Marketing For Dummies, 4th Edition [EPUB]
11 July 2014, 23:59
2014 | EPUB | 2.57MB
- Craft a strategic and creative marketing plan
- Conduct market research to inform your decisions
- Deliver your message to customers where they actually are
- Get your pricing, distribution, and sales in order
Everything you need to become a marketing guru
Whether it’s boosting your baseline marketing skills, figuring out social media, or developing a comprehensive web-marketing strategy, this updated edition of the classic marketing bestseller has everything you need. Prepare to enter a new—and successful—phase of marketing your business.
- Make your mark — get to know your customer, strengthen your strategy, and write a winning marketing plan
- Beat the competition — research your customers, competitors, and industry; engage your marketing imagination; and pump up your marketing communications
- Message effectively — maximize your advertising efforts with perfect print and e-brochures, outstanding outdoor ads, unbeatable broadcast messages, and more
- Practice Marketing 2.0 — drive traffic to your brand by providing expert content online and using social media to engage with consumers
- Brand boldly — establish a brand identity, create a logo, design a product line, and burn your brand into your customers’ minds
Open the book and find:
- When and why to do market research
- The latest on QR codes, web marketing, and social media
- Face-to-face marketing opportunities worth embracing
- How to beat the odds with direct marketing
- Ways to make your brand stand out
- Guidance on succeeding in sales and service
- Common marketing mistakes to avoid
- Tips for boosting web sales
Relief from Hot Flashes [PDF]
11 July 2014, 23:50
2014 | PDF | 17.17MB
Based upon a decade of research conducted by Dr. Gary Elkins, Director of the Mind-Body Medicine Research Laboratory at Baylor University, Relief from Hot Flashes is the first book to offer a step-by-step guide to reduce hot flashes, improve sleep, and ease stress through hypnotic relaxation therapy. Hypnotic relaxation is a mind-body therapy involving individualized mental imagery and suggestion in a deeply relaxed state. This 5 week program has been shown to reduce hot flashes by 80% on average.
Unhooked: How to Quit Anything [Audiobook]
11 July 2014, 23:41
2013 | MP3 + EPUB + MOBI | 5 hrs 37 mins | 163.71MB
Is smoking, alcohol, drugs, food, gambling, the Internet, or sex holding you back from living a full life?
We're all addicted to something--but when the crutch gets in the way of living a happy and productive life, it must stop. Over the last twenty-five years, renowned addiction therapist Dr. Fred Woolverton has used his dynamic, empathetic approach to help thousands of addicts achieve long-term recovery--including himself and his coauthor Susan Shapiro, whom he helped quit smoking and drinking and find success in both love and her career. Dr. Woolverton views the external habit as less important than the chaos and fear underlying the addiction, which we use to regulate our feelings. The solution, he has found, is easier than we think.
Unhooked: How to Quit Anything is a smart, readable, and actionable guide to conquering any addictive habit. Using real patient examples as well as research and his own experience, Dr. Woolverton shows us how to thrive without self-medicating. His approach is an unorthodox blend of straight forward changes to behavior and open and honest conversation with another person. His specific instructions do not require an expensive therapist, rehab, 12-step program, or a higher power (but he does make readers aware of those viable options). Let Dr. Woolverton help you kick your addiction and move on with your life today!
The Custom-Made Brain [EPUB]
11 July 2014, 23:30
2014 | EPUB | 1.65MB
Two leading neuroscientists introduce the concepts of "cerebral plasticity" and the "regenerating brain," describing what we know now about the processes through which the brain constantly reconstructs itself and the potential benefits this knowledge could have in addressing concerns for neurological, cognitive, and emotional health.
The authors begin with a survey of the fundamental scientific developments that led to our current understanding of the regenerative mind, elucidating the breakthrough neurobiological studies that paved the way for our present understanding of the brain's plasticity and regenerative capabilities. They then discuss the application of these findings to such issues as depression, dyslexia, schizophrenia, and cognitive therapy, incorporating the latest technologies in neuroimaging, optogenetics, and nanotechnology. Their work shows the brain is anything but a static organ, ceasing to grow as human beings become adults. Rather, the brain is dynamic, evolving organically in relation to physical, cultural, historical, and affective stimuli, a plasticity that provides early hope to survivors of trauma and degenerative disorders.
