Marketing For Dummies, 4th Edition [EPUB]

Marketing For Dummies, 4th Edition [EPUB]
Marketing For Dummies, 4th Edition by Alexander Hiam
2014 | EPUB | 2.57MB

Learn to:

  • Craft a strategic and creative marketing plan
  • Conduct market research to inform your decisions
  • Deliver your message to customers where they actually are
  • Get your pricing, distribution, and sales in order

Everything you need to become a marketing guru

Whether it’s boosting your baseline marketing skills, figuring out social media, or developing a comprehensive web-marketing strategy, this updated edition of the classic marketing bestseller has everything you need. Prepare to enter a new—and successful—phase of marketing your business.

  • Make your mark — get to know your customer, strengthen your strategy, and write a winning marketing plan
  • Beat the competition — research your customers, competitors, and industry; engage your marketing imagination; and pump up your marketing communications
  • Message effectively — maximize your advertising efforts with perfect print and e-brochures, outstanding outdoor ads, unbeatable broadcast messages, and more
  • Practice Marketing 2.0 — drive traffic to your brand by providing expert content online and using social media to engage with consumers
  • Brand boldly — establish a brand identity, create a logo, design a product line, and burn your brand into your customers’ minds

Open the book and find:

  • When and why to do market research
  • The latest on QR codes, web marketing, and social media
  • Face-to-face marketing opportunities worth embracing
  • How to beat the odds with direct marketing
  • Ways to make your brand stand out
  • Guidance on succeeding in sales and service
  • Common marketing mistakes to avoid
  • Tips for boosting web sales