Fortune: The Greatest Business Decisions of All Time [EPUB]

Fortune: The Greatest Business Decisions of All Time [EPUB]
Fortune The Greatest Business Decisions of All Time: How Apple, Ford, IBM, Zappos, and others made radical choices that changed the course of business by Verne Harnish, Editors of Fortune Magazine
2012 | EPUB | 0.7MB

Decisions equal success-nothing happens until one is made. Businesses make millions of decisions every day. But once in a great while a leader makes a truly game-changing decision that shifts not only the strategy of a single company but how everyone does business. These big decisions are counterintuitive-they go against the conventional wisdom. In hindsight, taking a different direction may seem easy, but these bet-the-company moves involve drama, doubt, and high tension.

What made Apple's board bring back Steve Jobs to the company? How did Johnson & Johnson decide to recall every bottle of Tylenol after a poisoning scare that involved only a small batch of the drug? What made Henry Ford decide to double the wages of his autoworkers, and how did that change the American economy for the next century?

Here management consultant Verne Harnish, the CEO of Gazelles, and Fortune's editors provide the background stories behind the greatest business decisions of all time. In this fully original book, you'll get a glimpse into the thought processes leading up to these groundbreaking moments and will learn how the decisions have shaped the thinking of today's top leaders. The book also contains an insightful foreword by management guru Jim Collins, the author of Built To Last and Good To Great, which explains the importance of decision making in creating a successful company.

Perfecting Your Pitch [EPUB]

Perfecting Your Pitch [EPUB]
Perfecting Your Pitch: How to Succeed in Business and in Life by Finding Words That Work by Ronald M Shapiro, Jeff Barker
2013 | EPUB | 0.4MB

A New York Times bestselling author reveals how to find the right words for every situation

Whether you are making a budget request, interviewing for a job, ending a relationship, or talking to children about divorce, the crux of success in those and other crucial situations is planned, effective communication. And yet, it is the tool people most often fail to use. In Perfecting Your Pitch, expert consultant and negotiator Ronald M. Shapiro presents his system of scripting, outlined efficiently as the Three D’s: Draft, Devil’s Advocate, Deliver.

Using real-life examples, Shapiro walks readers step-by-step through the process of creating an effective message, preparing for counterarguments, and delivering the results with confidence and grace across a broad range of situations. He also provides an excellent menu of stories and model scripts for communication challenges affecting business, family, friends and consumers.

Reaching out to readers of Difficult Conversations and Getting to Yes, Perfecting Your Pitch introduces a simple but powerful system we can all use for great results.

Getting to Yes: How To Negotiate Agreement Without Giving In [EPUB]

Getting to Yes: How To Negotiate Agreement Without Giving In [EPUB]
Getting to Yes: How To Negotiate Agreement Without Giving In by Roger Fisher, William L Ury, Bruce Patton
2011 | EPUB + MOBI | 0.7/1.1MB

The key text on problem-solving negotiation-updated and revised

Since its original publication nearly thirty years ago, Getting to Yes has helped millions of people learn a better way to negotiate. One of the primary business texts of the modern era, it is based on the work of the Harvard Negotiation Project, a group that deals with all levels of negotiation and conflict resolution. Getting to Yes offers a proven, step-by-step strategy for coming to mutually acceptable agreements in every sort of conflict. Thoroughly updated and revised, it offers readers a straight- forward, universally applicable method for negotiating personal and professional disputes without getting angry-or getting taken.

Winning from Within [Audiobook]

Winning from Within [Audiobook]
Winning from Within: A Breakthrough Method for Leading, Living, and Lasting Change [Audiobook] by Erica Ariel Fox, read by Tavia Gilbert
2013 | MP3@64 kbps + EPUB | 10 hrs 2 mins | 275.92MB

Life is a series of negotiations, whether or not you think of yourself as a negotiator. From seemingly insignificant daily decisions to major life choices, you negotiate every time you aim to persuade, argue over a decision, or resolve a conflict. But as negotiations and leadership expert Erica Ariel Fox reveals, the most important negotiations - the ones that determine the impact of our actions and the quality of our lives - are those we have with ourselves.

Most of us recognize the difference between our "knowledge" what we "know" we "should" do and say - and our "knowhow," what we "actually do and say" in real life when it counts. Fox calls this the "Performance Gap", and she shows you how to close it, turning breakdowns into breakthroughs, whether struggling with a difficult client, arguing with a combative teenager, or organizing for community action.

Winning from Within combines insights from Western psychology and Eastern philosophy with practical applications from real business situations and everyday life. Fox shows that the ability to achieve mastery over how we interact with each other comes from within, from the "center" where desires, thoughts, feelings, and impulses to take action live side-by-side. Winning from Within offers a profound and highly practical seven-step method for making changes that last - at work and at home.

