoeffer’s journey took yet another turn. The German church was Nazified, along with every other state-sponsored institution. But it was the Nuremberg laws that set Bonhoeffer’s earthly life on an ineluctable path toward destruction. His denunciation of the race statutes as heresy and his insistence on the church’s moral obligation to defend all victims of state violence, regardless of race or religion, alienated him from what would become the Reich church and even some fellow resistors. Soon the twenty-seven-year-old pastor was one of the most conspicuous dissidents in Germany. He would carry on subverting the regime and bearing Christian witness, whether in the pastorate he assumed in London, the Pomeranian monastery he established to train dissenting ministers, or in the worldwide ecumenical movement. Increasingly, though, Bonhoeffer would find himself a voice crying in the wilderness, until, finally, he understood that true moral responsibility obliged him to commit treason, for which he would pay with his life.

Charles Marsh brings Bonhoeffer to life in his full complexity for the first time. With a keen understanding of the multifaceted writings, often misunderstood, as well as the imperfect man behind the saintly image, here is a nuanced, exhilarating, and often heartrending portrait that lays bare Bonhoeffer’s flaws and inner torment, as well as the friendships and the faith that sustained and finally redeemed him. Strange Glory is a momentous achievement.

Blowing the Roof off the Twenty-First Century [EPUB]

Blowing the Roof off the Twenty-First Century [EPUB]
Blowing the Roof off the Twenty-First Century: Media, Politics, and the Struggle for Post-Capitalist Democracy by Robert W McChesney
2014 | EPUB | 1.65MB

In the United States and much of the world there is a palpable depression about the prospect of overcoming the downward spiral created by the tyranny of wealth and privilege and establishing a truly democratic and sustainable society. It threatens to become self-fulfilling. In this trailblazing new book, award-winning author Robert W. McChesney argues that the weight of the present is blinding people to the changing nature and the tremendous possibilities of the historical moment we inhabit. In Blowing the Roof Off the Twenty-First Century, he uses a sophisticated political economic analysis to delineate the recent trajectory of capitalism and its ongoing degeneration.

In exciting new research McChesney reveals how notions of democratic media are becoming central to activists around the world seeking to establish post-capitalist democracies. Blowing the Roof Off the Twenty-First Century also takes a fresh look at recent progressive political campaigns in the United States. While conveying complex ideas in a lively and accessible manner, McChesney demonstrates a very different and far superior world is not only necessary, but possible.

Heligoland [EPUB]

Heligoland [EPUB]
Heligoland: The True Story of German Bight and the Island that Britain Forgot by George Drower
2011 | EPUB | 0.5MB

Heligoland is the astounding story of a mysterious British colony in the North Sea that the Prime Minister, Lord Salisbury, swapped for Zanzibar in 1890. After years of having a UK-style flag, postage stamps, taxation system and currency, Heligolanders were soon experiencing the crushing of their culture, and were forced into learning German. The unscrupulous transference of the island to Germany, in defiance of the islanders' wishes, sparked a public controversy; the explorer Stanley famously commented that Britain had obtained a waistcoat in exchange for a trouser button. The sacrifice of the enigmatic Heligoland became a strategic blunder during the two World Wars, when the island was made into a weaponry fortress by the Germans.

After the Second World War there was a plot to cover up the mistake when Britain planned to destroy Heligoland with an A-bomb strength explosion. Implicated in the epic scandal are many key personalities; among them Queen Victoria, Kaiser Wilhelm, Arthur Balfour, and The Riddle of the Sands author Erskine Childers. Heligoland goes beyond an amazing story of intrigue, high adventure and national ambition. It highlights Britain's relations with continental Europe; the conduct of the British Empire; even the shape and identity of the British Isles. Using techniques of biography, popular history and narrative, this book unravels for the first time the true story of the island Britain gave away.

What Is This Thing Called Science? [EPUB]

What Is This Thing Called Science? [EPUB]
What Is This Thing Called Science, 4th Edition by Alan F Chalmers
2013 | EPUB | 0.6MB

Since its first publication in 1976, Alan Chalmers's highly regarded and widely read work--translated into eighteen languages--has become a classic introduction to the scientific method, known for its accessibility to beginners and its value as a resource for advanced students and scholars.

In addition to overall improvements and updates inspired by Chalmers's experience as a teacher, comments from his readers, and recent developments in the field, this fourth edition features an extensive chapter-long postscript that draws on his research into the history of atomism to illustrate important themes in the philosophy of science. Identifying the qualitative difference between knowledge of atoms as it figures in contemporary science and metaphysical speculations about atoms common in philosophy since the time of Democritus offers a revealing and instructive way to address the question at the heart of this groundbreaking work: What is this thing called science?

