The Science Class You Wish You Had

The Science Class You Wish You Had
The Science Class You Wish You Had: The Seven Greatest Scientific Discoveries in History and the People Who Made Them [Revised and Updated Edition] by David Brody, Arnold Brody
2013 | EPUB + MOBI | 4.28/4.81MB

What does E=mc2 really mean? What is DNA? What was the big bang? These scientific concepts have changed our perception of the world?but for many of us they remain mysteries, bits and pieces of information retained from classroom lectures but never truly understood.

Now we can finally grasp the grandeur and complexity of these ideas, and their significance in our lives. Revised and updated to include the latest discoveries that are changing the way we view the world and the universe, this new edition of The Science Class You Wish You Had will take you on a journey through space and time?from the subatomic to the universal. It explains in a lively, accessible way what these milestones of scientific discovery mean and what direct impact they have on our lives today and will have in the future.

For everyone interested in science, history, and biographies of extraordinary people?or anyone who wants to understand the workings of the physical world?this thorough and authoritative book is a perfect introduction to science’s most profound discoveries, and a testament to the triumph of human knowledge.

  • Newton: Gravity and the Basic Laws of Physics
  • Rutherford and Bohr: The Structure of the Atom
  • Einstein: The Principle of Relativity
  • Hubble: The Big Bang and the Formation of the Universe
  • Darwin: Evolution and the Principle of Natural Selection
  • Flemming and Mendel: The Cell and Genetics
  • Watson and Crick: The Structure of the DNA Molecule

Zero: The Biography of a Dangerous Idea

Zero: The Biography of a Dangerous Idea
Zero: The Biography of a Dangerous Idea by Charles Seife
2000 | EPUB | 1.83MB

The Babylonians invented it, the Greeks banned it, the Hindus worshiped it, and the Church used it to fend off heretics. Now it threatens the foundations of modern physics. For centuries the power of zero savored of the demonic; once harnessed, it became the most important tool in mathematics. For zero, infinity's twin, is not like other numbers. It is both nothing and everything.

In Zero, Science Journalist Charles Seife follows this innocent-looking number from its birth as an Eastern philosophical concept to its struggle for acceptance in Europe, its rise and transcendence in the West, and its ever-present threat to modern physics. Here are the legendary thinkers—from Pythagoras to Newton to Heisenberg, from the Kabalists to today's astrophysicists—who have tried to understand it and whose clashes shook the foundations of philosophy, science, mathematics, and religion. Zero has pitted East against West and faith against reason, and its intransigence persists in the dark core of a black hole and the brilliant flash of the Big Bang. Today, zero lies at the heart of one of the biggest scientific controversies of all time: the quest for a theory of everything.

A History of Mathematical Notations

A History of Mathematical Notations
A History of Mathematical Notations by Florian Cajori
2011 | EPUB | 55.27MB

This classic study notes the first appearance of a mathematical symbol and its origin, the competition it encountered, its spread among writers in different countries, its rise to popularity, and its eventual decline or ultimate survival. Originally published in 1929 in a two-volume edition, this monumental work is presented here in a single volume.

SuperReading for Success

SuperReading for Success
SuperReading for Success: The Groundbreaking, Brain-Based Program to Improve Your Speed, Enhance Your Memory, and Increase Your Success by Ron Cole
2012 | EPUB | 4.54MB

Learn to go beyond your average speed reading skills—with SuperReading.

A practical guide to boosting speed, comprehension, and powers of recall!

Packed with tools and techniques from the author's years of experience, this book can help readers overcome poor reading habits and learn to read at high speeds with good comprehension and recall. It includes memory training; information on learning, attitude, and achievement; and unique exercises that teach readers to mentally process multiple words at a glance.

Some of Ron Cole's unique methods for improving your reading skills include:

  • Hand Pacing: Using your hand (i.e. tracking the words you're reading with your finger) and adjusting the angle at which you sit to improve your focus.
  • Previewing: Reading the first sentence of every paragraph of a document in order to give yourself a head start on the entirety of the material.
  • Eye-Hop: A unique method to the SuperReading technique that will teach the reader to read and comprehend groups of words at a time, rather than individually.
  • Parroting: A method for repeating to yourself—either aloud or on paper—information you have just read, making the material a multisensory experience and further cementing the knowledge in your mind.
  • Reviewing: Methods for quickly going back over material so that you'll never have to read it again!

The results can save readers hours every week—a must for students who need to learn mounds of information, business professionals who have to deal with a sea of e-mails, or for anyone who wants to improve their reading skills!

Space, Time, Matter by Hermann Weyl

Space, Time, Matter by Hermann Weyl
Space, Time, Matter by Hermann Weyl
2013 | EPUB | 13.05MB

Long one of the standard texts in the field, this excellent introduction probes deeply into Euclidean space, Riemann's space, Einstein's general relativity, gravitational waves and energy, and laws of conservation.

This book bewitched several generations of physicists and students. Hermann Weyl was one of the very great mathematicians of this century. He was also a great physicist and an artist with ideas and words. In this book you will find, at a deep level, the philosophy, mathematics and physics of space-time. It appeared soon after Einstein's famous paper on General Relativity, and is, in fact, a magnificent exposition of it, or, rather, of a tentative generalization of it.

Levels of Infinity: Selected Writings on Mathematics and Philosophy

Levels of Infinity: Selected Writings on Mathematics and Philosophy
Levels of Infinity: Selected Writings on Mathematics and Philosophy by Peter Pesic, Hermann Weyl
2013 | EPUB | 3.57MB

This original anthology collects 11 of Weyl's less-technical writings that address the broader scope and implications of mathematics. Most have been long unavailable or not previously published in book form. Subjects include logic, topology, abstract algebra, relativity theory, and reflections on the work of Weyl's mentor, David Hilbert. 2012 edition.