Elements of Style: Designing a Home & a Life [EPUB]

Elements of Style: Designing a Home & a Life [EPUB]
Elements of Style: Designing a Home & a Life by Erin Gates
2014 | EPUB | 19.78MB

From the rising-star designer and author of the hit blog, Elements of Style, a full-color, fully illustrated book packed with honest advice, inspiration, ideas, and lessons learned about designing a home that reflects your personality and style.

Elements of Style is a uniquely personal and practical decorating guide that shows how designing a home can be an outlet of personal expression and an exercise in self-discovery. Drawing on her ten years of experience in the interior design industry, Erin combines honest design advice and gorgeous professional photographs and illustrations with personal essays about the lessons she has learned while designing her own home and her own life—the first being: none of our homes or lives is perfect. Like a funny best friend, she reveals the disasters she confronted in her own kitchen renovation, her struggles with anorexia, her epic fight with her husband over a Lucite table, and her secrets for starting a successful blog.

Organized by rooms in the house, Elements of Style invites readers into Erin’s own home as well as homes she has designed for clients. Fresh, modern, and colorful, it is brimming glamour and style as well as advice on practical matters from choosing kitchen counter materials to dressing a bed with pillows, picking a sofa, and decorating a nursery without cartoon characters. You’ll also find a charming foreword by Erin’s husband, Andrew, and an extensive Resource and Shopping Guide that provides an indispensable a roadmap for anyone embarking on their first serious home decorating adventure. With Erin’s help, you can finally make your house your home.

One Good Turn: A Natural History of the Screwdriver and the Screw [EPUB]

One Good Turn: A Natural History of the Screwdriver and the Screw [EPUB]
One Good Turn: A Natural History of the Screwdriver and the Screw by Witold Rybczynski
2000 | EPUB | 6.92MB

The seeds of Witold Rybczynski's elegant and illuminating new book were sown by The New York Times, whose editors asked him to write an essay identifying "the best tool of the millennium." The award-winning author of City Life and, most recently, A Clearing in the Distance, Rybczynski once built a house using only hand tools. His intimate knowledge of the toolbox -- both its contents and its history -- serves him beautifully on his quest.

One Good Turn is a story starring Archimedes, who invented the water screw and introduced the helix, and Leonardo, who sketched a machine for carving wood screws. It is a story of mechanical discovery and genius that takes readers from Ancient Greece to Victorian Glasgow, from weapons design in the Italian Renaissance to car design in the age of American industry. Rybczynski writes an ode to the screw, without which there would be no telescope, no microscope -- in short, no enlightenment science. The screwdriver, perhaps the last hand tool in a world gone cyber, represents nothing less than the triumph of precision.

One of our finest cultural and architectural historians, Rybczynski renders a graceful, original, and engaging portrait of the tool that changed the course of civilization.

A Clearing In The Distance [EPUB]

A Clearing In The Distance [EPUB]
A Clearing In The Distance: Frederick Law Olmsted and America in the 19th Century by Witold Rybczynski
2013 | EPUB | 26.31MB

In a brilliant collaboration between writer and subject, Witold Rybczynski, the bestselling author of Home and City Life, illuminates Frederick Law Olmsted's role as a major cultural figure at the epicenter of nineteenth-century American history.

We know Olmsted through the physical legacy of his stunning landscapes -- among them, New York's Central Park, California's Stanford University campus, and Boston's Back Bay Fens. But Olmsted's contemporaries knew a man of even more extraordinarily diverse talents. Born in 1822, he traveled to China on a merchant ship at the age of twenty-one. He cofounded The Nation magazine and was an early voice against slavery. He managed California's largest gold mine and, during the Civil War, served as the executive secretary to the United States Sanitary Commission, the precursor of the Red Cross.

Rybczynski's passion for his subject and his understanding of Olmsted's immense complexity and accomplishments make his book a triumphant work. In A Clearing in the Distance, the story of a great nineteenth-century American becomes an intellectual adventure.

City Life by Witold Rybczynski [EPUB]

City Life by Witold Rybczynski [EPUB]
City Life by Witold Rybczynski
1995 | EPUB | 2.07MB

In City Life, Witold Rybczynski looks at what we want from cities, how they have evolved, and what accounts for their unique identities. In this vivid description of everything from the early colonial settlements to the advent of the skyscraper to the changes wrought by the automobile, the telephone, the airplane, and telecommuting, Rybczynski reveals how our urban spaces have been shaped by the landscapes and lifestyles of the New World.

Einstein Was Right! by Karl Hess [PDF]

Einstein Was Right! by Karl Hess [PDF]
Einstein Was Right by Karl Hess
2014 | PDF | 1.69MB

All modern books on Einstein emphasize the genius of his relativity theory and the corresponding corrections and extensions of the ancient space–time concept. However, Einstein’s opposition to the use of probability in the laws of nature and particularly in the laws of quantum mechanics is criticized and often portrayed as outdated.

