How It Ends: From You to the Universe [Audiobook]

How It Ends: From You to the Universe [Audiobook]

How It Ends: From You to the Universe [Audiobook] by Chris Impey
2010 | MP3@96 kbps | 10 hrs 25 mins | 429.72MB

The fascinating science behind the eventual end to everything - from the individual to all existence. Although we may try to keep it tucked at the back of our minds, most of us are aware of our own mortality. But few among us know what science, with the help of insights yielded from groundbreaking new research, has to say about death on a larger scale. Enter astronomer Chris Impey, who chronicles the death of the whole shebang: individual, species, biosphere, Earth, Sun, Milky Way, and, finally, the entire universe.

With a healthy dose of humor, How It Ends illuminates everything from the technologies of human life extension and the evolutionary arms race between microbes and men to the inescapable dimming of the sun and the ultimate "big rip", giving us a rare glimpse into a universe without us.

Zodiac [Audiobook]

Zodiac [Audiobook]

Zodiac [Audiobook] by Robert Graysmith
2006 | MP3@64 kbps | 10 hrs 45 mins | 294.24MB

Editorial cartoonist Robert Graysmith's 1976 true-crime work provides an objective, balanced account of Zodiac, the serial killer who terrorized the San Francisco area in the late '60s. He was responsible for at least 37 sadistic killings and, as of the writing of this book, has never been positively identified.

Through official records and interviews with witnesses and Zodiac survivors, Graysmith builds a case credible enough to speculate about the most likely suspect. Stefan Rudnicki's narration is intelligent, engaging, and intriguing. His voice commands attention. Although there's no quick-fix solution (as on TV crime shows), Rudnicki makes listening satisfying and, even in lengthy lab reports, keeps things edgy.

The Language of Archetypes [Audiobook]

The Language of Archetypes [Audiobook]

The Language of Archetypes: Discover the Forces that Shape Your Destiny [Audiobook] by Caroline Myss
2011 | MP3@128 kbps | 12 hrs 17 mins | 673.33MB

Have you ever felt that your life was guided by larger forces? Unseen but very real energies that influence every direction your life takes? In her renowned work as a medical intuitive, Caroline Myss examined the patterns of hundreds of archetypes that exist in human consciousness, and found that each of us has a "sacred support team" of 12 primary archetypes. Once identified, these archetypes allow you to discover your highest purpose, what she calls your "Sacred Contract".

Now, in The Language of Archetypes, this three-time New York Times best-selling author brings to life a "gallery of archetypes": her first complete training course on how to identify and work with the nine major archetypal families.

The Social Animal [Audiobook]

The Social Animal [Audiobook]

The Social Animal: The Hidden Sources of Love, Character, and Achievement [Audiobook] by David Brooks
2011 | MP3@256 kbps + EPUB | 16 hrs 14 mins | 1.74GB

With unequaled insight and brio, David Brooks, the New York Times columnist and bestselling author of Bobos in Paradise, has long explored and explained the way we live. Now, with the intellectual curiosity and emotional wisdom that make his columns among the most read in the nation, Brooks turns to the building blocks of human flourishing in a multilayered, profoundly illuminating work grounded in everyday life.

This is the story of how success happens. It is told through the lives of one composite American couple, Harold and Erica—how they grow, push forward, are pulled back, fail, and succeed. Distilling a vast array of information into these two vividly realized characters, Brooks illustrates a fundamental new understanding of human nature. A scientific revolution has occurred—we have learned more about the human brain in the last thirty years than we had in the previous three thousand. The unconscious mind, it turns out, is most of the mind—not a dark, vestigial place but a creative and enchanted one, where most of the brain’s work gets done. This is the realm of emotions, intuitions, biases, longings, genetic predispositions, personality traits, and social norms: the realm where character is formed and where our most important life decisions are made. The natural habitat of The Social Animal.

Drawing on a wealth of current research from numerous disciplines, Brooks takes Harold and Erica from infancy to school; from the “odyssey years” that have come to define young adulthood to the high walls of poverty; from the nature of attachment, love, and commitment, to the nature of effective leadership. He reveals the deeply social aspect of our very minds and exposes the bias in modern culture that overemphasizes rationalism, individualism, and IQ. Along the way, he demolishes conventional definitions of success while looking toward a culture based on trust and humility.