The Heretic in Darwin's Court: The Life of Alfred Russel Wallace

The Heretic in Darwin's Court: The Life of Alfred Russel Wallace
The Heretic in Darwin's Court: The Life of Alfred Russel Wallace by Ross A Slotten
2004 | EPUB | 21.96MB

During their lifetimes, Alfred Russel Wallace and Charles Darwin shared credit and fame for the independent and near-simultaneous discovery of natural selection. Together, the two men spearheaded one of the greatest intellectual revolutions in modern history, and their rivalry, usually amicable but occasionally acrimonious, forged modern evolutionary theory. Yet today, few people today know much about Wallace.

The Heretic in Darwin's Court explores the controversial life and scientific contributions of Alfred Russel Wallace -- Victorian traveler, scientist, spiritualist, and co-discoverer with Charles Darwin of natural selection. After examining his early years, the biography turns to Wallace's twelve years of often harrowing travels in the western and eastern tropics, which place him in the pantheon of the greatest explorer-naturalists of the nineteenth century. Tracing step-by-step his discovery of natural selection -- a piece of scientific detective work as revolutionary in its implications as the discovery of the structure of DNA -- the book then follows the remaining fifty years of Wallace's eccentric and entertaining life. In addition to his divergence from Darwin on two fundamental issues -- sexual selection and the origin of the human mind -- he pursued topics that most scientific figures of his day conspicuously avoided, including spiritualism, phrenology, mesmerism, environmentalism, and life on Mars.

Although there may be disagreement about his conclusions, Wallace's intellectual investigations into the origins of life, consciousness, and the universe itself remain some of the most inspired scientific accomplishments in history. This authoritative biography casts new light on the life and work of Alfred Russel Wallace and the importance of his twenty-five-year relationship with Charles Darwin.

How Not to Be a Dick: An Everyday Etiquette Guide

How Not to Be a Dick: An Everyday Etiquette Guide
How Not to Be a Dick: An Everyday Etiquette Guide by Meghan Doherty
2013 | EPUB | 12.95MB

On the one hand, nobody wants to be a dick. On the other hand, dicks are everywhere! They cut in line, talk behind our backs, recline into our seats, and even have the power to morph into trolls online. Their powers are impressive, but with a little foresight and thoughtfulness, we can take a stand against dickishness today.

How Not to Be a Dick is packed with honest and straightforward advice, but it also includes playful illustrations showing two well-meaning (but not always well behaved) young people as they confront moments of potential dickishness in their everyday lives. Sometimes they falter, sometimes they triumph, but they always seek to find a better way. And with their help, you can too.

The Joy of Hate: How to Triumph over Whiners

The Joy of Hate: How to Triumph over Whiners
The Joy of Hate: How to Triumph over Whiners in the Age of Phony Outrage by Greg Gutfeld
2012 | EPUB | 2.02MB

From the irreverent star of Fox News’s Red Eye and The Five, hilarious observations on the manufactured outrage of an oversensitive, wussified culture.

Greg Gutfeld hates artificial tolerance. At the root of every single major political conflict is the annoying coddling Americans must endure of these harebrained liberal hypocrisies. In fact, most of the time liberals uses the mantle of tolerance as a guise for their pathetic intolerance. And what we really need is smart intolerance, or as Gutfeld reminds us, what we used to call common sense.

The Joy of Hate tackles this conundrum head on--replacing the idiocy of open-mindness with a shrewd judgmentalism that rejects stupid ideas, notions, and people. With countless examples grabbed from the headlines, Gutfeld provides readers with the enormous tally of what pisses us all off. For example:

  • The double standard: You can make fun of Christians, but God forbid Muslims. It's okay to call a woman any name imaginable, as long as she's a Republican. And no problem if you're a bigot, as long as you're politically correct about it.
  • The demonizing of the Tea Party and romanticizing of the Occupy Wall Streeters.
  • The media who are always offended (see MSNBC lineup)
  • How critics of Obamacare or illegal immigration are somehow immediately labeled racists.
  • The endless debate over the Ground Zero Mosque (which Gutfeld planned to open a Muslim gay bar next to).
  • As well as pretentious music criticism, slow-moving ceiling fans, and snotty restaurant hostesses.

Funny and sarcastic to the point of being mean (but in a nice way), The Joy of Hate points out the true jerks in this society and tells them all off.

Red Thread Thinking

Red Thread Thinking
Red Thread Thinking: Weaving Together Connections for Brilliant Ideas and Profitable Innovation by Debra Kaye
2013 | EPUB + MOBI | 0.45/0.68MB

Success is all about connections.

Debra Kaye explodes conventional thinking about innovation and provides an approach that anyone or any business can use to expose the crucial links among observations, experiences, facts, and feelings that on the surface do not seem related--but are--to uncover fresh, brilliant insights. In Red Thread Thinking, Kaye shows you how to weave originality from disparate information and turn it into a product or service that can shake up the marketplace--and your business.

What sets Red Thread Thinking apart from other books is that it reveals exactly how to identify and understand hidden cultural codes and shifts in consumerperceptions that speak to emerging and existing markets and, as a result, catapult fresh products to iconic status.

A mold-breaking system, Red Thread Thinking sharpens your innovation skills and can assist in problem solving, whether preparing a talk, pitching a project to your colleagues and boss, managing staff in a more productive way, or taking business to a new level. Learn the ways of Red Thread Thinking:

  • Red Thread One: "Innovation--It's All in Your Head"--We can fire up our brains to become better at observing and interpreting what we see around us
  • Red Thread Two: "Everything Old is New"--Take a fresh look at the past to gain remarkable advantage
  • Red Thread Three: "People: The Strangest Animals in the Zoo"--Know what makes your market tick, and you'llknow what makes them spend
  • Red Thread Four: "What You See Is What You Get"--Learn how to create an entirely new and accessible "language" to make your product stand out and beuniversally understood
  • Red Thread Five: "The Force of Passion"--Persevere, review, and refine your ideas without compromising your integrity or core beliefs.

