Swann's Way [Audiobook]

Swann's Way [Audiobook]

Swann's Way [Audiobook] by Marcel Proust
Naxos | 2012 | ASIN: B0076W5HUS | MP3@56 kbps | 21 hrs 35 mins | 516.65MB


Swann's Way is the first novel of Marcel Proust's seven-volume magnum opus In Search of Lost Time. Following the narrator's opening ruminations about the nature of sleep is one of 20th-century literature's most famous scenes: the eating of the madeleine soaked in a "decoction of lime-flowers", the associative act from which the remainder of the narrative unfurls.


After elaborate reminiscences about his childhood with relatives in rural Combray and in urban Paris, Proust's narrator recalls a story regarding Charles Swann, a major figure in his Combray childhood, and his escapades in 19th-century privileged Parisian society, revolving around his obsessive love for young socialite Odette de Creacy.


Filled with searing, insightful, and humorous criticisms of French society, this novel showcases Proust's innovative prose style. With narration that alternates between first and third person, Swann's Way unconventionally introduces Proust's recurring themes of memory, love, art, and the human experience - and for nearly a century, audiences have deliciously savored each moment.


In The Blink Of An Eye

In The Blink Of An Eye

In The Blink Of An Eye: How Vision Sparked The Big Bang Of Evolution by Andrew Parker
Basic Books | 2004 | ISBN: 0465054382 | EPUB | 2.80MB


About 550 million years ago, there was literally an explosion of life forms, as all the major animal groups suddenly and dramatically appeared. Although several books have been written about this surprising event, known as the Cambrian explosion, none has explained why it occurred. Indeed, none was able to. Here, for the first time, Oxford zoologist Andrew Parker reveals his theory of this great flourishing of life. Parker's controversial but increasingly accepted "Light Switch Theory" holds that it was the development of vision in primitive animals that caused the explosion. Drawing on evidence not just from biology, but also from geology, physics, chemistry, history, and art, In the Blink of an Eye is the fascinating account of a young scientist's intellectual journey, and a celebration of the scientific method.


The New Conspiracy Handbook

The New Conspiracy Handbook

The New Conspiracy Handbook: From GI Joe To Lady Gaga, 25 Truths You Won't Find on Wikipedia by Simon Trinculo
CreateSpace | 2012 | ISBN: 1481102710 | EPUB | 183.85KB


Ever wonder if things are not always as they seem? The New Conspiracy Handbook offers an opportunity to see a little of what goes on behind the curtain. This is your guide to 25 brand new theories that take you beyond the usual topics and will give you a new perspective on our culture and history. From music to sports, from science to politics, The New Conspiracy Handbook tackles a wide variety of topics. Find out what really happened to Osama Bin Laden; learn about the actor murdered to increase box office sales; discover which famous Founding Father has a mysterious past, filled with unexplained deaths and inexplicably rapid promotions. Whether you are a conspiracy theory buff, a dogged skeptic, or just a casual reader looking for something thought-provoking, this is the book for you. When you read The New Conspiracy Handbook, expect to learn, to be entertained, and to think about a number of topics in a completely new light. Do you dare open your eyes to the truth?


The Freelancer's Bible

The Freelancer's Bible

The Freelancer's Bible: Everything You Need to Know to Have the Career of Your Dreams - On Your Terms by Sara Horowitz, Toni Sciarra Poynter
Workman Publishing Company | 2012 | ISBN: 076116488X | EPUB | 3.65MB


Amazingly, one-third of the American workforce is freelance—that’s 42 million people who have to wrestle with not just doing the work, but finding the work, then getting paid for the work, plus health care, taxes, setting up an office, marketing, and so on. Now help is here, and consultants, independent contractors, the self-employed, “solopreneurs,” and everyone else living a freelancer’s life will never be alone again but instead can be part of a strong and vibrant community.


Written by the authority on freelance working, Sara Horowitz, MacArthur “Genius” Fellow and founder of the national Freelancers Union and, most recently, the Freelancers Insurance Company, The Freelancer’s Bible will help those new to freelancing learn the ropes, and will help those who’ve been freelancing for a while grow and expand. It’s the one-stop, all-encompassing guide to every practical detail and challenge of being a nimble, flexible, and successful freelancer: the three essentials of getting clients and the three most important ways to keep them happy.


Five fee-setting strategies. Thirteen tactics for making it through a prolonged dry spell. Setting up a home office vs. renting space. The one-hour contract. A dozen negotiating dos and don’ts. Building and maintaining your reputation. Dealing with deadbeats. Health Insurance 101. Record-keeping and taxes. Productivity, including a quiz: “What Is Your Ideal Day?” Building a community. Subcontracting and other strategies for taking your freelancing career to the next level. Retirement plans, plans for saving for education, and how to achieve financial freedom.


Spark: How Creativity Works

Spark: How Creativity Works

Spark: How Creativity Works by Kurt Andersen, Julie Burstein
HarperCollins | 2011 | ISBN: 0061732311 | EPUB | 268.37KB


Over the past 10 years, numerous artists, writers, musicians, and filmmakers have sat down with host Kurt Anderson in his acclaimed public radio show, Studio 360, to reflect on the power of art and the nature of creativity. Pulling from those interviews, Burstein, the show's producer, gathers a diverse cast of characters (Chuck Close, Richard Ford, Isabel Allende, and Patti Lupone among them) who share their thoughts about the sources of their creativity: the influence of their parents, of place, or of a shattering event, or the stimulation of working with a creative partner.


Rosanne Cash tells about the moment that liberated her from anger at her father, Johnny Cash. Poet Stanley Kunitz draws his deepest inspiration from the bounty of a garden he created out of a sand dune. The photographer William Christenberry draws sustenance and inspiration from his home county in Alabama, returning there every year to photograph farms, churches, and roadside cafes. Through enlightening conversations, these creative individuals demonstrate how they lift raw materials out of familiar contexts and create art that changes how we perceive the world.


Understand Body Language

Understand Body Language

Understand Body Language by Gordon Wainwright
Hodder & Stoughton | 2011 | ISBN: 1444107402 | PDF | 6.07MB


Now updated for the 21st century with the very latest on NLP and other cutting-edge research.


Not restricted to the workplace, but covering every social and domestic situation, this guide offers readers the knowledge and understanding to be able to use and interpret body language more effectively. More than 90% of all face-to-face communication is non-verbal, and the silent messages of body language often reveal more than the spoken word in conveying true feelings, highly influencing first impressions and the self-image we project to others. This guide includes practical exercises to enhance understanding of non-verbal communication, and covers such aspects of body language as special features of the workplace and non-verbal communication in international contexts.


