Coercion: Why We Listen to What 'They' Say

Coercion: Why We Listen to What They Say

Coercion: Why We Listen to What "They" Say by Douglas Rushkoff
2000 | PDF | 14.91MB

Noted media pundit Douglas Rushkoff gives a devastating critique of the influence techniques behind our culture of rampant consumerism. With a skilled analysis of how experts in the fields of marketing, advertising, retail atmospherics, and hand-selling attempt to take away our ability to make rational decisions, Rushkoff delivers a bracing account of why we buy what we buy, and helps us recognize when we're being treated like consumers instead of human beings.