European History and European Lives 1715 to 1914 [TTC Video]
19 October 2012, 05:24
The Teaching Company | 2003 | Course No 8270 | AVI, DivX 5, ~4016 Kbps, 640x480 | MP3@128 kbps, 2 Ch | + PDF Guidebook | 36x30 mins | 6.22GB
Thirty-five of the most influential people who lived during the 200 most difficult years in the history of the West form the subject of this dramatically different course. Who were these artists, writers, scientists, and leaders in the context of history? How and why did their lives shape our times and reflect their own?
They lived during the years 1715 to 1914, and they include:
● Augustus the Strong—his gargantuan appetites nearly exhausted his royal treasury
● Charles Darwin—a disinterested theology student whose real obsession was to explain things
● Sir Robert Walpole—an extraordinary politician with an even greater mastery of corruption
● David Lloyd George—his incomparable political strengths were put to a radically different purpose
● Mary Wollstonecraft—her groundbreaking manifestos launched feminism but offered little protection from the irony of her own biological destiny
● Captain Alfred Dreyfus—he was condemned to Devil's Island in a notorious miscarriage of justice that foreshadowed the Holocaust
● Napoleon Bonaparte—his conquests and administrative genius turned the French Revolution from chaos and disorder to stability and permanence.
What do these people have in common? And what links them to such similarly disparate figures as Marx and Engels, Marie Antoinette, Edmund Burke, C.P.E. Bach, Metternich, Pope Pius IX, Nathan Rothschild, or Louis Pasteur?
They are all major players in the grand drama of history, whether ruler or statesman, artist or philosopher, general, scientist, or leader of a faith. And each plays a role in this course—a deft mix of history and biography—as a way to understand this history.
A Dramatic Classroom Approach
Professor Jonathan Steinberg makes clear at the outset that this approach is different from anything he has seen in almost 40 years in the classroom.
● Focuses on 35 people whose lives represent the crucial forces that shaped European history during two decisive centuries
●Examines the transformation of Europe from a world of "lord and serf, horse and carriage, superstition and disease" into today's modern state of "boss and worker, steam and steel, science and medicine."
A March through Living European History
In this innovative course you hear Professor Steinberg's extensive use of carefully chosen quotes from the people themselves and from several biographical sources. This attention to detail also includes musical excerpts when he discusses composers Bach and Wagner.
As you grow to understand the living context of European history, you appreciate the great transforming themes embodied by the people who populate this fascinating march.
The two most important themes are the movement toward democracy—culminating in the French Revolution—that dominated the first of the two centuries covered, and the Industrial Revolution with the explosion of science and technology that dominated the second.
Democracy and Science, Beetles and Battlefields
In choosing the characters whose lives most reflect these themes, Professor Steinberg has not confined himself to those who are most often studied—monarchs, politicians, military leaders—but has included scientists, artists, philosophers, and industrialists, and even an entire population threatened with starvation—the Irish.
Professor Steinberg ably explores how the nature of absolute rule evolves from the unquestioned autocracy of a ruler like Augustus the Strong to the many styles of enlightened absolutism exemplified by rulers such as Maria Theresa of Austria, Catherine the Great of Russia, and Holy Roman Emperor Joseph II.
You see how the success of even enlightened rulers was ultimately betrayed by limitations, whether imposed by human nature, the backwardness of a realm, or the nature of reason itself.
You follow the emergence of the public sphere, the shattering of artistic boundaries, and the creation of new marketplaces as bold new visionaries including Samuel Johnson, Goya, C.P.E. Bach, Goethe, and Wagner take the public stage.
You watch as science achieves a profound new importance—often at the expense of religion—as theories and discoveries of people such as Charles Darwin and Louis Pasteur are framed by historical context.
Professor Steinberg draws pictures with words, from the image of Darwin excitedly stuffing a newly captured and squirming beetle into his mouth because he has nowhere else to put it, or a description of Napoleon's profound battlefield influence on his troops—an ability to inspire loyalty that helped make his life, in Professor Steinberg's words, "the single most important" encountered in this lecture series.
It is, considering the company kept during these 36 lectures, a bold statement.
Why History through Biography?