The Social Animal is a moving and nuanced intellectual adventure, a story of achievement and a defense of progress. Impossible to put down, it is an essential book for our time, one that will have broad social impact and will change the way we see ourselves and the world.



EPUB

Worse Than War [Audiobook]

Worse Than War [Audiobook]

Worse Than War: Genocide, Eliminationism, and the Ongoing Assault on Humanity [Audiobook] by Daniel Jonah Goldhagen
2010 | MP3@64 kbps | 26 hrs 38 mins | 731.66MB

Daniel Jonah Goldhagen’s books are events. They stir passionate public debate among political and civic leaders, scholars, and the general public because they compel people to rethink the most powerful conventional wisdoms and stubborn moral problems of the day. Worse Than War gets to the heart of the phenomenon, genocide, that has caused more deaths in the modern world than military conflict. In doing so, it challenges fundamental things we thought we knew about human beings, society, and politics.

Drawing on extensive field work and research from around the world, Goldhagen explores the anatomy of genocide—explaining why genocides begin, are sustained, and end; why societies support them, why they happen so frequently and how the international community should and can successfully stop them.

As a great book should, Worse than War seeks to change the way we think and to offer new possibilities for a better world. It tells us how we might at last begin to eradicate this greatest scourge of humankind.

Inside the Black Box [Second Edition]

Inside the Black Box [Second Edition]

Inside the Black Box: A Simple Guide to Quantitative and High Frequency Trading [Second Edition] by Rishi K Narang
2013 | PDF | 19.59MB

New edition of book that demystifies quant and algo trading.

In this updated edition of his bestselling book, Rishi K Narang offers in a straightforward, nontechnical style—supplemented by real-world examples and informative anecdotes—a reliable resource takes you on a detailed tour through the black box. He skillfully sheds light upon the work that quants do, lifting the veil of mystery around quantitative trading and allowing anyone interested in doing so to understand quants and their strategies. This new edition includes information on High Frequency Trading.

  • Offers an update on the bestselling book for explaining in non-mathematical terms what quant and algo trading are and how they work
  • Provides key information for investors to evaluate the best hedge fund investments
  • Explains how quant strategies fit into a portfolio, why they are valuable, and how to evaluate a quant manager

This new edition of Inside the Black Box explains quant investing without the jargon and goes a long way toward educating investment professionals.

Videogames: In the Beginning

Videogames: In the Beginning

Videogames: In the Beginning by Ralph H Baer
2005 | EPUB | 9.73MB

Long before there was a Sony Playstation, Microsoft Xbox or Nintendo Gamecube, there was the Magnavox Odyssey, the world’s first home videogame console. But the story of videogames predates the Odyssey by six years. It begins in 1966 when a television engineer named Ralph H. Baer sat down at a New York bus station and entered history.

Videogames: In The Beginning is Ralph H. Baer’s account of how today’s $11-billion per year videogame industry began. A meticulous note keeper, Baer presents in his own words the real story of what led to the Odyssey… and beyond. But he doesn’t end there. In this book Baer also examines other products that he has worked on such as Simon, the most popular electronic toy ever created. He also discusses his pioneering work into early forms of CD-ROMs and digital imagery. Whether you are a student of videogame design, a game player, or a fan of inventions and history, you are sure to find Baer’s history fascinating and informative.

Included in this book are:

  • The actual four-page treatise that Baer presented to his employers
  • Original schematics and photos of the first videogame prototypes
  • Original top secret internal notes and memos
  • Original United States patents

The Searchers: The Making of an American Legend

The Searchers: The Making of an American Legend

The Searchers: The Making of an American Legend by Glenn Frankel
2013 | EPUB | 4.58MB

In 1836 in East Texas, nine-year-old Cynthia Ann Parker was kidnapped by Comanches. She was raised by the tribe and eventually became the wife of a warrior. Twenty-four years after her capture, she was reclaimed by the U.S. cavalry and Texas Rangers and restored to her white family, to die in misery and obscurity. Cynthia Ann's story has been told and re-told over generations to become a foundational American tale. The myth gave rise to operas and one-act plays, and in the 1950s to a novel by Alan LeMay, which would be adapted into one of Hollywood's most legendary films, The Searchers, "The Biggest, Roughest, Toughest... and Most Beautiful Picture Ever Made!" directed by John Ford and starring John Wayne.