Post Office Jobs [EPUB]

Post Office Jobs [EPUB]
Post Office Jobs: The Ultimate 473 Postal Exam Study Guide and Job Finder, 6th Edition by Dennis Damp, Nancy Ledgerwood
2015 | EPUB | 21.96MB

The all-new sixth-edition of Post Office Jobs provides an overview of what jobs are available, including many that don’t require written tests and how to apply for them. You will also find a comprehensive 473/473E study guide with helpful test-taking strategies that could dramatically improve many applicant’s exam scores. Seven other sample postal exams are included in this new edition for maintenance, clerical, technician, and other major occupations.

Most limit their job search to mail carrier and clerk positions and are unaware of the many other career opportunities that the postal service offers. Even with mail carriers and clerks making up over 50% of the workforce the postal service still employs hundreds of thousands in other occupations. They employ 30,000 building and equipment maintenance workers, 5,000 vehicle maintenance employees, thousands of motor vehicle operators, postal inspectors, accountants, administrative staff, human resource personnel, and professionals across a broad spectrum of fields.

Post Office Jobs is the only post office career guide that includes a comprehensive 473/473E exam study guide, sample exam questions for 7 other careers, and job descriptions for the top 24 occupations. It provides guidance on how to explore alternative civil service occupations and includes a chapter on how to apply for postal inspector positions. Nancy Ledgerwood, our editor, worked for the postal service for 22 years. She provided an insider’s perspective of their eCareer recruiting system and testing processes.

Postal employees are interviewed prior to appointment by the selecting official. Chapter Six provides sample questions and detailed guidance on how to successfully handle this often nerve-racking face-to-face encounter.

Professional and administrative occupations do not require written examinations. Your background, work experience and education determine your eligibility for the job. You’ll learn how to locate vacancies and apply for these positions nationwide. Appendix B describes how to prepare your resume and includes examples of Knowledge, Skills & Abilities (KSA) statements that must be submitted with your application for many of the corporate positions.

Appendix C provides an updated list of Customer Service District Offices that you can contact for test results and to learn when jobs will be advertised in your area. Many who apply for and take postal exams misplace their paperwork and do not know who to contact. These offices can direct you to the right department when you have questions or have to reschedule an exam.

Visit postalwork.net, the companion web site for the new 6th edition, for up-to-date guidance on postal service job options including direct links to the postal service’s recruiting site.

If you are seeking a job with the postal service, you should also be aware of postal employment and testing scams that charge excessive fees. The postal service does not charge application fees and no one can guarantee you a postal or federal job. All jobs are filled competitively.

The average pay and benefits for all postal employees was $75,614 per year in 2013. The largest postal service pay system is predominantly for bargaining unit employees. There is also an Executive Administrative Schedule (EAS) for non-bargaining unit members where pay ranges from $23,279 up to an authorized maximum of $120,617.

If you’re looking for good pay with excellent benefits, explore the postal service job market. Use this book’s resources, including the Job Hunter's Checklist in Appendix A, to begin your personal job search.

Moneymaker [EPUB]

Moneymaker [EPUB]
Moneymaker: How an Amateur Poker Player Turned $40 into $2.5 Million at the World Series of Poker by Chris Moneymaker, Daniel Paisner
2009 | EPUB | 0.6MB

In 2004 the number of entrants -- and the winning pool -- at the World Series of Poker tripled, thanks in large part to Chris Moneymaker, an amateur player who came out of nowhere to win the 2003 Series, and prove to newcomers and poker pros alike that anything is possible with a chip and a chair.

Moneymaker was a young accountant from Tennessee who loved to gamble but only took up cards after college. Three years later he was playing a $40 game of online Texas Hold 'Em and won a coveted seat at the 2003 World Series of Poker. Borrowing money to get to Las Vegas, he entered his first real-time tournament and spent the next four days battling for a top spot at the final table.

Filled with everything from his early gambling ventures to a play-by-play of his major hands at the World Series of Poker, Moneymaker is a gripping, fast-paced story for anyone who has ever dreamed of winning it big.

Sports Betting to Win [EPUB]

Sports Betting to Win [EPUB]
Sports Betting to Win: The 10 keys to disciplined and profitable betting by Steve Ward
2011 | EPUB | 0.4MB

This is a book that teaches you how to bet on sports with the same discipline and mindset as the professionals. Lots of books and websites give advice on profitable strategies - and tipsters and systems proliferate. But this is the only guide that helps you make your trades and bank your wins for the long term, avoiding the perennial dangers of overconfidence, irrationality and emotion. However successful your selections, you are never safe from crippling losses until you know how to bet with the clear head and calm approach of the masters.

The simple fact is that most people betting on sports lose over the long term. Performance errors currently hamper the majority of bettors: they lose their bets because they first lose their heads.

