Very Naughty Boys [EPUB]

Very Naughty Boys [EPUB]
Very Naughty Boys: The Amazing True Story of HandMade Films by Robert Sellers
2013 | EPUB | 11.47MB

The incredible, hilarious insider's story of Britain's favourite film company!

It all started when Beatle George Harrison stepped in to fund Life of Brian when Monty Python's original backers pulled out. His company, HandMade films, went on to make some of the best British films of the 80s (Withnail and I, Time Bandits and Mona Lisa among them), but then things started to go wrong... This is the incredible and often hilarious insiders' story of what happened...

Paul Newman: A Life [EPUB]

Paul Newman: A Life [EPUB]
Paul Newman: A Life by Shawn Levy
2009 | EPUB | 2.48MB

Paul Newman, the Oscar-winning actor with the legendary blue eyes, achieved superstar status by playing charismatic renegades, broken heroes, and winsome antiheroes in such revered films as The Hustler, Cool Hand Luke, Butch Cassidy and the Sundance Kid, The Verdict, The Color of Money, and Nobody’s Fool. But Newman was also an oddity in Hollywood: the rare box-office titan who cared about the craft of acting, the sexy leading man known for the staying power of his marriage, and the humble celebrity who made philanthropy his calling card long before it was cool.

The son of a successful entrepreneur, Newman grew up in a prosperous Cleveland suburb. Despite fears that he would fail to live up to his father’s expectations, Newman bypassed the family sporting goods business to pursue an acting career. After struggling as a theater and television actor, Newman saw his star rise in a tragic twist of fate, landing the role of boxer Rocky Graziano in Somebody Up There Likes Me when James Dean was killed in a car accident. Though he would joke about instances of “Newman’s luck” throughout his career, he refused to coast on his stunning boyish looks and impish charm. Part of the original Actors Studio generation, Newman demanded a high level of rigor and clarity from every project. The artistic battles that nearly derailed his early movie career would pay off handsomely at the box office and earn him critical acclaim.

He applied that tenacity to every endeavor both on and off the set. The outspoken Newman used his celebrity to call attention to political causes dear to his heart, including civil rights and nuclear proliferation. Taking up auto racing in midlife, Newman became the oldest driver to ever win a major professional auto race. A food enthusiast who would dress his own salads in restaurants, he launched the Newman’s Own brand dedicated to fresh ingredients, a nonprofit juggernaut that has generated more than $250 million for charity.

In Paul Newman: A Life, film critic and pop culture historian Shawn Levy gives readers the ultimate behind-the-scenes examination of the actor’s life, from his merry pranks on the set to his lasting romance with Joanne Woodward to the devastating impact of his son’s death from a drug overdose. This definitive biography is a fascinating portrait of an extraordinarily gifted man who gave back as much as he got out of life and just happened to be one of the most celebrated movie stars of the twentieth century.

Marilyn: Norma Jeane [EPUB]

Marilyn: Norma Jeane [EPUB]
Marilyn: Norma Jeane by Gloria Steinem
1986 | EPUB | 1.4MB

Gloria Steinem’s insightful and uniquely sensitive account of Hollywood’s brightest star from the Golden Age

Few books have altered the perception of a celebrity as much as Marilyn. Gloria Steinem reveals that behind the familiar sex symbol lay a tortured spirit with powerful charisma, intelligence, and complexity.

The book delves into a topic many other writers have ignored—that of Norma Jeane, the young girl who grew up with an unstable mother, constant shuffling between foster homes, and abuse. Steinem evocatively recreates that world, connecting it to the fragile adult persona of Marilyn Monroe. Her compelling text draws on a long, private interview Monroe gave to photographer George Barris, part of an intended joint project begun during Monroe’s last summer. Steinem’s Marilyn also includes Barris’s extraordinary portraits of Monroe, taken just weeks before the star’s death.

A New History of German Cinema [EPUB]

A New History of German Cinema [EPUB]
A New History of German Cinema edited by Jennifer M Kapczynski, Michael D Richardson
2012 | EPUB | 6.24MB

This dynamic, event-centered anthology offers a new understanding of the hundred-year history of German-language film, from the earliest days of the Kintopp to contemporary productions like The Lives of Others. Each of the more than eighty essays takes a key date as its starting point and explores its significance for German film history, pursuing its relationship with its social, political, and aesthetic moment. While the essays offer ample temporal and topical spread, this book emphasizes the juxtaposition of famous and unknown stories, granting attention to a wide range of cinematic events. Brief section introductions provide a larger historical and film-historical framework that illuminates the essays within it, offering both scholars and the general reader a setting for the individual texts and figures under investigation. Cross-references to other essays in the book are included at the close of each entry, encouraging readers not only to pursue familiar trajectories in the development of German film, but also to trace particular figures and motifs across genres and historical periods. Together, the contributions offer a new view of the multiple, intersecting narratives that make up German-language cinema. The constellation that is thus established challenges unidirectional narratives of German film history and charts new ways of thinking about film historiography more broadly.

The $11 Billion Year [EPUB]

The $11 Billion Year [EPUB]
The $11 Billion Year: From Sundance to the Oscars, an Inside Look at the Changing Hollywood System by Anne Thompson
2014 | EPUB | 3.95MB

"This chronicle of 2012 is a slice of what happened during a watershed year for the Hollywood movie industry. It's not the whole story, but it's a mosaic of what went on, and why, and of where things are heading."