The author of Einstein Was Right! takes a unique view and shows that Einstein created a "Trojan horse" ready to unleash forces against the use of probability as a basis for the laws of nature. Einstein warned that the use of probability would, in the final analysis, lead to spooky actions and mysterious instantaneous influences at a distance. John Bell pulled Einstein’s Trojan horse into the castle of physics. He developed a theory that together with experimental results of Aspect, Zeilinger, and others "proves" the existence of quantum nonlocalities, or instantaneous influences. These have indeed the nature of what Einstein labeled spooky.

Einstein Was Right! shows that Bell was not aware of the special role that time and space–time play in any rigorous probability theory. As a consequence, his formalism is not general enough to be applied to the Aspect–Zeilinger type of experiments and his conclusions about the existence of instantaneous influences at a distance are incorrect. This fact suggests a worldview that is less optimistic about claims that teleportation and influences at a distance could open new horizons and provide the possibility of quantum computing. On the positive side, however, and as compensation, we are assured that the space–time picture of humankind developed over millions of years and perfected by Einstein is still able to cope with the phenomena that nature presents us on the atomic and sub-atomic level and that the "quantum weirdness" may be explainable and understandable after all.

The Naming of the Shrew [EPUB]

The Naming of the Shrew [EPUB]
The Naming of the Shrew: A Curious History of Latin Names by John Wright
2015 | EPUB | 9.52MB

Latin names – frequently unpronounceable, all too often wrong and always a tiny puzzle to unravel – have been annoying the layman since they first became formalised as scientific terms in the eighteenth century.

Why on earth has the entirely land-loving Eastern Mole been named Scalopus aquaticus, or the Oxford Ragwort been called Senecio squalidus – 'dirty old man'? What were naturalists thinking when they called a beetle Agra katewinsletae, a genus of fish Batman, and a Trilobite Han solo? Why is zoology replete with names such as Chloris chloris chloris (the greenfinch), and Gorilla gorilla gorilla (a species of, well gorilla)?

The Naming of the Shrew will unveil these mysteries, exploring the history, celebrating their poetic nature and revealing how naturalists sometimes get things so terribly wrong. With wonderfully witty style and captivating narrative, this book will make you see Latin names in a whole new light.

Constructed Situations: A New History of the Situationist International [EPUB]

Constructed Situations: A New History of the Situationist International [EPUB]
Constructed Situations: A New History of the Situationist International by Frances Stracey
2014 | EPUB | 6.09MB

The Situationist International has been an inspiration for generations of revolutionary activists and artists. This is no less the case today, with new waves of anti-capitalist protest deploying political strategies of aesthetic disruption pioneered by the Situationists. But how are we to understand their influence rigourously?

This book is an attempt to answer this question through investigating the idea from which the Situationists took their name: the constructed situation. Beginning with a deep philosophical genealogy, Stracey methodically examines the artist's development and realisations through a constellation of extraordinary case studies. Finally, on this basis, she considers the Situationist's legacy afresh.

No book has attempted this before. The result is a radically new approach to the Situationist International. The outcome of many years of dedicated research, Constructed Situations consolidates Stracey's groundbreaking studies on the Situationist International and finally exposes their framework, which she was only able to formulate in the final years of her life.

See also: Situationist International Anthology

The Secret Ministry of Ag & Fish [EPUB]

The Secret Ministry of Ag & Fish [EPUB]
The Secret Ministry of Ag & Fish: My Life in Churchill's School for Spies by Noreen Riols
2013 | EPUB | 0.4MB

‘My mother thought I was working for the Ministry of Ag. and Fish.’ So begins Noreen Riols’ compelling memoir of her time as a member of Churchill’s ‘secret army’, the Special Forces Executive. It was 1941 and, just before her eighteenth birthday, Noreen received her call up papers, and was faced with either working in a munitions factory or joining the WRENS. Liking the look of the Wrens uniform, Noreen opted for that. But when one of her interviewers realized she spoke fluent French, she was directed to a government building on Baker Street.

It was SOE headquarters, where she was immediately recruited into F-Section, led by Colonel Maurice Buckmaster. For the next four years, Noreen worked with Buckmaster and her fellow operatives to support the French Resistance. Sworn to secrecy, Noreen told no one that she spent her days meeting agents returning from behind enemy lines, acting as a decoy, passing on messages in tea rooms and picking up codes in crossword puzzles. Vivid, witty, insightful and often moving this is the story of one young woman’s secret war, offering readers an authentic and compelling insight into what really went on in Churchill’s ‘secret army’ from one of its last surviving members.

