The Definitive Guide to Google AdWords

The Definitive Guide to Google AdWords

The Definitive Guide to Google AdWords: Create Versatile and Powerful Marketing and Advertising Campaigns by Bart Weller, Lori Calcott
Apress | 2012 | ISBN: 1430240148 | EPUB | 388 pages | 33.96MB


There is one simple way to exponentially increase the amount of traffic coming to your website and the number of people aware of your product or service: through the use of Google AdWords and related marketing technologies. The Definitive Guide to Google AdWords will walk you through every step needed to maximize your marketing and advertising power.


Everything related to the platforms are covered in detail—account setup, campaign creation, reporting, optimization, analytics, ad creation, mobile advertising, and much more. Learn to take full advantage of all of the marketing options available through AdWords, including:


  • Geo-targeting, distribution, and placement of ads
  • Advanced account management and budget strategies
  • Keywords, metrics, and ROI management
  • Tools such as Keywords Editor, Website Optimizer, and Conversion Optimizer
  • Mobile marketing implementations and strategies
  • Working with the various APIs available for developers

With The Definitive Guide to Google AdWords, you will learn how AdWords works and how you can harness its power to increase your visibility and dramatically impact your potential for increased revenue.


  • The hows, whys, and history of SEM and Pay-Per-Click web technologies
  • How to set up and manage a Google AdWords account
  • How to create and manage tightly focused ad campaigns
  • The technology behind AdWords
  • Selecting the best keywords and phrases to trigger your ad on a search page
  • ROI management of your campaigns
  • Optimizing the quality of your landing page
  • Using AdWords for mobile marketing on smart phones and tablets

Anyone looking to increase revenue through a web-based presence cannot do without the techniques and instructions outlined in The Definitive Guide to Google AdWords.


Table of Contents:


  • SEM and the Google Ecosystem
  • AdWords in Depth
  • Marketing with AdWords
  • Getting Started with AdWords
  • Local Advertising and Location Targeting
  • Keyword Strategy
  • Creating Ads and Landing Pages
  • The Display Network
  • Mobile Advertising with AdWords
  • Account Management and Optimization
  • Google Analytics and Actionable Data
  • Testing with WebSite Optimizer

War, Memory, and the Politics of Humor

War, Memory, and the Politics of Humor

War, Memory, and the Politics of Humor: The Canard Enchaîné and World War I by Allen Douglas
University of California Press | 2002 | ISBN: 0520228766 | PDF | 345 pages | 1.65MB


War, Memory, and the Politics of Humor features carnage and cannibalism, gender and cross-dressing, drunks and heroes, militarism and memory, all set against the background of World War I France. Allen Douglas shows how a new satiric weekly, the Canard Enchaîné, exploited these topics and others to become one of France's most influential voices of reaction to the Great War. The Canard, still published today, is France's leading satiric newspaper and the most successful periodical of the twentieth century, and Douglas colorfully illuminates the mechanisms of its unique style.


Following the Canard from its birth in 1915 to the eve of the Great Depression, the narrative reveals a heady mix of word play, word games, and cartoons. Over the years the journal--generally leftist, specifically antimilitarist and anti-imperialist--aimed its shots in all directions, using some stereotypes the twenty-first century might find unacceptable. But Douglas calls its humor an affirmation of life, and as such the most effective antidote to war.


The Truth About Uri Geller

The Truth About Uri Geller

The Truth About Uri Geller by James Randi
Prometheus Books | 1982 | ISBN: 0879751991 | EPUB | 275 pages | 1.79MB


James Randi is also called "The Amazing Randi." He is a magician, escape artist, and investigator of the supernatural. He has also written the excellent book, Flim Flam! Uri Geller is a mediocre magician, and extremely popular psychic who is most famous for bending spoons.


One magician does not expose the tricks of another magician. But, what Geller does amounts to a con game, based upon simple magic tricks. He does not claim to be a magician. And Randi tells how these simple tricks are probably done. He, and any number of magicians can do the same tricks, more reliably.


Geller reads minds, makes watches start ticking, and other things. But he is most famous for bending objects (keys, forks, spoons, and other things), seemingly without effort. Bending objects by magic is fairly simple, and Randi shows how it is done. It is just typical magic show misdirection.


Amazingly, what seems to make Geller more believable is that his tricks don't always work. Like most mediums and psychics, he complains that his tricks don't work because of the negative thoughts of skeptics around him. Magicians who tried that would be out of work.


I think that the most important thing about this book is that we see how willing people are to believe in Geller, even when they see evidence of fraud. People even think that nobody could fool them, so these tricks must be real. Even scientists trying to test Geller design sloppy tests, because they are experts at testing honest subjects and physical phenomena, not fraud. And they are fooled in the most embarrassingly simple ways.