After an introductory lecture on history as a "soft" science, Professor Steinberg describes his course as a road map to the period in which the world of Europe becomes like our own and a new "self," set in a new social reality, becomes the dominant actor.
Each of the remaining 35 lectures is named for, and devoted to, a personality or group of people. The lectures unfold chronologically over 200 years.
"To lecture on lives raises a serious problem of method," says Professor Steinberg. "Much of what happened in the years 1715 to 1914 depends on the lives and activities of ordinary people whose struggle for existence and happiness makes up the great story of modern history.
"Changes in population, disease, famine, immigration and emigration, factory labor, strikes and trade unionism, literacy, emancipation of women, armies, and empires are mass phenomena, not individual ones. No single life can remotely express these huge forces," he points out.
"What justifies the biographical approach?" asks Professor Steinberg. He gives three reasons:
"First of all, it is fun. It is in our nature to be interested in one another. The people whom we shall study are among the most interesting people who have ever lived.
"Second, it is way to look at the great changes. If we see the times in which our figures lived as a kind of lens or magnifying glass, we can look for the background, as well as the foreground. We know what they could not: What happens next.
"Third, it is a way to educate ourselves. It draws out our awareness of ourselves and our world."
By looking at what even the greatest of the actors of the past could not see or understand, we get a glimpse of what we may be missing in our own thinking. When we observe the way people in the past seemed unaware of great changes now obvious to us, we have a useful moment of self-doubt. What are we missing in our world? We become one degree less self-confident that we know what is going on.
"That touch of humility, that creative moment of hesitation, that openness to the possibility that we might be wrong, those are the signs of a real historical education," states Professor Steinberg.
Course Lecture Titles:
- History as a "Soft" Science
- Augustus the Strong—Princely Consumption
- Robert Walpole—Politics of Corruption
- Frederick the Great—Absolute Absolutist
- Jean-Jacques Rousseau—A Modern Self
- Samuel Johnson—The "Harmless Drudge"
- Maria Theresa—Mother of the Empire
- David Hume—The Cheerful Skeptic
- C.P.E. Bach—Selling the Arts
- Catherine the Great—Russian Reformer
- Joseph II—The Rational Emperor
- Goethe—The Artist as Work of Art
- Adam Smith—The Wealth of Nations
- Marie Antoinette—Queen Beheaded
- Edmund Burke—The New Conservatism
- Robespierre—The Democrat as Terrorist
- Mary Wollstonecraft—The Rights of Women
- Napoleon—The Revolutionary Emperor
- Metternich—The Spider and the Web
- N.M. Rothschild—Financier to the World
- Goya—The Painter as Social Critic
- Giuseppe Mazzini—Idealist of the Nation
- George Eliot—A Scandalous Woman
- The Irish Starve—The Great Famine
- Napoleon III—The Empire of the Boulevards
- Pius IX—The Infallible Pope
- Richard Wagner—Revolution in Music
- Marx and Engels—The Perfect Collaboration
- Otto von Bismarck—Blood and Iron
- Charles Darwin—Origin of Species
- Queen Victoria—"We are not amused"
- Friedrich Krupp—The New Plutocracy
- Louis Pasteur—Modern Laboratory Science
- Count Leo Tolstoy—Lord and Serf
- Alfred Dreyfus—First Act in the Holocaust
- David Lloyd George—Champion of the Poor
Dr. Jonathan Steinberg is the Walter H. Annenberg Professor of Modern European History at the University of Pennsylvania. He completed his undergraduate work at Harvard University. He earned his Ph.D. from Cambridge University and served for 30 years as University Lecturer in European History, Fellow of Trinity Hall, Cambridge, and Vice-Master.
Professor Steinberg served as an expert witness in the Commonwealth of Australia War Crimes prosecution and was also appointed to the Historical Commission of the Deutsche Bank A.G. Frankfurt am Mein to examine bank activity under the Nazis.
Professor Steinberg is the author of Yesterday’s Deterrent: Tirpitz and the Birth of the German Battle Fleet, Why Switzerland?, and All or Nothing: The Axis and the Holocaust. His reviews have appeared in The London Review of Books, The Evening Standard, The Financial Times, and The Times Literary Supplement.