Wisdom: From Philosophy to Neuroscience [Audiobook]

Wisdom: From Philosophy to Neuroscience [Audiobook]

Wisdom: From Philosophy to Neuroscience [Audiobook] by Stephen S Hall
Audible | 2010 | ASIN: B003VXKCTC | M4B | 11 hrs 59 mins | 186.01MB


Here is a compelling investigation into one of our most coveted and cherished ideals, and the efforts of modern science to penetrate the mysterious nature of this timeless virtue. We all recognize wisdom, but defining it is more elusive. In this fascinating journey from philosophy to science, Stephen S. Hall gives us a dramatic history of wisdom, from its sudden emergence in four different locations (Greece, China, Israel, and India) in the fifth century B.C. to its modern manifestations in education, politics, and the workplace.


We learn how wisdom became the provenance of philosophy and religion through its embodiment in individuals such as Buddha, Confucius, and Jesus; how it has consistently been a catalyst for social change; and how revelatory work in the last 50 years by psychologists, economists, and neuroscientists has begun to shed light on the biology of cognitive traits long associated with wisdom and, in doing so, begun to suggest how we might cultivate it.


Hall explores the neural mechanisms for wise decision making; the conflict between the emotional and cognitive parts of the brain; the development of compassion, humility, and empathy; the effect of adversity and the impact of early-life stress on the development of wisdom; and how we can learn to optimize our future choices and future selves. Hall's bracing exploration of the science of wisdom allows us to see this ancient virtue with fresh eyes, yet also makes clear that despite modern science's most powerful efforts, wisdom continues to elude easy understanding.


The Ultimate Anti-Career Guide [Audiobook]

The Ultimate Anti-Career Guide [Audiobook]

The Ultimate Anti-Career Guide: The Inner Path to Finding Your Work in the World [Audiobook] by Rick Jarow
Sounds True | 2004 | ISBN: 1591791464 | M4B | 9 hrs 41 mins | 146.07MB


According to the perennial wisdom teachings, your vocation is not a means of survival in the world - it is a pure expression of your life force. Vocation arises, not as a response to external forces, but authentically from within your own body. The Ultimate Anti-Career Guide is the first audio curriculum which adapts this classic approach to right livelihood to the challenges unique to our place and time.


Since 1998, this life-changing workshop by Dr. Rick Jarow has helped thousands of frustrated job-seekers open to their intuition, transform their values into action, and answer their true calling - instead of settling for a paycheck. Traditional career strategies are simply reactions to the job market, Dr. Jarow begins - for example, matching an inventory of skills with the want ads. An "anti-career" is a manifestation of the unique blueprint for your destiny encoded in your body since birth. The key to this revolutionary approach is your body's chakra system, the seven centers that govern the free flow of prana, or life force, through your body. Through a program of powerful meditations, you gain direct access to your chakras, clearing and aligning them with the energetic forces that make everything in life possible.


You don't have to go out looking for a job, Dr. Jarow teaches. The job you were born to do will unfold in time, like a tree from a seed, as you let go of self-limiting concepts and open to the energy of creation - with The Ultimate Anti-Career Guide.


Thou Shall Prosper: Ten Commandments for Making Money

Thou Shall Prosper: Ten Commandments for Making Money

Thou Shall Prosper: Ten Commandments for Making Money [Audiobook] by Rabbi Daniel Lapin
Audible | 2010 | ASIN: B004BZKZF0 | M4B | 17 hrs 54 mins | 274.48MB


A practical approach to creating wealth-based on the established principles of ancient Jewish wisdom-made accessible to people of all backgrounds. The ups and downs of the economy prove Rabbi Daniel Lapin's famous principle that the more things change, the more we need to depend upon the things that never change. There's no better source for both practical and spiritual financial wisdom than the time-tested knowledge found in the ancient Jewish faith and its culture.


In Thou Shall Prosper, Lapin offers a practical approach to creating wealth based on the established principles of ancient Jewish wisdom. This book details the 10 permanent principles that never change, the ten commandments of making money if you will, and explores the economic and philosophic vision of business that has been part of Jewish culture for centuries. The book's focus is on making accessible to individuals of all backgrounds, the timeless truths that Jews have used for centuries to excel in business. This book:


  • Outlines 10 fundamental "commandments" relating to business and money
  • Includes insights that will increase your potential for creating wealth, no matter what your faith or background may be
  • Blends contemporary business stories and Lapin's own business experiences with the wisdom of the Torah and Talmudic prescriptions

This Second Edition provides new examples, especially of Internet-related business opportunities. In addition, each chapter highlights specific action steps that can lead to wealth opportunities in both difficult economic times and periods of prosperity.


The Notorious Benedict Arnold [Audiobook]

The Notorious Benedict Arnold [Audiobook]

The Notorious Benedict Arnold: A True Story of Adventure, Heroism & Treachery [Audiobook] by Steve Sheinkin
Listening Library | 2012 | ISBN: 0449014967 | MP3 VBR V1 | 6 hrs 51 mins | 355.23MB


On a bitter cold day in January 1741, Benedict Arnold was born. Little did anyone know that he would grow up to become the most infamous villain in American history. But first, he would be one of the country's greatest war heroes. Fearless in the line of fire, a genius at strategy and motivating his men, General Arnold was America's first action hero. But his thirst for recognition would ultimately be his undoing. Hopeless at political maneuvers, prone to outbursts of ego and temper, Arnold saw his fame slowly slipping away. And so, he came up with a plan that would guarantee his place in history...


Packed with gripping first-person accounts, astonishing battle scenes, and shocking betrayals, this accessible biography proves that there's more than one side to every good story.


Open City: A Novel [Audiobook]

Open City: A Novel [Audiobook]

Open City: A Novel [Audiobook] by Teju Cole
Recorded Books | 2011 | ASIN: B004O9CGQY | M4B | 9 hrs 01 min | 143.27MB


A haunting novel about identity, dislocation, and history, Teju Cole’s Open City is a profound work by an important new author who has much to say about our country and our world.


Along the streets of Manhattan, a young Nigerian doctor named Julius wanders, reflecting on his relationships, his recent breakup with his girlfriend, his present, his past. He encounters people from different cultures and classes who will provide insight on his journey—which takes him to Brussels, to the Nigeria of his youth, and into the most unrecognizable facets of his own soul.


Citizens of London [Audiobook]

Citizens of London [Audiobook]

Citizens of London: The Americans Who Stood with Britain in Its Darkest, Finest Hour [Audiobook] by Lynne Olson
Tantor Media | 2010 | ISBN: 1400165954 | EPUB+MP3@96 kbps | 17 hrs 32 mins | 721.49MB


In Citizens of London, Lynne Olson has written a work of World War II history even more relevant and revealing than her acclaimed Troublesome Young Men. Here is the behind-the-scenes story of how the United States forged its wartime alliance with Britain, told from the perspective of three key American players in London: Edward R. Murrow, Averell Harriman, and John Gilbert Winant. Drawing from a variety of primary sources, Olson skillfully depicts the dramatic personal journeys of these men who, determined to save Britain from Hitler, helped convince a cautious Franklin Roosevelt and a reluctant American public to support the British at a critical time.