Glenn Frankel, beginning in Hollywood and then returning to the origins of the story, creates a rich and nuanced anatomy of a timeless film and a quintessentially American myth. The dominant story that has emerged departs dramatically from documented history: it is of the inevitable triumph of white civilization, underpinned by anxiety about the sullying of white women by "savages." What makes John Ford's film so powerful, and so important, Frankel argues, is that it both upholds that myth and undermines it, baring the ambiguities surrounding race, sexuality, and violence in the settling of the West and the making of America.

The Particle at the End of the Universe

The Particle at the End of the Universe

The Particle at the End of the Universe: How the Hunt for the Higgs Boson Leads Us to the Edge of a New World by Sean Carroll
2012 | EPUB + AZW3 | 3.62MB

Scientists have just announced an historic discovery on a par with the splitting of the atom: the Higgs boson, the key to understanding why mass exists has been found. In The Particle at the End of the Universe, Caltech physicist and acclaimed writer Sean Carroll takes readers behind the scenes of the Large Hadron Collider at CERN to meet the scientists and explain this landmark event.

The Higgs boson is the particle that more than six thousand scientists have been looking for using the Large Hadron Collider, the world’s largest and highest energy particle accelerator, which lies in a tunnel 17 miles in circumference, as deep as 575 feet beneath the Franco-Swiss border near Geneva. It took ten years to build and this search has now cost over $9 billion and required the collaboration of engineers from more than one hundred countries.

What is so special about the Higgs boson? We didn’t really know for sure if anything at the subatomic level had any mass at all until we found it. The fact is, while we have now essentially solved the mass puzzle, there are things we didn’t predict and possibilities we haven’t yet dreamed. A doorway is opening into the mind boggling, somewhat frightening world of dark matter. We only discovered the electron just over a hundred years ago and considering where that took us—from nuclear energy to quantum computing--the inventions that will result from the Higgs discovery will be world-changing.

The Particle at the End of the Universe not only explains the importance of the Higgs boson but also the Large Hadron Collider project itself. Projects this big don’t happen without a certain amount of conniving, dealing, and occasional skullduggery— and Sean Carroll explores it all. This is an irresistible story (including characters now set to win the Nobel Prize among other glories) about the greatest scientific achievement of our time.

Sailing from Byzantium: How a Lost Empire Shaped the World

Sailing from Byzantium: How a Lost Empire Shaped the World

Sailing from Byzantium: How a Lost Empire Shaped the World by Colin Wells
2007 | EPUB | 2.95MB

A gripping intellectual adventure story, Sailing from Byzantium sweeps you from the deserts of Arabia to the dark forests of northern Russia, from the colorful towns of Renaissance Italy to the final moments of a millennial city under siege.

Byzantium: the successor of Greece and Rome, this magnificent empire bridged the ancient and modern worlds for more than a thousand years. Without Byzantium, the works of Homer and Herodotus, Plato and Aristotle, Sophocles and Aeschylus, would never have survived. Yet very few of us have any idea of the enormous debt we owe them.

The story of Byzantium is a real-life adventure of electrifying ideas, high drama, colorful characters, and inspiring feats of daring. In Sailing from Byzantium, Colin Wells tells of the missionaries, mystics, philosophers, and artists who against great odds and often at peril of their own lives spread Greek ideas to the Italians, the Arabs, and the Slavs.

Their heroic efforts inspired the Renaissance, the golden age of Islamic learning, and Russian Orthodox Christianity, which came complete with a new alphabet, architecture, and one of the world’s greatest artistic traditions.

The story’s central reference point is an arcane squabble called the Hesychast controversy that pitted humanist scholars led by the brilliant, acerbic intellectual Barlaam against the powerful monks of Mount Athos led by the stern Gregory Palamas, who denounced “pagan” rationalism in favor of Christian mysticism.