Grace's Sweet Life

Grace's Sweet Life

Grace's Sweet Life: Homemade Italian Desserts from Cannoli, Tiramisu, and Panna Cotta to Torte, Pizzelle, and Struffoli by Grace Massa-Langlois
Ulysses Press | 2012 | ISBN: 1612430244 | EPUB | 200 pages | 7.19MB


LEARN TO MAKE STUNNING ITALIAN DESSERTS AT HOME


No true Italian meal is complete without a perfectly crafted dessert. From traditional favorites to little-known delights, this book shows how to make eye-popping, mouth-watering, authentic Italian sweets, including:


• Amaretti Morbidi

Soft Amaretti Cookies

• Pizzelle-Ferratelle

Italian Waffle Cookies

• Bomboloni alla Crema

Italian Cream-Filled Doughnuts

• Fiadone Dolce di Ricotta

Abruzzo Sweet Cheesecake

• Cannoli Siciliani

Sicilian Cannoli

• Cicerchiata-Struffoli

Italian Honey Balls

• Torta Sette Strati

Seven-Layer Cake

• Torta Caprese

Flourless Chocolate Torte

• Fichi allo Zabaione

Figs with Zabaglione Cream

• Panna Cotta con Gelatina

Panna Cotta with Jelly


Even if you’re a novice baker, Grace’s Sweet Life guides you through the process of creating amazing delights. With illustrative photos and detailed step-by-step instructions for making complex treats in your own kitchen, this easy-to-use book will enable you to enjoy the labor of love that is Italian dessert.


Charcuterie: The Craft of Salting, Smoking, and Curing

Charcuterie: The Craft of Salting, Smoking, and Curing

Charcuterie: The Craft of Salting, Smoking, and Curing by Michael Ruhlman, Thomas Keller, Brian Polcyn
W W Norton & Company | 2005 | ISBN: 0393058298 | MOBI | 416 pages | 4.24MB


Charcuterie—a culinary specialty that originally referred to the creation of pork products such as salami, sausages, and prosciutto—is true food craftsmanship, the art of turning preserved food into items of beauty and taste. Today the term encompasses a vast range of preparations, most of which involve salting, cooking, smoking, and drying. In addition to providing classic recipes for sausages, terrines, and pâtés, Michael Ruhlman and Brian Polcyn expand the definition to include anything preserved or prepared ahead such as Mediterranean olive and vegetable rillettes, duck confit, and pickles and sauerkraut. Ruhlman, coauthor of The French Laundry Cookbook, and Polcyn, an expert charcuterie instructor at Schoolcraft College in Livonia, Michigan, present 125 recipes that are both intriguing to professionals and accessible to home cooks, including salted, airdried ham; Maryland crab, scallop, and saffron terrine; Da Bomb breakfast sausage; mortadella and soppressata; and even spicy smoked almonds. 50 line drawings


Dirty French: Everyday Slang from 'What's Up?' to 'F*%# Off!

Dirty French: Everyday Slang from

Dirty French: Everyday Slang from "What's Up" to "F*%# Off" by Adrien Clautrier, Henry Rowe
Ulysses Press | 2009 | ISBN: 1569756589 | EPUB | 160 pages | 707.32KB


GET D!RTY


Next time you’re traveling or just chattin’ in French with your friends, drop the textbook formality and bust out with expressions they never teach you in school, including:


• Cool slang

• Funny insults

• Explicit sex terms

•Raw swear words


Dirty French teaches the casual expressions heard every day on the streets of France:


•What's up?

Ça va?


•He's totally hot.

Il est un gravure de mode.


•That brie smells funky.

Ce brie sent putain de drôle.


•I'm gonna get ripped!

Je vais me fracasser!


•I gotta piss.

Je dois pisser.


•The ref is fucking asshole.

L'arbitre est un gros enaelé!


•Wanna try doggy-style?

Veux-tu faire l'amour en levrette?


The Stockholm Octavo

The Stockholm Octavo

The Stockholm Octavo by Karen Engelmann
Ecco | 2012 | ISBN: 0061995347 | MOBI | 432 pages | 6.11MB


Life is close to perfect for Emil Larsson, a self-satisfied bureaucrat in the Office of Customs and Excise in 1791 Stockholm. He is a true man of the Town—a drinker, card player, and contented bachelor—until one evening when Mrs. Sofia Sparrow, a fortune-teller and proprietor of an exclusive gaming parlor, shares with him a vision she has had: a golden path that will lead him to love and connection. She lays an Octavo for him, a spread of eight cards that augur the eight individuals who can help him realize this vision—if he can find them.