The Second Tree of Clones, Chimeras, and Quests for Immortality [EPUB]
11 July 2014, 23:25
2010 | EPUB | 2.2MB
The Second Tree documents a biological revolution that will change the way you think about the material world, your own life and even the inevitability of your own death
Genetic scientists are busily pushing back the boundaries of the humanly possible, climbing the branches of a tree of life that has been grafted by man, not God. Elaine Dewar chronicles the lives, the discoveries, and the feuds among modern biologists, exploring how they have crafted the tools to alter human evolution. She travels the globe on the trail of Charles Darwin and his intellectual descendants, telling the story of James D. Watson and his partner Francis Crick, who first described DNA; of Frederick Sanger, who invented how to sequence genes and won two Nobel prizes; of the computer scientists who put the human genome on the World Wide Web. She visits companies that are trying to turn cloned sheep into pharmacies on the hoof, to resurrect prize cows from the grave, to transplant human genes into mice — ultimately attempting to give us immortality in pieces while trying to keep investors happy. As these tales spill out, we find out how biologists learn by doing: tearing mice and worms and flies and human eggs apart, twinning disparate animal cells and genes together — creating clones and chimeras as outlandish as any sphinx.
In public, research biologists often express their good intentions about curing the big diseases. In private, many of them are compelled by furious struggles to be rich, famous and first. Dewar lays bare the motives, conflicts and fears of the men and women whose job it is to trespass the boundaries of what laypeople consider ethical and sacred.
Zoom: How Everything Moves [EPUB]
11 July 2014, 23:19
2014 | EPUB | 2.38MB
From the speed of light to moving mountains--and everything in between--ZOOM explores how the universe and its objects move.
If you sit as still as you can in a quiet room, you might be able to convince yourself that nothing is moving. But air currents are still wafting around you. Blood rushes through your veins. The atoms in your chair jiggle furiously. In fact, the planet you are sitting on is whizzing through space thirty-five times faster than the speed of sound.
Natural motion dominates our lives and the intricate mechanics of the world around us. In ZOOM, Bob Berman explores how motion shapes every aspect of the universe, literally from the ground up. With an entertaining style and a gift for distilling the wondrous, Berman spans astronomy, geology, biology, meteorology, and the history of science, uncovering how clouds stay aloft, how the Earth's rotation curves a home run's flight, and why a mosquito's familiar whine resembles a telephone's dial tone.
For readers who love to get smarter without realizing it, ZOOM bursts with science writing at its best.
The Hole in the Universe [EPUB]
11 July 2014, 23:18
2012 | EPUB | 3.21MB
Welcome to the world of cutting-edge math, physics, and neuroscience, where the search for the ultimate vacuum, the point of nothingness, ground zero of theory, has rendered the universe deep, rich, and juicy. "Modern physics has animated the void," says K. C. Cole in her entrancing journey into the heart of Nothing.
Every time scientists and mathematicians think they have reached the ultimate void, new stuff appears: a black hole, an undulating string, an additional dimension of space or time, repulsive anti-gravity, universes that breed like bunnies. Cole's exploration at the edge of everything is as animated and exciting as the void itself. Take Cole's hand on this adventure into the unknown, and you'll come back informed, amused, and excited.
Why Zebras Don't Get Ulcers, 3rd Edition [Audiobook]
11 July 2014, 23:06
2012 | MP3@64 kbps + MOBI | 17 hrs 17 mins | 475.42MB
Renowned primatologist Robert Sapolsky offers a completely revised and updated edition of his most popular work, with nearly 90,000 copies in print
Now in a third edition, Robert M. Sapolsky's acclaimed and successful Why Zebras Don't Get Ulcers features new chapters on how stress affects sleep and addiction, as well as new insights into anxiety and personality disorder and the impact of spirituality on managing stress.
As Sapolsky explains, most of us do not lie awake at night worrying about whether we have leprosy or malaria. Instead, the diseases we fear-and the ones that plague us now-are illnesses brought on by the slow accumulation of damage, such as heart disease and cancer. When we worry or experience stress, our body turns on the same physiological responses that an animal's does, but we do not resolve conflict in the same way-through fighting or fleeing. Over time, this activation of a stress response makes us literally sick.
Combining cutting-edge research with a healthy dose of good humor and practical advice, Why Zebras Don't Get Ulcers explains how prolonged stress causes or intensifies a range of physical and mental afflictions, including depression, ulcers, colitis, heart disease, and more. It also provides essential guidance to controlling our stress responses. This new edition promises to be the most comprehensive and engaging one yet.