Within a few decades, the light of Byzantium would be extinguished forever by the invading Turks, but not before the humanists found a safe haven for Greek literature. The controversy of rationalism versus faith would continue to be argued by some of history’s greatest minds.

Fast-paced, compulsively readable, and filled with fascinating insights, Sailing from Byzantium is one of the great historical dramas–the gripping story of how the flame of civilization was saved and passed on.

Why Some Wars Never End

Why Some Wars Never End

Why Some Wars Never End: The Stories of the Longest Conflicts in History by Joseph Cummins
2010 | EPUB | 72.43MB

The Bloody Hostilities, Feuds, and Quarrels that Refuse to Release their Grip.

Sometimes the causes of war are so intractable, the opponents so unyielding, and the rivalries so deep-rooted that the combat continues for years, decades, even centuries. And often when it does abate, the resentments still smolder, so that the slightest spark might reignite the conflagration.

An at once captivating and unsettling volume, Why Some Wars Never End shines a spotlight on fourteen of history’s longest-running conflicts. They range from the almost century-long Punic Wars, which saw ancient Rome achieve dominance over the Mediterranean and lay the foundations of its world-changing empire, to the seventy years of uprisings and bloody encounters that triggered the Jewish Diaspora in the second century CE, to the nineteenth-century Seminole Wars, which virtually wiped out the Seminole Indians, to the violent British suppression of Afghan self-rule that set the stage for that nation’s distressing contemporary plight.

Each of these wars had consequences and influences far beyond its source and the reach of its battles, not only redrawing political boundaries, but also coloring the worldview of generations of participants and bystanders, and thereby refashioning entire cultures. And all demonstrate, in harrowing fashion, why violence still stains our modern world, and why warfare shows no sign of ending any time soon.

Some Survived: An Account of the Bataan Death March

Some Survived: An Account of the Bataan Death March

Some Survived: An Eyewitness Account of the Bataan Death March and the Men Who Lived Through It by Manny Lawton
2004 | EPUB | 4.11MB

Manny Lawton was a twenty-three-year-old Army captain on April 8, 1942, when orders came to surrender to the Japanese forces invading the Philippine Islands. The next day, he and his fellow American and Filipino prisoners set out on the infamous Bataan Death March--a forced six-day, sixty-mile trek under a broiling tropical sun during which approximately eleven thousand men died or were bayoneted, clubbed, or shot to death by the Japanese. Yet terrible as the Death March was, for Manny Lawton and his comrades it was only the beginning. When the war ended in August 1945, it is estimated that some 57 percent of the American troops who had surrendered on Bataan had perished.

But this is not a chronicle of despair. It is, instead, the story of how men can suffer even the most desperate conditions and, in their will to retain their humanity, triumph over appalling adversity. An epic of quiet heroism, Some Survived is a harrowing, poignant, and inspiring tale that lifts the heart.

Dreams of a Final Theory

Dreams of a Final Theory

Dreams of a Final Theory: The Scientist's Search for the Ultimate Laws of Nature by Steven Weinberg
1994 | EPUB | 1.88MB

The Nobel Prize-winning physicist and bestselling author of The First Three Minutes describes the grand quest for a unifying theory of nature--one that can explain events as disparate as the cohesion inside the atom and the gravitational tug between the sun and Earth.

Lean Analytics: Use Data to Build a Better Startup Faster

Lean Analytics: Use Data to Build a Better Startup Faster

Lean Analytics: Use Data to Build a Better Startup Faster by Alistair Croll
2013 | EPUB | 7.27MB

Whether you’re a startup founder trying to disrupt an industry or an intrapreneur trying to provoke change from within, your biggest challenge is creating a product people actually want. Lean Analytics steers you in the right direction.

This book shows you how to validate your initial idea, find the right customers, decide what to build, how to monetize your business, and how to spread the word. Packed with more than thirty case studies and insights from over a hundred business experts, Lean Analytics provides you with hard-won, real-world information no entrepreneur can afford to go without.