For Love and Courage [EPUB]

For Love and Courage [EPUB]
For Love and Courage: The Letters of Lieutenant Colonel E W Hermon from the Western Front 1914--1917 edited by Anne Nason
2008 | EPUB | 7.23MB

Lt Colonel E.W. Hermon died in a hail of bullets on the 9th April 1917, the first day of the Battle of Arras, leading his men of the 24th Battalion Northumberland Fusiliers into the attack. Like hundreds of thousands of others in the Great War, he gave his life for his King and country. He was shot through the heart, one bullet slicing through the papers in his top pocket, including the four-leaf clover his wife had given him for good luck. His final words to his Adjutant were 'Go on!' before he sank to his knees and died almost instantaneously. He was carried from the battlefield by his faithful soldier servant, Buxton, and now lies buried in the Commonwealth War Graves Cemetery at Roclincourt, three miles from Arras.

This could have been the end of the story but he left a testament of his life and ideals in a unique and hitherto unknown and unpublished collection of long and detailed letters he wrote to his darling wife and his children, 'the Chugs'. Now, nearly a century after his death, he speaks to us of a past, less cynical life, where selflessness, honour, duty and courage were admired above all else. His own courage was officially recognised as he was mentioned in despatches three times and posthumously awarded the D.S.O.

The letters have been transcribed and edited by Hermon's granddaughter Anne Nason with the guidance and historical advice of James Holland, the distinguished historian and writer. Peter Caddick-Adams, who works alongside Richard Holmes at Cranfield University, believes the letters to be unique in their candour and context since Hermon was Battalion Commander and thus his letters were not censored.

The World of Dreams by Henri Bergson [EPUB]

The World of Dreams by Henri Bergson [EPUB]
The World of Dreams by Henri Bergson
2014 | EPUB | 0.3MB

Bergson incorporated the best of contemporary thinking in all his works. These thinkers included A. Krauss, Delage, Freud, and W. Robert. Bergson talks about how our sensory organs (eyes) are involved in dreams so that we think we perceive something but when we open our eyes it vanishes. This book is not a dictionary of dreams but a stunning example of how dreams work and function.

Henri-Louis Bergson was a major French philosopher, influential in the first half of the 20th century. One of Bergson’s main problems is to think of novelty as pure creation, instead of as the unraveling of a predetermined program. His is a philosophy of pure mobility, unforeseeable novelty, creativity and freedom, which can thus be characterized as a process philosophy. It touches upon such topics as time and identity, free will, perception, change, memory, consciousness, language, the foundation of mathematics and the limits of reason.

Science and Philosophy by Alfred North Whitehead [EPUB]

Science and Philosophy by Alfred North Whitehead [EPUB]
Science and Philosophy by Alfred North Whitehead
2014 | EPUB | 0.4MB

This is a collection of many of Whitehead's papers that are scattered elsewhere. It was the penultimate book he published, and represents his mature thoughts on many topics. Philosophical Library has done a great service by publishing a representative collection of his writings on the subjects of Philosophy, Education and Science. The portion on Philosophy includes five papers: "Immortality", "Mathematics and the Good", "Process and Reality", "John Dewey and His Influence" and the "Analysis of Meaning."

Pythagoras: His Lives and the Legacy of a Rational Universe [EPUB]

Pythagoras: His Lives and the Legacy of a Rational Universe [EPUB]
Pythagoras: His Lives and the Legacy of a Rational Universe by Kitty Ferguson
2012 | EPUB | 3.51MB

This is the story of Pythagoras and the Pythagoreans, whose insights transformed the ancient world and still inspire the realms of science, mathematics, philosophy and the arts. Einstein said that the most incredible thing about our universe was that it was comprehensible at all.

As Kitty Ferguson explains, Pythagoras had much the same idea - but 2,500 years earlier. Though known by many only for his famous Theorem, in fact the pillars of our scientific tradition - belief that the universe is rational, that there is unity to all things, and that numbers and mathematics are a powerful guide to truth about nature and the cosmos - hark back to the convictions of this legendary scholar.

Kitty Ferguson brilliantly evokes Pythagoras' ancient world of, showing how ideas spread in antiquity, and chronicles the incredible influence he and his followers have had on so many extraordinary people in the history of Western thought and science.

See also: The Music of Pythagoras

Flying Dinosaurs: How Fearsome Reptiles Became Birds [EPUB]

Flying Dinosaurs: How Fearsome Reptiles Became Birds [EPUB]
Flying Dinosaurs: How Fearsome Reptiles Became Birds by John Pickrell
2014 | EPUB | 4.57MB

The discovery of stunning, feathered dinosaur fossils coming out of China since 2006 suggest that these creatures were much more bird-like than paleontologists previously imagined. Further evidence -- bones, genetics, eggs, behavior, and more -- has shown a seamless transition from fleet-footed carnivores to the ancestors of modern birds.

