The Encyclopedia of Sandwiches [EPUB]
09 December 2013, 11:11
2013 | EPUB | 30.41MB
How do you keep a Dagwood from toppling over? What makes a Po’ Boy so crispy and crunchy? And who was the genius that invented the Fluffernutter? Discover these answers and more in The Encyclopedia of Sandwiches—a chunky little cookbook dedicated to everything between sliced bread.
Author Susan Russo has searched the globe to catalog every sandwich imaginable, providing tried-and-true recipes, tips and tricks, and fascinating regional and historical trivia about the best snack of all time. Quick how-to instructions will ensure that every Panini is toasted to buttery perfection, every Sloppy Joe is deliciously sloppy, and every Dagwood is stacked to perfection! The Encyclopedia of Sandwiches is essential reading for sandwich connoisseurs everywhere.
Hand-Crafted Candy Bars [EPUB]
09 December 2013, 11:07
2013 | EPUB + PDF | 8.19/12.15MB
The beloved candy bars of childhood have grown up, but there is no need to go to the French Laundry to get your fix. Candy bar devotees Susie Norris and Susan Heeger show how to reinvent candy bars as they should be—thick and layered with nougat, crisp with toffee, and coated with fine chocolate. Familiar candy-store bars and other nostalgic favorites are re-created using the freshest ingredients, right down to the peanut-laden caramel and chocolate-drenched cookie crunch. A mix-and-match flavor chart inspires anyone with a sweet tooth to dream up custom treats of their own, such as covering marshmallows with molten chocolate. From the basics of candy making to tips on dressing up these luscious indulgences as elegant desserts, Hand-Crafted Candy Bars evokes the sweet memory of youth with simple, scrumptious sophistication.
Mexican Made Easy [EPUB]
09 December 2013, 11:01
2011 | EPUB | 25.22MB
Why wait until Tuesday night to have tacos—and why would you ever use a processed kit—when you can make vibrant, fresh Mexican food every night of the week with Mexican Made Easy?
On her Food Network show, Mexican Made Easy, Marcela Valladolid shows how simple it is to create beautiful dishes bursting with bright Mexican flavors. Now, Marcela shares the fantastic recipes her fans have been clamoring for in a cookbook that ties into her popular show.
A single mom charged with getting dinner on the table nightly for her young son, Fausto, Marcela embraces dishes that are fun and fast—and made with fresh ingredients found in the average American supermarket. Pull together a fantastic weeknight dinner in a flash with recipes such as Baja-Style Braised Chicken Thighs, Mexican Meatloaf with Salsa Glaze, and Corn and Poblano Lasagna. Expand your salsa horizons with Fresh Tomatillo and Green Apple Salsa and Grilled Corn Pico de Gallo, which can transform a simply grilled chicken breast or fish fillet. For a weekend brunch, serve up Chipotle Chilaquiles or Cinnamon Pan Frances. Delicious drinks, such as Pineapple-Vanilla Agua Fresca and Cucumber Martinis, and decadent desserts, including Mexican Chocolate Bread Pudding and Bananas Tequila Foster, round out the inspired collection.
With 100 easy recipes and 80 sumptuous color photographs, Mexican Made Easy brings all of the energy and fresh flavors of Marcela’s show into your home.
Mr. Wilkinson's Fall and Winter Vegetables [EPUB]
09 December 2013, 10:47
2013 | EPUB | 12.55MB
This lush, creative cookbook celebrates the flavor and versatility of vegetables by bringing them to the center of the table in more than 80 delicious, easy-to-prepare recipes.
Too many of us let vegetables play second fiddle in meals that center on protein or carbs. For chef Matt Wilkinson, vegetables come first. He builds his dishes around vegetables that are in season, when they taste the best, are most affordable, and most readily available.
The recipes in Mr. Wilkinson's Vegetables range from simple salads such as Brussels Sprout Leaves, Mozzarella, and Anchovies, or Roasted Cucumber, Quinoa, Freekah, and Herbs, to hearty dishes such as Soft Parmesan Polenta with Crab and Mussels, or Braised Eggplant, Tomato, and Meatballs. They also include satisfying snacks like Irene's Tzatziki, or Smoked Tomato and Goat's Curd Gougeres, as well as desserts, such as Carrot Cake with Grated Carrot, Preserved Lemon, Raisin, and Ginger Pickle, or Creamed Rice Pudding. While many of the 80 plus dishes will appeal to vegetarians, there are plenty that incorporate meat. In all of them, Mr. Wilkinson's vegetables are the stars.
