Mutants: On Genetic Variety and the Human Body [EPUB]
15 December 2013, 06:38
2005 | EPUB | 3.99MB
Stepping effortlessly from myth to cutting-edge science, Mutants gives a brilliant narrative account of our genetic code and the captivating people whose bodies have revealed it—a French convent girl who found herself changing sex at puberty; children who, echoing Homer’s Cyclops, are born with a single eye in the middle of their foreheads; a village of long-lived Croatian dwarves; one family, whose bodies were entirely covered with hair, was kept at the Burmese royal court for four generations and gave Darwin one of his keenest insights into heredity. This elegant, humane, and engaging book “captures what we know of the development of what makes us human” (Nature).
Creations Of Fire [EPUB]
15 December 2013, 06:32
2012 | EPUB | 4.1MB
In this fascinating history, Cathy Cobb and Harold Goldwhite celebrate not only chemistry's theories and breakthroughs but also the provocative times and personalities that shaped this amazing science and brought it to life. Throughout the book, the reader will meet the hedonists and swindlers, monks and heretics, and men and women laboring in garages and over kitchen sinks who expanded our understanding of the elements and discovered such new substances as plastic, rubber, and aspirin. Creations of Fire expands our vision of the meaning of chemistry and reveals the oddballs and academics who have helped shape our world.
Metaphors in the History of Psychology [PDF]
15 December 2013, 06:28
1990 | PDF | 15.76MB
Metaphors in the History of Psychology describes and analyzes the ways in which psychological accounts of brain functioning, consciousness, cognition, emotion, motivation, learning, and behavior have been shaped--and are still being shaped--by the central metaphors used by contemporary psychologists and their predecessors. The contributors to this volume argue that psychologists and their predecessors have invariably turned to metaphor in order to articulate their descriptions, theories, and practical interventions with regard to psychological functioning. By specifying the major metaphors in the history of psychology, these contributors have offered a new "key" to understanding this critically important area of human knowledge. This theme has become an issue of central concern in a variety of disciplines ranging from linguistics and literary studies to cognitive science, psychology, and philosophy. Through the identification of these metaphors, the contributors to this volume have provided a remarkably useful guide to the history, current orientations, and future prospects of modern psychology.
The Power of Neurodiversity [EPUB]
15 December 2013, 06:24
2011 | EPUB + MOBI | 347.3/448.99KB
ADHD. dyslexia. autism. the number of illness categories listed by the American Psychiatric Association has tripled in the last fifty years. With so many people affected, it is time to revisit our perceptions on this “culture of disabilities.” Bestselling author, psychologist, and educator Thomas Armstrong illuminates a new understanding of neuropsychological disorders. He argues that if they are a part of the natural diversity of the human brain, they cannot simply be defined as illnesses. Armstrong explores the evolutionary advantages, special skills, and other positive dimensions of these conditions.
A manifesto as well as a keenly intelligent look at “disability,” The Power of Neurodiversity is a must for parents, teachers, and anyone who is “differently brained.”
Sticks and Stones [EPUB]
15 December 2013, 06:17
2013 | EPUB | 2.47MB
Being a teenager has never been easy, but in recent years, with the rise of the Internet and social media, it has become exponentially more challenging. Bullying, once thought of as the province of queen bees and goons, has taken on new, complex, and insidious forms, as parents and educators know all too well.
No writer is better poised to explore this territory than Emily Bazelon, who has established herself as a leading voice on the social and legal aspects of teenage drama. In Sticks and Stones, she brings readers on a deeply researched, clear-eyed journey into the ever-shifting landscape of teenage meanness and its sometimes devastating consequences. The result is an indispensable book that takes us from school cafeterias to courtrooms to the offices of Facebook, the website where so much teenage life, good and bad, now unfolds.
Along the way, Bazelon defines what bullying is and, just as important, what it is not. She explores when intervention is essential and when kids should be given the freedom to fend for themselves. She also dispels persistent myths: that girls bully more than boys, that online and in-person bullying are entirely distinct, that bullying is a common cause of suicide, and that harsh criminal penalties are an effective deterrent. Above all, she believes that to deal with the problem, we must first understand it.