Red Thread Thinking teaches you to activate your own knowledge and resources to make better connections, have more and superior insights, and apply history as a valuable source for future-leaning innovation.

Return on Relationship

Return on Relationship
Return on Relationship by Kathryn Rose, Ted Rubin
2013 | EPUB + MOBI | 0.28/0.57MB

Social Media drives engagement, engagement drives loyalty, and loyalty correlates directly to increased sales. Is your company currently focused on gaining brand advocates and building its social media credibility? Do you question whether or not using Facebook, Twitter, or blogs is a worthwhile investment of your time and resources? In Return on Relationship, Ted Rubin and Kathryn Rose present real world, practical ideas that will help businesses maximize their potential through using community-focused tools on the Internet. You'll discover why 'That's the way it's always been done' will leave you without any customers.

In this book you will also discover:

  • How to Maximize your potential by using the right community-focused tools on the Internet
  • The importance of moving from convince and convert to converse and convert
  • What main problems will keep you from seeing dramatic results
  • How building engaged and responsive communities around your brand will significantly impact your bottom line

Whether your business is just starting out or if you've been a leader in your field for years, in Return on Relationship, Ted Rubin and Kathryn Rose give you a guided tour to taking your company to the next level.

Sell Yourself First: The Most Critical Element in Every Sales Effort

Sell Yourself First: The Most Critical Element in Every Sales Effort
Sell Yourself First: The Most Critical Element in Every Sales Effort by Thomas A Freese
2010 | EPUB + MOBI | 0.43/0.57MB

Today more than ever, the biggest thing that separates you from your competitors is you.

According to Thomas A. Freese, whose Question-Based Selling system has been adopted and implemented by thousands of salespeople in companies all over the world, YOU are the biggest differentiator between you and your competitors.

Given the current business climate, sellers should no longer count on their product or service to sell itself because their toughest competitors are out there with similar products they claim are better. Instead, it's more likely that in closely contested sales, the decision will come down to whichever salesperson offers the best service, is the most responsive, or displays any number of other highly intangible attributes, such as credibility, expertise, helpfulness, and integrity.

The challenge for sellers is to convey these qualities in a way that promises value to customers. Freese explains how to maximize a value proposition and ultimately win more sales through strategies that include:

  • managing conversational dynamics
  • influencing the customer's buying criteria
  • justifying costs
  • creating curiosity about your product

Revenue Disruption

Revenue Disruption
Revenue Disruption: Game-Changing Sales and Marketing Strategies to Accelerate Growth by Phil Fernandez
2012 | EPUB + MOBI | 0.77/0.89MB

The way that most corporations create revenue today is obsolete, if not dysfunctional. Global technological, cultural, and media changes have forever transformed the process of buying and selling, and have left marketing and sales leaders struggling to keep up. The results are squandered growth opportunitiesand trillions in lost revenue. Yet after years of a weak economy, volatile financial markets, and lingering high unemployment, genuine revenue growth must be a priority for every business. Executives can no longer resort to cost-cutting to improve bottom-line business performance. They need bold new strategies to transform corporate revenue performance and ignite outsized revenue growth.

Revenue Disruption shows business leaders how to seize opportunity created by fundamental changes in buying, wrought by the web, digital media, mobile devices, and social networks. Its breakthrough Revenue Performance Management, or RPM, approach shatters outdated practices for marketing and sales and provides the blueprint for a far more effective revenue process for companies big and small. This revolutionary approach recognizes the seismic shift in the process of buying and selling. It examines the current model and offers real-world solutions for fixing it. Then, it lays out a detailed plan that can profoundly transform your sales and marketing performance to win this century's revenue battle.

It's an ambitious goal. But companies worldwide have already put this plan into action—and those who do see their revenue-generating capacities increase, some by as much as 40 percent. Disrupt the status quo, and start your own revenue revolution.

The Thank You Economy [Audiobook]

The Thank You Economy [Audiobook]
The Thank You Economy [Audiobook] by Gary Vaynerchuk, read by the Author
2011 | MP3@96 kbps + EPUB | 5 hrs 41 mins | 234.43MB

If this were 1923, this book would have been called "Why Radio Is Going to Change the Game" . . .

If it were 1995, it would be "Why Amazon Is Going to Take Over the Retailing World" . . .

The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy—it's real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It's the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline. The Internet, where The Thank You Economy was born, has given consumers back their voice, and the tremendous power of their opinions via social media means that companies and brands have to compete on a whole different level than they used to.

Gone are the days when a blizzard of marketing dollars could be used to overwhelm the airwaves, shut out the competition, and grab customer awareness. Now customers' demands for authenticity, originality, creativity, honesty, and good intent have made it necessary for companies and brands to revert to a level of customer service rarely seen since our great-grandparents' day, when business owners often knew their customers personally, and gave them individual attention.

Here renowned entrepreneur Gary Vaynerchuk reveals how companies big and small can scale that kind of personal, one-on-one attention to their entire customer base, no matter how large, using the same social media platforms that carry consumer word of mouth. The Thank You Economy offers compelling, data-driven evidence that we have entered into an entirely new business era, one in which the companies that see the biggest returns won't be the ones that can throw the most money at an advertising campaign, but will be those that can prove they care about their customers more than anyone else. The businesses and brands that harness the word-of-mouth power from social media, those that can shift their culture to be more customer-aware and fan-friendly, will pull away from the pack and profit in today's markets.

