The Value of Species [EPUB]

The Value of Species [EPUB]
The Value of Species by Edward L McCord
2012 | EPUB | 1.95MB

In the face of accelerating extinctions across the globe, what ought we to do? Amid this sea of losses, what is our responsibility? How do we assess the value of nonhuman species? In this clear-spoken, passionate book, naturalist and philosopher Edward L. McCord explores urgent questions about the destruction of species and provides a new framework for appreciating and defending every form of life.

The book draws insights from philosophy, ethics, law, and biology to arrive at a new way of thinking about the value of each species on earth. With meticulous reasoning, McCord demonstrates that the inherent value of species to humanity is intellectual: individual species are phenomena of such intellectual moment—so interesting in their own right—that they rise above other values and merit enduring human embrace. The author discusses the threats other species confront and delineates the challenges involved in creating any kind of public instrument to protect species. No other scholar has advocated on behalf of biodiversity with such eloquence and passion, and none provides greater inspiration to defend nonhuman forms of life.

The World in 2050: Four Forces Shaping Civilization's Northern Future [EPUB]

The World in 2050: Four Forces Shaping Civilization's Northern Future [EPUB]
The World in 2050: Four Forces Shaping Civilization's Northern Future by Laurence C. Smith
2010 | EPUB | 1.3MB

The world's population is exploding, wild species are vanishing, and our environment is degrading. What kind of world are we leaving for our children and grandchildren? Just who will flourish-and who will fail-in our evolving world?

Combining the lessons of geography and history with state-of-the-art model projections and analytical data, Guggenheim fellow Laurence C. Smith predicts how the eight nations of the Arctic Rim (including the United States) will become increasingly powerful while the nations around the equator struggle for survival. Like Bjorn Lomborg's The Skeptical Environmentalist, The World in 2050 is as credible as it is controversial, projecting the looming benefits as well as the problems of climate change.

The Pearl that Broke Its Shell [EPUB]

The Pearl that Broke Its Shell [EPUB]
The Pearl that Broke Its Shell by Nadia Hashimi
2014 | EPUB | 12.3MB

Afghan-American Nadia Hashimi's literary debut novel is a searing tale of powerlessness, fate, and the freedom to control one's own fate that combines the cultural flavor and emotional resonance of the works of Khaled Hosseini, Jhumpa Lahiri, and Lisa See.

In Kabul, 2007, with a drug-addicted father and no brothers, Rahima and her sisters can only sporadically attend school, and can rarely leave the house. Their only hope lies in the ancient custom of bacha posh, which allows young Rahima to dress and be treated as a boy until she is of marriageable age. As a son, she can attend school, go to the market, and chaperone her older sisters.

But Rahima is not the first in her family to adopt this unusual custom. A century earlier, her great-great grandmother, Shekiba, left orphaned by an epidemic, saved herself and built a new life the same way.

Crisscrossing in time, The Pearl the Broke Its Shell interweaves the tales of these two women separated by a century who share similar destinies. But what will happen once Rahima is of marriageable age? Will Shekiba always live as a man? And if Rahima cannot adapt to life as a bride, how will she survive?

Dark Matter: An Introduction [PDF]

Dark Matter: An Introduction [PDF]
Dark Matter: An Introduction by Debasish Majumdar
2014 | PDF | 3.36MB

Dark Matter: An Introduction tackles the rather recent but fast-growing subject of astroparticle physics, encompassing three main areas of fundamental physics: cosmology, particle physics, and astrophysics. Accordingly, the book discusses symmetries, conservation laws, relativity, and cosmological parameters and measurements, as well as the astrophysical behaviors of galaxies and galaxy clusters that indicate the presence of dark matter and the possible nature of dark matter distribution. This succinct yet comprehensive volume:

  • Addresses all aspects essential to the study of dark matter
  • Explores particle candidates for cold dark matter beyond the theory of the standard model, providing examples of basic extensions and introducing theories such as supersymmetry and extra dimensions
  • Explains—in simple text and mathematical formulations—calculation of the freeze-out temperature of a dark matter species and its relic density
  • Provides theoretical background for dark matter scattering off a target, event rate calculation, and dark matter annihilation essential to study direct and indirect detection of dark matter

Complete with a detailed review of the latest dark matter experiments and techniques, Dark Matter: An Introduction is an ideal text for beginning researchers in the field as well as for general readers with an inquisitive mind, as the important topic of astroparticle physics is treated both pedagogically and with deeper insight.