  • Understand Lean Startup, analytics fundamentals, and the data-driven mindset
  • Look at six sample business models and how they map to new ventures of all sizes
  • Find the One Metric That Matters to you
  • Learn how to draw a line in the sand, so you’ll know it’s time to move forward
  • Apply Lean Analytics principles to large enterprises and established products

Life On The Ice: No One Goes To Antarctica Alone

Life On The Ice: No One Goes To Antarctica Alone

Life On The Ice: No One Goes To Antarctica Alone by Roff Smith
2002 | PDF | 50.69MB

Bicycling outside Melbourne, Australia, Smith decided to resurrect a childhood dream of traveling to Antarctica. After receiving a writer's grant permitting a seven-week visit, Smith quit his newspaper job, landed a freelance gig with Time, and headed south. Way south to Mawson, one of four year-round bases. What follows is a magical description of Mawson's last days (the base was to be shut down, with a new, huge complex opening nearby). Smith witnesses the final run of a geriatric sled dog team, the very last time dogs would be used in Antarctica, and the base handover ceremony.

The trip had faded to a pleasant memory when the author was asked by National Geographic if he would like to spend the summer traveling all around Antarctica--visiting bases and field camps, the South Pole, even spending five weeks on a yacht exploring the Antarctic Peninsula. Smith is the most exceptional of travel writers: his portraits of people are deeply sympathetic, while his language is at once lyrical and knowledgeable. Not to be missed.

SAS Urban Survival Handbook

SAS Urban Survival Handbook

SAS Urban Survival Handbook by John "Lofty" Wiseman
2008 | EPUB | 20.41MB

A necessary and effective manual of urban survival techniques—a companion to the SAS Survival Handbook (over a million copies sold).

John "Lofty" Wiseman is the author of the bestselling SAS Survival Handbook, the definitive guide to survival in the wild from Britain's Special Air Service. Now he has compiled a complete guide to survival in the urban jungle. Every year in America there are thousands of fatal accidents in the home—more than on the roads, and many more than in the great outdoors. Fire, electricity, water, gas, sharp knives, poisons, chemicals—these valuable tools can quickly become dangerous weapons when not treated with proper respect and understanding. Add to these the risks of travel, terrorism, muggings, rape, tsunamis, and earthquakes. We are constantly reminded that the world is a dangerous place.

Wiseman shows readers how to think realistically and practically about these perils in order to avoid them, whether they are at home, on the street, in school, or in transit. From self-defense techniques to home security systems to coping with natural disasters, this book will teach readers to recognize risks, make quick decisions, and live confidently in the modern urban world. 100 color illustrations

Woodcraft: A Guide to Camping and Survival

Woodcraft: A Guide to Camping and Survival

Woodcraft: A Guide to Camping and Survival by E H Kreps
2013 | EPUB | 2.46MB

Learn how to build and furnish your own log cabin!

If you have ever wished you could escape to your own Walden Pond, consider creating a unique wilderness haven with the instructions found in this book! While woodcraft usually brings furniture to mind, this book is a guide to the craft of extended camping and travel in the woods. First published in 1919, this wilderness book, complete with illustrations, teaches you how to construct a simple log cabin, live off the land, build different types of fires, make snowshoes, and use outdoor tools. With all the modern conveniences of camping today, these forgotten skills are invaluable for those longing to return to a simpler, more self-sufficient time.

Written by an expert woodsman, the easy to follow sections make this suitable for both young and old adventurers. Exploring the unknown is often daunting, but with the lessons found in this book, even the most novice of backpackers will know how to use a compass so they won’t get lost, the types of camp foods they should bring to sustain their energy, and how to make shelter to stay safe from the elements. With the basics taken care of, go forth into the woods and trek the pathless forest—just don’t forget to bring this timeless guide with you! 34 black-and-white illustrations

Build the Perfect Survival Kit

Build the Perfect Survival Kit

Build the Perfect Survival Kit: Custom Kits for Adventure, Sport, Travel by John D McCann
2005 | EPUB | 6.57MB

An emergency can arise at anytime. Now everyone from the average commuter to the risk-taking sportsman can benefit from these just-in-case kits that may just save a life. Build the Perfect Survival Kit offers a number of kits, from very basic pocket-sized ones with just the essentials to elaborate ones designed for weeks of surviving in the wilderness.