Filled with Vaynerchuk's irrepressible candor and wit, as well as real-world examples of companies that are profiting by putting Thank You Economy principles into practice, The Thank You Economy reveals how businesses can harness all the changes and challenges inherent in social media and turn them into tremendous opportunities for profit and growth.

Startup Life

Startup Life
Startup Life: Surviving and Thriving in a Relationship with an Entrepreneur by Brad Feld, Amy Batchelor
2013 | EPUB + MOBI | 0.72/0.8MB
"Real life insights on what it takes to make it in a relationship with an entrepreneur"

Entrepreneurs are always on the go, looking for the next "startup" challenge. And while they lead very intensely rewarding lives, time is always short and relationships are often long-distance and stressed because of extended periods apart. Coping with these, and other obstacles, are critical if an entrepreneur and their partner intend on staying together--and staying happy.

In Startup Life, Brad Feld--a Boulder, Colorado-based entrepreneur turned-venture capitalist--shares his own personal experiences with his wife Amy, offering a series of rich insights into successfully leading a balanced life as a human being who wants to play as hard as he works and who wants to be as fulfilled in life and in work. With this book, Feld distills his twenty years of experience in this field to address how the village of startup people can put aside their workaholic ways and lead rewarding lives in all respects.

  • Includes real-life examples of entrepreneurial couples who have had successful relationships and what works for them.
  • Provides practical advice for adapting to change and overcoming the inevitable ups and downs associated with the entrepreneurial lifestyle.
  • Written by Brad Feld, a thought-leader in this field who has been an early-stage investor and successful entrepreneur for more than twenty years.

While there's no "secret formula" to relationship success in the world of the entrepreneur, there are ways to making navigation of this territory easier. Startup Life is a well-rounded guide that has the insights and advice you need to succeed in both your personal and professional life.

Stop With The BS

Stop With The BS
Stop With The BS by Shane Mac
2012 | EPUB + MOBI | 3.48/5.1MB

This book is different. That's the only pre-requisite I had before writing it; it couldn't just be "another book." So, I made it a journey and something crazy. I forced myself to write the entire book on one train ride. 275 pages, 30,000+ words, on a train ride from Seattle to San Francisco and back. Every chapter includes a photo taken out the window, the song playing in my headphones and random crazy thoughts about what was going on in my head while writing this. You are along for the ride. This book is about the journey as much as it is about the content. This book is for anyone who wants a new career. If you love your career, get this for a friend who doesn't. It's a collection of stories and thoughts inspired by 20 years of notes I had kept. I have no idea if this book will actually be something people want to read but these simple reviews from my friends growing up and people I've never met made me think that maybe someone might.

What results is a collection of 75 funny, real, raw thoughtsand occasional rants about starting a career, doing work that matters, making a difference, and why having a carefully-crafted resume is the last thing you need to make shit happen in today's world. Raw, funny, vulnerable and to-the-point, each essay cuts down on the layers of crap we hear daily to tell the real story--about how to make it happen. - by Shane Mac

StoryBranding: Creating Stand-Out Brands Through The Power of Story

StoryBranding: Creating Stand-Out Brands Through The Power of Story
StoryBranding: Creating Stand-Out Brands Through The Power of Story by Jim Signorelli
2012 | EPUB + MOBI | 1.5/1.8MB

Why would a 30-year advertising verteran claim that most advertising is a waste of money?

Having worked on many famous brands as an advertising executive, Jim Signorelli has found that today, in order for advertising to be truly effective, the brand being promoted must work the way a good story works. Many brands continue to get in their own way with an over-reliance on editorialized benefits. ''Today, that's a death-wish,'' says Signorelli. ''To remain competitive, brands must provide consumers with story themes they can relate to, identify with, and share with their tribes.''

There are a number of books that discuss the parallels between stories and brands. But until this book was written, few, if any provide practical advice on how to apply story thinking to branding. Whether your brand is a product, service, or yourself, you'll be taken through the 6 steps that every brand should take in order to find it's oft-hidden story, the one that will make it most attractive to its audience. An easy, entertaining, and educational read, critics are saying this revolutionary book on branding is a must-read.

Strategy Maps: Converting Intangible Assets into Tangible Outcomes

Strategy Maps: Converting Intangible Assets into Tangible Outcomes
Strategy Maps: Converting Intangible Assets into Tangible Outcomes by Robert S Kaplan, David P Norton
2004 | EPUB + MOBI | 5.08/5.58MB

More than a decade ago, Robert S. Kaplan and David P. Norton introduced the Balanced Scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Then, in The Strategy-Focused Organization, Kaplan and Norton showed how organizations achieved breakthrough performance with a management system that put the Balanced Scorecard into action.

Now, using their ongoing research with hundreds of Balanced Scorecard adopters across the globe, the authors have created a powerful new tool--the "strategy map"--that enables companies to describe the links between intangible assets and value creation with a clarity and precision never before possible. Kaplan and Norton argue that the most critical aspect of strategy--implementing it in a way that ensures sustained value creation--depends on managing four key internal processes: operations, customer relationships, innovation, and regulatory and social processes. The authors show how companies can use strategy maps to link those processes to desired outcomes; evaluate, measure, and improve the processes most critical to success; and target investments in human, informational, and organizational capital. Providing a visual "aha!" for executives everywhere who can't figure out why their strategy isn't working, Strategy Maps is a blueprint any organization can follow to align processes, people, and information technology for superior performance.

The 5 Elements of Effective Thinking

The 5 Elements of Effective Thinking
The 5 Elements of Effective Thinking by Edward B. Burger, Michael Starbird
2012 | EPUB + MOBI | 0.2/0.29MB

The 5 Elements of Effective Thinking presents practical, lively, and inspiring ways for you to become more successful through better thinking. The idea is simple: You can learn how to think far better by adopting specific strategies. Brilliant people aren't a special breed--they just use their minds differently. By using the straightforward and thought-provoking techniques in The 5 Elements of Effective Thinking, you will regularly find imaginative solutions to difficult challenges, and you will discover new ways of looking at your world and yourself--revealing previously hidden opportunities.