What changed in one Hollywood year to produce a record-breaking box office after two years of decline? How can the Sundance Festival influence a film's fate, as it did for Beasts of the Southern Wild and Searching for Sugar Man, which both went all the way to the Oscars? Why did John Carter misfire and The Hunger Games succeed? How did maneuvers at festivals such as South by Southwest (SXSW), Cannes, Telluride, Toronto, and New York and at conventions such as CinemaCon and Comic-Con benefit Amour, Django Unchained, Moonrise Kingdom, Silver Linings Playbook, Les Misérables, The Life of Pi, The Avengers, Lincoln, and Argo? What jeopardized Zero Dark Thirty's launch? What role does gender bias still play in the industry? What are the ten things that changed the 2012 Oscar race?

When it comes to film, Anne Thompson, a seasoned reporter and critic, addresses these questions and more on her respected daily blog, Thompson on Hollywood. Each year, she observes the Hollywood machine at work: the indies at Sundance, the exhibitors' jockeying at CinemaCon, the international scene at Cannes, the summer tentpoles, the fall's "smart" films and festivals, the family-friendly and big films of the holiday season, and the glamour of the Oscars. Inspired by William Goldman's classic book The Season, which examined the overall Broadway scene through a production-by-production analysis of one theatrical season, Thompson had long wanted to apply a similar lens to the movie business. When she chose 2012 as "the year" to track, she knew that box-office and DVD sales were declining, production costs were soaring, and the digital revolution was making big waves, but she had no idea that events would converge to bring radical structural movement, record-setting box-office revenues, and what she calls "sublime moviemaking."

Though impossible to mention all 670-plus films released in 2012, Thompson includes many in this book, while focusing on the nine Best Picture nominees and the personalities and powers behind them. Reflecting on the year, Thompson concludes, "The best movies get made because filmmakers, financiers, champions, and a great many gifted creative people stubbornly ignore the obstacles. The question going forward is how adaptive these people are, and how flexible is the industry itself?"

Steven Spielberg and Duel [EPUB]

Steven Spielberg and Duel [EPUB]
Steven Spielberg and Duel: The Making of a Film Career by Steven Awalt
2014 | EPUB | 28.8MB

Since the early 1970s, Steven Spielberg has directed more than two dozen films, many of which have achieved classic status. In addition to critical and commercial successes that include E.T. the Extra-Terrestrial, Schindler’s List, Saving Private Ryan, and Lincoln, Spielberg’s name has become synonymous with such thrilling adventure films as Jaws, Raiders of the Lost Ark, Jurassic Park, and Minority Report. Before he became a world-renowned filmmaker, however, Spielberg established himself on television, helming episodes of Rod Serling’s Night Gallery; Marcus Welby, M.D.; and Columbo. But it was the small-screen version of a Richard Matheson short story that brought the young director’s work to the attention of critics and viewers alike.

In Steven Spielberg and Duel: The Making of a Film Career, Steven Awalt provides an exhaustive study commemorating the film that decisively launched the career of a major film artist. Through in-depth research and interviews with the film’s creative and technical crew, the author tracks the film from genesis through production to release. Awalt conducted lengthy one-on-one interviews with Spielberg, Matheson, assistant director James Fargo, editor Frank Morriss, composer Billy Goldenberg, former MCA/Universal president Sidney J. Sheinberg, and writer-producer Steven Bochco, among others.

Spielberg provided access to many rare documents from his archives, including multiple drafts of Duel’s teleplay, the shooting schedule, shooting logistics breakdowns, and production correspondence. The first book-length examination of this important production in the director’s early career, Steven Spielberg and Duel also includes the original teleplay by Matheson, four additional scenes created for the international theatrical release of the film, photos, and storyboards of the film’s final sequence. A fascinating look behind the scenes of an acclaimed work, this book will interest not only scholars and film historians but anyone interested in the work of Richard Matheson and Steven Spielberg.

Haunted Empire: Apple After Steve Jobs [Audiobook]

Haunted Empire: Apple After Steve Jobs [Audiobook]
Haunted Empire: Apple After Steve Jobs [Audiobook] by Yukari Iwatani Kane, read by Arielle DeLisle
2014 | MP3@64 kbps + EPUB | 12 hrs 33 mins | 345.17MB

Former Wall Street Journal technology reporter Yukari Iwatani Kane delves deep inside Apple in the two years since Steve Jobs’s death, revealing the tensions and challenges CEO Tim Cook and his team face as they try to sustain Jobs’s vision and keep the company moving forward.

Steve Jobs's death raised one of the most pressing questions in the tech and business worlds: Could Apple stay great without its iconic leader? Many inside the company were eager to prove that Apple could be just as innovative as it had been under Jobs. Others were painfully aware of the immense challenge ahead. As its business has become more complex and global, Apple has come under intense scrutiny, much of it critical. Maintaining market leadership has become crucial as it tries to conquer new frontiers and satisfy the public's insatiable appetite for "insanely great” products.

Based on over two hundred interviews with current and former executives, business partners, Apple watchers and others, Haunted Empire is an illuminating portrait of Apple today that offers clues to its future. With nuanced insights and colorful details that only a seasoned journalist could glean, Kane goes beyond the myths and headlines. She explores Tim Cook’s leadership and its impact on Jobs’s loyal lieutenants, new product development, and Apple’s relationships with Wall Street, the government, tech rivals, suppliers, the media, and consumers.

Hard-hitting yet fair, Haunted Empire: Apple After Steve Jobs reveals the perils and opportunities an iconic company faces when it loses its visionary leader.

Flash Boys: A Wall Street Revolt [EPUB]

Flash Boys: A Wall Street Revolt [EPUB]
Flash Boys: A Wall Street Revolt by Michael Lewis
2014 | EPUB + MOBI | 345.76/443.99KB

Four years after his #1 bestseller The Big Short, Michael Lewis returns to Wall Street to report on a high-tech predator stalking the equity markets.