Blending keen journalistic and narrative skills, Bazelon explores different facets of bullying through the stories of three young people who found themselves caught in the thick of it. Thirteen-year-old Monique endured months of harassment and exclusion before her mother finally pulled her out of school. Jacob was threatened and physically attacked over his sexuality in eighth grade—and then sued to protect himself and change the culture of his school. Flannery was one of six teens who faced criminal charges after a fellow student’s suicide was blamed on bullying and made international headlines. With grace and authority, Bazelon chronicles how these kids’ predicaments escalated, to no one’s benefit, into community-wide wars. Cutting through the noise, misinformation, and sensationalism, she takes us into schools that have succeeded in reducing bullying and examines their successful strategies. The result is a groundbreaking book that will help parents, educators, and teens themselves better understand what kids are going through today and what can be done to help them through it.
On My Way To A Happy Life [EPUB]
15 December 2013, 06:16
2010 | EPUB | 6.23MB
What if you could teach your children 7 lessons that would help them on their way to a happy and successful life? With Deepak Chopra’s On My Way to a Happy Life, you can do just that! The ideas found inside this book are the the most timeless laws of the universe, presented in the simplest of terms for young children. When kids understand the way the world works from a spiritual point of view, it makes it easier for them to navigate through it with joy and love and happiness.
Letters and Papers from Prison [EPUB]
15 December 2013, 06:11
1997 | EPUB | 17.48MB
One of the great classics of prison literature, Letters and Papers from Prison effectively serves as the last will and testament of the Lutheran theologian Dietrich Bonhoeffer.
Dietrich Bonhoeffer was a young German pastor who was executed by the Nazis in 1945 for his part in the “officers’ plot” to assassinate Adolf Hitler.
This expanded version of Letters and Papers from Prison shifts the emphasis of earlier editions of Bonhoeffer’s theological reflections to the private sphere of his life. His letters appear in greater detail and show his daily concerns. Letters from Bonhoeffer’s parents, siblings, and other relatives have also been added, in addition to previously inaccessible letters and legal papers referring to his trial. Acute and subtle, warm and perceptive, yet also profoundly moving, the documents collectively tell a very human story of loss, of courage, and of hope. Bonhoeffer’s story seems as vitally relevant, as politically prophetic, and as theologically significant today, as it did yesterday.
Saving Nelson Mandela [EPUB]
15 December 2013, 06:05
2012 | EPUB | 3.28MB
When South Africa's apartheid government charged Nelson Mandela with planning its overthrow in 1963, most observers feared that he would be sentenced to death. But the support he and his fellow activists in the African National Congress received during his trial not only saved his life, but also enabled him to save his country.
In Saving Nelson Mandela, South African law expert Kenneth S. Broun recreates the trial--called the "Rivonia" Trial after the Johannesburg suburb where police seized Mandela. Based upon interviews with many of the case's primary figures and portions of the trial transcript, Broun situates readers inside the courtroom at the imposing Palace of Justice in Pretoria. Here, the trial unfolds through a dramatic narrative that captures the courage of the accused and their defense team, as well as the personal prejudices that colored the entire trial. The Rivonia trial had no jury and only a superficial aura of due process, combined with heavy security that symbolized the apartheid government's system of repression. Broun shows how outstanding advocacy, combined with widespread public support, in fact backfired on apartheid leaders, who sealed their own fate.
Despite his 27-year incarceration, Mandela's ultimate release helped move his country from the racial tyranny of apartheid toward democracy. As documented in this inspirational book, the Rivonia trial was a critical milestone that helped chart the end of Apartheid and the future of a new South Africa.
Citizen Hughes [EPUB]
15 December 2013, 06:00
2004 | EPUB | 4.64MB
Portrayed by Leonardo DiCaprio in the Martin Scorsese movie The Aviator, Howard Hughes is legendary as a playboy and pilot—but he is notorious for what he became: the ultimate mystery man. Citizen Hughes is the New York Times bestselling exposé of Hughes’s hidden life, and a stunning revelation of his “megalomaniac empire in the emperor’s own words” (Newsweek).