The three—Murrow, the handsome, chain-smoking head of CBS News in Europe; Harriman, the hard-driving millionaire who ran FDR’s Lend-Lease program in London; and Winant, the shy, idealistic U.S. ambassador to Britain—formed close ties with Winston Churchill and were drawn into Churchill’s official and personal circles. So intense were their relationships with the Churchills that they all became romantically involved with members of the prime minister’s family: Harriman and Murrow with Churchill’s daughter-in-law, Pamela, and Winant with his favorite daughter, Sarah.


Others were honorary “citizens of London” as well, including the gregarious, fiercely ambitious Dwight D. Eisenhower, an obscure general who, as the first commander of American forces in Britain, was determined to do everything in his power to make the alliance a success, and Tommy Hitchcock, a world-famous polo player and World War I fighter pilot who helped save the Allies’ bombing campaign against Germany.


Citizens of London, however, is more than just the story of these Americans and the world leaders they aided and influenced. It’s an engrossing account of the transformative power of personal diplomacy and, above all, a rich, panoramic tale of two cities: Washington, D.C., a lazy Southern town slowly growing into a hub of international power, and London, a class-conscious capital transformed by the Blitz into a model of stoic grace under violent pressure and deprivation. Deeply human, brilliantly researched, and beautifully written, Citizens of London is a new triumph from an author swiftly becoming one of the finest in her field.




EPUB

Taunton's Complete Illustrated Guide to Sharpening

Taunton's Complete Illustrated Guide to Sharpening

Taunton's Complete Illustrated Guide to Sharpening by Thomas Lie-Nielsen
Taunton Press | 2004 | ISBN: 1561586579 | PDF | 9.0MB


As a toolmaker, Tom Lie-Nielsen brings a special perspective to the subject of sharpening. In this must-have reference, the author covers all types of sharpening equipment and methods of sharpening hand tools. Over 700 color photographs and illustrations are included, along with information on sharpening power tool blades and bits.


The Complete Guide to Sharpening

The Complete Guide to Sharpening

The Complete Guide to Sharpening by Leonard Lee
Taunton Press | 1996 | ISBN: 1561581259 | PDF | 71.33MB


Lee, a well-known tool manufacturer, covers the practical and technical information to sharpen tools quickly, efficiently and safely. Descriptive photos, clear line drawings and step-by-step instructions show exactly how to improve the performance and safety of any cutting tool. 255 photos.


25 Kites That Fly

25 Kites That Fly

25 Kites That Fly by Leslie Hunt
Dover Publications | 2012 | ISBN: 0486156079 | EPUB | 6.78MB


Written by a kite maker for the U.S. Weather Bureau, this guide features detailed instructions for creating standard two-stick kites, six-point stars, figural kites, balloon kites, tetrahedral kites, box kites, and many other varieties. Complete descriptions of methods and materials include directions for making tails, reeling and stringing, and much more. 70 illustrations.


I'm Not Anti-Business, I'm Anti-Idiot

I'm Not Anti-Business, I'm Anti-Idiot

I'm Not Anti-Business, I'm Anti-Idiot by Scott Adams
Andrews McMeel Publishing | 1998 | ISBN: 0836251822 | EPUB | 41.44MB


Read by 150 million fans in 39 countries, Dilbert concerns the exploits of a cynical engineer who tries to stay afloat in the turbulence that is corporate America in the 1990s. This latest collection of cartoons from the enormously popular strip is aimed at the insanity of the business world (Humor).


This volume brings readers more of the bizarre fun. In it, they'll marvel at the escapades of Antina the non-stereotypical woman, who takes apart the office coffee machine "just for fun". They'll witness new-manager Ted, who just happens to have a beard growing from his forehead. And they'll recoil from Camping Carl, the office's nonstop self-storyteller, whom Dilbert manages to evade only by taking to hiscubicle escape tunnel.


Yiddish Folktales

Yiddish Folktales

Yiddish Folktales Edited by Beatrice Weinreich
Schocken | 1997 | ISBN: 0805210903 | EPUB | 8.2MB


Filled with princesses and witches, dybbuks and wonder-working rebbes, the two hundred marvelous tales that make up this delightful compendium were gathered during the 1920s and 1930s by ethnographers in the small towns and villages of Eastern Europe. Collected from people of all walks of life, they include parables and allegories about life, luck, and wisdom; tales of magic and wonder; stories about rebbes and their disciples; and tales whose only purpose is to entertain. Long after the culture that produced them has disappeared, these enchanting Yiddish folktales continue to work their magic today.


Wicked Bugs

Wicked Bugs

Wicked Bugs: The Louse That Conquered Napoleon's Army & Other Diabolical Insects by Amy Stewart
Algonquin Books | 2011 | ISBN: 1565129601 | EPUB | 7.13MB


In this darkly comical look at the sinister side of our relationship with the natural world, Stewart has tracked down over one hundred of our worst entomological foes—creatures that infest, infect, and generally wreak havoc on human affairs. From the world’s most painful hornet, to the flies that transmit deadly diseases, to millipedes that stop traffic, to the “bookworms” that devour libraries, to the Japanese beetles munching on your roses, Wicked Bugs delves into the extraordinary powers of six- and eight-legged creatures.


With wit, style, and exacting research, Stewart has uncovered the most terrifying and titillating stories of bugs gone wild. It’s an A to Z of insect enemies, interspersed with sections that explore bugs with kinky sex lives (“She’s Just Not That Into You”), creatures lurking in the cupboard (“Fear No Weevil”), insects eating your tomatoes (“Gardener’s Dirty Dozen”), and phobias that feed our (sometimes) irrational responses to bugs (“Have No Fear”).


Intricate and strangely beautiful etchings and drawings by Briony Morrow-Cribbs capture diabolical bugs of all shapes and sizes in this mixture of history, science, murder, and intrigue that begins—but doesn’t end—in your own backyard.


Wicked Plants

Wicked Plants

Wicked Plants: The Weed That Killed Lincoln's Mother and Other Botanical Atrocities by Amy Stewart
Algonquin Books | 2009 | ISBN: 1565126831 | EPUB | 4.55MB


A tree that sheds poison daggers; a glistening red seed that stops the heart; a shrub that causes paralysis; a vine that strangles; and a leaf that triggered a war. In Wicked Plants, Stewart takes on over two hundred of Mother Nature’s most appalling creations. It’s an A to Z of plants that kill, maim, intoxicate, and otherwise offend. You’ll learn which plants to avoid (like exploding shrubs), which plants make themselves exceedingly unwelcome (like the vine that ate the South), and which ones have been killing for centuries (like the weed that killed Abraham Lincoln's mother).


Menacing botanical illustrations and splendidly ghastly drawings create a fascinating portrait of the evildoers that may be lurking in your own backyard. Drawing on history, medicine, science, and legend, this compendium of bloodcurdling botany will entertain, alarm, and enlighten even the most intrepid gardeners and nature lovers.