Mixing colorful portraits with news on the latest fossil findings and interviews with leading paleontologists in the United States, China, Europe, and Australia, John Pickrell explains and details dinosaurs' development of flight. This special capacity introduced a whole new range of abilities for the animals and helped them survive a mass extinction, when thousands of other dinosaur species that once populated the Earth did not. Pickrell also turns his journalistic eye toward the stories behind the latest discoveries, investigating the role of the Chinese black market in trading fossils, the controversies among various dinosaur hunters, the interference of national governments intent on protecting scientific information, and the race to publish findings first that make this research such a dynamic area of science.

The Novel: An Alternative History [EPUB]

The Novel: An Alternative History [EPUB]
The Novel: An Alternative History, 1600-1800 by Steven Moore
2013 | EPUB | 2.59MB

Winner of the Christian Gauss Award for excellence in literary scholarship from the Phi Beta Kappa Society

Having excavated the world’s earliest novels in his previous book, literary historian Steven Moore explores in this sequel the remarkable flowering of the novel between the years 1600 and 1800—from Don Quixote to America’s first big novel, an homage to Cervantes entitled Modern Chivalry. This is the period of such classic novels as Tom Jones, Candide, and Dangerous Liaisons, but beyond the dozen or so recognized classics there are hundreds of other interesting novels that appeared then, known only to specialists: Spanish picaresques, French heroic romances, massive Chinese novels, Japanese graphic novels, eccentric English novels, and the earliest American novels. These minor novels are not only interesting in their own right, but also provide the context needed to appreciate why the major novels were major breakthroughs. The novel experienced an explosive growth spurt during these centuries as novelists experimented with different forms and genres: epistolary novels, romances, Gothic thrillers, novels in verse, parodies, science fiction, episodic road trips, and family sagas, along with quirky, unclassifiable experiments in fiction that resemble contemporary, avant-garde works. As in his previous volume, Moore privileges the innovators and outriders, those who kept the novel novel.

In the most comprehensive history of this period ever written, Moore examines over 400 novels from around the world in a lively style that is as entertaining as it is informative. Though written for a general audience, The Novel, An Alternative History also provides the scholarly apparatus required by the serious student of the period. This sequel, like its predecessor, is a “zestfully encyclopedic, avidly opinionated, and dazzlingly fresh history of the most ‘elastic’ of literary forms” (Booklist).

Why Do Linguistics? [PDF]

Why Do Linguistics? [PDF]
Why Do Linguistics: Reflective Linguistics and the Study of Language by Fiona English, Tim Marr
2015 | PDF | 1.71MB

What do we need to know about language and why do we need to know it? This book shows how viewing the world through a linguistics lens can help us to understand how we communicate with each other and why we do it in the ways we do. Above all this book is about noticing. It is about encouraging readers to pay attention to the language that surrounds them.

The book addresses fundamental linguistic questions such as: Where do people's beliefs about language come from? Who decides what language we should speak? How do we choose the best way to express what we mean? It introduces a set of practical tools for language analysis and, using examples of authentic communicative activity including overheard conversations, Facebook posts and public announcements, shows how this kind of analysis works and what it can tell us about social interaction.

Exploring language and language use from a social, intercultural and multilingual perspective, the authors demonstrate the relevance of linguistics in understanding day-to-day interaction. This book will help readers not only to become informed, active observers of language for its own sake, but also to be able to take on and challenge some of the misconceptions, assumptions and prejudices that so often underlie public discussion of language issues.

Speed Limits: Where Time Went and Why We Have So Little Left [EPUB]

Speed Limits: Where Time Went and Why We Have So Little Left [EPUB]
Speed Limits: Where Time Went and Why We Have So Little Left by Mark C Taylor
2014 | EPUB | 3.68MB

We live in an ever-accelerating world: faster computers, markets, food, fashion, product cycles, minds, bodies, kids, lives. When did everything start moving so fast? Why does speed seem so inevitable? Is faster always better?

Drawing together developments in religion, philosophy, art, technology, fashion, and finance, Mark C. Taylor presents an original and rich account of a great paradox of our times: how the very forces and technologies that were supposed to free us by saving time and labor now trap us in a race we can never win. The faster we go, the less time we have, and the more we try to catch up, the farther behind we fall. Connecting our speed-obsession with today’s global capitalism, he composes a grand narrative showing how commitments to economic growth and extreme competition, combined with accelerating technological innovation, have brought us close to disaster. Psychologically, environmentally, economically, and culturally, speed is taking a profound toll on our lives.

By showing how the phenomenon of speed has emerged, Taylor offers us a chance to see our pace of life as the product of specific ideas, practices, and policies. It’s not inevitable or irreversible. He courageously and movingly invites us to imagine how we might patiently work towards a more deliberative life and sustainable world.