The only answer is to think differently. With chapters ranging across motivation, performance analysis, the betting process and going pro, this book is the definitive guide to achieving this:

  • Use dozens of exercises to sharpen your thinking and refine your betting processes.
  • Share in the exclusive insights of professional sports bettors, who reveal for the first time how they have built successful gambling careers.
  • Benefit in every chapter from one-to-one training from the author, a professional sports and trading performance coach.

Sports Betting to Win is your own personal course for establishing a firm psychological foundation for long-term betting success.

Plenitude: The New Economics of True Wealth [EPUB]

Plenitude: The New Economics of True Wealth [EPUB]
Plenitude: The New Economics of True Wealth by Juliet B Schor
2011 | EPUB | 0.4MB

At a moment of ecological and financial crisis, bestselling author and economist Juliet B. Schor presents a revolutionary strategy for transitioning toward a richer, more balanced life.

In Plenitude economist and bestselling author Juliet B. Schor offers a groundbreaking intellectual statement about the economics and sociology of ecological decline, suggesting a radical change in how we think about consumer goods, value, and ways to live.

Humans are degrading the planet far faster than they are regenerating it. As we travel along this shutdown path, food, energy, transport, and consumer goods are becoming increasingly expensive. The economic downturn that has accompanied the ecological crisis has led to another type of scarcity: incomes, jobs, and credit are also in short supply. Our usual way back to growth-a debt-financed consumer boom- is no longer an option our households, or planet, can afford.

Responding to our current moment, Plenitude puts sustainability at its core, but it is not a paradigm of sacrifice. Instead, it's an argument that through a major shift to new sources of wealth, green technologies, and different ways of living, individuals and the country as a whole can actually be better off and more economically secure. And as Schor observes, Plenitude is already emerging. In pockets around the country and the world, people are busy creating lifestyles that offer a way out of the work and spend cycle. These pioneers' lives are scarce in conventional consumer goods and rich in the newly abundant resources of time, information, creativity, and community. Urban farmers, do-it-yourself renovators, Craigslist users-all are spreading their risk and establishing novel sources of income and outlets for procuring consumer goods. Taken together, these trends represent a movement away from the conventional market and offer a way toward an efficient, rewarding life in an era of high prices and traditional resource scarcity.

Based on recent developments in economic theory, social analysis, and ecological design as well as evidence from the cutting-edge people and places putting these ideas into practice, Plenitude is a road map for the next two decades. In encouraging us to value our gifts- nature, community, intelligence, and time-Schor offers the opportunity to participate.

Born to Buy: The Commercialized Child and the New Consumer Cult [EPUB]

Born to Buy: The Commercialized Child and the New Consumer Cult [EPUB]
Born to Buy: The Commercialized Child and the New Consumer Cult by Juliet B Schor
2014 | EPUB | 2.49MB

Ads aimed at kids are virtually everywhere -- in classrooms and textbooks, on the Internet, even at slumber parties and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Companies are enlisting children as guerrilla marketers, targeting their friends and families. Even trusted social institutions such as the Girl Scouts are teaming up with marketers. Drawing on her own survey research and unprecedented access to the advertising industry, New York Times bestselling author and leading cultural and economic authority Juliet Schor examines how a marketing effort of vast size, scope, and effectiveness has created "commercialized children."

Schor, author of The Overworked American and The Overspent American, looks at the broad implications of this strategy. Sophisticated advertising strategies convince kids that products are necessary to their social survival. Ads affect not just what they want to buy, but who they think they are and how they feel about themselves. Based on long-term analysis, Schor reverses the conventional notion of causality: it's not just that problem kids become overly involved in the values of consumerism; it's that kids who are overly involved in the values of consumerism become problem kids. In this revelatory and crucial book, Schor also provides guidelines for parents and teachers. What is at stake is the emotional and social well-being of our children.

Like Barbara Ehrenreich's Nickel and Dimed, Mary Pipher's Reviving Ophelia, and Malcolm Gladwell's The Tipping Point, Born to Buy is a major contribution to our understanding of a contemporary trend and its effects on the culture.

12 Amazing Franchise Opportunities for 2015 [EPUB]

12 Amazing Franchise Opportunities for 2015 [EPUB]
12 Amazing Franchise Opportunities for 2015 by John P Hayes
2014 | EPUB | 1.8MB

The Ultimate Franchise 2015 Guide to Find Multiple Franchise Brands and Different Franchise Opportunities Worthy of Your Investment.
Most people who start a business independently are going to fail, but if they knew what successful franchise companies know, their fate would be different. Until I learned about franchising, I didn't think I could ever own a business. I've since owned several franchises, I've been the CEO of a major franchisor organization, and I’ve devoted a career to advising franchisors and franchisees, writing about franchising, and teaching people how to take advantage of this amazing concept.