With beautiful photography and vintage illustrations, the book is both timely and timeless.
Holiday Slow Cooker [EPUB]
09 December 2013, 10:42
2012 | EPUB + MOBI | 2.57/2.42MB
Jonnie Downing's impressive debut, Holiday Slow Cooker, is for anyone who wants to glean a little more from the humble slow cooker. First of all, the cookbook impresses with its variety of recipes. Downing has assembled a smorgasbord of appetizers, entrees, and desserts from a cornucopia of cuisines -- everything from Irish corned beef and cabbage to Mexican flan to German sauerkraut to a French-inspired squash bisque. Even non-foodies can enjoy browsing this surprising collection. With every turn of the page, readers will wonder, "Wow, you can make THAT in a slow cooker?"
The book is also thoughtfully designed with chefs in mind, boasting a slick, heavy cover to resist the inevitable spills. There's a stay-open spine, which ensures that cooks can concentrate on recipes instead of holding their place on the page. The cover also features front and back flaps that serve as built-in bookmarks. Inside, the glossy pages are easy to read, with lots of enticing color photographs.
Finally, the prettiest, most diverse, cookbook is worthless without clear, appetizing, easy-to-follow recipes. Here, Downing does not disappoint. Organized according to holiday, all 87 recipes are well-written, each with a list of ingredients and clear, step-by-step, instructions. Slow-cooker novices and experts will want to read the insightful introduction, which features a good discussion of the types and sizes of slow cookers, along with recommendations for getting the best results from the book.
With clear directions, thoughtful design, and an assortment of recipes, Jonnie Downing's Holiday Slow Cooker elevates the modest slow cooker from home cooking to haute cuisine. After trying all of these tantalizing recipes, slow-cooker converts will no doubt await Downing's next collection with their temperature knobs set on high.
Taste of Home Christmas [EPUB]
09 December 2013, 10:33
2013 | EPUB | 18.47MB
Let Taste of Home help you plan your holiday parties and menus with this idea-packed cookbook. There are wonderful appetizers and beverages, company-worthy entrees, delectable breads, an array of sides and best of all dazzling, divine sweets—cookies, candies, cakes, pies and more. Included is classic fare, as well as updated twists on old-time favorites.
- Festive Appetizers & Beverages
- Holiday Parties
- Joyful Brunches
- Christmas Dinner Menus
- Merry Entrees
- Jolly Sides
- Glorious Breads
- Yuletide Cookies
- Heavenly Desserts
- Candy Sampler
- Special Gifts of Food
- Thanksgiving Gathering
- Caramel Cashew Clusters
- Chocolate Hazelnut Truffles
- Apple Cider-Glazed Ham
- Cheese-Topped Roasted Vegetables
- Colorful Gazpacho Salad
- Herb-Crusted Prime Rib
- Old English Trifle
- Raspberry Lemon Cake
- Yorkshire Pudding with Bacon and Sage
- Asiago Chicken Spread
- Calzone Pinwheels
- Cherry-Brandy Baked Brie
- Hot Spiced Wine
- Shrimp Wrapped in Bacon
- Warm Pomegranate Punch
- Cranberry-Chocolate Chip Cookie Mix
- Orange Pear Jam
- Cracked Pepper Cheddar Muffins
- Rustic Pumpkin Bread
- Almond Pistachio Baklava
- Caramel Apple Cheesecake
- Frozen Peppermint Delight
- Holiday Walnut Torte
- Au Gratin Potatoes ’n’ Leeks
- Carrot Cake Doughnuts
- Overnight Raisin French Toast
- Golden Roasted Turkey
- Maple-Oat Dinner Rolls
- Sausage Raisin Dressing
- Brown Sugar Cutouts
- Cherry Kisses
- Cranberry Shortbread Bars
- Dark Chocolate Butterscotch Brownies
- Raspberry Sandwich Spritz
7 WINTER PARTIES
The seven winter parties will be organized into 7 themes, with menus and holiday entertaining ideas (e.g. A snowflake invitation) for each.
Festive Open House
- During the busy holiday season, it can be challenging to pick a time and date to get-together with all you friends. An open house allows people to stop by during the day when it’s convenient for them. Let your open house go for 4 to 6 hours and you're sure to enjoy a casual time.