Professor Steinberg has written many radio and TV documentaries, including the BBC Radio Four’s salute to the U.S. Constitution, Secure in their Persons. He is a member of the Board of Trustees of Franklin College in Lugano, Switzerland, and the Presidential Advisory Commission on Holocaust Assets.
The Music of Pythagoras
19 October 2012, 04:40
Walker & Company | 2008 | ISBN: 0802716318 | EPUB | 384 pages | 3.70MB
The enthralling story of Pythagoras and the Pythagoreans, whose insights transformed the ancient world and still inspire the realms of science, mathematics, philosophy, and the arts.
"Pythagoras's influence on the ideas, and therefore on the destiny, of the human race was probably greater than that of any single man before or after him," wrote Arthur Koestler. Though most people know of him only for the famous Pythagorean Theorem (a2 +b2=c2), in fact the pillars of our scientific tradition--belief that the universe is rational, that there is unity to all things, and that numbers and mathematics are a powerful guide to truth about nature and the cosmos--hark back to the convictions of this legendary sixth-century B.C. scholar. Born around 570 B.C. on the cultured Aegean island of Samos, Pythagoras (according to ancient tales) studied with the sage Thales nearby at Miletus, and with priests and scribes in Egypt and Babylon. Eventually he founded his own school at Croton in southern Italy, where he and his followers began to unravel the surprising deep truths concealed behind such ordinary tasks as tuning a lyre. While considering why some string lengths produced beautiful sounds and others discordant ones, they uncovered the ratios of musical harmony, and recognized that hidden behind the confusion and complexity of nature are patterns and orderly relationships. They had surprised the Creator at his drafting board and had glimpsed the mind of God! Some of them later would also find something darker in numbers and nature: irrationality, a revelation so unsettling and subversive that it may have contributed to the destruction of their brotherhood. Praised for her ability to illuminate complex subjects, Kitty Ferguson brilliantly evokes the archaic world of Pythagoras, showing how ideas spread in antiquity, chronicling the influence he and his followers have had on so many extraordinary people in the history of Western thought and science, and bringing a poignant human saga to readers who are daily reminded that harmony and chaos can and do coexist.
Happiness: A Guide to Developing Life's Most Important Skill
19 October 2012, 04:35
Little Brown & Company | 2007 | ISBN: 0316167258 | MOBI | 304 pages | 351.60KB
A molecular biologist turned Buddhist monk, described by scientists as "the happiest man alive," demonstrates how to develop the inner conditions for true happiness.
Swiss and the Nazis
19 October 2012, 04:28
Casemate Publishers | 2006 | ISBN: 1932033424 | EPUB | 352 pages | 5.52MB
While surrounded by the Axis powers in World War II, Switzerland remained democratic and, unlike most of Europe, never succumbed to the siren songs and threats of the Nazi goliath.
This book tells the story with emphasis on two voices rarely heard. One voice is that of scores of Swiss who lived in those dark years, told through oral history. They mobilized to defend the country, labored on the farms, and helped refugees. The other voice is that of Nazi Intelligence, those who spied on the Swiss and planned subversion and invasion. Exhaustive documents from the German military archives reveals a chilling rendition of attack plans which would be dissuaded in part by Switzerland's armed populace and Alpine defenses. Laced with unique maps and photos, the book is organized into four units. The first, A War of Words and Nerves, depicts how the Swiss mobilized an active "spiritual defense" of their country. Chapters describe jokes and slurs the Swiss devised to characterize the "Nazi pigs," the use of the press and cabaret as weapons against totalitarianism, and the role of Swiss newsreels in building the spirit of resistance. German prewar subversion plans are also revealed. The second unit, To Resist to the Death, concerns military preparations. Swiss soldiers recall an epoch when every day could have been "the day" when all hell would break lose and they would meet the enemy. Blitzkrieg plans against Switzerland devised by the German Wehrmacht in 1940 are described in detail. Switzerland was an armed camp with countless fortifications, against which the Axis could have attempted access with extreme costs in blood. In Switzerland, Jews -- like all other citizens -- were in arms, and Jewish officers served in the highest levels of the Swiss army. Struggle for Survival: Food, Fuel and Fear, the third unit, presents oral histories of daily life during the war with its shortages, alarms, and rumors. The role of women in the military and the economy are probed. A chapter on the refugee crisis investigates whether Swiss officials played a role in Germany's adoption of the "J" stamp on Jewish passports, how Switzerland became a lifeboat for refugees, and how asylum policies were liberalized as the persecution of Jews escalated. Espionage and Subversion, the fourth and final unit, covers strategic issues and intelligence activities. German attack plans and bickering in the Gestapo about who would rule a conquered Switzerland persisted. One chapter focuses on Davos, where the Swiss struggled against a Fifth Column and which became a safe haven for American airmen whose crippled bombers made it to Swiss territory. The last chapter profiles Switzerland as America's window on the Reich -- how Allen Dulles and his OSS spied on the Nazis, at times with help from Swiss Intelligence. Halbrook's other books include the award-winning Target Switzerland: Swiss Armed Neutrality in World War II, which was published in five languages.