The Resiliency Advantage

The Resiliency Advantage

The Resiliency Advantage: Master Change, Thrive Under Pressure, and Bounce Back from Setbacks by Al Siebert
Berrett-Koehler Publishers | 2005 | ISBN: 1576753298 | EPUB | 416.28KB


Resiliency - the ability to adapt to life's changes and crises - is the key to a healthy, productive life. Unfortunately, it's all too easy to get bogged down by feelings of anger and helplessness. The Resiliency Advantage helps readers banish negative, self-defeating thoughts and break free from the roles of "victim" and "good child" while improving problem-solving skills, maintaining humor and optimism during rough times, and becoming both self-reliant and socially responsible. By mastering the five stages of development - sustaining health, energy, and positive feelings; handling challenges; achieving positive self-esteem, self-confidence, and self-concept; honing the skills and attributes of highly resilient people; and developing a talent for serendipity - readers learn to stand up to adversity, overcome obstacles, and meet life head on.


Relax Your Neck, Liberate Your Shoulders

Relax Your Neck, Liberate Your Shoulders

Relax Your Neck, Liberate Your Shoulders: The Ultimate Exercise Program for Tension Relief by Eric Franklin
Elysian Editions | 2002 | ISBN: 0871272482 | PDF | 19.65MB


This work, based on an established technique already used by athletes and teachers of dance called ideokinesis, is about how to transfer pain permanently into well-being. We're stressed out and have no time. And, once again, our necks are sore and our shoulders are tense. What can we do to become more permanently flexible, and to face daily challenges more calmly and without tension. The exercises in this book developed by Eric Franklin make it possible to become loose and relaxed in a playful way, and to discover increased lightness in both body and soul. The exercises can be used to target specific problems, but are also very effective in transforming pain into well-being.


Imagery and touch are the keys to this unique approach to eliminating stiffness and pain in the neck and shoulders, with simple and effective exercises that can be done at home, on the job, or while travelling. Experiment with the variety of techniques presented and choose those that work the best. Sufferers of upper body pain will learn how to detect and eradicate early signs of tension. Understand the connection between emotional states and tension. Survive stressful situations calmly and without tensing a muscle. Discover how improving the alignment of the head, neck and shoulders will ease the strain on muscles and joints and promote an aura of confidence and health.


The New Sugar Busters

The New Sugar Busters

The New Sugar Busters: Shopper's Guide by H Leighton Steward, Morrison Bethea, Sam Andrews, Luis A Balart
Ballantine | 2003 | ISBN: 0345459229 | EPUB | 2.41MB


SUGAR BUSTERS!® forever changed the way Americans eat, offering a delicious new approach to diet and health. The SUGAR BUSTERS!® Shopper’s Guide soon followed–and made finding SUGAR BUSTERS!®-friendly fare at the grocery store and supermarket a snap. Now, five years later, this revolutionary little guide has been completely revised and updated to include more food selections and more brand names than ever before.


Forget measuring, weighing, and counting fat grams and calories. Throw those charts and graphs out the door! Organized like your grocery store, this handy book takes you aisle by aisle, department by department, pointing out exactly what you can and cannot eat, including:


• fresh produce • meat • seafood • dairy • deli • bakery/breads • beverages • snacks • prepared foods • condiments


Also includes essential tips for lite-weight travel and reading food labels.


Dr. Joe's Brain Sparks

Dr. Joe's Brain Sparks

Dr. Joe's Brain Sparks: 179 Inspiring and Enlightening Inquiries into the Science of Everyday Life by Joe Schwarcz
Doubleday Canada | 2010 | ISBN: 0385669305 | EPUB | 283.08KB


Prepare to be amazed once again.


Did you know what when you shake a ketchup bottle you're practicing thixotropy? That the ancient Greeks made themselves look less ancient by inventing moisturizer? That the mysterious drug obecalp* is as effective as homeopathy and many herbal cures? From the bestselling author of An Apple a Day, Brain Fuel, and Science, Sense and Nonsense comes a fresh batch of inquiries into the science of everyday life. Dr. Joe, as he is affectionately known to millions of readers, listeners, viewers, and students, presents his third book in the Doubleday Canada series he launched with Brain Fuel.


Using a Q&A format, it explains the world through science, and science through our common experience. There are sections on diet and nutrition, new drugs, and the dubious claims made for alternative remedies and beauty potions. There is a profusion of inspiring, enlightening, sometime just downright bizarre information drawn from the laboratory, from history, from our medicine cabinets and the bottles under our sinks. Science is everywhere, and Dr. Joe is keeping track - and doing it in a marvelously warm, eminently readable style. Let the brain sparks fly!


*Try reading this word backwards.


The Fly in the Ointment

The Fly in the Ointment

The Fly in the Ointment: 70 Fascinating Commentaries on the Science of Everyday Life by Joe Schwarcz
Ecw Press | 2004 | ISBN: 1550226215 | PDF | 13.87MB


This entertaining examination of everyday science from the fanciful to the factual covers topics ranging from pesticides and environmental estrogens to lipsticks and garlic. Readers are alerted to the shenanigans of quacks and are offered glimpses into the fascinating history of science. The science of aphrodisiacs, DDT, bottled waters, vitamins, barbiturates, plastic wraps, and smoked meat is investigated. Worries about acrylamide, preservatives, and waxed fruits are put into perspective, and the mysteries of bulletproof vests, weight loss diets, green-haired Swedes, laughing gas, and "mad honey" are unraveled. Even those with very little knowledge of science will come away informed and delighted at those humorous and accessible explanations.


That's the Way the Cookie Crumbles

That's the Way the Cookie Crumbles

That's the Way the Cookie Crumbles: 62 All-New Commentaries on the Fascinating Chemistry of Everyday Life by Joe Schwarcz
Ecw Press | 2002 | ISBN: 1550225200 | EPUB | 1.12MB


Interesting anecdotes and engaging tales make science fun, meaningful, and accessible. Separating sense from nonsense and fact from myth, these essays cover everything from the ups of helium to the downs of drain cleaners and provide answers to numerous mysteries, such as why bug juice is used to color ice cream and how spies used secret inks. Mercury in teeth, arsenic in water, lead in the environment, and aspartame in food are discussed. Mythbusters include the fact that Edison did not invent the lightbulb and that walking on hot coals does not require paranormal powers. The secret life of bagels is revealed, and airbags, beer, and soap yield their mysteries. These and many more surprising, educational, and entertaining commentaries show the relevance of science to everyday life.


The Right Chemistry

The Right Chemistry

The Right Chemistry: 108 Enlightening, Nutritious, Health-Conscious and Occasionally Bizarre Inquiries into the Science of Daily Life by Joe Schwarcz
Doubleday Canada | 2012 | ISBN: 0385671598 | EPUB | 2.42MB


A big part of Dr. Joe's job as director of McGill University's Office of Science and Society is persuading people that the pursuit of science knowledge is a potential source of wonder, enlightenment and well-being for everyone. And as a chemist, he's particularly keen to rescue chemistry from the bad rep it's developed over recent decades. There is more to chemistry than toxins, pollution, and "Don't drink that soda--it's full of chemicals."