Flash Boys: A Wall Street Revolt is about a small group of Wall Street guys who figure out that the U.S. stock market has been rigged for the benefit of insiders and that, post–financial crisis, the markets have become not more free but less, and more controlled by the big Wall Street banks. Working at different firms, they come to this realization separately; but after they discover one another, the flash boys band together and set out to reform the financial markets. This they do by creating an exchange in which high-frequency trading—source of the most intractable problems—will have no advantage whatsoever.

The characters in Flash Boys are fabulous, each completely different from what you think of when you think “Wall Street guy.” Several have walked away from jobs in the financial sector that paid them millions of dollars a year. From their new vantage point they investigate the big banks, the world’s stock exchanges, and high-frequency trading firms as they have never been investigated, and expose the many strange new ways that Wall Street generates profits.

The light that Lewis shines into the darkest corners of the financial world may not be good for your blood pressure, because if you have any contact with the market, even a retirement account, this story is happening to you. But in the end, Flash Boys is an uplifting read. Here are people who have somehow preserved a moral sense in an environment where you don’t get paid for that; they have perceived an institutionalized injustice and are willing to go to war to fix it.

Fakes [EPUB]

Fakes [EPUB]
Fakes: An Anthology of Pseudo-Interviews, Faux-Lectures, Quasi-Letters, "Found" Texts, and Other Fraudulent Artifacts edited by by David Shields, Matthew Vollmer
2012 | EPUB | 632.41KB

Contemporary short stories enacting giddy, witty revenge on the documents that define and dominate our lives.

In our bureaucratized culture, we’re inundated by documents: itineraries, instruction manuals, permit forms, primers, letters of complaint, end-of-year reports, accidentally forwarded email, traffic updates, ad infinitum. David Shields and Matthew Vollmer, both writers and professors, have gathered forty short fictions that they’ve found to be seriously hilarious and irresistibly teachable (in both writing and literature courses): counterfeit texts that capture the barely suppressed frustration and yearning that percolate just below the surface of most official documents. The innovative stories collected in Fakes—including ones by Ron Carlson (a personal ad), Amy Hempel (a complaint to the parking department), Rick Moody (Works Cited), and Lydia Davis (a letter to a funeral parlor)—trace the increasingly blurry line between fact and fiction and exemplify a crucial form for the twenty-first century.

Mister Owita's Guide to Gardening [EPUB]

Mister Owita's Guide to Gardening [EPUB]
Mister Owita's Guide to Gardening: How I Learned the Unexpected Joy of a Green Thumb and an Open Heart by Carol Wall
2014 | EPUB | 3.08MB
"In this profoundly moving memoir, Owita teaches Wall how to find grace amid heartbreak and to accept that beauty exists because it is fleeting—as in her garden, as in life." —People

"A perfect spring awakening." —Good Housekeeping

A true story of a unique friendship between two people who had nothing—and ultimately everything—in common.

Carol Wall, a white woman living in a lily-white neighborhood in Middle America, was at a crossroads in her life. Her children were grown; she had successfully overcome illness; her beloved parents were getting older. One day she notices a dark-skinned African man tending her neighbor’s yard. His name is Giles Owita. He bags groceries at the supermarket. He comes from Kenya. And he’s very good at gardening.

Before long Giles is transforming not only Carol’s yard, but her life. Though they are seemingly quite different, a caring bond grows between them. But they both hold long-buried secrets that, when revealed, will cement their friendship forever.

White Papers for Dummies [EPUB]

White Papers for Dummies [EPUB]
White Papers for Dummies by Gordon Graham
2013 | EPUB | 2.3MB

A fast and easy way to write winning white papers!

Whether you’re a marketing manager seeking to use white papers to promote your business, or a copywriter keen to break into this well-paying field, White Papers For Dummies gives you a wealth of practical, hands-on advice from one of the world’s leading experts in the field.

The fact-based documents known as white papers have been called the “king of content.” No other B2B marketing piece can do more to generate leads, nurture prospects, and build mindshare.

Where white papers were once used only by technology firms, they are becoming “must-have” items in the marketing toolkit for almost any B2B firm. Practically every startup must produce a white paper as part of its business planning.

But writing effective white papers is a big challenge. Now you can benefit from the experience of a white paper specialist who’s done more than 200 projects for clients from Silicon Valley to Finland, from mighty Google to tiny startups. Author Gordon Graham—also known as That White Paper Guy—provides dozens of tips and tricks to help your project come together faster and easier.

White Papers For Dummies will help you to:

  • Quickly determine if your B2B firm could benefit from a white paper
  • Master the three phases of every white paper project: planning, production, and promotion
  • Understand when and how to use the three main types of white paper
  • Decide which elements to include and which to leave out
  • Learn the best practices of seasoned white paper researchers and writers
  • Choose from 40 different promotional tactics to get the word out
  • Avoid common mistakes that many beginners make

300 Days of Better Writing [EPUB]

300 Days of Better Writing [EPUB]
300 Days of Better Writing by David Bowman
2010 | EPUB | 3.28MB

Learn to write clearly, correctly, and powerfully. 300 Days of Better Writing teaches you to write and edit like a professional--one day at a time. Strategies and techniques are broken down into specific actions, and major concepts are presented as a series of discrete lessons. The topic index and cross-reference guide will help you explore broad topics in depth. Use this book to answer the question, What can I do right now to make my writing better?

300 Days of Better Writing provides 300 strategies for effective writing. Broad topics are presented as individual lessons and distributed throughout the book so that you have time to learn, practice, and master one strategy before learning a new strategy on the same topic. Whether you learn one strategy a day, read them all at once, or explore a specific topic, 300 Days of Better Writing will help you write well.

