Jab, Jab, Jab, Right Hook [EPUB]
04 December 2013, 06:29
2013 | EPUB + MOBI | 2.13/2.44MB
New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works.
When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t.
Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.
Mapping Manhattan [EPUB]
04 December 2013, 06:20
2013 | EPUB | 3.06MB
Armed with hundreds of blank maps she had painstakingly printed by hand, Becky Cooper walked Manhattan from end to end. Along her journey she met police officers, homeless people, fashion models, and senior citizens who had lived in Manhattan all their lives. She asked the strangers to “map their Manhattan” and to mail the personalized maps back to her. Soon, her P.O. box was filled with a cartography of intimate narratives: past loves, lost homes, childhood memories, comical moments, and surprising confessions.
A beautifully illustrated, PostSecret-style tribute to New York, Mapping Manhattan includes 75 maps from both anonymous mapmakers and notable New Yorkers, including Man on Wire aerialist Philippe Petit, New York Times wine critic Eric Asimov, Tony award-winning actor Harvey Fierstein, and many more.
Remaking the World: Adventures in Engineering [EPUB]
04 December 2013, 06:14
1998 | EPUB + MOBI | 2.02/2.62MB
This collection of informative and pleasurable essays by Henry Petroski elucidates the role of engineers in shaping our environment in countless ways, big and small.
In Remaking the World Petroski gravitates this time, perhaps, toward the big: the English Channel tunnel, the Panama Canal, Hoover Dam, the QE2, and the Petronas Twin Towers in Malaysia, now the tallest buildings in the world. He profiles Charles Steinmetz, the genius of the General Electric Company; Henry Martyn Robert, a military engineer who created Robert's Rules of Order; and James Nasmyth, the Scotsman whose machine tools helped shape nineteenth-century ocean and rail transportation. Petroski sifts through the fossils of technology for cautionary tales and remarkable twists of fortune, and reminds us that failure is often a necessary step on the path to new discoveries. He explains soil mechanics by way of a game of "rock, scissors, paper," and clarifies fundamental principles of engineering through the spokes of a Ferris wheel.
Most of all, Henry Petroski continues to celebrate the men and women whose scrawls on the backs of envelopes have immeasurably improved our world.
Winning Ways for Your Mathematical Plays [PDF]
04 December 2013, 06:01
2001-2004 | PDF | ~ 60 MB
In the quarter of a century since three mathematicians and game theorists collaborated to create Winning Ways for Your Mathematical Plays, the book has become the definitive work on the subject of mathematical games. Now carefully revised and broken down into four volumes to accommodate new developments, the Second Edition retains the original's wealth of wit and wisdom. The authors' insightful strategies, blended with their witty and irreverent style, make reading a profitable pleasure.
In Volume 1, the authors do the Spade Work, presenting theories and techniques to "dissect" games of varied structures and formats in order to develop winning strategies.
In Volume 2, the authors have a Change of Heart, bending the rules established in Volume 1 to apply them to games such as Cut-cake and Loopy Hackenbush. From the Table of Contents: - If You Can't Beat 'Em, Join 'Em! - Hot Bottles Followed by Cold Wars - Games Infinite and Indefinite - Games Eternal--Games Entailed - Survival in the Lost World
Starting with Hackenbush (thanks to Groucho Marx) this book describes and analyzes a great many interesting games. While the authors are mathematicians, and there is mathematics involved, much of the discussion can be followed by the lay reader.
In Volume 3, the authors examine Games played in Clubs, giving case studies for coin and paper-and-pencil games, such as Dots-and-Boxes and Nimstring. From the Table of Contents: - Turn and Turn About - Chips and Strips - Dots-and-Boxes - Spots and Sprouts - The Emperor and His Money - The King and the Consumer - Fox and Geese; Hare and Hounds - Lines and Squares
In Volume 4, the authors present a Diamond of a find, covering one-player games such as Solitaire.
A Graphic Design Student's Guide to Freelance [EPUB]
04 December 2013, 05:43
2012 | EPUB | 8.62MB
A complete guide to freelance graphic design—created specifically for design students.
Why wait until you graduate? Freelancing is a great way to jumpstart your career in graphic design. It lets you apply what you've been learning in school, close the gaps in your education with real-world experience, enhance your portfolio—and make a little money at the same time.
A Graphic Design Student's Guide to Freelance: Practice Makes Perfect covers everything you need to know to begin successfully freelancing as a designer, including how to set up your business, deal with legal and financial issues, find clients, and work with them effectively.
This full-color guide is divided into sections that correspond to your particular skill level as a student—beginner, intermediate, or advanced. These sections give you specific tasks and goals to help your freelance design work go smoothly as you progress from your very first professional job to gain experience with a range of projects and clients and prepare to move into a full-time graphic design career once you complete your studies.
Complete with sample forms available online (invoices, a proof approval form, job jacket, and more) and 175 color images, including samples of paid work created by students, A Graphic Design Student's Guide to Freelance: Practice Makes Perfect will help you navigate the world of freelance design with confidence.
Inside this book, you will learn to:
- Write a business plan
- Purchase key equipment
- Set rates and draw up contracts
- Find and manage clients
- Create and show concepts
- Market your company
- Expand your business
- Develop your portfolio
- And more
Design Your Life [EPUB]
04 December 2013, 05:26
2009 | EPUB | 6.53MB
Design Your Life is a series of irreverent and realistic snapshots about objects and how we interact with them. By leading design thinker Ellen Lupton and her twin sister Julia Lupton, it shows how design is about much more than what’s bought at high-end stores or the modern look at IKEA. Design is critical thinking: a way to look at the world and wonder why things work, and why they don’t.