Easy Mathematics Step-by-Step [EPUB]

Easy Mathematics Step-by-Step [EPUB]
Easy Mathematics Step-by-Step by Sandra Luna McCune, William D Clark
2012 | EPUB | 13.24MB

Take it step-by-step for math success!

The quickest route to learning a subject is through a solid grounding in the basics. So what you won’t find in Easy Mathematics Step-by-Step is a lot of endless drills. Instead, you get a clear explanation that breaks down complex concepts into easy-to-understand steps, followed by highly focused exercises that are linked to core skills--enabling learners to grasp when and how to apply those techniques.

This book features:

  • Large step-by-step charts breaking down each step within a process and showing clear connections between topics and annotations to clarify difficulties
  • Stay-in-step panels show how to cope with variations to the core steps
  • Step-it-up exercises link practice to the core steps already presented
  • Missteps and stumbles highlight common errors to avoid

You can master math as long as you take it Step-by-Step!

Step-By-Step SEO: The Complete Guide To Search Engine Success [EPUB]

Step-By-Step SEO: The Complete Guide To Search Engine Success [EPUB]
Step-By-Step SEO: The Complete Guide To Search Engine Success by Matthew Davidson
2013 | EPUB | 1.72MB

Your Complete SEO Guide for Beginners

Are you looking for a SEO book that offers you a complete step by step guide?

Step By Step SEO is designed to be an actionable, easy to implement SEO strategy book written with the beginner in mind.

The author has worked directly for a major search engine and now runs his own SEO agency where he works with many clients to help get them increased visibility and sales through better search engine placement.

An SEO Book with No Fluff

There are literally hundreds of SEO books and guides being peddled all over Amazon as well as the entire web but most of them don’t really reveal the actual secrets to search engine success. Some are even so technical that beginners will often find such content unreadable.

Step by Step SEO offers all the secrets to success, from conducting effective and easy keyword research to preparing your website for both on-site and off-site SEO in the simplest way possible. This allows a reader, small business owner, and Internet entrepreneur to enact what most beginners see as highly technical search engine optimization strategies.

This step-by-step guide to effective search engine optimization teaches:

  • How to find the top search terms that will drive new visitors to your website
  • How to find the best tools to use that will allow you to impact your search engine presence in the shortest time possible
  • How to build personal connections online to exponentially increase the number of people you are able to reach with your messaging
  • How to turn your website into a great representative of your organization that gets the results you want
  • And much, much more

SEO Strategies that Will Weather Any of Google’s Recent and Future Panda and Penguin Updates

Google is continuously changing the atmosphere of search. Every so often, algorithm updates such as Panda and Penguin are rolled out, and most of the time, they tend to create a massive ripple on Google searches. The ripple is so significant that websites that used to rank through underhanded and unethical practices are dropped out of the running and awarded penalties that they can’t recover from.

SEO today is all about future-proofing your website’s optimization with ethical and Google-approved strategies so that any future updates they roll out will not impact your website’s search placement negatively.

The strategies in this SEO guide are all future-proofed against existing and upcoming Panda and Penguin algorithm updates.

SEO in 2014
The actionable strategies in this step by step SEO guide provides you a realistic, easy to implement, and effective SEO plan that will help you get ahead of your competition in 2014 and even beyond.

This SEO book is a great resource for beginners, especially those who want to generate search engine traffic without having to hire an expensive SEO agency or consultant. However, SEO isn’t the only answer to Internet marketing success. There are other channels that can help you gain more web visitors and leads.

Status Update: Celebrity, Publicity, and Branding in the Social Media Age [EPUB]

Status Update: Celebrity, Publicity, and Branding in the Social Media Age [EPUB]
Status Update: Celebrity, Publicity, and Branding in the Social Media Age by Alice E Marwick
2013 | EPUB | 16.81MB

Social media technologies such as YouTube, Twitter, and Facebook promised a new participatory online culture. Yet, technology insider Alice Marwick contends in this insightful book, “Web 2.0” only encouraged a preoccupation with status and attention. Her original research—which includes conversations with entrepreneurs, Internet celebrities, and Silicon Valley journalists—explores the culture and ideology of San Francisco’s tech community in the period between the dot com boom and the App store, when the city was the world’s center of social media development.