As one early reader noted: "The book's style and structure make each 'daily' lesson easy to understand and help the reader start applying the lesson immediately. Bowman skillfully hits his intended target on every page, providing great perspective and examples without unnecessary fluff. Furthermore, Bowman does a superb job of communicating the mechanics, tactics, and strategy for each tool, assisting the readers with their immediate challenges while reminding them of the 'big picture' objectives involved in any writing effort."

Will this book help people who write [insert genre]? Yes! Most writing issues cut across writing genres. Where do you put the comma? What are the components of paragraphs? How do you structure sentences to improve reader understanding? Who is your audience? How do you transform lifeless, boring writing into vigorous writing that engages your reader? These questions apply to business, fiction, nonfiction, technical, and academic writing. So yes, if you write [insert genre again], 300 Days of Better Writing will help you.

Mastering Yang Style Taijiquan [EPUB]

Mastering Yang Style Taijiquan [EPUB]
Mastering Yang Style Taijiquan by Fu Zhongwen
2012 | EPUB 12.38MB

Fu Zhongwen's classic guide offers the best documentation available of the Yang style of taijiquan. The superbly detailed form instructions and historic line art drawings are based on Fu’s many years as a disciple of Yang Chengfu, taijiquan’s legendary founder. Also included are concise descriptions of fixed-step, moving-step, and da lu push hands practices. Additional commentary by translator Louis Swaim provides key insight into the text’s philosophical language and imagery, further elucidating the art’s cultural and historical foundations.

The Essence and Applications of Taijiquan [EPUB]

The Essence and Applications of Taijiquan [EPUB]
The Essence and Applications of Taijiquan by Yang Chengfu
2012 | EPUB | 9.73MB

The publication in 1934 of Yang Chengfu's book, Essence and Applications of Taijiquan (Taijiquan Tiyong Quanshu) marked a milestone in the modern evolution of the art of taijiquan. Using what is best-termed demonstration narrative, the author presents form postures and suggested applications from his own perspective, as he performed them. This methodology renders Yang Chengfu's direct, hands-on teaching of the art with such immediacy and liveliness that the reader experiences the master’s teaching much as his students did.

This English translation finally makes Yang Chengfu's classic work available to taijiquan enthusiasts in the West. It includes notes and commentary that clarify the author's frequent classical and literary turns of phrase and elucidate the philosophical and political underpinnings that shape the text. The translator investigates and compares several early taijiquan books in order to help explain the roles played by two of Yang Chengfu's students, Dong Yingjie and Zheng Manqing, in bringing Yang Chengfu's words and teachings into print.

Serious students of taijiquan, and those wishing to deepen their knowledge of taijiquan history and theory, will find this seminal work indispensable to their study and practice.

Dumbbell Training [PDF]

Dumbbell Training [PDF]
Dumbbell Training by Allen Hedrick
2014 | PDF | 11.33MB

Maximum results with minimal equipment.

Dumbbells have always been a strength training staple because of their versatility, affordability, and effectiveness. With the enormous popularity of all-in-one, adjustable versions, dumbbells have solidified their standing as the must-have muscle building tools. Now comes the one authoritative guide to using dumbbells to achieve the results you want.

Developed by renowned strength and conditioning coach Allen Hedrick, Dumbbell Training features the most effective dumbbell exercises for increasing strength, power, and muscle mass. Targeting the core, upper body, lower body, and total body, the more than 81 exercises are accompanied by step-by-step instructions, common errors and corrections, and safety considerations. Expert insights, variations, and training tips further explain how to isolate muscles, increase range of motion, and stimulate stabilizing muscles to protect joints.

23 Anti-Procrastination Habits [EPUB]

23 Anti-Procrastination Habits [EPUB]
23 Anti-Procrastination Habits: How to Stop Being Lazy and Get Results in Your Life by S J Scott
2014 | EPUB | 3.4Mb

LEARN: How to Stop Procrastinating and Forever Eliminate Your Lazy Habits

Do you struggle with completing projects or specific tasks? We'd all like to get things done and become more productive. But what often happens is we put off important tasks and let them slip through the cracks. The end result? We get overwhelmed by the amount of things to do. In other words, "procrastination" causes you to feel stressed when you're not completing tasks in a systematic manner.

The solution is simple: Develop an "anti-procrastination mindset" where you take action on a daily basis and NEVER get overwhelmed by your to-do list.

RIGHT NOW: Develop "Anti-Procrastination Habits" to Get Immediate Results

It’s not that hard to stop procrastinating. Really, all you have to do is form the same habits used by countless successful people and make them part of your routine. While these people often have the same fears and limitations as you, they're able to take consistent action because they’ve trained themselves to do so.

In the book 23 Anti-Procrastination Habits, you will discover a catalog of ideas to help you overcome procrastination on a daily basis. Whereas many books provide a simple list of tips, you’ll learn why a specific strategy works, what limiting belief it eliminates and how it can be immediately applied to your life. In short, you will learn the root causes of your procrastination and how to overcome them.

23 Anti-Procrastination Habits contains a step-by-step blueprint of how to identify and conquer those lazy feelings. You will learn how to:

  • Single-handle your way to overcoming the overwhelm. (APH #8)
  • Identify what's REALLY important in your life and then happily ignore everthing else. (APH #1)
  • Say "NO" to pointless tasks without angering your boss, friends or loved ones. (APH #11)
  • Start your day by completing your most important projects. (APH #13)
  • Take action on a task -- even when you're not in the mood to do it. (APH #17)
  • Break down VERY challenging projects into an easy-to-follow blueprint. (APH #5)
  • Organize your life so you're not buried in paperwork or your to-do list. (APH #4)
  • Complete daily tasks, quickly and easily with a simple time-management technique. (APH #15)
  • Get motivated when you don't feel like working on a goal. (APH #20)

You don't have to be controlled by procrastination. You can overcome it by forming a few habits that spur you into taking action.