A Primate's Memoir [EPUB]
11 July 2014, 23:01
2007 | EPUB | 391.62KB
In the tradition of Jane Goodall and Dian Fossey, Robert Sapolsky, a foremost science writer and recipient of a MacArthur Genius Grant, tells the mesmerizing story of his twenty-one years in remote Kenya with a troop of Savannah baboons.
“I had never planned to become a savanna baboon when I grew up; instead, I had always assumed I would become a mountain gorilla,” writes Robert Sapolsky in this witty and riveting chronicle of a scientist’s coming-of-age in remote Africa.
An exhilarating account of Sapolsky’s twenty-one-year study of a troop of rambunctious baboons in Kenya, A Primate’s Memoir interweaves serious scientific observations with wry commentary about the challenges and pleasures of living in the wilds of the Serengeti—for man and beast alike. Over two decades, Sapolsky survives culinary atrocities, gunpoint encounters, and a surreal kidnapping, while witnessing the encroachment of the tourist mentality on the farthest vestiges of unspoiled Africa. As he conducts unprecedented physiological research on wild primates, he becomes evermore enamored of his subjects—unique and compelling characters in their own right—and he returns to them summer after summer, until tragedy finally prevents him.
By turns hilarious and poignant, A Primate’s Memoir is a magnum opus from one of our foremost science writers.
The Trouble With Testosterone [EPUB]
11 July 2014, 22:46
1997 | EPUB | 7.65MB
From the author of the widely acclaimed Why Zebras Don't Get Ulcers, an enlightening perspective on the peculiar drives and intrinsic needs underlying human behavior, and how they link us to -- and separate us from -- the rest of the animal kingdom.
In this wide-ranging collection of witty essays, Robert M. Sapolsky brings a touch of humor and compassion to the world of cutting-edge science. His subjects range from explanations of the neurological bases of human individuality to discussions about the philosophical and political implications of recent findings in biological research. Ultimately, Sapolsky confirms that human beings are -- with unnerving frequency -- just another kind of primate.
Sexual Energy Ecstasy [PDF]
11 July 2014, 22:35
1991 | PDF | 142.21MB
The Joy of Sex for the New Age, this treasury of Eastern and Western sexual secrets will help couples enjoy the best physical and spiritual relationship possible. Contains Tantric and Taoist techniques of sacred sexuality, guided meditation passages, and tasteful drawings by Allan Parker.
The Complete Photo Guide to Great Sex [PDF]
11 July 2014, 22:28
2012 | PDF | 46.78MB
The Complete Photo Guide to Great Sex is an exciting new look at great sex techniques. This revealing guide shows mind-blowing positions, incredible oral techniques, and new exciting things to try in 300 color photos and illustrations. Each technique is broken down in step-by-step photo sequences with instructive captions and text so you can learn—and see—every detail of the move from the angle of their hips to the placement of their hands and mouth. Discover everything you need to know for the most amazingly satisfying sex ever with The Complete Photo Guide to Great Sex.
Expanded Orgasm: Soar to Ecstasy at Your Lover's Every Touch [EPUB]
11 July 2014, 22:17
2014 | EPUB | 0.7/5.61MB
Discover How to Deepen Your Connection and Your Pleasure
Having a great sensual life is about more than just technique; it's about attention, awareness, communication, and developing your ability to feel. In Expanded Orgasm you will learn all these skills and more. Discover what you and your partner truly desire, and how to turn those desires into mind-blowing sex.
Expanded Orgasm is for singles and couples who:
- Desire to dramatically improve an already healthy sex life
- Are looking for new and exciting ways to connection on an intimate level
- Want more passion and turn-on, both in and out of the bedroom
In this updated and revised edition, Dr. Patricia Taylor gathers the latest information in sex research and provides new advice and enhanced exercises for her classic ten-step expanded orgasm program.
Unscientific America [EPUB]
11 July 2014, 22:11
2009 | EPUB | 292.74KB
In his famous 1959 Rede lecture at Cambridge University, the scientifically-trained novelist C.P. Snow described science and the humanities as "two cultures," separated by a "gulf of mutual incomprehension." And the humanists had all the cultural power—the low prestige of science, Snow argued, left Western leaders too little educated in scientific subjects that were increasingly central to world problems: the elementary physics behind nuclear weapons, for instance, or the basics of plant science needed to feed the world's growing population.