Wheelock's Latin [6th Edition]
19 October 2012, 04:22
Collins Reference | 2005 | ISBN: 0060784237 | EPUB + MOBI | 560 pages | 4.5/3.18MB
When Professor Frederic M. Wheelock's Latin first appeared in 1956, the reviews extolled its thoroughness, organization, and conciseness; at least one reviewer predicted that the book "might well become the standard text" for introducing students to elementary Latin. Now, five decades later, that prediction has certainly proved accurate.
The revised sixth edition of Wheelock's Latin has all the features that have made it the best-selling single-volume beginning Latin textbook, many of them improved and expanded:
- 40 chapters with grammatical explanations and readings based on ancient Roman authors
- Self-tutorial exercises with an answer key for independent study
- A newly enlarged English-Latin/Latin-English vocabulary
- A rich selection of original Latin readings -- unlike other textbooks, which contain primarily made-up Latin texts
- Etymological aids
Also included are maps of the Mediterranean, Italy, and the Aegean area, as well as numerous photographs illustrating aspects of classical culture, mythology, and historical and literary figures presented in the chapter readings.
Behind the Palace Doors
19 October 2012, 04:18
Random House | 2011 | ISBN: 0812979044 | EPUB | 2.47MB
Spanning 500 years of British history, a revealing look at the secret lives of some great (and not-so-great) Britons, courtesy of one of the world’s most engaging royal historians.
Beleaguered by scandal, betrayed by faithless spouses, bedeviled by ambitious children, the kings and queens of Great Britain have been many things, but they have never been dull. Some sacrificed everything for love, while others met a cruel fate at the edge of an axman’s blade. From the truth behind the supposed madness of King George to Queen Victoria’s surprisingly daring taste in sculpture, Behind the Palace Doors ventures beyond the rumors to tell the unvarnished history of Britain’s monarchs, highlighting the unique mix of tragedy, comedy, romance, heroism, and incompetence that has made the British throne a seat of such unparalleled fascination.
• stories covering every monarch, from randy Henry VIII to reserved Elizabeth II
• historical myths debunked and surprising “Did you know . . . ?” anecdotes
• four family trees spanning every royal house, from the Tudors to the Windsors
Macrobiotics for Life
19 October 2012, 04:16
North Atlantic Books | 2009 | ISBN: 1556437862 | EPUB | 392 pages | 8.44MB
Macrobiotics for Life presents a complete, holistic approach to health that can be applied to the body, mind, and soul. Combining the concept of a healthy, natural-foods lifestyle with a philosophy of self-love, macrobiotic expert Simon Brown explains how food, exercise, and bodywork can create greater physical health. Written in an accessible, easy-to-understand style, the book takes readers through simple steps beginning with thought, exercise, and diet, and shows how to bring macrobiotic practice into everyday life. Topics include healing the mind (letting go of assumptions and judgments), healing the heart (listening to one’s emotions), and healing the body (caring for one’s skin, energizing one’s organs, and creating a healthy digestive system).Brown offers extensive information about macrobiotic foods—tips for eating out, saving time in the kitchen, dealing with food cravings—and a variety of menu plans to help readers get started, including a time-saver weekly menu. A full range of nearly 100 recipes provides the essential resources for experiencing macrobiotics, and sixteen striking color photographs illustrate meals that are both delicious and nutritious to help readers see the variety of options that are available.