The End of Dieting [EPUB]

The End of Dieting [EPUB]
The End of Dieting: How to Live for Life by Joel Fuhrman
2014 | EPUB | 3.01MB

In The End of Dieting, Joel Fuhrman M.D., a board–certified family physician who specializes in preventing and reversing disease through nutritional and natural methods, and #1 New York Times bestselling author of Eat to Live, Super Immunity and The End of Diabetes, delivers a powerful paradigm-shifting book that shows us how and why we never need to diet again.

Fuhrman writes, "By reading this book, you will understand the key principles of the science of health, nutrition and weight loss. It will give you a simple and effective strategy to achieve—and maintain—an optimal weight without dieting for the rest of your life. This new approach will free you forever from a merry-go-round of diets and endless, tedious discussions about dieting strategies. This is the end of dieting."

Eat to Live [EPUB]

Eat to Live [EPUB]
Eat to Live: The Amazing Nutrient-Rich Program for Fast and Sustained Weight Loss, Revised Edition by Joel Fuhrman
2011 | EPUB + MOBI | 1.12/1.17MB

The Eat To Live 2011 revised edition includes updated scientific research supporting Dr. Fuhrman's revolutionary six-week plan and a brand new chapter highlighting Dr. Fuhrman's discovery of toxic hunger and the role of food addiction in weight issues. This new chapter provides novel and important insights into weight gain. It explains how and why eating the wrong foods causes toxic hunger and the desire to over consume calories; whereas a diet of high micronutrient quality causes true hunger which decreases the sensations leading to food cravings and overeating behaviors. It instructs readers on how to leave behind the discomfort of toxic hunger, cravings, and addictions to unhealthy foods.

New recipes and menus are included as well as new and updated Frequently Asked Questions.

This is a book that will let you live longer, reduce your need for medications, and improve your health dramatically. It is a book that will change the way you want to eat. Most importantly, if you follow the Eat To Live diet, you will lose weight faster than you ever thought possible.

See also: Eat to Live Cookbook

The Winner's Edge [EPUB]

The Winner's Edge [EPUB]
The Winner's Edge: How to Develop the Critical Attitude for Success by Denis Waitley
2012 | EPUB | 1.81MB

The object of this book is to provide the reader with the most critical and important elements that develop and sustain an attitude toward life that results in success for the individual. It is not about gurus, cosmic energy, ESP, or some pseudointellectual or cult movement. At a time in our history when we are being bombarded by the search for something else as a panacea for our individual and collective frustrations, this book offers a “back to the basics” approach to healthy behavior, supported by classic research in the health sciences and by anecdotal evidence from the lives of “winners” in many different arenas of society.

Brands and Branding, 2nd Edition [EPUB]

Brands and Branding, 2nd Edition [EPUB]
Brands and Branding, 2nd Edition (The Economist Books) by Rita Clifton
2010 | EPUB | 5.42MB

With contributions from leading brand experts around the world, this valuable resource delineates the case for brands (financial value, social value, etc.) and looks at what makes certain brands great. It covers best practices in branding and also looks at the future of brands in the age of globalization.

Although the balance sheet may not even put a value on it, a company’s brand or its portfolio of brands is its most valuable asset. For well-known companies it has been calculated that the brand can account for as much as 80 percent of their market value.

This book argues that because of this and because of the power of not-for-profit brands like the Red Cross or Oxfam, all organisations should make the brand their central organising principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the anti-globalisation movement that brands are bullies which do harm, this second edition of Brands and Branding provides an expert review of best practice in branding, covering everything from brand positioning to brand protection, visual and verbal identity and brand communications. Lastly, the third part of the book looks at trends in branding, branding in Asia, especially in China and India, brands in a digital world and the future for brands.

Written by 19 experts in the field, Brands and Branding sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insights into how one builds and sustains a successful brand.

Fixed Income Securities, 3rd Edition [EPUB]

Fixed Income Securities, 3rd Edition [EPUB]
Fixed Income Securities: Tools for Today's Markets, 3rd Edition by Bruce Tuckman, Angel Serrat
2011 | EPUB | 8.01MB

Both working professionals and newcomers to the broad, complex, and competitive field of fixed income will appreciate the approach of authors Bruce Tuckman and Angel Serrat in this Third Edition, namely: theory and conceptual frameworks presented intuitively and without unnecessary abstraction; quantitative models and techniques developed with a minimum of mathematical complexity; institutional structures and market conventions described at a useful level of detail; and ideas clearly and profusely illustrated with market data, realistic examples, applications, and case studies.

Fixed Income Securities, Third Edition begins with an overview of global fixed income markets, focusing on those in the United States, Europe, and Japan. Who borrows and who lends? How big are the various players and markets? How has the 2007–2009 financial crisis manifested itself?

With the institutional background set, Part One of the book lays the foundations of fixed income pricing, namely, the arbitrage pricing of securities with fixed cash flows and the various ways to quote interest rates and returns. Part Two then describes interest rate risk and hedging, including: one-factor approaches (DV01, duration, and convexity); multi-factor approaches (key rate '01s and durations, partial '01s and PV01, and forward-bucket '01s); and empirical approaches (regression and principal component analyses).

Part Three shows how to price interest rate derivatives. It starts with the fundamentals, the arbitrage pricing of contingent claims and the determination of the shape of the yield curve, and then continues on to one-factor short-rate models. Finally, the last chapter of this part presents the Gauss+ model, a three-factor model popular with relative value traders, and—in a presentation unique for its mathematical simplicity—introduces the LMM model, an approach popular with exotic derivatives traders.