The Spiritual Practices of the Ninja [EPUB]

The Spiritual Practices of the Ninja [EPUB]
The Spiritual Practices of the Ninja: Mastering the Four Gates to Freedom by Ross Heaven
2006 | EPUB | 1.02MB

Explains how the initiatory practices of the Ninja can be used to achieve self-mastery

  • Uses the five human archetypes of lover, seeker, magus, soul warrior, and mystic
  • Shows how to access kuji-kiri, the positive energy of the Ninja Godai, to dispel fear, disempowerment, and soul fatigue

The Ninja are a mysterious warrior elite said to be so spiritually advanced they knew the mind and will of God. Regarded with awe as masters of invisibility and “warriors of the shadow-self,” their legendary skills include the ability to command the elements and transform themselves into Fire, Water, Air, Earth, and Void--the nothingness from which all things stem. In this book Ross Heaven reveals the training exercises and mental discipline used by the Ninja to develop these extraordinary physical, emotional, mental, and spiritual skills.

Central to Ninja philosophy is the understanding that there is no higher power than the actualized human being. The Ninja believe there are four gates to freedom, and to pass through them we must overcome four initiatory ordeals. Succeeding at these enables us to combat fear, find true power, clarify our vision, and overcome the soul fatigue that is at the root of our personal and social problems in order to embrace our positive energies and realize our talents.

Ross Heaven guides us through these four gateways with exercises and initiations that utilize the energy of the lover, seeker, magus, soul warrior, and mystic as well as dealing with their shadow manifestations that may be causing problems in our lives. We learn how to break the destructive habits of the past and create a bushido, a personal code to live by. Without initiation, we cannot access and channel our energies; they remain uncontrolled or even work against us. Ross Heaven provides the key that allows us to turn these elemental forces into allies.

The Creativity Crisis [PDF]

The Creativity Crisis [PDF]
The Creativity Crisis: Reinventing Science to Unleash Possibility by Roberta Ness
2014 | PDF | 1.72MB
  • Strong critique of the academic system from a leading university dean and expert in science and innovation
  • Explores the question of why science finds itself at a crossroad between extraordinary possibility and frustrating inaction
  • A cogent and urgent argument for a rebalancing of priorities in funding agencies, universities, and industries
  • Describes opportunities for reinvigorating scientific innovation, such as engaging broad-based resources, capturing the richness of available talent for the purpose of serving society's interests, and gaining flexibility through failing as quickly and painlessly as possible

Every day we hear about some fascinating new discovery. Yet anemic progress toward addressing the greatest risks to humankind -- clean energy, emerging infections, and cancer -- warns us that science may not be meeting its potential. Indeed, there is evidence that advances are slowing. Science is costly and can hurt people; thus it must be pursued with caution. Yet, excessive caution stifles the very thing that powers inventiveness: creation. In her boldest book yet, Roberta Ness argues that the system of funding agencies, universities, and industries designed to promote innovation has come to impede it.

The Creativity Crisis strips away the scientific enterprise's veil of mystique to reveal the gritty underbelly of university research. America's economic belt-tightening discourages long-term, risky investments in revolutionary advances and elevates short-term projects with assured outcomes. The pursuit of basic research insights, with the greatest power to transform but little ability to enrich, is being abandoned. The social nature of academia today also contributes to the descent of revolutionary discovery. In academia, which tends to be insular, hierarchical, and tradition-bound, research ideas are "owned" and the owners gain enormous clout to decide what is accepted. Communalism is antithetical to idea ownership. Thus science has not embraced the Web-based democratic sharing of ideas called crowdsourcing, one of the greatest tools for creativity and social change in our age. A final battleground between creation and caution is within the sphere of ethics. Scientists are typically altruistic but sometimes have all-too-human inclinations toward avarice and conceit. The most original thinkers are most likely to flout convention. This tendency can pull them across the lines of acceptable behavior. Caution is a necessary check on the destructive potential of amoral creation. Yet, when every individual and institution is considered a priori to be a threat, adventuresome invention is squelched.

Creation and caution in science should be in balance, but they are not. For possibilities to unlock, the ecosystem in which science is done must be fundamentally rebalanced.

Working with Hand Tools [EPUB]

Working with Hand Tools [EPUB]
Working with Hand Tools: Essential Techniques for Woodworking by Paul N Hasluck
2014 | EPUB | 64.42MB

An all-in-one guide containing everything there is to know about woodworking hand tools.

Whether you are a beginner with an idea in mind—and not a clue where to start—or an old pro with years of experience, you need the knowledge to ensure your project comes out right. From identifying and holding tools properly to constructing your own household furniture, Working with Hand Tools is your trusted resource for all things related to woodwork. Precise illustrations and design details provide a map for hundreds of woodworking projects, including:

  • Sheds
  • Trellises
  • Tables
  • Yard and garden accessories
  • Fences
  • Porches
  • Furniture
  • Cabinets
  • And much more!

This comprehensive guide to the tools and techniques of woodworking has been a favorite of both amateur and professional woodworkers for over a century. Readers will learn to make almost anything using only hand tools. With nearly three thousand illustrations, this definitive guide is an invaluable resource for any do-it-yourselfer. If it’s wood, and there’s work to be done, don’t start without Paul N. Hasluck’s essential guide.

