Entrepreneurship Fundamentals [Lynda]

Entrepreneurship Fundamentals [Lynda]
Entrepreneurship Fundamentals [Lynda] with Whitney Johnson
Aug 21, 2014 | Level: Appropriate for all | MP4 | 2 hrs 20 mins | 1.3GB

Have you always wanted to run your own business but not known where to start? Or perhaps you've already begun and need a healthy dose of inspiration? In this course, Wall Street analyst, venture capital firm founder, and entrepreneur Whitney Johnson helps you discover the joys of owning and running your own business. Take a look at how to vet your idea, find your customers, launch lean, grow and scale, and look for funding to expand.

Topics include:

  • Finding your idea/problem to solve
  • Finding your first customer
  • Writing a business plan
  • Deciding on a legal structure
  • Building a team of employees and advisors
  • Marketing your business
  • Building a website
  • Minding cash
  • Managing stress
  • Funding growth
  • Balancing entrepreneurship and life