The book offers real-life stories, explicit action items, and concrete methods that allow you to attain a deeper understanding of any issue, exploit the power of failure as a step toward success, develop a habit of creating probing questions, see the world of ideas as an ever-flowing stream of thought, and embrace the uplifting reality that we are all capable of change. No matter who you are, the practical mind-sets introduced in the book will empower you to realize any goal in a more creative, intelligent, and effective manner. Filled with engaging examples that unlock truths about thinking in every walk of life, The 5 Elements of Effective Thinking is written for all who want to reach their fullest potential--including students, parents, teachers, businesspeople, professionals, athletes, artists, leaders, and lifelong learners.

Whenever you are stuck, need a new idea, or want to learn and grow, The 5 Elements of Effective Thinking will inspire and guide you on your way.

The Book of Business Awesome / The Book of Business UnAwesome

The Book of Business Awesome / The Book of Business UnAwesome
The Book of Business Awesome / The Book of Business UnAwesome by Scott Stratten
2012 | EPUB + MOBI | 1.05/1.31MB

UnAwesome is UnAcceptable.

The Book of Business Awesome is designed as two short books put together—one read from the front and the other read from the back when flipped over. Covering key business concepts related to marketing, branding, human resources, public relations, social media, and customer service, The Book of Business Awesome includes case studies of successful businesses that gained exposure through being awesome and effective. This book provides actionable tools enabling readers to apply the concepts immediately to their own businesses. The flip side of the book, The Book of Business UnAwesome, shares the train-wreck stories of unsuccessful businesses and showcases what not to do.

  • Key concepts include the power of peripheral referrals and how to create content for your "third circle"
  • Explains how to re-recruiting your employees and re-court your customers

Ensure that your business remains awesome, instead of unawesome, and apply these awesomely effective strategies to your business today.

The Architecture of Persuasion

The Architecture of Persuasion
The Architecture of Persuasion: How to Write Well-Constructed Sales Letters by Michael Masterson
2009 | EPUB + MOBI | 2.22/2.53MB

From the ancient Egyptians writing on papyrus to Internet advertisers today, writing powerful sales letters has been a critical skill in developing successful businesses.

In The Architecture of Persuasion, Michael Masterson helps you master this skill. And by using the extended metaphor of an Indiana Jones-type archeology professor on a quest for romance, he makes it fun.

You follow the professor as he catches the eye of the object of his affections... figures out what to say and do to get her to fall in love with him... and, step by step, lays the groundwork for the establishment of a mutually beneficial, long-term relationship.

In the process, you learn how to construct a powerful sales letter.

The Business Model Innovation Factory

The Business Model Innovation Factory
The Business Model Innovation Factory: How to Stay Relevant When The World is Changing by Saul Kaplan
2012 | EPUB + MOBI | 0.43/0.61MB

Business model innovation is the new strategic imperative for all leaders

Blockbuster's executives saw Netflix coming. Yet they stuck with their bricks and mortar business model, losing billions in shareholder value. They were "netflixed." Business models don't last as long as they used to. Historically CEO's have managed a single business model over their entire careers. Today, all organizations must be capable of designing, prototyping, and experimenting with new business models. The Business Model Innovation Factory provides leaders with the survival skills to create a pipeline of new business models in the face of disruptive markets and competition.

Avoid being netflixed. Your organization must be a business model innovator to stay competitive in today's turbulent world.

The Edge: 50 Tips from Brands that Lead

The Edge: 50 Tips from Brands that Lead
The Edge: 50 Tips from Brands that Lead by Allen P Adamson
2013 | EPUB + MOBI | 2.03/2.4MB

In the digital age, the old rules of marketing and branding are in desperate need of overhaul. Word of mouth has evolved to word of type as customers promote or deride products and services to a massive Internet audience at a moments notice. Any misstep away from the brand message becomes a catastrophe as companies are no longer afforded the luxury of tweaking their message as a commercial, ad, or story develops, resulting in damage control that not only costs the brand money, but also costs customer support, hurting a brand’s image and integrity.

In The Edge, Allen Adamson examines how the leading brands of today maintain their dominance in the market utilizing the strategies put forth in his previous books BrandSimple and BrandDigital. Adamson succinctly accounts specific challenges facing the biggest brands of today, from major companies like Apple and General Mills to celebrity brands like Lady Gaga and Jay Z. He reveals the guiding principles employed to ensure the message stays focused, remains clear, and continues to drive a brand to the top of the market.

The Hidden Wealth of Customers

The Hidden Wealth of Customers
The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset by Bill Lee
2012 | EPUB + MOBI | 0.9/1.56MB

Your firm is great at bringing in new customers. But what do you do with them once you have them? Try to up sell more products and services? Or do you have a strategy for extracting a different kind of value from customers, one that may prove to be even more powerful than the up sell?

In The Hidden Wealth of Customers, Customer Strategy Group CEO Bill Lee offers a compelling vision for a return on relationship with your most valued customers. A different type of ROI, this strategy of maximizing the relationship itself with existing customers is a modern approach to customer relations, one that will net increased business advantage.

The goal is to use a community marketing approach to engage this critical audience so they help to create value for the firm. When done right, these customers will prospect for you, while also improving product adoption, satisfaction, and long-term loyalty and they will do all this with more credibility than anyone in your firm.

Drawing from a wide variety of examples and case studies, The Hidden Wealth of Customers is a blueprint for making more out of your most promising relationships with existing customers.