Illustrated with original paintings of objects both ordinary and odd, Design Your Life casts a sharp eye on everything from roller bags, bras, toilet paper, and stuffed animals to parenting, piles, porches, and potted plants. Using humor and insight Ellen and Julia explore the practical side of everyday design, looking at how it impacts your life in unexpected ways and what you can do about it. Speaking to the popular interest in design as well as people’s desire to make their own way through a mass-produced world, this thoughtful book takes a fresh and humorous approach to make some serious points about the impact of design on our lives.
Find out what's wrong with the bras, pillows, potted plants, and the other hopeless stuff you use, buy, clean, water, or put away everyday. Discover how to secretly control the actions of those around you by choosing and placing objects carefully. Find out how roller bags are threatening civilization, and how the layout of your own house might be making you miserable. Use the tools of self-publishing to take the power of branding into your own hands.
Taking a fresh, funny look at parenthood, housekeeping, entertaining, time management, crafting, and more, Design Your Life shows you how to evaluate the things you use, and how to recognize forms of order that secretly inhabit the messes of daily life, be it a cluttered room or a busy schedule. Use this book to gain control over your environment and tap into the power of design to communicate with friends, family, and the world.
The Truth About Men [EPUB]
04 December 2013, 05:18
2012 | EPUB + MOBI | 1.65/2.11MB
Men don’t have glass heads. What’s going on in there? Do they mean what they say? And what are they not saying? Why does anyone in a relationship with a man have to spend so much time wondering what things “mean”? Is it good that he called instead of texting? What does it mean that he introduced me to his sister but not his mother or his best friend? Why hasn’t he said anything about my birthday yet when it’s two weeks from now?
Finally, a man who knows what’s going on in there has written a book to decode men for you. It’s rich with insight and action you can take today to make your relationship better tomorrow. Smith’s fascinating, sometimes surprising topics include:
- The Subtle Art of Hooking Us (men really do want to be in committed relationships, even if they don’t always show it)
- Beauty Matters (but beauty may not be exactly what you think it is)
- Beware of Titles (why you shouldn’t label yourself his “girlfriend” until certain conditions are met)
- Sex is More Powerful than an AK-47 (but it doesn’t always have to be a home run)
- Mean What You Say (and why sex lies are always—always—a bad idea)
- Know how to Listen and What we Care About (it doesn’t matter if you buy the yellow pillows or the blue pillows but that doesn’t mean you don’t matter)
Any man who picks up The Truth About Men will nod in agreement, and any woman who puts its insights into practice will have an instantly happier mate and a stronger, longer relationship.
The Seven-Point Mind Training [PDF]
04 December 2013, 05:17
2004 | PDF | 3.25MB
In this society with its hurly-burly pace demanding of our time, it is ever so easy to let life slip by. The process of simply existing is not necessarily meaningful. And yet, there is an unlimited potential for meaning and value in this human existence. The Seven-Point Mind Training is one eminently practical way of tapping into that meaning.
The central theme of The Seven-Point Mind Training is to make the liberating passage from the constricting solitude of self-centeredness to the warm kinship with others which occurs with the cultivation of cherishing others even more than oneself.
This mind training technique is especially well-suited for an active life. It does not require that we withdraw into seclusion, but that we re-examine all of our relationships — to family, friends, enemies, and strangers — and gradually transform our responses to whatever life throws our way.
How the Way We Talk Can Change the Way We Work [Audiobook]
04 December 2013, 05:15
2012 | MP3 VBR | 7 hrs 49 mins | 429.4MB
Why is the gap so great between our hopes, our intentions, even our decisions-and what we are actually able to bring about? Even when we are able to make important changes-in our own lives or the groups we lead at work-why are the changes are so frequently short-lived and we are soon back to business as usual? What can we do to transform this troubling reality?
In this intensely practical book, Harvard psychologists Robert Kegan and Lisa Laskow Lahey take us on a carefully guided journey designed to help us answer these very questions. And not just generally, or in the abstract. They help each of us arrive at our own particular answers that can solve the puzzling gap between what we intend and what we are able to accomplish. How the Way We Talk Can Change the Way We Work provides you with the tools to create a powerful new build-it-yourself mental technology.
Career Match [EPUB]
04 December 2013, 05:01
2013 | EPUB | 4.22MB
For some, a job is just a way to pay the bills. For others -- those whose careers fit their passions and personalities -- it is a source of great satisfaction and success. Career Match is designed to help people discover their ideal work. Using the author's revealing ten-minute self-assessment, the book helps readers determine their personality style, then walks them through the range of career choices best for them. This indispensable guide will enable anyone to:
- identify the type of work that will inspire and exhilarate them
- recognize the type of boss and work environment they need to thrive
- confirm the rightness of the path they are on -- or help them find a better one
- speed up their job search
The book includes in-depth chapters for each personality type, detailed explanations of career options, and inspiring real-life stories of people who have found fulfillment in work that suits their personality. This invaluable resource will help anyone in need of direction match who they are with what they should do -- for a lifetime of gratifying work and greater success.