- Recipes include Roast Beef and Pear Crostini, Apricot Chicken Wings, Grape Juice Sparkler, and Warm Spiced Nuts.
- Bring on the bubbly! A spirited evening of festive cocktails and bite-size appetizers awaits. Set up the bar with cranberry mixers and deck the buffet with shrimp and crostini, it’s time to mingle and be jolly with old friends and new.
- Recipes include Fast Coconut Shrimp, Goat Cheese-Pesto Crostini, Bubbly Cranberry Mixer, and Orange Razzletini.
- Welcome friends and family inside for a post-caroling meal. This make-ahead feast will be ready to greet you from the cold.
- Recipes include slow-cooked Round-Up Chili, slow-cooked Tuscan Pork Stew, Rosemary Garlic Focaccia, and Truffle Hot Chocolate
Holiday Movie Night
- Coming to a living room near you, Miracle on 34th Street, A Christmas Story, and more. Gather the gang, pass the pizza and cuddle up with a batch of chocolaty fudge cups for screenings of your favorite holiday classics.
- Recipes include: Pizza Rusticana, Tijuana Tidbits, and Coconut-Almond Fudge Cups.
- No matter how cold it is outside, a hot cup of Chai or a tangy cranberry tea makes it easy to enjoy the warmth of the season. Guests will be served platters of tea sandwiches and petite pastries, as well as poppy seed scones and Vienna Triangles to add a traditional touch to a memorable and merry tea party.
- Recipes include Vanilla Chai Tea, Petite Apricot Pastries, and Turkey, Gouda & Apple Tea Sandwiches.
Let It Snow Celebration
- If the flurry of holiday duties has you flustered, and the snow’s a fallin’, call up some friends for an afternoon of skiing, sledding, snowshoeing and ice skating. Afterwards, warm your bellies with some hearty fare.
- Recipes include Shredded Pork Sandwiches, Slow-Cooked Applesauce, and Snowmen Cookies.
Lunch with Friends
- Let’s do lunch! Because there's no better time to show your appreciation for your closet chums than during the holiday season. You can offer a delicious soup, salad and sandwich with a sophisticated holiday twist.
- Recipes include: Roasted Red Pepper Bisque, Spinach Festival Salad, and Grilled Cheese Supreme.
A Life of Being, Having, and Doing Enough [EPUB]
09 December 2013, 10:28
2010 | EPUB | 1.86MB
From the moment we are born, we are seekers. Our culture obsessively promotes the pursuit of money, success and self-improvement. At the end of each activity-jammed day, though, we collapse into bed discouraged by everything we have not checked off on our to-do lists, in despair that whatever we have accomplished is never enough. Worse still, when our dreams become derailed by the inherent tragedies of life—job loss, financial peril, sickness, or the death of a loved one—we feel devastated by the pain and injustice of it all.
Nationally renowned author, therapist, and minister Wayne Muller offers healing for the perpetually stressed in A Life of Being, Having, and Doing Enough. By learning compassion and mercy for ourselves and by recognizing what is most profoundly true about who we are and what we need, we can gain the self-acceptance so that whatever we choose to do, in this moment, it is wholly enough.
Muller mixes the writings of great spiritual and political leaders with inspirational anecdotes from his own life, inviting us to derive more satisfaction from less and pull gratitude out of the ashes of grief. The answer to what he describes as "authentic happiness" lies not in seeing the glass as half full instead of half empty. In reality, he writes, the glass is always half full and half empty. The world is neither broken nor whole, but eternally engaged in rhythms between joy and sorrow. With Muller's guidance, we may find ourselves on the most courageous spiritual pilgrimage of our lives.
Mindfulness for Life [EPUB]
09 December 2013, 10:14
2013 | EPUB | 3.21MB
Mindfulness is a form of mental training that has been widely practised for millennia, however it’s only recently that science and clinical practice have discovered the profound potential of mindfulness-based practices for increasing our wellbeing.
Our tendency to not be fully present in life has vast implications. Being unmindful means wasting our lifetime, missing important information, increasing our risk of physical and social accidents and communicating more superficially with other people. Importantly, it makes us unhappier than we realise and vulnerable to stress and poor mental health. By focusing on what is rather than be distracted by what isn’t mindfulness can make us much calmer, happier and healthier beings.