Marwick argues that early revolutionary goals have failed to materialize: while many continue to view social media as democratic, these technologies instead turn users into marketers and self-promoters, and leave technology companies poised to violate privacy and to prioritize profits over participation. Marwick analyzes status-building techniques—such as self-branding, micro-celebrity, and life-streaming—to show that Web 2.0 did not provide a cultural revolution, but only furthered inequality and reinforced traditional social stratification, demarcated by race, class, and gender.

Madhur Jaffrey's World Vegetarian [EPUB]

Madhur Jaffrey's World Vegetarian [EPUB]
Madhur Jaffrey's World Vegetarian: More Than 650 Meatless Recipes from Around the World by Madhur Jaffrey
2002 | EPUB | 7.43MB

In her most comprehensive volume yet, Madhur Jaffrey draws on more than four decades of culinary adventures, travels, and experimentation for a diverse collection that both intrigues and delights the palate. Dishes from five continents touch on virtually all the world's best loved flavors, for a unsurpassed selection of vegetarian fare.

More than 650 recipes exemplify Madhur's unsurpassed ability to create simple, flavorful homecooking that is well within the reach of every cook. Extensive sections on Beans, Vegetables, Grains, and Dairy explore the myriad ways these staples are enjoyed worldwide. Each section opens with a detailed introduction; Madhur describes methods for preparation and storage, as well as different cooking techniques and their cultural origins. Throughout she balances appealing, uncomplicated dishes such as sumptuous omelets and rich polentas with less familiar ingredients such as green mangoes, pigeon peas, and spelt. Madhur demystifies the latter with clear-cut explanations so that incorporating new combinations and interesting flavors into everyday cooking becomes second nature. She also offers substantial sections on Soups, Salads, and Drinks, as well as Sauces and Other Flavorings, to help round out a meatless meal and add exciting new flavors to even the most easily prepared dishes. Finally, a complete glossary of ingredients and techniques clarifies some of the little-known elements of the world's cuisines so that even the uninitiated can bring the flavors of Asia, the Middle East, the Caribbean, and more to their tables.

Throughout this extensive collection, Madhur includes personal anecdotes and historical contexts that bring her recipes to life, whether she's remembering field of leeks she saw in the mountains of northern Greece or describing how corn-based dishes arrived in Indonesia through colonial trade. Committed vegetarians will rejoice at the wide variety of meatless fare she offers, and nonvegetarians will enjoy experimenting with Madhur's global flavorings. This highly readable resource promises to be a valuable addition to any cook's library, helping everyone make healthful ethnic foods a part of everyday cooking.

Wild Sugar: The Pleasures of Making Maple Syrup [EPUB]

Wild Sugar: The Pleasures of Making Maple Syrup [EPUB]
Wild Sugar: The Pleasures of Making Maple Syrup by Susan Carol Hauser
2014 | EPUB | 10.9MB

Maple syrup and maple candy—sunbursts on the tongue, gifts from nature. In this lyrical account, Hauser tells the story of sugaring—why the sap can be harvested only in the Midwest, New York, New England, and southeastern Canada; how to gather it; and how to make syrup and candy and how to enjoy them. She also tells the story of the American Indian traditions and of their practices that are essentially used today in backyard sugar bushes and in the maple syrup industry.

Wild Sugar also includes instructions for those who want to tap a tree and make syrup, recipes for those who love the taste of maple, and an account of one family’s sugaring adventure for those who love lore and history and a good story.

Whole Grains for a New Generation [EPUB]

Whole Grains for a New Generation [EPUB]
Whole Grains for a New Generation: Light Dishes, Hearty Meals, Sweet Treats, and Sundry Snacks for the Everyday Cook by Liana Krissoff
2012 | EPUB | 18.66MB

Whole Grains for a New Generation: Light Dishes, Hearty Meals, Sweet Treats, and Sundry Snacks for the Everyday Cook takes a fresh and creative perspective on the latest major cooking trend: whole grains. Liana Krissoff presents delicious recipes for modern everyday cooks and kitchens. With supermarket-friendly ingredients, simple directions, and a warm, accessible voice, Liana Krissoff shows us how easy, delicious, and exciting whole grain cooking can be, from breakfast to dessert, and all the meals and snacks in between.