The Age of Entanglement: When Quantum Physics Was Reborn
19 October 2012, 04:09
2008 | ISBN: 1400044170 | EPUB | 1.43MB
A brilliantly original and richly illuminating exploration of entanglement, the seemingly telepathic communication between two separated particles—one of the fundamental concepts of quantum physics.
In 1935, in what would become the most cited of all of his papers, Albert Einstein showed that quantum mechanics predicted such a correlation, which he dubbed “spooky action at a distance.” In that same year, Erwin Schrödinger christened this spooky correlation “entanglement.” Yet its existence wasn’t firmly established until 1964, in a groundbreaking paper by the Irish physicist John Bell. What happened during those years and what has happened since to refine the understanding of this phenomenon is the fascinating story told here.
We move from a coffee shop in Zurich, where Einstein and Max von Laue discuss the madness of quantum theory, to a bar in Brazil, as David Bohm and Richard Feynman chat over cervejas. We travel to the campuses of American universities—from J. Robert Oppenheimer’s Berkeley to the Princeton of Einstein and Bohm to Bell’s Stanford sabbatical—and we visit centers of European physics: Copenhagen, home to Bohr’s famous institute, and Munich, where Werner Heisenberg and Wolfgang Pauli picnic on cheese and heady discussions of electron orbits.
Drawing on the papers, letters, and memoirs of the twentieth century’s greatest physicists, Louisa Gilder both humanizes and dramatizes the story by employing their own words in imagined face-to-face dialogues. Here are Bohr and Einstein clashing, and Heisenberg and Pauli deciding which mysteries to pursue. We see Schrödinger and Louis de Broglie pave the way for Bell, whose work is here given a long-overdue revisiting. And with his characteristic matter-of-fact eloquence, Richard Feynman challenges his contemporaries to make something of this entanglement.
The Dark Side Of The Screen: Film Noir
19 October 2012, 04:05
Da Capo Press | 1983 | ISBN: 0306802031 | EPUB | 240 pages | 27.80MB
Foster Hirsch’s Dark Side of the Screen is by far the most thorough and entertaining study of the themes, visual motifs, character types, actors, directors, and films in this genre ever published. From Billy Wilder, Douglas Sirk, Robert Aldrich, and Howard Hawkes to Martin Scorsese, Roman Polanski, and Paul Schrader, the noir themes of dread, paranoia, steamy sex, double-crossing women, and menacing cityscapes have held a fascination. The features that make Burt Lancaster, Joan Crawford, Robert Mitchum, and Humphrey Bogart into noir heroes and heroines are carefully detailed here, as well as those camera angles, lighting effects, and story lines that characterize Fritz Lang, Samuel Fuller, and Orson Welles as noir directors.For the current rediscovery of film noir, this comprehensive history with its list of credits to 112 outstanding films and its many illustrations will be a valuable reference and a source of inspiration for further research.
The Enlightened Economy: An Economic History of Britain
19 October 2012, 04:00
Yale University Press | 2010 | ISBN: 0300124554 | EPUB | 550 pages | 3.56MB
This book focuses on the importance of ideological and institutional factors in the rapid development of the British economy during the years between the Glorious Revolution and the Crystal Palace Exhibition. Joel Mokyr shows that we cannot understand the Industrial Revolution without recognizing the importance of the intellectual sea changes of Britain’s Age of Enlightenment. In a vigorous discussion, Mokyr goes beyond the standard explanations that credit geographical factors, the role of markets, politics, and society to show that the beginnings of modern economic growth in Britain depended a great deal on what key players knew and believed, and how those beliefs affected their economic behavior. He argues that Britain led the rest of Europe into the Industrial Revolution because it was there that the optimal intersection of ideas, culture, institutions, and technology existed to make rapid economic growth achievable. His wide-ranging evidence covers sectors of the British economy often neglected, such as the service industries.
The Addictive Personality
19 October 2012, 03:55
Hazelden | 1996 | ISBN: 1568381298 | EPUB | 144 pages | 1.78MB
For nearly a decade, "The Addictive Personality" has helped people understand the process of addiction. Now, through this second edition, author Craig Nakken brings new depth and dimension to our understanding of how an individual becomes an addict. Going beyond the definition that limits dependency to the realm of alcohol and other drugs, Nakken uncovers the common denominator of all addiction and describes how the process is progressive.