‘Mindfulness for Life’ is the only book you will ever need on mindfulness. It shows you how to apply mindfulness techniques to your own life whether you need help with medical conditions, personal development or spiritual development. Chapters are included on: stress and ageing, anxiety, depression, addiction, attention deficit orders, pain, weight management, eating disorders, heart disease and stroke, cancer, dementia and sleep; lifestyle, education, workplace, parenting and sporting enhancement; and self-actualisation, happiness and enlightenment development.
‘Mindfulness for Life’ is written by two experts in the field who bring the medical perspective of an international authority on mindfulness and the psychological perspective of a researcher. The result is a book that translates the scientific principles behind mindfulness into a simple, practical and accessible manual to applying mindfulness — for life.
The Healing Code [EPUB]
09 December 2013, 10:07
2011 | EPUB | 3.32MB
The Healing Code is your healing kit for life--to heal the issues you know about, and the ones you don't. In 2001, Dr. Alex Loyd discovered how to activate a physical function built into the body that consistently and predictably removes the source of 95% of all illness and disease so that the neuro-immune system takes over its job of healing whatever is wrong with the body. His findings were validated by tests and by the thousands of people from all over the world who have used The Healing Codes system to heal virtually any physical, emotional, or relational issue, as well as realize breakthroughs in success.
His testing also revealed that there is a "Universal Healing Code" that will heal most issues for most people. In this book you will get that Universal Healing Code, which takes only minutes to do. The book also includes:
- The Seven Secrets of life, health, and prosperity
- The 10-second Instant Impact technique for defusing daily stress
- The Heart Issues Finder, the only test that identifies your source issues in a succinct personalized report.
Instant Happy [EPUB]
09 December 2013, 10:03
2012 | EPUB | 23.08MB
The latest gift book from positivity guru and bestselling author Karen Salmansohn, Instant Happy delivers upbeat shots of happiness and perspective with clever, motivational sayings and graphics.
SEEK OUT THE HAPPINESS IN ALL OF LIFE'S CRAPPINESS
You’re just ten seconds away from a brighter, more centered, supremely fabulous you! No matter what challenges life throws at you—from relationship roadblocks to everyday stressors to unexpected forks in your path—happiness guru Karen Salmansohn is here with colorful “thought interventions” to teach your old brain some new tricks. With witty sayings, inspiring philosophies, colorful graphics, and a dose of cheeky tough love, Instant Happy is the perfect inspirational self-help book for people who don’t have the time or patience for self-help books.
So next time you’re feeling stressed, stuck, blue, pissed off, or pissed on, simply flip open a page in Instant Happy to kick yourself out of that negative feedback loop and into a positive thought pattern. Karen’s no-BS tone, quick-acting humor, and contagious optimism will soon have you ready to take on the world.
The Geek's Guide to Dating [EPUB]
09 December 2013, 10:00
2013 | EPUB | 7.88MB
You keep your action figures in their original packaging. Your bedsheets are officially licensed Star Wars merchandise. You're hooked on Elder Scrolls and Metal Gear but now you've discovered an even biggerobsession: the new girl who just moved in down the hall. What's a geek to do? Take some tips from Eric Smith in The Geek's Guide to Dating. This hilarious primer leads geeks of all ages through the perils and pitfalls of meeting women, going on dates, getting serious, breaking up, and establishing a successful lifelong relationship (hint: it's time to invest in new bedsheets). Full of whimsical 8-bit illustrations, The Geek's Guide to Dating will teach fanboys everywhere to love long and prosper.
Goodnight Mind [EPUB]
09 December 2013, 09:54
2013 | EPUB + MOBI | 1.87/2.0MB
Do you find yourself lying awake at night, ruminating about the events of the day? Do you toss and turn, worrying about what you have to do in the morning or what you did earlier in the day? If so, you are not alone. In fact, insomnia is the most common sleep disorder faced by the general population today. The most common complaint in those who have trouble sleeping is having a “noisy mind.” Sometimes, no matter how hard you try, it seems like you cannot silence all the internal dialogue. So what do you do when your mind is spinning and your thoughts just won’t stop?
Accessible, enjoyable, and grounded in evidence-based cognitive behavioral therapy (CBT), Goodnight Mind directly addresses the effects of rumination—or having an overactive brain—on your ability to sleep well. Written by two psychologists who specialize in sleep disorders, the book contains helpful exercises and insights into how you can better manage your thoughts at bedtime, and finally get some sleep.