The Knowing-Doing Gap

The Knowing-Doing Gap
The Knowing-Doing Gap: How Smart Companies Turn Knowledge into Action by Jeffrey Pfeffer, Robert I Sutton
2000 | EPUB + MOBI | 0.45/0.57MB

Why are there so many gaps between what firms know they should do and what they actually do? Why do so many companies fail to implement the experience and insight they've worked so hard to acquire?

The Knowing-Doing Gap is the first book to confront the challenge of turning knowledge about how to improve performance into actions that produce measurable results. Jeffrey Pfeffer and Robert Sutton, well-known authors and teachers, identify the causes of the knowing-doing gap and explain how to close it. The message is clear--firms that turn knowledge into action avoid the "smart talk trap." Executives must use plans, analysis, meetings, and presentations to inspire deeds, not as substitutes for action. Companies that act on their knowledge also eliminate fear, abolish destructive internal competition, measure what matters, and promote leaders who understand the work people do in their firms.

The authors use examples from dozens of firms that show how some overcome the knowing-doing gap, why others try but fail, and how still others avoid the gap in the first place. The Knowing-Doing Gap is sure to resonate with executives everywhere who struggle daily to make their firms both know and do what they know. It is a refreshingly candid, useful, and realistic guide for improving performance in today's business.

The Lean Pocket Handbook for Kaizen Events

The Lean Pocket Handbook for Kaizen Events
The Lean Pocket Handbook for Kaizen Events - Any Industry - Any Time by Don Tapping, Stephen Tapping
2012 | EPUB + MOBI | 2.28/3.53MB

After the countless facilitation of Kaizen Workshops in the manufacturing, healthcare, and financial service industries, it finally has come to my attention that all team members can contribute fully in a “Kaizen” Event. In many workshops I have noticed some team members being very active (i.e., taking notes, suggesting improvements, etc.) while others were sitting quietly and passively agreeing. It is my belief that (nearly) everyone desires to actively participate within their organization in improving processes but lack the necessary structure in which to do so. Therefore, this handbook (and information contained within as your ebook) was created to assist all team members in actively participating in a Kaizen Event, as well as serve as a catalyst for improvements beyond the scope of the event.

A successful Kaizen Event can only occur if team members feel and have ownership of what is being improved. Even though the outcome of the event may improve their daily work activities, just by them being on the team does not guarantee ownership. However, the writing by each team member in this book will help to contribute a “new” sense of ownership - that necessary ingredient in any successful Kaizen Event. They will feel more part of the team.

The Lean Pocket Handbook for Kaizen Events (Revised Edition) is your personal (i.e., individual) Lean planner for the 21st century. We have found individuals that use the information in this book feel more part of the Kaizen team. They also continue to contribute improvement ideas well past the formal team Kaizen Event. That is what Lean is all about - making those small, incremental, improvements daily (i.e., hour-by-hour and minute-by-minute) by those closest to the process.

In this revised edition we have included detailed steps in how to conduct a typical 5 day Kaizen Event, as well as how to initiate individual or Idea/Jiffy Kaizen Events.

An old Chinese proverb states: “You can’t do today’s job with yesterday’s methods and be in business tomorrow.” Therefore, use the information in this book to become actively engaged in your Kaizen Event, thereby improving the quality of work and eliminating waste.

The Outstanding Organization

The Outstanding Organization
The Outstanding Organization: Generate Business Results by Eliminating Chaos and Building the Foundation for Everyday Excellence by Karen Martin
2012 | EPUB + MOBI | 0.59/0.9MB

After two decades in the trenches of helping companies design and build better, more efficient operations, Karen Martin has pinpointed why performance improvement programs usually fail: Chaos, the sneaky but powerful force that frustrates customers, keeps business leaders awake at night, and saps company morale.

In The Outstanding Organization, Karen offers a toolbox for combating chaos by creating the organizational conditions that will allow your improvement efforts to return greater gains.

Proven, practical, and surprisingly simple, Karen's system focuses on four key behaviors for organizational excellence--Clarity, Focus, Discipline, Engagement--that, once instilled into a company's DNA, open the door to sustainable growth and profit. This well-organized, inviting-to-read guide reveals everything you need to know about:

  • How the lack of clarity and focus adds millions of dollars of unnecessary labor expense and slows progress on all fronts
  • How you can gain a competitive edge by adopting the type of disciplined behaviors typically found in the military, science, law enforcement, sports, and the arts
  • Why you should stop worrying about employee satisfaction--and start concerning yourself with employee engagement
  • Why adopting various improvement approaches without building a foundation for success won't solve your problems--and will likely create more chaos

Although you don't like the chaos that you're currently coping with, you've probably come to accept it. You don’t have to if you follow the path Karen lays out.

This no-nonsense book helps you get to the crux of the problem, so you can inject the sensible, disciplined calm that enables the levels of performance and innovation mandated by today's business environment--and help your organization become truly outstanding.

The Marketer's Guide to SlideShare

The Marketer's Guide to SlideShare
The Marketer's Guide to SlideShare: How to Build Your Brand, Generate Leads & Create Opportunities by Todd Wheatland
2012 | EPUB + MOBI | 2.67/3.3MB

SlideShare receives over 60 million visits and 120 million pageviews--every month. It's one of the top 150 sites on the Internet. That's even more impressive because it's not really a consumer site at all. In fact, the six most-used tags on SlideShare are business, market, trends, research, social media, and statistics.

If you've been struggling with how to talk business on Facebook, SlideShare might sound too good to be true. But this is a social platform where business sits at the center of visitors' intentions--not just as a gimmick to get people to "like" it.

And whether you're a novice or already active, The Marketer's Guide to SlideShare will help make you an expert--and grow your business.