Now, Chris Mooney and Sheril Kirshenbaum, a journalist-scientist team, offer an updated "two cultures" polemic for America in the 21st century. Just as in Snow's time, some of our gravest challenges—climate change, the energy crisis, national economic competitiveness—and gravest threats--global pandemics, nuclear proliferation—have fundamentally scientific underpinnings. Yet we still live in a culture that rarely takes science seriously or has it on the radar.
For every five hours of cable news, less than a minute is devoted to science; 46 percent of Americans reject evolution and think the Earth is less than 10,000 years old; the number of newspapers with weekly science sections has shrunken by two-thirds over the past several decades. The public is polarized over climate change—an issue where political party affiliation determines one's view of reality—and in dangerous retreat from childhood vaccinations. Meanwhile, only 18 percent of Americans have even met a scientist to begin with; more than half can't name a living scientist role model.
For this dismaying situation, Mooney and Kirshenbaum don't let anyone off the hook. They highlight the anti-intellectual tendencies of the American public (and particularly the politicians and journalists who are supposed to serve it), but also challenge the scientists themselves, who despite the best of intentions have often failed to communicate about their work effectively to a broad public—and so have ceded their critical place in the public sphere to religious and commercial propagandists.
A plea for enhanced scientific literacy, Unscientific America urges those who care about the place of science in our society to take unprecedented action. We must begin to train a small army of ambassadors who can translate science's message and make it relevant to the media, to politicians, and to the public in the broadest sense. An impassioned call to arms worthy of Snow's original manifesto, this book lays the groundwork for reintegrating science into the public discourse--before it's too late.
Freezing People Is (Not) Easy: My Adventures in Cryonics [EPUB]
11 July 2014, 22:02
2014 | EPUB | 3.41MB
Bob Nelson was no ordinary T.V. repairman. One day he discovered a book that ultimately changed his entire life trajectory --The Prospect of Immortality by Professor Robert Ettinger. From it, he learned about cryonics: a process in which the body temperature is lowered during the beginning of the dying process to keep the brain intact, so that those frozen could potentially be reanimated in the future.
A world of possibilities unfolded for Nelson, as he relentlessly pursued cryonics and became the founder and President of the Cryonics Society of California. Working in coalition with a biophysicist, in 1967 Nelson orchestrated the freezing of Dr. James Bedford, the first human to be placed in cryonic suspension. Soon thereafter he began freezing others who sought his help, obtaining special capsules and an underground vault. Underfunded, Nelson struggled desperately, often dipping into his own savings, and taking extraordinary measures to maintain his patients in a frozen state. His fascinating memoir reveals his irrepressible passion for life and chronicles the complicated circumstances that comprised his adventures in cryonics.
An Ocean of Air [EPUB]
11 July 2014, 16:31
2008 | EPUB | 1021.3KB
We don’t just live in the air; we live because of it. It’s the most miraculous substance on earth, responsible for our food, our weather, our water, and our ability to hear. In this exuberant book, gifted science writer Gabrielle Walker peels back the layers of our atmosphere with the stories of the people who uncovered its secrets:
- A flamboyant Renaissance Italian discovers how heavy our air really is: The air filling Carnegie Hall, for example, weighs seventy thousand pounds.
- A one-eyed barnstorming pilot finds a set of winds that constantly blow five miles above our heads.
- An impoverished American farmer figures out why hurricanes move in a circle by carving equations with his pitchfork on a barn door.
- A well-meaning inventor nearly destroys the ozone layer.
- A reclusive mathematical genius predicts, thirty years before he’s proved right, that the sky contains a layer of floating metal fed by the glowing tails of shooting stars.
Speculation, Trading, and Bubbles [EPUB]
11 July 2014, 16:05
2014 | EPUB | 15.22MB
As long as there have been financial markets, there have been bubbles -- those moments in which asset prices inflate far beyond their intrinsic value, often with ruinous results. Yet economists are slow to agree on the underlying forces behind these events. In this book José A. Scheinkman offers new insight into the mystery of bubbles. Noting some general characteristics of bubbles -- such as the rise in trading volume and the coincidence between increases in supply and bubble implosions -- Scheinkman offers a model, based on differences in beliefs among investors, that explains these observations.
Other top economists also offer their own thoughts on the issue: Sanford J. Grossman and Patrick Bolton expand on Scheinkman's discussion by looking at factors that contribute to bubbles -- such as excessive leverage, overconfidence, mania, and panic in speculative markets -- and Kenneth J. Arrow and Joseph E. Stiglitz contextualize Scheinkman's findings.