Traditional treatment for insomnia is usually focused on medications that promote sedation rather than on the behavioral causes of insomnia. Unfortunately, medication can often lead to addiction, and a host of other side effects. This is a great book for anyone who is looking for effective therapy to treat insomnia without the use of medication.
This informative, small-format book is easy-to-read and lightweight, making it perfect for late-night reading.
How to Win at Everything [EPUB]
09 December 2013, 09:45
2013 | EPUB | 3.51MB
Chicago comedians and Onion New Network writers Daniel Kibblesmith and Sam Weiner have released their first book, How To Win At Everything.
The book is actually an illustrated guide containing step-by-step instructions for winning every possible human endeavor–including many you didn’t even know you could win. Says author Daniel Kibblesmith, “Readers will learn how to come out ahead in subjects ranging from archery to zoo keeping, from poker to potlucks, and from finding everlasting love to surviving the inevitable breakup. Throughout the book, you’ll find essential diagrams that direct winners through activities such as raising a child (remember: feed them daily and have them checked by a veterinarian), bird watching (start by spotting common species like pigeons, or dogs), fishing (throw a toaster into a lake), faking your own death (Write DEAD on your library card in red block letters) and many more scenarios for success.”
Leading the Starbucks Way [EPUB]
09 December 2013, 09:39
2013 | EPUB | 2.37MB
One of the best-recognized and admired brands in the world, Starbucks singlehandedly transformed the ordinary delivery of coffee into a cultural phenomenon--a result of the company’s exemplary leadership practices.
Joseph Michelli, author of the Wall Street Journal, USA Today, and BusinessWeek bestseller The Starbucks Experience, explains that the international success of Starbucks begins with a promise: To inspire and nurture the human spirit--one person, one cup, and one neighborhood at a time. Michelli offers a perspective on the leadership principles that drove the iconic coffee company’s resurgence from serious setbacks during the economic downturn--one of the few true turnaround stories of this time. And the company continues to grow dramatically, entering new markets and channels with fresh products and technologies.
In Leading the Starbucks Way, Michelli establishes five actionable principles that fuel long-term global sustainability at Starbucks and that can be used in any company, in any industry:
- Savor and Elevate
- Love to Be Loved
- Reach for Common Ground
- Mobilize the Connection
- Cherish and Challenge Your Legacy
Leading the Starbucks Way is a penetrating look at the inner workings of one of today’s most successful brands. The company gave Michelli one-on-one access to a variety of employees (called partners) to write this book--from baristas to senior leaders, including Howard Schultz, chairman, president, and chief executive officer.
In short, success is all about loving your product, loving your customers, and loving your employees. Sincerely. Without fail. Even in the face of business challenges.
Emotional Intelligence for Project Managers [EPUB]
09 December 2013, 09:38
2013 | EPUB | 3.53MB
Research indicates that emotional intelligence (EI) accounts for an astonishing 70-80 percent of management success. Technical expertise just isn’t enough anymore: project managers need strong interpersonal skills and the ability to recognize emotional cues in order to lead their teams to success.
Emotional Intelligence for Project Managers introduces readers to all facets of EI and shows how emotions can be leveraged to meet project goals. They’ll learn how to:
- Set the tone and direction for the project
- Communicate effectively
- Motivate, inspire, and engage their team
- Encourage flexibility and collaboration
- Deal productively with stress, criticism, and change
- Establish the kind of high morale that attracts top performers
- And more
The second edition includes several expanded sections on self-awareness and self-management, as well as a new chapter on using EI to lead Agile Teams and a close look at Servant Leadership. Without the people skills necessary to lead effectively, even the most care fully orchestrated project can fall apart. This indispensable guide gives project managers the tools they need to create winning teams and get the job done right and on time.
The 30 Day MBA [EPUB]
09 December 2013, 08:52
2013 | EPUB | 1.69MB
Drawing on the twelve core disciplines of business, including business law, economics, marketing and finance, this third edition of the hugely successful The 30 Day MBA shows you to use key business concepts and tools to assess business decisions and implement strategy. Now with a new concept for each chapter - including crowdfunding, digital marketing, business incubators and the 80/20 principle - it also provides coverage of the key optional modules: Mergers and Acquisitions and International Business. New case studies include Volkswagen Group China, Google in China, IKEA, Meraki, Ocado, Ford, IBM and McDonalds among others.