The book advocates careful advance planning and building a personalized kit specifically tailored to each outing or possible emergency that may be encountered. Readers will learn about the eight categories of gear: Fire and Light, Signaling, Water and Food, Shelter and Protection, Knives and Tools, Multi-purpose Items and Miscellaneous Items, and what to pack into a kit for their pocket, glove box, four-wheeler, car boot, backpack and more.

The Doomsday Survival Handbook

The Doomsday Survival Handbook

The Doomsday Survival Handbook: Bucket Lists for Every Conceivable Apocalypse by David Murphy
2012 | EPUB | 590.68KB

It's The End Of The World...So Now What?

It's a fact: in some form or another, Doomsday is upon us, and you need to be as ready as possible for any and every eventuality. Zombies? Bring 'em on! The Rapture? No problem! Yorggh, the Colossal Moronic Space Creature? Uh, not much can be done there. This book will help you separate the threat from the chaff with its handy dandy checklists and recommendations. While it is important to remember that survival is not guaranteed, this book will certainly* improve your odds of survival.

Discover How To Survive Anything, Including:

  • An invasion of space spiders
  • The return of dinosaurs
  • Global warming
  • Man-eating ponies
  • The planet eater thing from Star Trek

*Certainty not guaranteed

Modern Dating: A Field Guide

Modern Dating: A Field Guide

Modern Dating: A Field Guide by Chiara Atik
2013 | EPUB | 1.88MB

The single woman is having a moment. In the worlds of work, personal finances, and education, women are more successful than ever before. When it comes to dating, they're happy to take their time exploring lots of different relationships before deciding if they want to settle down. Women today, like the generations of women before them, want to fall in love. But they want it to happen organically, at its own pace, and with the right person.

Rather than listing a set of "rules," Modern Dating offers advice on modern challenges, like how to send a relatively unembarrassing sext, how to create a failproof first date idea, and how to make sure you're getting into a relationship for the right reasons. Instead of telling you How to Win a Husband in Just 3 Easy Steps!, it will gently guide you through all the triumphs and pitfalls of what dating is actually like, from one-night stands, to confusing texts and emails, to your first online date.

Frank, funny, and totally relatable, this is a book that really gets at how women are dating today—the ideal travel companion for your dating life. The only rule is that there are no rules, but this book will be there for guidance, or just for laughs, every step of the way.

Strategy Bites Back

Strategy Bites Back

Strategy Bites Back: It Is Far More, and Less, than You Ever Imagined by Henry Mintzberg, Bruce Ahlstrand, Joseph Lampel
2005 | MOBI | 790.11KB

SWOTed by strategy models? Crunched by analysis? Strategy doesn't have to be this way. Strategy is really all about being different. Thinking about it shouldn't make you reach for the snooze button, but in the world of strategy everybody has become so serious. If that gets us better strategies, fine. But it doesn't; we get worse ones--predictable, generic, uninspiring, dull. Strategy doesn't only have to position; it also has to inspire. So an uninspiring strategy is really no strategy at all. The most interesting and most successful companies are not boring. They have novel, creative, inspiring, sometimes even playful strategies. By taking the whole strategy business less seriously, they end up with more serious results--and have some fun in the bargain.

Strategy Bites Back invites you to encounter a diverse and unlikely set of voices with something sharp to say about strategy --- from Michael Porter and Peter Drucker to Coco Channel's "little black dress". Taken together these perspectives will provide you with new and dramatically different angles from which to attack the world of strategy.

  • Strategy as the Little Black Dress
  • Forecasting Whoops
  • Management and Magic
  • The Soft Underbelly of Hard Data
  • Jack Welch on Planning
  • The Seven Deadly Sins of Strategic Planning
  • Strategy from the Grassroots
  • Strategy One Step at a Time
  • Strategy and the Art of Seduction
  • and many more antidotes to dull strategy making and blunt business strategies.

This book is for everyone involved with strategy -- manager, CEO, consultant, professor, student -- who wants to see strategy more broadly, more deeply and more playfully. Strategy with a difference starts here, and why not have a good time reading a strategy book for a change?

Herd: How to Change Mass Behaviour

Herd: How to Change Mass Behaviour

Herd: How to Change Mass Behaviour by Harnessing Our True Nature by Mark Earls
2009 | EPUB | 1.11MB

This version of Mark Earls' groundbreaking and award winning book comes updated with new stats and figures and provides two completely revised chapters that deal with the rise of social networking.