The evangelic zeal Dr. Joe brings to his day job is of course also the driving force behind his work as an author. Once again, here he is to tell that everything is full of chemicals, and that chemistry means health, nutrition, beauty products, cleaning products, DNA, and the means by which Lady Gaga's meat dress was held together.


In the style established with the bestselling Brain Fuel, each section here is themed and contains a mixture of short, pithy items and slightly longer mini-essays. And as before--but never with such energy and relish--Dr. Joe goes on the attack against charlatans in the alternative health trade, naming and shaming them in a particularly entertaining and edifying section of the book called "Claptrap."


You will learn whether to put broccoli on a pizza before or after baking, whether beauty pills are worth taking, and whether the baby shampoo you're using is poisonous. You will discover but not use, please, the recipe for a Molotov cocktail. You will be enabled to enthrall fellow dinner guests with the derivation of the name Persil, and the definition of a kangarian (it's someone who only eats kangaroo meat).


As ever, this torrent of entertainment is delivered in Dr. Joe's unmistakably warm, lively and authorative voice.


An Apple A Day

An Apple A Day

An Apple A Day: The Myths, Misconceptions, and Truths About the Foods We Eat by Joe Schwarcz
Other Press | 2009 | ISBN: 1590513118 | EPUB | 327.66KB


Eat salmon. It’s full of good omega-3 fats. Don’t eat salmon. It’s full of PCBs and mercury. Eat more veggies. They’re full of good antioxidants. Don’t eat more veggies. The pesticides will give you cancer.


Forget your dinner jacket and put on your lab coat: you have to be a nutritional scientist these days before you sit down to eat—which is why we need Dr. Joe Schwarcz, the expert in connecting chemistry to everyday life. In An Apple a Day, he’s taken his thorough knowledge of food chemistry, applied it to today’s top food fears, trends, and questions, and leavened it with his trademark lighthearted approach. The result is both an entertaining revelation of the miracles of science happening in our bodies every time we bite into a morsel of food, and a telling exploration of the myths, claims, and misconceptions surrounding our obsession with diets, nutrition, and weight.


Looking first at how food affects our health, Dr. Joe examines what’s in tomatoes, soy, and broccoli that can keep us healthy and how the hundreds of compounds in a single food react when they hit our bodies. Then he investigates how we manipulate our food supply, delving into the science of food additives and what benefits we might realize from adding bacteria to certain foods. He clears up the confusion about contaminants, examining everything from pesticide residues, remnants of antibiotics, the dreaded trans fats, and chemicals that may leach from cookware. And he takes a studied look at the science of calories and weighs in on popular diets.


Brain Fuel

Brain Fuel

Brain Fuel: 199 Mind-Expanding Inquiries into the Science of Everyday Life by Joe Schwarcz
Anchor Canada | 2010 | ISBN: 0385666039 | EPUB | 1.86MB


From the #1 bestselling author – a cornucopia of mind-expanding insights into the science of the real world.


Dr. Joe – as he is affectionately known to millions of readers, listeners, viewers, and students – brings his magic formula to Doubleday Canada with Brain Fuel.


As with Dr. Joe’s previous best-selling books, Brain Fuel informs and entertains on a wild assortment of science-based topics. But this is not "science trivia." If you are looking for serious scientific discussions, you’ll find them here. If you are looking for practical consumer information, that’s here too. If you are searching for ways to stimulate interest in science, look no further, Mom. And if you are simply wondering why the birth of Prince Leopold was so different from Queen Victoria's previous seven; or why an iron rod that went through a man's head is now on display in a museum in Boston; or why white chocolate has such a short shelf life; or why eggs terrified Alfred Hitchcock – and what all of this means for the rest of us, and why – then bingo.


Will to Live: Dispatches from the Edge of Survival

Will to Live: Dispatches from the Edge of Survival

Will to Live: Dispatches from the Edge of Survival by Les Stroud
William Morrow | 2011 | ISBN: 0062026577 | EPUB | 3.88MB


In a survival situation, a wrong decision could spell the difference between life and death.


No one knows this better than Les Stroud, who has survived everywhere from the sun-scorched sands of the Kalahari to the snake-infested jungles of the Amazon. In Will to Live, Les examines many incredible true life survival stories—explaining what happened and why, and offering valuable perspectives on what went right, what went wrong, and what could have been done differently. The tales in Will to Live include:


  • Chris McCandless—the subject of the book and movie Into the Wild.Yossi Ghinsberg—who survived alone in the Amazon for twenty-one days.
  • Douglas Mawson—the Antarctic "superman" who survived three hellish months at the bottom of the planet.
  • Nando Parrado—who was trapped for two months high in the Andes after a plane crash killed his friends and family.

Plus . . . stories from Les's own experiences, along with practical sidebars with tips on how to escape quicksand, butcher a moose, cross a snow-covered crevasse, and more.


Provocative and entertaining, Will to Live is a compilation of history's most intriguing survival stories from one of the world's foremost experts.


Contingency Cannibalism

Contingency Cannibalism

Contingency Cannibalism: Superhardcore Survivalism's Dirty Little Secret by Shiguro Takada
Paladin Press | 1999 | ISBN: 1581600259 | PDF | 12.95MB


This twisted, tongue-in-cheek look at cannibalism as a last-resort survival option analyzes real-life case studies and historical episodes of cannibalism. Then it examines the hard-core decisions and gruesome details one must know in order to partake in this grisly practice. Recipes included. For entertainment purposes only.


The Devil's Garden: The Claremont Serial Killings

The Devil's Garden: The Claremont Serial Killings

The Devil's Garden: The Claremont Serial Killings by Debi Marshall
Random House Australia | 2007 | ISBN: 1741664667 | EPUB | 514.41KB


The State of Western Australia (WA)was in shock. Claremont is a salubrious suburb of Perth. Three lovely young women disappearing from relatively safe streets without a trace was very disturbing. The investigation has continued full-time over ten years, the biggest in the history of the WA police. And it is now Australia's longest running and most expensive murder investigation. Controversy surrounding the Claremont killings has not faded with time.


There are a number of suspects. Bodies of the three missing women have been found. But what about all those other young women in Western Australia who have not been seen for years. Are they also victims of the Claremont serial killer? Debi Marshall looks critically at the police investigation and 16 other disappearances in Western Australia. She talks to everyone involved from forensic investigators, criminologists, the police, the media, and the victims' parents. The results of her investigation should not be ignored.


Underbelly: The Gangland War

Underbelly: The Gangland War

Underbelly: The Gangland War by John Silvester, Andrew Rule
John Blake | 2009 | ISBN: 184454737X | EPUB | 3.13MB


John Moran and Carl Williams were the two biggest rival drug barons in Australia. They certainly weren’t partners, but they weren’t sworn enemies. After a meeting over a drug money dispute went sour, Moran shot Carl in the stomach, but decided not to finish the job. It turned out to be the biggest mistake of his life, as Carl became hell bent on revenge. Within months, most of the Moran family and a host of underworld figures would die in an astonishing spate of revenge killings that shook the public and the police to the core. Murder, greed, drugs, sex, and corruption abound in this true story that reads like a piece of gangster fiction. This is the amazing story of a powerful man who did things his way to the bitter end.