Emil begins his search, intrigued by the puzzle of his Octavo and the good fortune Mrs. Sparrow's vision portends. But when Mrs. Sparrow wins a mysterious folding fan in a card game, the Octavo's deeper powers are revealed. For Emil it is no longer just a game of the heart; collecting his eight is now crucial to pulling his country back from the crumbling precipice of rebellion and chaos. Set against the luminous backdrop of late eighteenth-century Stockholm, as the winds of revolution rage through the great capitals of Europe, The Stockholm Octavo brings together a collection of characters, both fictional and historical, whose lives tangle in political conspiracy, love, and magic in a breathtaking debut that will leave you spellbound.


Jennifer Government

Jennifer Government

Jennifer Government by Max Barry
Knopf | 2004 | ISBN: 1400030927 | EPUB | 321 pages | 2.20MB


Taxation has been abolished, the government has been privatized, and employees take the surname of the company they work for. It's a brave new corporate world, but you don't want to be caught without a platinum credit card--as lowly Merchandising Officer Hack Nike is about to find out. Trapped into building street cred for a new line of $2500 sneakers by shooting customers, Hack attracts the barcode-tattooed eye of the legendary Jennifer Government. A stressed-out single mom, corporate watchdog, and government agent who has to rustle up funding before she's allowed to fight crime, Jennifer Government is holding a closing down sale--and everything must go.


The Viral Storm: The Dawn of a New Pandemic Age

The Viral Storm: The Dawn of a New Pandemic Age
The Viral Storm: The Dawn of a New Pandemic Age by Nathan D Wolfe
2011 | EPUB | 1.46MB

Do you think you know all about the risk of a global pandemic? The threat could be far greater than we had ever imagined. In this important new book, award-winning biologist Nathan Wolfe examines the world of viruses and points the way forward, examining how new technologies can be brought to bear in the most remote areas of the world to neutralize these viruses and even harness their power for the good of humanity.

Wolfe's research missions to the jungles of Africa and the rain forests of Borneo have earned him the nickname 'the Indiana Jones of virus hunters', and here he takes readers along on his groundbreaking and often dangerous research trips to reveal the surprising origins of the most deadly diseases and to explain the role that viruses have played in human evolution.

In The Viral Storm, Wolfe tells the story of how viruses and human beings have evolved side by side through history; how deadly viruses like HIV, swine flu, and bird flu almost wiped us out in the past; and why modern life has made our species vulnerable to the threat of a global pandemic. His provocative vision of the future will change the way we think about viruses, and may even remove a potential threat to the survival of humanity itself.

The Age of Catastrophe Disaster and Humanity in Modern Times

The Age of Catastrophe Disaster and Humanity in Modern Times

The Age of Catastrophe: Disaster and Humanity in Modern Times by John David Ebert
McFarland | 2012 | ISBN: 0786471425 | PDF | 230 pages | 994.07KB


Disasters, both natural and man-made, are on the rise. Indeed, a catastrophe of one sort or another seems always to be unfolding somewhere on the planet. We have entered into a veritable Age of Catastrophes which have grown both larger and more complex and now routinely very widespread in scope. The old days of the geographically isolated industrial accidents, of the sinking of a Titanic or the explosion of a Hindenburg, together with their isolated causes and limited effects, are over. Now, disasters on the scale of Hurricane Katrina, the BP oil spill or the Japan tsunami and nuclear reactor accident, threaten to engulf large swaths of civilization. This book analyzes the efforts of Westerners to keep the catastrophes outside, while maintaining order on the inside of society. These efforts are breaking down. Nature and Civilization have become so intertwined they can no longer be separated. Natural disasters, moreover, are becoming increasingly more difficult to differentiate from "man-made."


Occupy Nation

Occupy Nation

Occupy Nation: The Roots, the Spirit, and the Promise of Occupy Wall Street by Todd Gitlin
It Books | 2012 | ISBN: 0062200925 | EPUB | 320 pages | 1.10MB


Occupy Wall Street is the most dynamic phenomenon in progressive politics in more than forty years. Its followers across the country transformed the national debate, galvanizing millions with its clarion call for economic justice: "We are the 99 percent." In Occupy Nation, bestselling social historian Todd Gitlin offers the first narrative survey of the movement—from its historic inspirations, to its inner tensions, to its prospects in the months and years to come. He offers a fascinating account of this remarkable phenomenon while casting an informed look at its continuing evolution—and how it needs to proceed to truly make an impact. Informed by Gitlin's own history in the 60s protest movement—but written with both eyes aimed at the future—Occupy Nation is the key book for anyone looking to understand the revolution playing out before our eyes.