The Marketer's Guide to SlideShare

The Marketer's Guide to SlideShare
The Marketer's Guide to SlideShare: How to Build Your Brand, Generate Leads & Create Opportunities by Todd Wheatland
2012 | EPUB + MOBI | 2.67/3.3MB

SlideShare receives over 60 million visits and 120 million pageviews--every month. It's one of the top 150 sites on the Internet. That's even more impressive because it's not really a consumer site at all. In fact, the six most-used tags on SlideShare are business, market, trends, research, social media, and statistics.

If you've been struggling with how to talk business on Facebook, SlideShare might sound too good to be true. But this is a social platform where business sits at the center of visitors' intentions--not just as a gimmick to get people to "like" it.

And whether you're a novice or already active, The Marketer's Guide to SlideShare will help make you an expert--and grow your business.

Impact & Opportunity: The Time to Master SlideShare is Now
Jake Wengroff from Frost & Sullivan says SlideShare gives his company thousands of qualified leads a year, and a 50x return on investment. Joe Chernov rates SlideShare in Eloqua's Top 3 essential social media sites--beaten out only by their own corporate blog and Twitter account.

SlideShare makes it easy to take what you've already got to a much wider audience. And--in stark contrast to most business' experiences with social media today--it delivers measurement based on real business activity, like leads.

SlideShare & Content Marketing
The online revolution has changed the way people buy. Instead of seeking out salespeople who can teach them about products and features, people are searching for their own solutions to problems. To succeed in this new environment, you have to create outstanding content targeting these potential clients, and have it visible in the places those prospects are online.

The Marketer's Guide to SlideShare shows you how to optimize your account with all your digital content--from presentations, reports, ebooks, and infographics through to blog feeds and HD videos.

This book outlines how to:

  • Target Buyers & Influencers
  • Generate Ideas for Content
  • Distribute & Promote Content
  • Generate Leads & Create Opportunities

Real Solutions for Real Business
The content revolution has changed the face of marketing. Self-promotion is out; serving with knowledge is in. SlideShare is a business social platform with hundreds of millions of visitors each year--visitors who are searching for the kind of relevant, business-related content that your company can provide.

There's never been a SlideShare guidebook--until now. And whether you're an experienced SlideShare user, just starting out, or yet to make the step, The Marketer's Guide to SlideShare is for you.