Part Four builds on the earlier parts of the book to present and analyze many other markets and securities, including repo, interest rate futures and derivatives, note and bond futures, interest rate and basis swaps, fixed income options, corporate bonds, credit default swaps, mortgages, and mortgage-backed securities. This part also contains a chapter explaining the industry's relatively recent shift from LIBOR to OIS discounting and another chapter on the practicalities of curve construction.

Fixed Income Securities, Third Edition has been written in such a way as to bring a necessarily complex subject matter—developed over years by leading academics and practitioners—to a broad audience of investors, traders, and other working finance professionals. This audience will indeed find this book an invaluable collection of tools for today's markets.

The Meritocracy Myth [EPUB]

The Meritocracy Myth [EPUB]
The Meritocracy Myth, 3rd Edition by Stephen J McNamee, Robert K Miller Jr
2013 | EPUB + PDF | 1.5/2.37MB

The Meritocracy Myth challenges the widely held American belief in meritocracy—that people get out of the system what they put into it based on individual merit. The third edition has been revised and streamlined, with fresh examples and updated statistical information throughout. Chapters eight and nine have been combined into a comprehensive chapter about discrimination as a non-merit barrier to upward mobility. The book also features a new section on “The Great Recession.”

The Meritocracy Myth examines talent, attitude, work ethic, and character as elements of merit and evaluates the effect of non-merit factors such as social status, race, heritage, and wealth on meritocracy. A compelling book on an often-overlooked topic, The Meritocracy Myth has become a classroom classic to introduce students to this provocative topic.

Market Economics and Political Change: Comparing China and Mexico

Market Economics and Political Change: Comparing China and Mexico
Market Economics and Political Change: Comparing China and Mexico edited by Juan D Lindau, Timothy Cheek
2012 | EPUB | 1.34MB

Does market liberalization promote democracy? The accepted answer from scholars, pundits, and politicians alike has been yes. However, the contributors to this innovative study of market reforms and political change in Mexico and the People's Republic of China argue that this easy equation is not only empirically uncertain but methodologically flawed. Using comparative contextual analysis, the contributors carefully identify the elective affinities between these two very different polities to reveal key variables that determine how markets will affect democracy, particularly law as the 'rudder of democracy' and the role of political culture in civil society.

Vagabond Witness: Victor Serge and the Politics of Hope [EPUB]

Vagabond Witness: Victor Serge and the Politics of Hope [EPUB]
Vagabond Witness: Victor Serge and the Politics of Hope by Paul Gordon
2013 | EPUB | 1.8MB

Victor Serge was the first and the greatest witness of the twentieth century. An anarchist in France, a syndicalist in Spain, a critical Bolshevik in Russia, an agent of the Comintern in Germany and Austria, an exile, Serge once said that people judged history, but they did so without knowing what really happened and who the actors really were. All his work - novels. reportage, poetry, criticism - was an attempt to show what really happened, and why. Serge never lost hope, that ordinary people would act for themselves and take control of their own lives. On the ship taking him to exile in Mexico, where he would die isolated and in poverty, he recalled, 'The Russians and Spaniards among us know what it is to take the world into their hands, to set the railways running and the factories working...no kind of predestination impels us to become the offal of the concentration camps.'

When The War Was Over: Cambodia And The Khmer Rouge Revolution [EPUB]

When The War Was Over: Cambodia And The Khmer Rouge Revolution [EPUB]
When The War Was Over: Cambodia And The Khmer Rouge Revolution, Revised Edition by Elizabeth Becker
1998 | EPUB | 2.07MB

Award-winning journalist Elizabeth Becker's When the War Was Over: Cambodia and the Khmer Rouge Revolution is a heart-rending history of modern Cambodia--a state whose people have, in the last 30 years, endured war, political upheaval, international betrayal, and genocide. Beginning with the Khmer Rouge overthrow of the U.S.-backed Lon Nol regime in 1975, Becker examines the historical patterns of violence and authority within Cambodian culture that made the Khmer Rouge's slaughter of close to 2 million people possible.

Becker integrates interviews with Cambodian leaders and ordinary citizens with a penetrating analysis of the politics of the cold war and humanitarianism. For example, she follows the story of Mey Komphot, a banker, who, like millions of others, was displaced from his life in Phnom Penh and marched to a labor camp. She also explores how the United States, as well as many states within the United Nations, refused to acknowledge the forced departures and the killing in order to appease China's hunger for punishing Vietnam's 1978 invasion of Cambodia. By contrasting the concerns of states with those of people, Becker shows how the international order has repeatedly betrayed the people of Cambodia. When the War Was Over is more than just an authoritative account of the Cambodian Revolution; Becker's trenchant portrait of the dynamics of power and human suffering serves as a warning about how diplomatic imperatives can blunt the United Nations' ability to preserve human rights and life.

Twilight of the Belle Epoque [EPUB]

Twilight of the Belle Epoque [EPUB]
Twilight of the Belle Epoque: The Paris of Picasso, Stravinsky, Proust, Renault, Marie Curie, Gertrude Stein, and Their Friends through the Great War by Mary McAuliffe
2014 | EPUB | 14.14MB

Mary McAuliffe’s Dawn of the Belle Epoque took the reader from the multiple disasters of 1870–1871 through the extraordinary re-emergence of Paris as the cultural center of the Western world. Now, in Twilight of the Belle Epoque, McAuliffe portrays Paris in full flower at the turn of the twentieth century, where creative dynamos such as Picasso, Matisse, Stravinsky, Debussy, Ravel, Proust, Marie Curie, Gertrude Stein, Jean Cocteau, and Isadora Duncan set their respective circles on fire with a barrage of revolutionary visions and discoveries. Such dramatic breakthroughs were not limited to the arts or sciences, as innovators and entrepreneurs such as Louis Renault, André Citroën, Paul Poiret, François Coty, and so many others—including those magnificent men and women in their flying machines—emphatically demonstrated.