Through research and practical experience, Nakken sheds new light on:
- Genetic factors tied to addiction
- Cultural influences on addictive behaviors
- The progressive nature of the disease
- Steps to a successful recovery
The author examines how addictions start, how society pushes people toward addiction, and what happens inside those who become addicted. This new edition will help anyone seeking a better understanding of the addictive process and its impact on our lives.
19 October 2012, 03:41
John Wiley & Sons | 2012 | ISBN: 1118230132 | EPUB | 320 pages | 2.89MB
A unique approach to information overload, combining theory and practical solutions
Written and edited by an international group of experts from academia and industry, Information Overload clearly links academic theory to real-world practice, providing a truly global and interdisciplinary treatment of this important topic.
Emphasizing the role of engineers and technical communicators, the book discusses the root causes and costs of information overload within organizations and introduces strategies and proven techniques for reducing information overload and minimizing its negative impact. It offers a theoretical framework and ideas for future research, and features special chapter 'insight boxes' that recount different approaches to problems from various multinational corporations.
- Focuses on key definitions and challenges of information overload for both communicators and organizations
- Details a variety of technical and human-centered strategies for addressing the deluge of data
- Presents effective solutions tried at IBM, Xerox, and Harris Corporation
- Examines the effects of culture as well as that of color, visual form, text, and end-user documentation
- Offers an engineering perspective on the technologies available for dealing with information overload.
Information Overload also serves as a first-rate survival manual for researchers in academia, practicing engineers, technical communicators, and managers and professionals at all levels of profit and nonprofit organizations.
Eat and Run: My Unlikely Journey to Ultramarathon Greatness
19 October 2012, 03:36
Houghton Mifflin Harcourt | 2012 | ISBN: 0547569653 | EPUB | 272 pages | 10.85MB
For nearly two decades, Scott Jurek has been a dominant force—and darling—in the grueling and growing sport of ultrarunning. In 1999, as a complete unknown, he took the lead of the Western States Endurance Run, a 100-mile traverse over the old Gold Rush trails of the California Sierra Nevada. He won that race seven years in a row, setting a course record along the way. Twice he won the Badwater Ultramarathon, a 135-mile “jaunt” through Death Valley. Recently he set an American record of 165.7 miles in 24 hours—6 1/2 marathons in one day. And he was one of the elite runners who traveled to Mexico to run with the Tarahumara Indians, as profiled in the bestseller Born to Run. His accomplishments are nothing short of extraordinary, but that he has achieved all of this on a plant-based diet makes his story all the more so.
In Eat and Run, Scott Jurek opens up about his life and career—as an elite athlete and a vegan—and inspires runners at every level. From his Midwestern childhood hunting, fishing, and cooking for his meat-and-potatoes family, to his early beginnings in running (he hated it), to his slow transition to ultrarunning and veganism, to his world-spanning, record-breaking races, Scott’s story shows the power of an iron will and blows apart all the stereotypes of what athletes should eat to fuel optimal performance. Chock-full of incredible, on-the-brink stories of endurance and competition, fascinating science, and accessible practical advice—including his own favorite plant-based recipes—Eat and Run will motivate everyone to “go the distance,” whether that means getting out for that first run, expanding your food horizons, or simply exploring the limits of your own potential.
Advertisers at Work
19 October 2012, 03:28
Apress | 2012 | ISBN: 1430238283 | PDF | 308 pages | 2.31MB
In Advertisers at Work, readers will gain insights from the most interesting people working in the field of advertising today, told in their own words. Guided by interviewer Dr. Tracy Tuten, 18 advertising leaders share their favorite stories, debunk the myths of advertising, make predictions on the industry’s future, pay homage to the lions of the past, and offer insights into what it takes to win in the ad game today.
Each chapter is devoted to one advertising executive, showcasing that person’s unique vision and perspective into the world of advertising. Who are these leaders? Talent, perseverance, creativity, and pure grit set these people apart—and that’s where their similarities end. With a mix of senior contributors and up-and-coming talent representing the creative crafts, media, planning, and account services from a variety of agencies and locales, this book pulls back the curtain and invites readers to live each leader’s experiences up close. They’ll learn from the advertisers at work.