At the height of his wealth, power, and invisibility, the world’s richest and most secretive man kept what amounted to a diary. The billionaire commanded his empire by correspondence, scrawling thousands of handwritten memos to unseen henchmen. It was the only time Howard Hughes risked writing down his orders, plans, thoughts, fears, and desires. Hughes claimed the papers were so sensitive—“the very most confidential, almost sacred information as to my innermost activities”—that not even his most trusted aides or executives were allowed to keep the messages he sent them. But in the early-morning hours of June 5, 1974, unknown burglars staged a daring break-in at Hughes’s supposedly impregnable headquarters and escaped with all the confidential files. Despite a top-secret FBI investigation and a million-dollar CIA buyback bid, none of the stolen secret papers were ever found—until investigative reporter Michael Drosnin cracked the case.
In Citizen Hughes, Drosnin reveals the true story of the great Hughes heist—and of the real Howard Hughes. Based on nearly ten thousand never-before-published documents, more than three thousand in Hughes’s own handwriting, Citizen Hughes is far more than a biography, or even an unwilling autobiography. It is a startling record of the secret history of our times.
Unfair to Genius [EPUB]
15 December 2013, 05:59
2012 | EPUB | 4.95MB
The long and tortured career of Ira B. Arnstein, "the unrivaled king of copyright infringement plaintiffs," opens a curious window into the evolution of copyright law in the United States. As Gary A. Rosen shows in this frequently funny and always entertaining history, the litigious Arnstein was a trenchant observer and most improbable participant in the transformation of not just copyright, but of American popular music itself.
A musical prodigy in the late nineteenth century, Arnstein performed as a boy soprano at the famous 1893 "White City" exhibition in Chicago. He grew up to be a composer of moderate accomplishment, but by the mid-1920s his fortunes had reversed in the face of changing tastes and times. Embittered and confused, he became convinced that he was the victim of a conspiracy to steal his music and set out on a three-decade-long campaign to prove it, suing most of the major players in the popular music industry of his day.
Although Arnstein never won a case, Rosen shows that the decisions rendered ultimately defined some of the basic parameters of copyright law. His most consequential case, against a dumbfounded Cole Porter, established precedents that have provided the foundation for successful suits against George Harrison, Michael Bolton, and many others.
Unfair to Genius alternates the stories of Arnstein and a colorful cast of supporting characters with a fascinating account of the economic, technological, and legal forces of the first half of the twentieth century that shifted the balance of power from the mercenary music publishers of Tin Pan Alley to the composers and lyricists who wrote the Great American Songbook.
Conversational Intelligence [EPUB]
15 December 2013, 05:55
2013 | EPUB | 3.29MB
The key to success in life and business is to become a master at Conversational Intelligence. It's not about how smart you are, but how open you are to learn new and effective powerful conversational rituals that prime the brain for trust, partnership, and mutual success. Conversational Intelligence translates the wealth of new insights coming out of neuroscience from across the globe, and brings the science down to earth so people can understand and apply it in their everyday lives.
Author Judith Glaser presents a framework for knowing what kind of conversations trigger the lower, more primitive brain; and what activates higher-level intelligences such as trust, integrity, empathy, and good judgment. Conversational Intelligence makes complex scientific material simple to understand and apply through a wealth of easy to use tools, examples, conversational rituals, and practices for all levels of an organization.
Fast Real Estate Profits in Any Market [EPUB]
15 December 2013, 05:08
2006 | EPUB + MOBI | 2.52/1.28MB
This is an extremely well written and interesting book. One reason I found it credible is that it gives lots of warnings to be cautious, yet details how success in the real estate business is possible. So it's balanced. Another positive comment is that the book explains terms well, so that a complete novice knows what's going on. It's thorough, but never becomes tedious. The book explains that flipping is not only a means to an income, but is very satisfying on other levels. Restoring an old house is a creative endeavour, and providing buyers with a home they love is richly rewarding on an emotional level.
The way this book is written appeals to me and is in sync with my learning style. It's very linear, and discusses the process of flipping step-by-step. It explains clearly the pitfalls you may encounter along the way, and how to address them.
The book includes sample documents, and a comprehensive glossary.
I really can't find a reason to give this book fewer than five stars out of five. I have never even considered a career in real estate, let alone flipping, but I found the book very interesting. - Amazon's customer review
Top Stocks 2014 [EPUB]
15 December 2013, 05:00
2013 | EPUB | 4.95MB
Top Stocks has become a must-read annual for Australian investors with over 130000 copies sold since the first edition was published in 1995.
For two decades renowned financial journalist Martin Roth has provided readers with his tried-and-tested analysis of the best public companies in Australia, featuring clear, objective information on company performance and overall outlook.