But all was not well in this world, remembered in hindsight as a golden age, and wrenching struggles between Church and state as well as between haves and have-nots shadowed these years, underscored by the ever-more-ominous drumbeat of the approaching Great War—a cataclysm that would test the mettle of the City of Light, even as it brutally brought the Belle Epoque to its close. Through rich illustrations and evocative narrative, McAuliffe brings this remarkable era from 1900 through World War I to vibrant life.

Dawn of the Belle Epoque [EPUB]

Dawn of the Belle Epoque [EPUB]
Dawn of the Belle Epoque: The Paris of Monet, Zola, Bernhardt, Eiffel, Debussy, Clemenceau, and Their Friends by Mary McAuliffe
2011 | EPUB + MOBI | 5.35/2.93MB

A humiliating military defeat by Bismarck's Germany, a brutal siege, and a bloody uprising—Paris in 1871 was a shambles, and the question loomed, "Could this extraordinary city even survive?"

Mary McAuliffe takes the reader back to these perilous years following the abrupt collapse of the Second Empire and France's uncertain venture into the Third Republic. By 1900, Paris had recovered and the Belle Epoque was in full flower, but the decades between were difficult, marked by struggles between republicans and monarchists, the Republic and the Church, and an ongoing economic malaise, darkened by a rising tide of virulent anti-Semitism.

Yet these same years also witnessed an extraordinary blossoming in art, literature, poetry, and music, with the Parisian cultural scene dramatically upended by revolutionaries such as Monet, Zola, Rodin, and Debussy, even while Gustave Eiffel was challenging architectural tradition with his iconic tower.

Through the eyes of these pioneers and others, including Sarah Bernhardt, Georges Clemenceau, Marie Curie, and César Ritz, we witness their struggles with the forces of tradition during the final years of a century hurtling towards its close. Through rich illustrations and evocative narrative, McAuliffe brings this vibrant and seminal era to life.

No Parachute: A Classic Account of War in the Air in WWI [EPUB]

No Parachute: A Classic Account of War in the Air in WWI [EPUB]
No Parachute: A Classic Account of War in the Air in WWI by Arthur Gould Lee
2013 | EPUB | 11.03MB

From the young airmen who took their frail machines high above the trenches of World War I and fought their foes in single combat there emerged a renowned company of brilliant aces – among them Ball, Bishop, McCudden, Collishaw and Mannock – whose legendary feats have echoed down half a century. But behind the elite there were, in the Royal Flying Corps, many hundreds of other airmen who flew their hazardous daily sorties in outdated planes without ever achieving fame. Here is the story of one of these unknown flyers – a story based on letters written on the day, hot on the event, which tells of a young pilot’s progress from fledgling to seasoned fighter. His descriptions of air fighting, sometimes against the Richtofen Circus, of breathless dogfights between Sopwith Pup and Albatros, are among the most vivid and immediate to come out of World War I.

Gould Lee brilliantly conveys the immediacy of air war, the thrills and the terror, in this honest and timeless account. Rising to the rank of air vice-marshal, Gould Lee never forgot the RFC’s needless sacrifices – and in a trio of trenchant appendices he examines, with the mature judgment of a senior officer of the RAF and a graduate of the Staff and Imperial Defense Colleges, the failure of the Army High Command to provide both efficient airplanes until mid-1917 and parachutes throughout the war, and General Trenchard’s persistence in a costly and largely ineffective conception of the air offensive.

The Pinochet File [EPUB]

The Pinochet File [EPUB]
The Pinochet File: A Declassified Dossier on Atrocity and Accountability by Peter Kornbluh
2013 | EPUB + MOBI | 33.29/13.09MB

Revised and updated for the fortieth anniversary of Augusto Pinochet’s September 11, 1973, military coup in Chile, The Pinochet File reveals a formerly secret record of complicity with atrocity on the part of the U.S. government. Documents that were first made publicly available in the original hardcover edition formed the heart of the international campaign to hold Pinochet accountable for murder,­ torture, and ­terrorism—a campaign chronicled for the first time in this updated edition.

Peter Kornbluh spearheaded the effort to declassify some 24,000 secret CIA, White House, National Security Council, and Defense Department records on Chile, and when The Pinochet File was first published in 2003, Marc Cooper wrote in the Los Angeles Times, “Thanks to Peter Kornbluh, we have the first complete, almost day–to–day and fully documented record of this sordid chapter in Cold War American history.” With the publication of this edition, that record becomes even more complete.

This book now includes the story of Pinochet’s 2004 indictment and trial, as well as new information about the famous cases of the American Charles Horman and Chilean folk singer Victor Jara—both executed by Pinochet’s military after the coup. The new afterword also tells the story of The Pinochet File itself: Henry Kissinger’s attempt to undercut the book’s reception generated a major scandal that led to high–level resignations at the Council on Foreign Relations, illustrating the continued ability of the book to speak truth to power.

The Crisis of Rome [EPUB]

The Crisis of Rome [EPUB]
The Crisis of Rome: The Jugurthine and Northern Wars and the Rise of Marius by Gareth Sampson
2010 | EPUB | 12.41MB

In the later 2nd century BC, after a period of rapid expansion and conquest, the Roman Republic found itself in crisis. In North Africa her armies were already bogged down in a long difficult guerrilla war in a harsh environment when invasion by a coalition of Germanic tribes, the Cimbri, Teutones and Ambrones, threatened Italy and Rome itself, inflicting painful defeats on Roman forces in pitched battle.