The Furniture Bible [EPUB]

The Furniture Bible [EPUB]
The Furniture Bible: Everything You Need to Know to Identify, Restore & Care for Furniture by Christophe Pourny
2014 | EPUB | 13.88MB

Christophe Pourny learned the art of furniture restoration in his father’s atelier in the South of France. In this, his first book, he teaches readers everything they need to know about the provenance and history of furniture, as well as how to restore, update, and care for their furniture—from antiques to midcentury pieces, family heirlooms or funky flea-market finds.

The heart of the book is an overview of Pourny’s favorite techniques—ceruse, vernis anglais,and water gilding, among many others—with full-color step-by-step photographs to ensure that readers can easily replicate each refinishing technique at home. Pourny brings these techniques to life with a chapter devoted to real-world refinishing projects, from a veneered table to an ebonized desk, a gilt frame to a painted northern European hutch. Rounding out this comprehensive guide is care and maintenance information, including how to properly clean leather, polish hardware, fix a broken leg, and replace felt pads, as well as recipes to make your own wax, shellac, varnish, stain, and more.

The New American Herbal [EPUB]

The New American Herbal [EPUB]
The New American Herbal by Stephen Orr
2014 | EPUB | 17.24MB

From modern garden master Stephen Orr comes a new, definitive book on herbs to finally replace the dusty and outdated classics. Here are entries on hundreds of plants that are extraordinarily useful in cooking, homeopathy, and more; dozens of recipes and DIY projects; and beautifully styled photographs so you know just what you're growing.

With more than 900 entries, each accompanied by brand new photography and helpful growing advice, The New American Herbal takes the study of herbs to an exciting new level. Orr covers the entire spectrum of herbaceous plants, from culinary to ornamental to aromatic and medicinal, presenting them in an easy to use A to Z format packed with recipes, DIY projects, and stunning examples of garden design highlighting herbal plantings. Learn about the herbs you've always wanted to grow (chervil, chamomile, and lovage), exotic herbs (such as Artemisia, the bitter herb used in Absinthe, or the anti-inflammatory Meadowsweet), and ornamental varieties (Monkshood and Perilla). For cooks there is indispensable guidance on planting and maintaining a bountiful kitchen garden and crafters will delight in dozens of exciting new uses for fresh, dried, and distilled herbs. Here, too, are 40 delicious recipes such as Ragu Bolognese with Fennel and Lemon Semolina Cake with Lavender, as well easy steps for projects such as a hanging herb garden and instructions on how to plant, dry, and preserve your garden’s bounty.

Meticulously researched and exhaustive in its scope, The New American Herbal is an irresistible invitation to explore the versatility of herbs in all their beauty and variety.

Passionate Marriage [EPUB]

Passionate Marriage [EPUB]
Passionate Marriage: Keeping Love and Intimacy Alive in Committed Relationships by David Schnarch
2009 | EPUB + MOBI | 0.5/0.9MB

Passionate Marriage has long been recognized as the pioneering book on intimate human relationships. Now with a new preface by the author, this updated edition explores the ways we can keep passion alive and even reach the height of sexual and emotional fulfillment later in life. Acclaimed psychologist David Schnarch guides couples toward greater intimacy with proven techniques developed in his clinical practice and worldwide workshops. Chapters—covering everything from understanding love relationships to helpful "tools for connections" to keeping the sparks alive years down the road—provide the scaffolding for overcoming sexual and emotional problems. This inspirational book is sure to help couples invigorate their relationships and reach the fullest potential in their love lives.

Orgasm in 5 Minutes: 1001 Roads to Happiness [EPUB]

Orgasm in 5 Minutes: 1001 Roads to Happiness [EPUB]
Orgasm in 5 Minutes: 1001 Roads to Happiness by Tina Robbins
2014 | EPUB | 2.37MB

What exactly does the feminine orgasm consist of? Can all women have them? What techniques and postures are the most appropriate to attain one? Are all women multiorgasmic?

Although the female orgasm still provokes doubts and misunderstandings, with the appropriate information, it can be converted to something more simple and natural (and above all, much more pleasurable). This book is for men and women who want to gain easy access to the sexual climax and to discover new possibilities.

Illustrated with numerous testimonials, this book clarifies all these questions with clear, concise language, offering practical advice so that the orgasm becomes the norm during sexual relations. This manual teaches how all women can have an orgasm each time they make love . . . even without the participation of their partner. The book includes:

  • The most effective, stimulating postures
  • Advanced techniques and exercises for masturbation
  • Fantasies to intensify the orgasm
  • The G-spot: myths and realities
  • Multiple orgasms: all the secrets
  • Oral sex and other versions
  • A glossary with the most useful terms

Hannibal and Me [Audiobook]

Hannibal and Me [Audiobook]
Hannibal and Me: What History's Greatest Military Strategist Can Teach Us About Success and Failure [Audiobook] by Andreas Kluth, read by Sean Runnette
2012 | MP3@96 kbps + EPUB | 12 hrs 4 mins | 496.73MB

A dynamic and exciting way to understand success and failure, through the life of Hannibal, one of history's greatest generals.