Praised by readers for its trademark easy-to-read format and ability to cut through the hype, Top Stocks commemorates its 20th edition in 2014 with bonus material and a review of the Australian sharemarket over the past 19 editions.
Inside, you'll find:
- individual, unbiased analysis of the latest results from 98 of Australia's leading companies using Martin's proven criteria, with a focus on profitability, dividends and debt levels
- comparative sales and profits data, as well as in-depth ratio analysis
- comprehensive research on each company's overall outlook and tables ranking all companies according to financial data
- a showcase of the previous 19 editions of Top Stocks including company listings, a spotlight on key events over the past two decades and reflections from investors.
Celebrate trustworthy advice and successful investing with this annual bestseller, now in its 20th edition.
Audience by Jeffrey K. Rohrs [EPUB]
15 December 2013, 04:54
2013 | EPUB | 4.6MB
Most companies are still taking one step forward and two steps back in their customer relationships because they don't understand how to build and engage a long-term online audience. The new job every marketer must learn is "Proprietary Audience Development." Audience is a manifesto—a "call to arms"—that every marketer can deliver to their C-Suite in order to permanently put an end to "spammy" digital marketing and social media strategies that may gain a few quick sales but lose a long-term audience.
This powerful mandate challenges all companies to treat their email, mobile, and social audiences like the corporate assets they are. In AUDIENCE, author Jeff Rohrs establishes The Audience Imperative for every company: to use your paid, owned, and earned media to not only sell in the short-term but also increase the size, engagement, and value of proprietary audiences over the long-term. To gain a lasting advantage over your competition, look no further than your email, Facebook, Google, Instagram, mobile app, SMS, Twitter, website, and YouTube, where you can start building audiences that last.
Through research data and case studies, this book details how marketers can gain a competitive advantage with proven strategies, including how to:
- Embrace "Hybrid Marketing" to squeeze more value from "Fossil Fuel Marketing" (i.e., paid media)
- Build "renewable energy sources" (owned email, mobile, and social audiences) that provide long-term competitive advantage
- Create your own Proprietary Audience Development strategy
- Market with the Red Velvet Touch: Serve the individual, honor their preferences, deliver relevant content, surprise them with access, and delight them with your company's humanity
- Test and evolve your efforts on an ongoing basis
Every company needs audiences to survive. They are the source of new customers and more profitable relationships. It's time to restructure your marketing efforts to serve your most important asset. Master the art and the science of Proprietary Audience Development.
Trade Like a Stock Market Wizard [EPUB]
15 December 2013, 04:48
2013 | EPUB + MOBI | 6.89/9.28MB
Dramatically increase your stock market returns with the legendary SEPA system!
For the first time ever, U.S. Investing Champion Mark Minervini reveals the proven, time-tested trading system he used to achieve triple-digit returns for five consecutive years, averaging 220% per year for a 33,500% compounded total return.
In Trade Like a Stock Market Wizard, Minervini unveils his trademarked stock market method SEPA, which provides outsized returns in virtually every market by combining careful risk management, self-analysis, and perseverance. He explains in detail how to select precise entry points and preserve capital—for consistent triple- digit returns.
Whether you're just getting started in the stock market or you're a seasoned pro, Minervini will show how you how to achieve SUPERPERFORMANCE! You'll gain valuable knowledge as he shares lessons, trading truths, and specific tactics--all derived from his 30-year career as one of America's most successful stock traders.
Trade Like a Stock Market Wizard teaches you:
- How to find the best stocks before they make big price gains
- How to avoid costly mistakes made by most investors
- How to manage losses and protect profits
- How to avoid high-risk situations
- Precisely when to buy and when to sell
- How to buy an IPO
- Why traditional valuation doesn't work for fast-growing Superperformers
- Examples of Minervini's personal trades with his comments
With more than 160 chart examples and numerous case studies proving the remarkable effectiveness of Minervini's methodology, Trade Like a Stock Market Wizard puts in your hands one of the most effective and--until now--secretive stock investing systems in the world.
15 December 2013, 04:43
2013 | EPUB | 4.57MB
The difference between helping and selling is just two letters.
If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?"
Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.
Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than seven hundred brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
The Coming Prosperity [EPUB]
15 December 2013, 04:39
2012 | EPUB | 3.38MB
Ours is the most dynamic era in human history. The benefits of four centuries of technological and organizational change are at last reaching a previously excluded global majority. This transformation will create large-scale opportunities in richer countries like the United States just as it has in poorer countries now in the ascent.
In The Coming Prosperity, Philip E. Auerswald argues that it is time to overcome the outdated narratives of fear that dominate public discourse and to grasp the powerful momentum of progress. Acknowledging the gravity of today's greatest global challenges--like climate change, water scarcity, and rapid urbanization--Auerswald emphasizes that the choices we make today will determine the extent and reach of the coming prosperity. To make the most of this epochal transition, he writes, the key is entrepreneurship. Entrepreneurs introduce new products and services, expand the range of global knowledge networks, and, most importantly, challenge established business interests, maintaining the vitality of mature capitalist economies and enhancing the viability of emerging ones. Auerswald frames narratives of inspiring entrepreneurs within the sweep of human history. The book's deft analysis of economic trends is enlivened by stories of entrepreneurs making an outsize difference in their communities and the world--people like Karim Khoja, who led the creation of the first mobile phone company in Afghanistan; Leila Janah, who is bringing digital-age opportunity to talented people trapped in refugee camps; and Victoria Hale, whose non-profit pharmaceutical company turned an orphan drug into a cure for black fever.
Engagingly written and bracingly realistic about the prospects of our historical moment, The Coming Prosperity disarms the current narratives of fear and brings to light the vast new opportunities in the expanding global economy.
Undress Me in the Temple of Heaven [Audiobook]
15 December 2013, 04:34
2009 | MP3@64 kbps + EPUB + MOBI | 7 hrs 32 mins | 208.46MB
They were young, brilliant, and bold. They set out to conquer the world. But the world had other plans for them.
Bestselling author Susan Jane Gilman's new memoir is a hilarious and harrowing journey, a modern heart of darkness filled with Communist operatives, backpackers, and pancakes.
In 1986, fresh out of college, Gilman and her friend Claire yearned to do something daring and original that did not involve getting a job. Inspired by a place mat at the International House of Pancakes, they decided to embark on an ambitious trip around the globe, starting in the People's Republic of China. At that point, China had been open to independent travelers for roughly ten minutes.
Armed only with the collected works of Nietzsche, an astrological love guide, and an arsenal of bravado, the two friends plunged into the dusty streets of Shanghai. Unsurprisingly, they quickly found themselves in over their heads. As they ventured off the map deep into Chinese territory, they were stripped of everything familiar and forced to confront their limitations amid culture shock and government surveillance. What began as a journey full of humor, eroticism, and enlightenment grew increasingly sinister-becoming a real-life international thriller that transformed them forever.
Undress Me in the Temple of Heaven is a flat-out page-turner, an astonishing true story of hubris and redemption told with Gilman's trademark compassion, lyricism, and wit.
The Bully Pulpit [Audiobook]
15 December 2013, 04:23
2013 | MP3@64 kbps + EPUB | 36 hrs 42 mins | 1.01GB
The gap between rich and poor has never been wider . . . legislative stalemate paralyzes the country . . . corporations resist federal regulations . . . spectacular mergers produce giant companies . . . the influence of money in politics deepens . . . bombs explode in crowded streets . . . small wars proliferate far from our shores . . . a dizzying array of inventions speeds the pace of daily life.
These unnervingly familiar headlines serve as the backdrop for Doris Kearns Goodwin’s highly anticipated The Bully Pulpit—a dynamic history of the first decade of the Progressive era, that tumultuous time when the nation was coming unseamed and reform was in the air.
The story is told through the intense friendship of Theodore Roosevelt and William Howard Taft—a close relationship that strengthens both men before it ruptures in 1912, when they engage in a brutal fight for the presidential nomination that divides their wives, their children, and their closest friends, while crippling the progressive wing of the Republican Party, causing Democrat Woodrow Wilson to be elected, and changing the country’s history.
The Bully Pulpit is also the story of the muckraking press, which arouses the spirit of reform that helps Roosevelt push the government to shed its laissez-faire attitude toward robber barons, corrupt politicians, and corporate exploiters of our natural resources. The muckrakers are portrayed through the greatest group of journalists ever assembled at one magazine—Ida Tarbell, Ray Stannard Baker, Lincoln Steffens, and William Allen White—teamed under the mercurial genius of publisher S. S. McClure.