Underbelly : A Tale of Two Cities

Underbelly : A Tale of Two Cities

Underbelly : A Tale of Two Cities by John Silvester, Andrew Rule
Sly Ink | 2009 | ISBN: 0977544095 | EPUB | 3.54MB


Chris 'Rentakill' Flannery was a Melbourne gunman who sold his services to Sin City's highest bidder. He went on the missing list because he didn't realise the future belonged to those who controlled pills and powders, not pistols. A world of corrupt cops, bent politicians and beautiful women who fell for rich gangsters. And a few detectives trying to stop the tidal wave.


Abandoned: The Sad Death of Dianne Brimble

Abandoned: The Sad Death of Dianne Brimble

Abandoned: The Sad Death of Dianne Brimble by Geesche Jacobsen
Allen & Unwin | 2010 | ISBN: 1741754542 | EPUB | 1.74MB


Drugs, sex, and a pack of unscrupulous men circling, circling—it was always going to get ugly but none foresaw the tragic death of a young woman. On September 24, 2002, Queensland mother Dianne Brimble was found dead in a cabin on the cruise ship Pacific Sky, less than 24 hours into what was to be the holiday of a lifetime. The cabin belonged to four men from Adelaide who were part of a group of eight colorful characters, whom the media would later describe as the most hated men in Australia. Within hours of her death it emerged that she had been showered and dressed before medical help was called. Soon there were rumors of drug use and group sex, which grew into allegations of rape and murder. P+O personnel failed to secure the cabin, allowing the men back in to collect their belongings thus making the truth even more difficult to determine.


A police investigation, a high-profile inquest, a grieving family, and a criminal trial probed what went on in those few crucial early morning hours ending in her death. This extraordinary case, which captivated Australia, highlights the lines between criminal and moral responsibility and how easily things can get out of hand when care is abandoned.


One-Way Ticket : The Untold Story of the Bali 9

One-Way Ticket : The Untold Story of the Bali 9

One-Way Ticket : The Untold Story of the Bali 9 by Cindy Wockner, Madonna King
HarperCollins | | 2006 | ISBN: 0732283469 | EPUB | 1.72MB


On 17 April 2005, nine young Australians were arrested in Bali on charges of trafficking heroin. Four of the group - Renae Lawrence, Martin Stephens, Scott Rush and Michael Czugaj - were caught with the drugs taped to their bodies. Two others, Andrew Chan and Myuran Sukumaran, were alleged to be the ringleaders of the operation. And a final three - Si Yi Chen, Tan Duc Thanh Nguyen and Matthew Norman - were also scooped up as the final element in the Bali 9, as the group came to be known. Their arrests, so closely following that of Schapelle Corby, shocked Australians; even more shocking was the revelation that all nine could face the death penalty in Indonesia. Public opinion has been loud and divided on their individual levels of guilt, and on the appropriate punishment.


Journalists Cindy Wockner and Madonna King have investigated the extraordinary untold story of the Bali 9. With the cooperation of several family members of the Bali 9, they explore the histories of these eight men and one woman who have so unwittingly come into the public eye, to try to discover why these young people would take such a perilous risk. They also look at the controversial role of the Australian Federal Police in the fate of the Bali 9, and they are present at the trials and sentencing. "One-way Ticket: The Untold Story of the Bali 9" is a compelling, clear-eyed portrait of an unforgettable chapter in Australia's history. It also serves as a chilling warning to all parents: this could be your child, too.


Crazy Bosses

Crazy Bosses

Crazy Bosses by Stanley Bing
HarperCollins | 2007 | ISBN: 0061873861 | EPUB | 544.99KB


Since the latter part of the century just past, Stanley Bing has been exploring the relationship between authority and madness. In one bestselling book after another, reporting from his hot-seat as an insider in a world-renowned multinational corporation, he has tried to understand the inner workings of those who lead us and to inquire why they seem to be powered, much of the time, by demons that make them obnoxious and dangerous, even to themselves.


In What Would Machiavelli Do?, Bing looked at the issue of why mean people do better than nice people, and found that in their particular form of insanity lay incredible power. In Throwing the Elephant: Zen and the Art of Managing Up, he offered a spiritual path toward managing the unruly executive beast. And in Sun Tzu Was a Sissy, he taught us how to become one of them, and wage war on the playing field that ends in a dream home in Cabo. Now he returns to his roots to offer the last word on the entity that shapes our lives and stomps through—and on—our dreams: The Crazy Boss.


Students of Bing—and there are many, secreted inside tortured organizations, yearning for blunt instruments with which to fight—will note that he has walked this ground before, looking for answers. In 1992, he published the first edition of Crazy Bosses, which was fine, as far as it went. Now, some 15 years and several dozen insane bosses later, he has updated and rethought much of the work. Back in the last century, Bing was a small, trembling creature, looking up at those who made his life miserable and analyzing the mental illness that gave them their power. Today, while still trembling much of the time, he is in fact one of those people his prior work has warned us against. His own hard-won wisdom and now institutionalized dementia make this new edition completely fresh and indispensable to anyone who works for somebody else or lives with somebody else, or would like to.


In short, Bing is back on his home turf in this funny, true, and essential book, peering with his keen and frosty eye at the crazy boss in all his guises: the Bully, the Paranoid, the Narcissist, the Wimp, and the self-destructive Disaster Hunter. If you loved the original, classic Crazy Bosses, you'll be thrilled to plunge back into the new, refurbished pool. If you are new to the book, strap yourself in: it's going to be a crazy ride.


A Bull in China

A Bull in China

A Bull in China: Investing Profitably in the World's Greatest Market by Jim Rogers
Random House | 2007 | ISBN: 1400066166 | PDF | 1.11MB


If the twentieth century was the American century, then the twenty-first century belongs to China. Now the one and only Jim Rogers shows how any investor can get in on the ground floor of “the greatest economic boom since England’s Industrial Revolution.”


In this indispensable new book, one of the world’s most successful investors, Jim Rogers, brings his unerring investment acumen to bear on this huge and unruly land now being opened to the world and exploding in potential.


Rogers didn’t just wake up a Sinophile yesterday. He’s been tracking the Chinese economy since he first went to China in 1984 in preparation for his round-the-world motorcycle trip and then again, later, when he saw Shanghai’s newly reopened stock exchange (which looked like an OTB office). In the decades that followed–especially in recent years, with the easing of Communist party financial dictates–the facts speak for themselves:


  • The Chinese economy’s growth rate has averaged 9 percent since the start of the 1980s.
  • China’s savings rate is over 35 percent (in America, it’s 2 percent).
  • 40 percent of China’s output goes to exports (so there’s no crippling foreign debt).
  • $60 billion a year in direct foreign investment, combined with a trade surplus, has brought Beijing’s foreign currency reserves to over $1 trillion.
  • China’s fixed assets–ports, bridges, and roads–double every two and a half years.