Raise the Bar [Audiobook]
11 July 2014, 15:57
2014 | MP3@48 kbps | 7 hrs 14 mins | 156.13MB
If there’s anyone who can prevent a bar or restaurant from going belly up, it’s Jon Taffer. Widely considered the greatest authority in the food and beverage, hotel, and hospitality industries, he runs the biggest trade show in the business and has turned around nearly 1,000 bars and at least that many restaurants.
As host and co-producer of Spike TV’s Bar Rescue, a documentary-style series, Taffer gives struggling bars one last chance to succeed with a mixture of business acumen and tough love. Now he’s offering his no-nonsense strategy for eliciting just the right emotional reactions in customers to everyone.
Raise the Bar distills the secrets to running a successful enterprise with Reaction Management, a strategy and philosophy Taffer developed and uses in his business and on Bar Rescue. It works whether you’re running a storefront operation or a web-based company, whether you’re manufacturing widgets or providing a service.
Taffer’s overarching philosophy is this: All business is about creating the right reactions in your customers. Even better: You can control those reactions to a very large degree. Raise the Bar is the definitive manual on transforming a bar or restaurant with actionable, proven strategies for immediate impact.
The Secret Club That Runs the World [Audiobook]
11 July 2014, 15:47
2014 | MP3 VBR ~128 kbps + EPUB | 8 hrs 04 mins | 449.97MB
When most people think of the drama of global finance, they think of stocks and bonds, venture capital, high-tech IPOs, and complex mortgage backed securities. But commodities? Crude oil and soybeans? Copper and wheat? What could be more boring?
That's exactly what the elite commodity traders want you to think. They don't seek the media spotlight. They don't want to be as famous as Warren Buffett or Bill Gross. Their astonishing wealth was created in near-total obscurity, because they dwelled either in closely held private companies or deep within large banks and corporations, where commodity profits and losses weren't broken out.
But if the individual participants in the great commodities boom of the 2000s went unnoticed, their impact did not. Over several years the size of the market exploded, and so did prices for raw materials - raising serious questions about whether the big traders were intentionally jacking up the cost of gasoline, food, and other essentials bought by ordinary people around the world. What was really driving all those price spikes?
Now Kate Kelly, the bestselling author of Street Fighters, takes us inside this secretive inner circle that controls so many things we all depend on. She gets closer than any previous reporter to understanding these whip-smart, aggressive, and often egomaniacal men (yes, they are nearly all men). They work hard, play hard, flaunt their wealth, and bet millions every day on a blend of facts, analysis, and pure gut instinct.
Drawing on her exclusive access to the secret club, and following the trail from New York to Houston, London, Dubai, and beyond, Kelly reveals the immense power in the hands of a few, and the so-far contentious efforts by the Obama administration to rein in the cowboys.
My Struggle: Book 3 [EPUB]
11 July 2014, 15:35
2014 | EPUB + MOBI | 387.09/623.8KB
A family of four—mother, father, and two boys—move to the south coast of Norway, to a new house on a newly developed site. It is the early 1970s and the family’s trajectory is upwardly mobile: the future seems limitless. In painstaking, sometimes self-lacerating detail, Karl Ove Knausgaard paints a world familiar to anyone who can recall the intensity and novelty of childhood experience, one in which children and adults lead parallel lives that never meet.
Perhaps the most Proustian in the series, My Struggle: Book 3 gives us Knausgaard’s vivid, technicolor recollections of childhood, his emerging self-understanding, and the multilayered nature of time’s passing, memory, and existence.
My Struggle, Book 2: A Man in Love [EPUB]
11 July 2014, 15:33
2013 | EPUB | 577.73
This is a book about leaving your wife and everything you know.
It is about fresh starts, about love, about friendship. It is also about the earth-shattering experience of becoming a father, the mundane struggles of family life, ridiculously unsuccessful holidays, humiliating antenatal music classes, fights with quarrelsome neighbours, the emotional strains of childrens' birthday parties and pushing a pram around Stockholm when all you really want to do is write.
This is a book about one man's life but, somehow, about everyone else's too.
A Man in Love, the second book of six in the My Struggle cycle, sees Knausgaard write of tempestuous relationships, the trials of parenthood and an urge to create great art. His singular insight and exhilarating honesty must be read to be believed.