The life of Hannibal, the Carthaginian general who crossed the Alps with his army in 218 B.C.E., is the stuff of legend. And the epic choices he and his opponents made-on the battlefield and elsewhere in life-offer lessons about responding to our victories and our defeats that are as relevant today as they were more than 2,000 years ago. A big new idea book inspired by ancient history, Hannibal and Me explores the truths behind triumph and disaster in our lives by examining the decisions made by Hannibal and others, including Albert Einstein, Eleanor Roosevelt, Steve Jobs, Ernest Shackleton, and Paul Cézanne-men and women who learned from their mistakes.

By showing why some people overcome failure and others succumb to it, and why some fall victim to success while others thrive on it, Hannibal and Me demonstrates how to recognize the seeds of success within our own failures and the threats of failure hidden in our successes. The result is a page-turning adventure tale, a compelling human drama, and an insightful guide to understanding behavior. This is essential reading for anyone who seeks to transform misfortune into success at work, at home, and in life.

The Winner Effect [Audiobook]

The Winner Effect [Audiobook]
The Winner Effect: The Science of Success and How to Use It [Audiobook] by Ian Robertson, read by Kevin Kenerly
2013 | MP3@48 kbps | 8 hrs 38 mins | 183.9MB

What makes a winner? Why do some succeed both in life and in business, and others fail?

The 'winner effect' is a term used in biology to describe how an animal that has won a few fights against weak opponents is much more likely to win later bouts against stronger contenders. As Ian Robertson reveals, it applies to humans, too. Success changes the chemistry of the brain, making you more focused, smarter, more confident and more aggressive. And the more you win, the more you will go on to win. But the downside is that winning can become physically addictive.

By understanding what the mental and physical changes are that take place in the brain of a 'winner', how they happen, and why they affect some people more than others, Robertson explains what makes a winner or a loser - and how we can use the answers to these questions to understand better the behaviour of our business colleagues, employees, family and friends.

Wake Up and Live [Audiobook]

Wake Up and Live [Audiobook]
Wake Up and Live [Audiobook] by Dorothea Brande, read by Mitch Horowitz
2014 | MP3@64 kbps | 3 hrs 44 mins | 102.8MB

A true lost classic that can take your life to its fullest potential. What if you were promised a simple, 8-word formula that could turn your life around? Would you believe it? Would you try it? Here it is:

Act as if it were impossible to fail

This magic key is at the heart of one of the most persuasive self-improvement books ever published – a work that, while forgotten, rivaled the popularity of contemporaneous books by Napoleon Hill and Dale Carnegie. It was called Wake Up and Live!, written by Dorothea Brande, an enterprising Chicago journalist.

When Brande published Wake Up and Live! in 1936, the book soared to popularity, selling over 1,000,000 copies in years ahead. The book won so much acclaim that it became the sole work of mind-power philosophy ever to make it to the movie screen – and as a musical, no less. In 1937, 20th Century Fox released Wake Up and Live, starring Walter Winchell.

Brande was a journalist and writing instructor by trade, best known for her enduring and thoughtful instructional book, Becoming a Writer (1934). That book, Brande explained, grew out of a period of bounding productivity in her career, which began with her discovery of one basic law of success. Brande’s formula was so simple and magical-seeming that it made people want to argue with her the moment she uttered it. But for many it worked.

Act as if it were impossible to fail.

Brande was a preternaturally sharp-eyed student of human nature. She detected among the vast majority of men and women a “will to fail.” This damning wish grew from a little-seen foible of human nature. We are, Brande insisted, more frightened of suffering humiliation than desirous of achievement. When fear and ambition clash, she argued, fear inevitably prevails. “The Unconscious dreads pain, humiliation, fatigue” Brande wrote; “it bends its efforts even more ceaselessly to the end of avoiding pain than it does to the procuring of positive pleasures.”

Rather than risk rejection, people often self-sabotage: blowing deadlines, alienating allies, aimlessly procrastinating. Brande’s grasp of the psychology of failure brought her a “eureka” moment. After a lifetime of searching she had found the answer.

Act as if it were impossible to fail.

In Wake Up and Live! – a book that is as enjoyable as its formula is simple – Brande tells the story of her discovery and shows how her eight-word technique can be applied across different areas of life. With its observations about self-defeat, and its powerful idea for navigating around it, Wake Up and Live! is one of the most keenly argued and carefully observant works of practical psychology ever written.