In short, if projections hold, China will surpass the United States as the world’s largest economy in as little as twenty years. But the time to act is now. In A Bull in China, you’ll learn what industries offer the newest and best opportunities, from power, energy, and agriculture to tourism, water, and infrastructure. In his trademark down-to-earth style, Rogers demystifies the state policies that are driving earnings and innovation, takes the intimidation factor out of the A-shares, B-shares, and ADRs of Chinese offerings, and encourages any reader to trust his or her own expertise (if you’re a car mechanic, check out their auto industry).


A Bull in China also features fascinating profiles of “Red Chip” companies, such as Yantu Changyu, China’s largest winemaker, which sells a “Healthy Liquor” line mixed with herbal medicines. Plus, if you want to export something to China yourself–or even buy land there–Rogers tells you the steps you need to take.


No other book–and no other author–can better help you benefit from the new Chinese revolution. Jim Rogers shows you how to make the “amazing energy, potential, and entrepreneurial spirit of a billion people” work for you.


The Swing Traders Bible

The Swing Traders Bible

The Swing Traders Bible: Strategies to Profit from Market Volatility by Matthew McCall, Mark Whistler
John Wiley & Sons | 2008 | ISBN: 0470478683 | EPUB | 5.37MB


The Swing Trader's Bible provides traders with different strategies to capitalize on market fluctuations. The majority of the time, most markets move sideways, with no discernible long-term up or down trend. The key to making money in these kinds of markets is to sell when the market is near the top of its range and buy when it's near the bottom of its range.


The authors explain how to use fundamental stock analysis and technical analysis to spot swing trading opportunities. They then provide very specific techniques for entering and exiting the market, including: channel analysis; momentum indicators; stock sector leaders/followers; market cycles; overbought/oversold indicators; trading volume; and money flows. The authors explain how to swing trade by taking outright positions in stocks or by using various options strategies. Most of the book is devoted to swing trading using individual stocks, but the authors also explain swing trading opportunities in stock indexes and in exchange-traded funds.


The Daily Trading Coach

The Daily Trading Coach

The Daily Trading Coach: 101 Lessons for Becoming Your Own Trading Psychologist by Brett N Steenbarger
John Wiley & Sons | 2009 | ISBN: 0470398566 | EPUB | 881.07KB


Every trader is an entrepreneur. And just as a new business must capitalize upon the strengths of its founders, a career in the markets crucially hinges upon the assets—personal and monetary—of the trader. As an active trader and a coach of traders in hedge funds, proprietary trading groups, and investment bank settings, author Brett Steenbarger has helped others see the personal assets they have possessed all along: those that can pay a lifetime of dividends. In The Daily Trading Coach, he provides the tools to help you prioritize both your trading goals and your life—and become your own trading psychologist.


There are 101 lessons in The Daily Trading Coach, each averaging several pages in length. Each lesson follows the same general format: identifying an everyday challenge that traders face, an approach to meeting that challenge, and a specific suggestion for implementing that approach. The lessons cover a range of topics relevant to trading psychology and trading performance, including detailed instruction for utilizing psychodynamic, cognitive, and behavioral brief therapy methods to change problematic behavior patterns and instill new, positive ones. The chapters are independent of one another, so that you can read them in order or you can use the Table of Contents or Index to read, each day, the lesson that most applies to your current trading. In addition, the book includes insightful self-coaching perspectives from eighteen successful trading professionals who share their work online.


While the aim of the book is to help you become your own trading coach, its broader purpose is to help you coach yourself through life. The challenges and uncertainties you face in trading—the pursuit of rewards in the face of risks—are just as present in careers and relationships as in markets. The Daily Trading Coach provides a road map, and a practical set of insights and tools, for discovering and implementing the best within you.


Enhancing Trader Performance

Enhancing Trader Performance

Enhancing Trader Performance: Proven Strategies From the Cutting Edge of Trading Psychology by Brett N Steenbarger
John Wiley & Sons | 2006 | ISBN: 0470038667 | EPUB | 1.42MB


Trading is a performance discipline, and like Olympic athletes, elite military troops, and performing artists, traders can structure their development to achieve competence and expertise. Through his own trading experiences and those of individuals he has mentored, Dr. Brett Steenbarger is familiar with the challenges thattraders face and the performance and psychological strategies that can meet those challenges.


In his first book, The Psychology of Trading, Dr. Steenbarger provided a framework for understanding and overcoming the mental obstacles to successful trading. Now, in Enhancing Trader Performance, he goes a step further and shows you how to transform talent into trading skill through a structured process of expertise development.


Straightforward and accessible, this comprehensive guide:


  • Discusses the importance of finding an optimal fit between your trading talents and interests; the markets you trade; and the ways you trade those markets
  • Explores how you can enter into a learning process that will cultivate your tradingcompetence and expertise
  • Introduces the concept of learning loops, which enable you to make progressive improvements in your trading methods
  • Breaks down performance into three components—mechanics, tactics, and strategy—and examines the role of each in generating trading success
  • Illustrates how you can coach yourself with practical cognitive and behavioral techniques that rapidly change problem patterns and build new, positive ways of thinking and behaving

When you enhance your performance as a trader, you replace a small piece of randomness with intention. This enables you to make more informed trading decisions as you make your way through today's dynamic markets. Filled with in-depth insights, practical advice, solid research, and detailed examples, Enhancing Trader Performance offers an innovative approach to market mastery.


Who's Got Your Back

Who's Got Your Back

Who's Got Your Back: The Breakthrough Program to Build Deep, Trusting Relationships That Create Success—and Won't Let You Fail by Keith Ferrazzi
Crown Business | 2009 | ISBN: 0385530226 | EPUB | 2.44MB


Disregard the myth of the lone professional "superman" and the rest of our culture's go-it alone mentality. The real path to success in your work and in your life is through creating an inner circle of "lifeline relationships" -- deep, close relationships with a few key trusted individuals who will offer the encouragement, feedback, and generous mutual support every one of us needs to reach our full potential. Whether your dream is to lead a company, be a top producer in your field, overcome the self-destructive habits that hold you back, lose weight or make a difference in the larger world, Who's Got Your Back will give you the roadmap you've been looking for to achieve the success you deserve.


Keith Ferrazzi, the internationally renowned thought leader, consultant, and bestselling author of Never Eat Alone, shows us that becoming a winner in any field of endeavor requires a trusted team of advisors who can offer guidance and help to hold us accountable to achieving our goals. It is the reason PH.D candidates have advisor teams, top executives have boards, world class athletes have fitness coaches, and presidents have cabinets.


In this step-by-step guide to the powerful principles behind personal growth and change, you'll learn how to:


  • Master the mindsets that will help you to build deeper, more trusting "lifeline relationships"
  • Overcome the career-crippling habits that hold you back, once and for all
  • Get further, faster by setting goals in a dramatically more powerful way
  • Use "sparring" as a productive tool to make the decisions that will fuel personal success
  • Replace the yes men in your life with those who get it and care -- and will hold you accountable to achieving your goals
  • Lower your guard and let others help!