Impact & Opportunity: The Time to Master SlideShare is Now
Jake Wengroff from Frost & Sullivan says SlideShare gives his company thousands of qualified leads a year, and a 50x return on investment. Joe Chernov rates SlideShare in Eloqua's Top 3 essential social media sites--beaten out only by their own corporate blog and Twitter account.

SlideShare makes it easy to take what you've already got to a much wider audience. And--in stark contrast to most business' experiences with social media today--it delivers measurement based on real business activity, like leads.

SlideShare & Content Marketing
The online revolution has changed the way people buy. Instead of seeking out salespeople who can teach them about products and features, people are searching for their own solutions to problems. To succeed in this new environment, you have to create outstanding content targeting these potential clients, and have it visible in the places those prospects are online.

The Marketer's Guide to SlideShare shows you how to optimize your account with all your digital content--from presentations, reports, ebooks, and infographics through to blog feeds and HD videos.

This book outlines how to:

  • Target Buyers & Influencers
  • Generate Ideas for Content
  • Distribute & Promote Content
  • Generate Leads & Create Opportunities

Real Solutions for Real Business
The content revolution has changed the face of marketing. Self-promotion is out; serving with knowledge is in. SlideShare is a business social platform with hundreds of millions of visitors each year--visitors who are searching for the kind of relevant, business-related content that your company can provide.

There's never been a SlideShare guidebook--until now. And whether you're an experienced SlideShare user, just starting out, or yet to make the step, The Marketer's Guide to SlideShare is for you.

The Pledge: Your Master Plan for an Abundant Life

The Pledge: Your Master Plan for an Abundant Life
The Pledge: Your Master Plan for an Abundant Life by Michael Masterson
2010 | EPUB + MOBI | 0.32/0.43MB

An actionable guide for quickly improving one's wealth, personal development, and happiness.

Successful people don't sit around waiting for everything to be "100%" right or to be "absolutely sure" they will succeed. They don't need absolute assurance, because they realize life doesn't provide any. To get what they want out of life, they set specific goals and put together a formal plan to achieve those goals, one step at a time. Successful people know that the cost of failure is modest compared to that of inaction. Failure means they are smarter the next time. Inaction means there is no next time-there's only a lifetime of regret. In The Pledge: Your Master Plan for an Abundant Life, author Michael Masterson reveals how to become successful-and not just financially, but in every area of life. The book

  • Offers simple tips to making immediate changes and to establishing long-term goals
  • Details strategies on becoming more productive at the office and defeating depression
  • Explains why simplifying goals into four major ones makes them much easier to achieve

The Pledge teaches readers how to start and finish projects they have been dreaming about for years, boost confidence, strengthen skills, build wealth, and enjoy life.

Art Making & Studio Spaces

Art Making & Studio Spaces
Art Making & Studio Spaces: Unleash Your Inner Artist: An Intimate Look at 31 Creative Work Spaces by Lynne Perrella
2010 | PDF | 102.16MB

Art Making and Studio Spaces is a visual studio tour, an opportunity to turn the key and discover the inner workings of artists in their ultra-personal, unique workspaces. The mission of the book is to look inside studios in progress, amidst the throes of the artmaking process, and to investigate the thoughts of the artists within. This book reveals the interplay between artist and studio, and explores how each workspace reflects a different, distinctive creative journey.

Photography by Sarah Blodgett, plus contributed photos by some of the artists, combines with personal insights to provide an incomparable studio tour that will inspire you to create your own private work space. Pages from Lynne Perrella’s art journal are included, to give further insight into this bottomless topic of "art and where it happens."

Outside In: A Visual Tour of Indoor Gardens, Garages, Pools, Spas

Outside In: A Visual Tour of Indoor Gardens, Garages, Pools, Spas
Outside In: A Visual Tour of Indoor Gardens, Garages, Pools, Spas, and More by Aitana Lleonart
2009 | PDF | 155.33MB

Bringing the pleasure of a never ending summer inside your home is without a doubt a very powerful interior design element. It changes the perception and the ambience of a space not only in the way it looks, but also in how it affects your mood.

From indoor pools to winter gardens, roof gardens to indoor golf, Outside In! showcases different ways of combining the elements of nature, sport, and leisure inside your home. This richly illustrated volume presents many original applications and exquisite examples by internationally known architects and designers.

Inside Out: A Visual Tour of Outdoor Kitchens, Garden Living Rooms

Inside Out: A Visual Tour of Outdoor Kitchens, Garden Living Rooms
Inside Out: A Visual Tour of Outdoor Kitchens, Garden Living Rooms, and More by Daniela Santos Quartino
2009 | PDF | 191.7MB

As the popularity of outdoor living spaces has grown, they have become versatile extensions of the most used interior spaces. Homeowners and designers have joined forces to create outdoor settings as comfortable and practical as interior spaces.

Inside Out focuses on furniture and other traditionally indoor features such as fully equipped kitchens, fireplaces, and speaker systems. These new amenities provide all that is necessary for delightful moments at home—but outside the house.

Find refreshing ideas and creative examples that will help you create a comfortable outdoor living space!

Contemporary Asian Bathrooms

Contemporary Asian Bathrooms
Contemporary Asian Bathrooms by Chami Jotisalikorn, Karina Zabihi
2007 | PDF | 17.14MB

Shot entirely on location, Contemporary Asian Bathrooms presents the newest trends emerging in Asian home design. Gorgeous full-color photographs showcase the sexy new look and fantasy appeal of today's bathrooms. Featuring one-of-a-kind indoor and outdoor bathroom designs in 50 luxury homes and hotels across Southeast Asia, this book offers homeowners new ideas for showers, tubs, fixtures, tiles and lighting that will inspire a new approach to modern bathing.