Reveal the stories of 12 amazing franchise businesses and follow them to success!
If you want to start a business, you don't have to take extra risk because there are at least 3,000 different franchise opportunities in North America alone. It's easier to find a business concept that you like and ask the franchise company to teach you how to successfully operate the business than it is to start something on your own.

12 Amazing Franchise Opportunities for 2015 not only reveals the stories of 12 amazing franchise businesses, but it also helps you decide if franchising is for you, and if it is, what type of franchise suits you best.

If you answered YES, 12 Amazing Franchise Opportunities for 2015 is a must read for you!

  • You want to work from home or in a store at the mall or a strip center?
  • You want to own multiple units of the same franchise brand?
  • You want to own multiple franchise brands?
  • You want to live the life of an expat building an international franchise empire?

Take the right steps to explore the amazing franchise opportunities for 2015

If you follow these guidelines, you're taking all the right steps to explore franchising, to consider the pros and cons of franchising, and, if franchising makes sense for you, to ultimately find a franchise opportunity worthy of your investment. I've included in my franchise 2015 guide very important information about how to buy a franchise opportunity, sharing with you step-by-step instructions for making a good buying decision, including many of the questions you should ask. If you will need money to buy a franchise, I've covered that for you, too. You'll want to read funding your franchise acquisition: where do you get the money?

And if you're not an American citizen, but you want to use your investment in a franchise or in franchising to move to America under the EB-5 Foreign Investor Program, you’ll want to read foreign Investors: use franchising to get your U.S. Green Card.

Here are the most important topics in my franchise guide for 2015:

  • 17 Steps to Successfully Buying a Franchise
  • 12 Amazing Franchise Opportunities for 2015
  • Farm Stores: Franchise & Area Development Opportunities Coming To Your Neighborhood
  • FASTSIGNS: Turn Your Business Ownership Dreams Into Reality
  • United Franchise Group: Helping Entrepreneurial Dreams Come True
  • Dental Fix Rx: Like Weekends Off? Here’s The Perfect Franchise For You!
  • Wingstop: Flappin’ About An Amazing Chicken Wing
  • Franchise
  • And much much more...

Economics, 3rd Edition by Mark P Taylor, N Gregory Mankiw [PDF]

Economics, 3rd Edition by Mark P Taylor, N Gregory Mankiw [PDF]
Economics, 3rd Edition by Mark P Taylor, N Gregory Mankiw
2014 | PDF | 20.86MB

Now firmly established as one of the leading economics principles texts in the UK and Europe, this exciting new third edition of Economics by N. Gregory Mankiw (Harvard University) and Mark P. Taylor (Warwick University), has undergone some significant restructuring and reorganization to more directly match economics students' course structures and learning and assessment needs. There are new sections covering microeconomic and macroeconomic topics and concepts in more depth, whilst at the same time retaining the book's reputation for clarity, authority and real world relevance.

The Consumer Society Reader [EPUB]

The Consumer Society Reader [EPUB]
The Consumer Society Reader edited by Juliet Schor, D B Holt
2011 | EPUB | 3.35MB

The Consumer Society Reader features a range of key works on the nature and evolution of consumer society. Included here is much-discussed work by leading critics such as Jean Baudrillard, Susan Bordo, Dick Hebdige, bell hooks, and Janice Radway. Also included is a full range of classics, such as Frankfurt School writers Adorno and Horkheimer on the Culture Industry; Thorstein Veblen's oft-cited writings on "conspicuous consumption"; Betty Friedan on the housewife's central role in consumer society; John Kenneth Galbraith's influential analysis of the "affluent society"; and Pierre Bourdieu on the notion of "taste."

"Consumer society--the 'air we breathe,' as George Orwell has described it--disappears during economic downtruns and political crises. It becomes visible again when prosperity seems secure, cultural transformation is too rapid, or enviornmental disasters occur. Such is the time in which we now find ourselves. As the roads clog with gas-guzzling SUVs and McMansions proliferate in the suburbs, the nation is once again asking fundamental questions about lifestyle. Has 'luxury fever,' to use Robert Frank's phrase, gotten out of hand? Are we really comfortable with the 'Brand Is Me' mentality? Have we gone too far in pursuit of the almighty dollar, to the detriment of our families, communities, and natural enviornment? Even politicians, ordinarily impermeable to questions about consumerism, are voicing doubts... [and] polls suggest majorities of Americans feel the country has become too materialistic, too focused on getting and spending, and increasingly removed from long-standing non-materialist values." —From the introduction by Douglas B. Holt and Juliet B. Schor