Including a range of free online resources that enable you to revise and test your knowledge, this bestselling classroom-free guide is brimming with models, international case studies and practical applications of key theories, placing MBA skills within reach of all professionals and students.
The Science of Marketing [EPUB]
09 December 2013, 08:40
2013 | EPUB | 3.87MB
Scientific marketing research delivers proven marketing tactics and tips.
The Science of Marketing applies a scientific approach to the way businesses and brands approach marketing. It uses a combination of marketing, statistical, and psychological research to explain why and, more importantly, how, companies should adapt marketing strategies such as blogging, social media, email marketing, and webinars to achieve maximium results.
The book contradicts what the author calls the "unicorns and rainbows" strategy that simply encourages companies to love their customers and hug their followers. Instead, the book offers more substantial, proven tactics and tips gathered through scientific research and techniques.
- Lists what time of day and what day of the week the most retweets occur
- Explains why weekends are best for Facebook sharing, which blog posts lead to comments, why early mornings are best for emails, and how to blog to acquire links
- Describes how to avoid crowding your content
The Science of Marketing provides the research and tools to help you make a stronger impact in the digital marketing space.
Code Red [EPUB]
09 December 2013, 08:33
2013 | EPUB + MOBI | 3.59/4.45MB
Valuable insights on monetary policies, their impact on your financial future, and how to protect against them.
Written by the New York Times bestselling author team of John Mauldin and Jonathan Tepper, Code Red spills the beans on the central banks in the U.S., U.K., E.U., and Japan and how they've rigged the game against the average saver and investor. More importantly, it shows you how to protect your hard-earned cash from the bankers' disastrous monetary policies and how to come out a winner in the irresponsible game of chicken they're playing with the global financial system.
From quantitative easing to zero interest rate policies, ZIRP to the impending currency wars, runaway inflation to GDP targeting, authors Mauldin and Tepper achieve the impossible by not only explaining global monetary policy and its consequences in plain English, but also making it compelling reading.
- Outlines time-tested strategies for surviving and thriving in these tumultuous times
- Addresses how issues such as quantitative easing, financial repression, currency wars, bubble economies, and inflation impact our everyday lives as well as our financial future
- Written by a team of bestselling authors and experts in this dynamic field
How did we get here and where are we headed? What can you do to insulate yourself against, and profit from, economic upheaval and secure your financial future? Find out in Code Red.
Behavioral Finance and Investor Types [EPUB]
09 December 2013, 08:28
2012 | EPUB + MOBI | 1.36/2.16MB
Achieve investing success by understanding your behavior type.
This groundbreaking book shows how to invest wisely by managing your behavior, and not just your money. Step by step, Michael Pompian (a leading authority in the practical application of Behavioral Finance concepts to wealth management) helps you plan a strategy targeted to your personality. The book includes a test for determining your investment type and offers strategies you can put into use when investing. It also includes a brief history of the stock market, and easy-to-comprehend information about stocks and investing to help you lay a solid foundation for your investment decisions.
Behavioral Finance and Investor Types is divided into two parts. Test Your Type, gives an overview of Behavioral Finance as well as the elements that come into play when figuring out BIT, like active or passive traits, risk tolerance, and biases. The book includes a quiz to help you discover what category you are in. Plan and Act, contains the traits common to your type; an analysis of the biases associated with your type; and strategies and solutions that compliment and capitalize on your BIT.
- Offers a practical guide to an investing strategy that fits both your financial situation and your personality type
- Includes a test for determining your tolerance for risk and other traits that will determine your investment type
- Written by the Director of the Private Wealth Practice for Hammond Associates—an investment consulting firm serving institutional and private wealth clients
Behavioral Finance and Investor Types offers investors a better sense of what drives them and what puts on their breaks. By using the information found here, you'll quickly become savvy about the world of investing because you'll come to understand your place in it.
The Social Media Marketing Book [EPUB]
09 December 2013, 08:23
2009 | EPUB | 15.22MB
Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities.
The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery.
- Make sense of this complicated environment with the help of screenshots, graphs, and visual explanations
- Understand the history and culture of each social media type, including features, functionality, and protocols
- Get clear-cut explanations of the methods you need to trigger viral marketing successes
- Choose the technologies and marketing tactics most relevant to your campaign goals
- Learn how to set specific goals for your campaigns and evaluate them according to key performance indicators