New Japan Architecture

New Japan Architecture
New Japan Architecture: Recent Works by the World's Leading Architects by Geeta Mehta, Deanna MacDonald
2011 | PDF | 90.37MB

The global changes taking place in the architectural world are crystallizing right now in Japan, with the past five years being considered one of the most innovative periods in current Japanese design history. Observed by architects and designers from around the world, these changes are illustrated and articulated in New Japan Architecture.

By documenting 48 important projects by 42 established and avant-garde architects, this book takes the reader through a journey of current trends in contemporary Japanese architecture and predicts future directions. While some buildings strive for the ultimate Zen white cube, others exemplify the search for the 'Wow' factor. Cutting edge modernity in some buildings is countered by a concern for sustainability in others. The selection of buildings in New Japan Architecture includes projects that are big and small, private and public, residential and commercial. The informative writings complement beautiful photographs that highlight the remarkable aspects of each building. A must-have book for those interested in architecture and Japan.

Japan Living: Form and Function at the Cutting Edge

Japan Living: Form and Function at the Cutting Edge
Japan Living: Form and Function at the Cutting Edge by Marcia Iwatate, Geeta Mehta, Takeshi Nakasa
2008 | PDF | 18.88MB

Natural serenity, unostentatious refinement, clean lines and the balancing of light and space are all hallmarks of Japanese interior design. In the new book from noted authors Marcia Iwatate and Geeta Mehta, Japan Living continues the themes of their highly successful Japan Houses with 30 specially designed houses that transcend function and resonate with spirit.

The houses represented in Japan Living reflect the many changes in the dynamics of the new Japanese society, including an aging population and the desire to remain single; while others embody plenty of creativity, self-expression and individuality. Throughout, a return to traditional materials and design elements is married with such present-day requirements as minimalism, flexibility, a small kitchen, a beautiful bathroom, energy efficiency and electronic gadgetry. Each of these homes is an exquisite representation of the integrity consistently found within Japanese interior design, both in new construction and old.

China Home: Inspirational Design Ideas

China Home: Inspirational Design Ideas
China Home: Inspirational Design Ideas by Michael Freeman
2012 | PDF | 20.74MB

China, long dormant in the world of design and residential architecture, has recently burst onto the world stage. Like everything else in China today, contemporary Chinese design combines elegant and deep-seated traditions with the exploratory ideas of a younger generation of designers.

From revitalized hutongs in Beijing and lane houses in Shanghai to shiny new villas in Pudong and sleek urban apartments in Hong Kong, the best modern Chinese interior design blends the legacy of the past with a fresh appetite for the new. China Home explores this burgeoning phenomenon with images taken in more than 100 gorgeous homes, and will become an indispensable source book for everyone looking for ideas to create and re-work their living space.

Bali Living: Innovative Tropical Design

Bali Living: Innovative Tropical Design
Bali Living: Innovative Tropical Design by Gianni Francione, Masano Kawana
2008 | PDF | 40.81MB
>From the author of the bestselling Bali Houses comes an inspirational new look at Balinese modern architecture and design.Bali Living is a unique selection of private homes, rental properties, restaurant and wedding facilities, a sports complex and villas.

Traditional Balinese compound architecture is evident throughout, but most of the buildings included are contemporary structures that reinterpret old forms and materials in new and exciting ways. Glass and metal have replaced alang-alang and bamboo, but in some cases the old materials are referenced and used in new ways. The interiors are highlighted with a great selection of furniture, artwork, sculpture, paintings and more from local Balinese designers and shops.

A dreamer's book come true, Bali Living is an inspiration for anyone interested in home design and architecture.

Bali By Design: 25 Contemporary Houses

Bali By Design: 25 Contemporary Houses
Bali By Design: 25 Contemporary Houses by Kim Inglis
2012 | PDF | 32.91MB

Bali has long been a creative inspiration for the world—providing exciting new design ideas that are emulated today in homes and hotels around the globe. The open to the elements bathroom with interior courtyard garden, the giant bamboo sofa with handwoven cushion covers, and the garden pavilion or bale with raised platform seating are all examples of concepts that originated on the island. All these—and much more—may be viewed in Bali By Design.

Bali By Design provides coverage of the latest and best design work in Bali today. Featuring 25 stunning contemporary homes, it showcases the ideas of a new generation of talented international and Indonesian designers. Each of these extraordinary houses presents new solutions for age-old challenges—illustrating how stylish modern lifestyles may be achieved through clever architecture and interior design. See the selection of artful furniture and furnishings in open, airy rooms, the inclusion of natural stone in shady courtyards and swimming pools, and the plethora of handcrafted surfaces, objects and artifacts.

Many of these houses explore ways of reducing power consumption for a more sustainable, low-carbon future. Others present a modern urban version of the tropical Bali design style that has its roots in a traditional rural environment. All, however, combine modern technology with exotic local materials—Balinese sandstone, volcanic rock, recycled ulin wood—for breezy indoor-outdoor living.

With over 300 stunning photographs by Danish photographer Jacob Termansen and an insightful text by British author Kim Inglis, this book is a fitting testament to the originality and talent of Bali's design world.

Bali Home: Inspirational Design Ideas

Bali Home: Inspirational Design Ideas
Bali Home: Inspirational Design Ideas by Kim Inglis
2010 | PDF | 33.43MB

Bali is an island paradise that inspires countless dreams of tropical beaches, exotic people and gorgeous views. More than just an increasingly popular tourist destination, Bali is also a global leader in tropical design, showcased in all its glory in Bali Home. Covering over 100 homes, garden estates, hotels, restaurants and more, this book gives a tantalizing glimpse of the latest design trends coming out of Bali. Full-color photography, both of decorative details and architectural concepts, is accompanied by an insightful text that gives attainable interior design tips to tropical dream seekers.