My Struggle, Book 1 [EPUB]
11 July 2014, 15:32
2013 | EPUB | 573.12
My Struggle: Book One introduces American readers to the audacious, addictive, and profoundly surprising international literary sensation that is the provocative and brilliant six-volume autobiographical novel by Karl Ove Knausgaard. It has already been anointed a Proustian masterpiece and is the rare work of dazzling literary originality that is intensely, irresistibly readable. Unafraid of the big issues—death, love, art, fear—and yet committed to the intimate details of life as it is lived, My Struggle is an essential work of contemporary literature.
Let Me Tell You a Story [EPUB]
11 July 2014, 15:14
2013 | EPUB | 1.12MB
Let Me Tell You a Story is a tender and delicate book about the search for happiness. Demián is highly strung young man, curious about the world and himself, but he has difficulty facing some of life’s everyday problems, those concerning work, his love life, and relationships with friends and family. He is eager to know more about himself and to learn how to confront life with gusto and serenity. In short, he wants what all of us want: to be happy and fulfilled.
Demián finds Jorge, an unconventional psychoanalyst who approaches Demián’s dilemma in an unconventional way. Every day, Jorge tells Demián a story. At times they are classic fables, others modern stories, or folk tales, stories that have been revisited and reshaped by the analyst to help his young friend overcome his doubts and find happiness. They are, in short, stories that can help every one of us better understand ourselves, our relationships, and our fears.
James Gandolfini: The Real Life of the Man Who Made Tony Soprano [EPUB]
11 July 2014, 15:09
2014 | EPUB | 999.85KB
James Gandolfini: The Real Life of the Man Who Made Tony Soprano is the first biography of the actor who died, in June 2013 at age 51, widely recognized as one of the best—and most defining—actors of his generation. The book is informed by fresh interviews with Sopranos actors, the star’s acting teachers and coaches, his childhood friends, buddies from his days as a nightclub bouncer, and Hollywood figures including the directors of his posthumously released films.
Bischoff decodes Gandolfini’s portrayal of mobsters and bad guys from his breakout role in True Romance with Patricia Arquette to the television series role that made his career, and his portrayals of real people like Leon Panetta in Zero Dark Thirty. Gandolfini’s personal life--from his marriages and family interactions to his deep friendships with his fellow cast members—enriches and enlivens this book, and deepens our understanding of the star.
James Gandolfini: The Real Life of the Man Who Made Tony Soprano is a fascinating look at Gandolfini’s complicated relationship to his roots, to the role that made him wealthy beyond his imagination, and to American notions of masculinity, power and fame. Even as he scaled the heights of his profession, creating a TV character as vivid as Carroll O’Connor’s Archie Bunker and as volcanic as Marlon Brando’s Stanley Kowalski, Gandolfini remained a reluctant celebrity dedicated more to his craft than to his career.
James Gandolfini: The Real Life of the Man Who Made Tony Soprano delivers a textured, multilayered portrait of the on- and off-screen life of a complex, talented man who rose from an Italian immigrant family in northern New Jersey to join the ranks of America’s most iconic actors.
The Economist Audio Edition [July 12, 2014]
11 July 2014, 05:13
English | MP3@48 kbps + EPUB + MOBI | 159.45MB
Don't leave us this way: Why Scotland should stay in Britain
- No sex, no drugs: today's staid young
- Marco Rubio and the Republican brain
- The sad tale of Japan's electronics firms
- Israel and Palestine: the new normal
- Carlos, Slimmed down
Inside: A 10-page special report on cyber-security
The audio edition contains word-for-word recordings of all articles published in The Economist, read by professional broadcasters and actors. It is ideal for anyone who wants to listen to articles while travelling, exercising or just relaxing.
The Economist is an English-language weekly news and international affairs publication owned by "The Economist Newspaper Ltd" and edited in London. It has been in continuous publication since James Wilson established it in September 1843. As of summer 2007, its average circulation topped 1.2 million copies a week, about half of which are sold in North America. Consequently it is often seen as a transatlantic (as opposed to solely British) news source.
The aim of The Economist is "to take part in a severe contest between intelligence, which presses forward, and an unworthy, timid ignorance obstructing our progress."Subjects covered include international news, economics, politics, business, finance, science, technology, and the arts. The publication is targeted at the high-end "prestige" segment of the market and counts among its audience influential business and government decision-makers.
It takes a strongly argued editorial stance on many issues, especially its support for free trade and fiscal conservatism; it can thus be considered as a magazine which practises advocacy journalism.