Since the Enlightenment there has been a very simple but widely held assumption that we are a species of thinking individuals and human behaviour is best understood by examining the psychology of individuals. It appears, however, that this insight is plain wrong. The evidence from a number of leading behavioural and neuroscientists suggests that our species is designed as a herd or group animal. Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behaviour, with a result that necessitates a complete rethink about these subjects.

HERD provides a host of unusual examples and anecdotes to open the mind of the business reader, from Peter Kay to Desmond Tutu, Apple to UK Sexual Health programmes, George Bush to Castle Lager, from autism to depression to the real explanation for the placebo effect in pharmaceutical testing.

Marketing Excellence 2

Marketing Excellence 2

Marketing Excellence 2 by Hugh Burkitt
2010 | MOBI | 8.02MB

Marketing Excellence 2 features 34 award-winning case studies from some of the world's leading brands, including Sky+, BT Business, Audi, Magners, O2, Waitrose, McDonald's, Aviva, Marks & Spencer, Shell, UPS, Virgin Atlantic and many more. Covering marketing applications from Customer Insight, Marketing Communications and Launching Brands to Global Branding, Social Marketing and Marketing for Sustainable Consumption - this books covers it all.

Representing the best of the best, each case study details different marketing techniques in action, but all are consistent in one thing: all showcase great strategic thinking, great creativity and perfect execution.

To help draw out the lessons from the 34 studies, each of the 11 chapters of the book is introduced by a leading marketing practitioner, whose comments not only highlight key points of learning for each of the studies, but also show that they have found reading these cases an extremely rewarding exercise. We are sure that you will too.

Eating the Big Fish [Second Edition]

Eating the Big Fish [Second Edition]

Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders by Adam Morgan
2009 | EPUB | 2.55MB

The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead.

It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.

Creative Intelligence

Creative Intelligence

Creative Intelligence: Harnessing the Power to Create, Connect, and Inspire by Bruce Nussbaum
2013 | EPUB | 527.21KB

The first book to identify and explore Creative Intelligence as a new form of cultural literacy and a method for driving innovation and sparking start-up capitalism.

The world is quickly changing in ways we find hard to comprehend. Conventional methods of dealing with problems have become outmoded. To be successful, one can't just be good; one must also be a creator, a maker, and a doer.

In Creative Intelligence, innovation expert Bruce Nussbaum charts the making of a new literacy--Creative Intelligence, or CQ. From corporate CEOs trying to parse the confusing matrix of global business to K--12 teachers attempting to reach bored kids in classrooms, Nussbaum shows how CQ can become a powerful method for devising solutions and a practical antidote to uncertainty and complexity. It's a skill set that explorers have tacitly used for eons but that is explicitly revealing its secrets to us only now.

Nussbaum investigates how people, organizations, and nations are learning to be more creative, and the ways in which those groups are enhancing their CQ. He offers five new creative competencies--Knowledge Mining, Framing, Playing, Making, and Pivoting--to help individuals and organizations learn to create routinely and well.

Smart and eye-opening, Creative Intelligence helps boost creative capacity and inspires us to connect our creative output with a new type of economic system called Indie Capitalism, where creativity is the source of economic value; entrepreneurs drive growth; and social networks are the building blocks of the economy.

Why Men Stop Having Sex

Why Men Stop Having Sex

Why Men Stop Having Sex: Men, the Phenomenon of Sexless Relationships, and What You Can Do About It by Bob Berkowitz
2008 | MOBI | 526.88KB

An estimated twenty million American men and women are in relationships in which the man has stopped being sexually intimate. Is the problem physical, emotional, or psychological—or are these guys simply bored with their partners?

To find answers, bestselling author and relationship expert Dr. Bob Berkowitz and his wife, Susan Yager-Berkowitz, began an unprecedented survey of more than four thousand men and women in this situation, gathering data and following up with hundreds of interviews with selected respondents. Why Men Stop Having Sex provides a unique window into the sexless man's mind—so that men and women can understand this important issue and begin to address the problems that have inhibited intimacy, and ultimately solve them.