None of us can do it alone. We need the perspective and advice of a trusted team. And in Who's Got Your Back, Keith Ferrazzi shows us how to put our own "dream team" together.


Never Eat Alone

Never Eat Alone

Never Eat Alone: And Other Secrets to Success, One Relationship at a Time by Keith Ferrazzi, Tahl Raz
Crown Business | 2005 | ISBN: 0385512058 | EPUB | 427.78KB


Do you want to get ahead in life?

Climb the ladder to personal success?


The secret, master networker Keith Ferrazzi claims, is in reaching out to other people. As Ferrazzi discovered early in life, what distinguishes highly successful people from everyone else is the way they use the power of relationships—so that everyone wins.


In Never Eat Alone, Ferrazzi lays out the specific steps—and inner mindset—he uses to reach out to connect with the thousands of colleagues, friends, and associates on his Rolodex, people he has helped and who have helped him.


The son of a small-town steelworker and a cleaning lady, Ferrazzi first used his remarkable ability to connect with others to pave the way to a scholarship at Yale, a Harvard MBA, and several top executive posts. Not yet out of his thirties, he developed a network of relationships that stretched from Washington’s corridors of power to Hollywood’s A-list, leading to him being named one of Crain’s 40 Under 40 and selected as a Global Leader for Tomorrow by the Davos World Economic Forum.


Ferrazzi's form of connecting to the world around him is based on generosity, helping friends connect with other friends. Ferrazzi distinguishes genuine relationship-building from the crude, desperate glad-handling usually associated with “networking.” He then distills his system of reaching out to people into practical, proven principles. Among them:


  • Don’t keep score: It’s never simply about getting what you want. It’s about getting what you want and making sure that the people who are important to you get what they want, too.
  • “Ping” constantly: The Ins and Outs of reaching out to those in your circle of contacts all the time—not just when you need something.
  • Never eat alone: The dynamics of status are the same whether you’re working at a corporation or attending a society event— “invisibility” is a fate worse than failure.

In the course of the book, Ferrazzi outlines the timeless strategies shared by the world’s most connected individuals, from Katherine Graham to Bill Clinton, Vernon Jordan to the Dalai Lama.


Chock full of specific advice on handling rejection, getting past gatekeepers, becoming a “conference commando,” and more, Never Eat Alone is destined to take its place alongside How to Win Friends and Influence People as an inspirational classic.


Behavioral Finance: Psychology, Decision-Making, and Markets

Behavioral Finance: Psychology, Decision-Making, and Markets

Behavioral Finance: Psychology, Decision-Making, and Markets by Lucy Ackert, Richard Deaves
South-Western College Publishing | 2009 | ISBN: 0324661177 | PDF | 2.63MB


Discover a structured, applied approach to behavioral finance with the first academic text of its kind--Ackert/Deaves' BEHAVIORAL FINANCE: PSYCHOLOGY, DECISION MAKING, AND MARKETS. This comprehensive text--ideal for today's behavioral finance elective--links finance theory and practice to human behavior. The book begins by building upon the established, conventional principles of finance before moving into psychological principles of behavioral finance, including heuristics and biases, overconfidence, emotion and social forces. Readers learn how human behavior influences the decisions of individual investors and professional finance practitioners, managers, and markets.


The book clearly explains what behavioral finance indicates about observed market outcomes as well as how psychological biases potentially impact the behavior of managers. Readers see, first-hand, the implications of behavioral finance on retirement, pensions, education, debiasing, and client management. This book spends a significant amount of time examining how behavioral finance can be used by practitioners today. Readers utilize theory and applications in every chapter with a wide variety of end-of-chapter exercises, discussion questions, simulations and experiments that reinforce the book's applied approach.


Internet Marketing Start to Finish

Internet Marketing Start to Finish

Internet Marketing Start to Finish: Drive measurable, repeatable online sales with search marketing, usability, CRM, and analytics by Catherine Juon, Dunrie Greiling, Catherine Buerkle
Que Publishing | 2011 | ISBN: 0789747898 | PDF | 8.74MB


A breakthrough system for attracting more customers on the Internet


Internet marketing is the fastest, most efficient way to attract profitable new customers—if you run it strategically and systematically. This book shows you how. You’ll discover how to integrate marketing, sales, and operations functions to work together far more effectively, capture the right real-time data for decision-making, and apply it to drive dramatic improvements in performance. Drawing on extensive in-the-trenches experience, the authors help you implement a more iterative, measurable, and repeatable approach to Internet marketing, deliver better-qualified leads, build an online sales engine to track and improve every customer relationship…and, above all, grow profits!


You’ll Learn How To:


  • Craft flexible strategies that can quickly learn from experience
  • Eliminate "silos" that prevent effective measurement and execution
  • Overcome obstacles ranging from culture to processes to individual behavior
  • Build a powerful online sales engine to track customers through the entire relationship
  • Avoid dangerous data and weed out junk leads
  • Integrate web KPIs into business decision-making
  • Link web to lead to CRM analysis
  • Redefine messages to respond to your key audiences’ personas
  • Architect and design sites to improve user experience and conversion
  • Write highly findable content, and then make it even more visible
  • Start a feedback loop for continually optimizing both tactics and strategy
  • Globalize Internet marketing for diverse languages and cultures
  • Translate your performance into boardroom-ready reports

Zag: The Number One Strategy of High-Performance Brands

Zag: The Number One Strategy of High-Performance Brands

Zag: The Number One Strategy of High-Performance Brands by Marty Neumeier
Peachpit Press | 2006 | ISBN: 0321426770 | PDF | 3.45MB


"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, The Brand Gap, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough—today companies need “radical differentiation” to create lasting value for their shareholders and customers. In an entertaining 3-hour read you’ll learn:


  • why me-too brands are doomed to fail
  • how to "read" customer feedback on new products and messages
  • the 17 steps for designing “difference” into your brand
  • how to turn your brand’s “onliness” into a “trueline” to drive synergy
  • the secrets of naming products, services, and companies
  • the four deadly dangers faced by brand portfolios
  • how to “stretch” your brand without breaking it
  • how to succeed at all three stages of the competition cycle

This Explains Everything

This Explains Everything

This Explains Everything: Deep, Beautiful, and Elegant Theories of How the World Works by John Brockman
HarperPerennial | 2013 | ISBN: 0062230174 | EPUB | 1.21MB


In This Explains Everything, John Brockman, founder and publisher of Edge.org, asked experts in numerous fields and disciplines to come up with their favorite explanations for everyday occurrences. Why do we recognize patterns? Is there such a thing as positive stress? Are we genetically programmed to be in conflict with each other? Those are just some of the 150 questions that the world's best scientific minds answer with elegant simplicity.


With contributions from Jared Diamond, Richard Dawkins, Nassim Taleb, Brian Eno, Steven Pinker, and more, everything is explained in fun, uncomplicated terms that make the most complex concepts easy to comprehend.