Goodwin’s narrative is founded upon a wealth of primary materials. The correspondence of more than four hundred letters between Roosevelt and Taft begins in their early thirties and ends only months before Roosevelt’s death. Edith Roosevelt and Nellie Taft kept diaries. The muckrakers wrote hundreds of letters to one another, kept journals, and wrote their memoirs. The letters of Captain Archie Butt, who served as a personal aide to both Roosevelt and Taft, provide an intimate view of both men.
The Bully Pulpit, like Goodwin’s brilliant chronicles of the Civil War and World War II, exquisitely demonstrates her distinctive ability to combine scholarly rigor with accessibility. It is a major work of history—an examination of leadership in a rare moment of activism and reform that brought the country closer to its founding ideals.
Destination Mars [EPUB]
15 December 2013, 04:13
2012 | EPUB | 13.5MB
In the next decade, NASA, by itself and in collaboration with the European Space Agency, is planning a minimum of four separate missions to Mars. Clearly, exciting times are ahead for Mars exploration. This is an insider’s look into the amazing projects now being developed here and abroad to visit the legendary red planet.
Drawing on his contacts at NASA and the Jet Propulsion Laboratory, the author provides stunning insights into the history of Mars exploration and the difficulties and dangers of traveling there. After an entertaining survey of the human fascination with Mars over the centuries, the author offers an introduction to the geography, geology, and water processes of the planet.
He then briefly describes the many successful missions by NASA and others to that distant world. But failure and frustration also get their due. As the author makes clear, going to Mars is not, and never will be, easy. Later in the book, he describes in detail what each upcoming mission will involve. In the second half of the book, he offers the reader a glimpse inside the world of Earth-based "Mars analogs," places on Earth where scientists are conducting research in hostile environments that are eerily "Martian."
Finally, he constructs a probable scenario of a crewed expedition to Mars, so that readers can see how earlier robotic missions and human Earth simulations will fit together. All this is punctuated by numerous firsthand interviews with some of the finest Mars explorers of our day, including Stephen Squyres (Mars Exploration Rover), Bruce Murray (former director of the Jet Propulsion Laboratory), and Peter Smith (chief of the Mars Phoenix Lander and the upcoming OSIRIS-REx missions). These stellar individuals give us an insider’s view of the difficulties and rewards of roaming the red planet.
The author’s infectious enthusiasm and firsthand knowledge of the international space industry combine to make a uniquely appealing and accessible book about Mars.
Trailblazing Mars [Audiobook]
15 December 2013, 03:58
2012 | MP3@96 kbps | 7 hrs 23 mins | 304.73MB
Travel to and from Mars has long been a staple of science fiction. And yet the hurdles--both technological and financial--have kept human exploration of the red planet from becoming a reality. Trailblazing Mars offers an inside look at the current efforts to fulfill this dream.
Award-winning journalist Pat Duggins examines the extreme new challenges that will be faced by astronauts on the journey there and back. They'll have to grow their own food, find their own water, and solve their own problems and emergencies without hope of rescue or re-supply. Mars travel will be more challenging and hazardous than settling the Old West--but we were not witness to the fate of the Donner Party on CNN.
Can the technological hurdles be cleared? Will the public accept the very real possibility of astronaut death? Should a mission be publicly or privately funded? Is the science worth the cost? These and many other questions are answered in Duggins's book.
15 December 2013, 03:41
2012 | MP3@96 kbps + EPUB | 5 hrs 57 mins | 289.98MB
While working as a fur trapper in Labrador, Canada, Clarence Birdseye encountered an age-old problem: bad food and an unappealing, unhealthy diet. However, he observed that fresh vegetables wetted and left outside in the Arctic winds froze in a way that maintained their integrity after thawing. As a result, he developed his patented Birdseye freezing process and started the company that still bears his name. Birdseye forever changed the way we preserve, store, and distribute food, and the way we eat.
Mark Kurlansky’s vibrant and affectionate narrative reveals Clarence Birdseye as a quintessential “can-do” American inventor—his other patents include an electric sunlamp, a harpoon gun to tag finback whales, and an improved incandescent lightbulb—and shows how the greatest of changes can come from the simplest of ideas and the unlikeliest of places.