Gaius Marius was the man of the hour. The first war he brought to an end through tactical brilliance, bringing the Numidian King Jugurtha back in chains. Before his ship even returned to Italy, the senate elected Marius to lead the war against the northern invaders. Reorganising and reinvigorating the demoralised Roman legions, he led them to two remarkable victories in the space of months, crushing the Teutones and Ambrones at Aquiae Sextae and the Cimbri at Vercellae.

The Roman army emerged from this period of crisis a much leaner and more professional force and the author examines the extent to which the 'Marian Reforms' were responsible for this and the extent to which they can be attributed to Marius himself.

Dick Turpin: The Myth of the English Highwayman [EPUB]

Dick Turpin: The Myth of the English Highwayman [EPUB]
Dick Turpin: The Myth of the English Highwayman by James Sharpe
2010 | EPUB | 3.19MB

Almost everything people know about Dick Turpin and highwaymen is myth. The historical truth is much nastier, more brutal and bloody. As Dick Turpin went to the scaffold in York in 1739 he was determined to look his best. The previous day he had had a new frock coat and pumps delivered to him in the condemned man's cell in York Castle Prison. And he paid £3 and 10 shillings for five men to act as mourners. Who was this notorious highwayman and why did he become so famous? What did he do to become the subject of such extraordinary myths? Most of all, why are highwaymen romantic figures? We have highwayman now: we call them muggers and car-jackers and we don't sing ballads about them or eulogise them for their brave exploits.

This is a masterly biography of one of Britain's best-known criminals - but it is also an examination of the cult of the highwayman, of crime in the 18th century and the treatment of criminals. In the absence of any police force how were crimes solved? Who did the detective work? And did the criminals get a fair trial - an important question if you were going to hang from the neck for a relatively minor misdemeanour. Was there a criminal underclass and did people really live in terror of going on the roads at night? Looking at the underbelly of society and the nastier aspects of life that many historians ignore, James Sharpe creates a vivid picture of life on the edges in 18th century Britain.

Six Women of Salem [EPUB]

Six Women of Salem [EPUB]
Six Women of Salem: The Untold Story of the Accused and Their Accusers in the Salem Witch Trials by Marilynne K Roach
2013 | EPUB | 7.06MB

Six Women of Salem is the first work to use the lives of a select number of representative women as a microcosm to illuminate the larger crisis of the Salem witch trials. By the end of the trials, beyond the twenty who were executed and the five who perished in prison, 207 individuals had been accused, 74 had been “afflicted,” 32 had officially accused their fellow neighbors, and 255 ordinary people had been inexorably drawn into that ruinous and murderous vortex, and this doesn’t include the religious, judicial, and governmental leaders. All this adds up to what the Rev. Cotton Mather called “a desolation of names.”

The individuals involved are too often reduced to stock characters and stereotypes when accuracy is sacrificed to indignation. And although the flood of names and detail in the history of an extraordinary event like the Salem witch trials can swamp the individual lives involved, individuals still deserve to be remembered and, in remembering specific lives, modern readers can benefit from such historical intimacy. By examining the lives of six specific women, Marilynne Roach shows readers what it was like to be present throughout this horrific time and how it was impossible to live through it unchanged.

The Hotel on Place Vendome [EPUB]

The Hotel on Place Vendome [EPUB]
The Hotel on Place Vendome: Life, Death, and Betrayal at the Hotel Ritz in Paris by Tilar J Mazzeo
2014 | EPUB + MOBI | 1.72/2.08MB

Set against the backdrop of the Nazi occupation of World War II, The Hôtel on Place Vendôme is the captivating history of Paris’s world-famous Hôtel Ritz—a breathtaking tale of glamour, opulence, and celebrity; dangerous liaisons, espionage, and resistance—from Tilar J. Mazzeo, the New York Times bestselling author of The Widow Clicquot and The Secret of Chanel No. 5

Established in 1898 in the heart of Paris on the Place Vendôme, the Hôtel Ritz instantly became an icon of the city frequented by film stars and celebrity writers, American heiresses and risqué flappers, politicians, playboys, and princes. By the 1920s the bar became a favorite watering hole for F. Scott Fitzgerald and other writers of the Lost Generation, including Ernest Hemingway. In June 1940, when France fell to the Germans, Joseph Goebbels, the propaganda minister of the Third Reich, famously declared that the nation's capital would remain a high-spirited place—or else. Orders from Berlin specified that the Hôtel Ritz would be the only luxury hotel of its kind in occupied Paris.

Tilar J. Mazzeo traces the history of this cultural landmark from its opening in fin de siècle Paris to the modern era. At its center, The Hotel on Place Vendôme chronicles life at the Ritz during wartime, when the hotel simultaneously served as headquarters to the highest-ranking German officers, such as Reichsmarschall Hermann Göring, and home to wealthy patrons (and to the spies among them) who stayed on in Paris. At Coco Chanel's table in the dining room on any given evening, one might find the playwright and screenwriter Sacha Guitry, the lithe Russian ballet star Serge Lifar, or Jean Cocteau and his handsome boyfriend.

Mazzeo takes us into the grand palace's suites, bars, dining rooms, and wine cellars, revealing a hotbed of illicit affairs and deadly intrigue, as well as stunning acts of defiance and treachery, in which refugees were hidden in secret rooms, a Jewish bartender passed coded messages for the German resistance, and Wehrmacht officers plotted to assassinate the Führer. By the spring of 1944, as the tides of the war shifted, these stories were all coming to their dramatic and sometimes heartbreaking conclusions. There were celebrations as well: when Ernest Hemingway returned in the last hours of the occupation with his rogue band of "irregular" troops to liberate the Hôtel Ritz, they also liberated many bottles of vintage wine from its cellars.

The result is the story of The Hotel on Place Vendôme—a singular season at the world-class hotel, an intimate and riveting portrait of the last days of the Second World War.