Every interview shows how advertising leaders have an impact on a day-to-day basis: charting strategy, making effective pitches, managing clients and key partners, calling in the creative muse, reading the public’s mood, developing the right mix of media to launch a campaign, or pouncing on opportunities the rest of us can’t see. This book:
- Shares the untold stories of senior executives and rising stars in advertising
- Demystifies the craft of advertising from the perspectives of creatives, media strategists, planners, and account executives
- Provides insights, strategies, and tactics readers can put to work immediately
- Offers predictions on the rapidly changing advertising landscape
Moods and Markets
19 October 2012, 03:23
FT Press | 2012 | ISBN: 0132947218 | PDF | 208 pages | 1.42MB
Leading consultant and Minyanville contributor Peter Atwater has helped institutional investors, corporations and policymakers map changing social moods to emerging market shifts, and use that knowledge to identify huge new market opportunities. Now, Atwater shows you how to use the same powerful Horizon PreferenceTM approach to select your own high-performance investments. Utilizing what is often in plain sight, but overlooked and underestimated, Horizon Preference helps you understand how we narrow our physical, time and relationship horizons to the "local" in bad times, and widen them to the "global" in better times – and then translate that knowledge into better investment decisions. Atwater’s Moods and Markets offers powerful new insights into everything from market bubbles to the real challenges of making mergers work… why "farm to table" and "locavore" movements are booming now, and what’s likely to happen next… why Americans now want to rent homes even though it’s become far more affordable to buy them… why the "Arab Spring" is bullish, and higher education is in deep trouble… which businesses prosper in a downturn, which prosper most in an upturn – and why. This book will be an invaluable resource for every serious investor, trader, and money manager.
The 7 Essential Steps to Successful eBay Marketing
19 October 2012, 03:19
McGraw-Hill | 2006 | ISBN: 0072263962 | PDF | 226 pages | 5.79MB
In this must-have book for eBay entreprenuers, eBay experts reveal how to reach the more than 100 million registered users and catapult your sales. Learn how to make listings stand out, inspire buyer confidence, close a sale, and keep customers coming back. An eBay University Instructor, a Fortune 100 marketing specialist, and an eBay PowerSeller offer valuable marketing insights and tried-and-true techniques for propelling eBay sales to the next level.
19 October 2012, 03:11
Jossey-Bass | 2012 | ISBN: 1118249755 | EPUB | 288 pages | 781.33KB
A guide to getting luck on your side.
As the pace of change accelerates and the volume of information explodes, we're under great pressure to connect just in time with the people and ideas we need to thrive. But we can no longer plan our way to success—there will always be factors beyond our control. This uncertainty, however, cultivates one of today's key drivers of success: serendipity. More than blind luck, serendipity can produce quantifiable results: breakthrough ideas, relationships that matter, effortless cooperation, synchronized market timing, and more. Get Lucky shows businesses how to succeed by fostering the conditions for serendipity to occur early and often.
- Distills planned serendipity into eight key elements: preparedness, motion, activation, attraction, connection, commitment, porosity, and divergence
- Features stories of serendipity in action at well-known companies including Avon, Target, Steelcase, Google, Facebook, Walmart, and more
- Written by serial entrepreneurs and cofounders of Get Satisfaction, a breakout platform for online customer service communities with over 100,000 clients
Planned serendipity is not an abstract, magical notion, but a practical skill. Get Lucky is the indispensable resource for anyone who wants to learn this skill and to make serendipity work for them.
How to Be a Person
19 October 2012, 03:06
Sasquatch Books | 2012 | ISBN: 1570617783 | EPUB | 272 pages | 2.31MB
From Dan Savage, Lindy West, and The Stranger staff comes this hilarious guide to life for college students and beyond. Here is all the information you actually need to know that no one else will tell you including: which majors to avoid, how to not get a STD, everything there is to know about philosophy (in a single paragraph!), what the music you like says about you, how to turn a crush into something more, how to come out (should you happen to be gay), how to binge drink and not die, how do laundry, how to do drugs (and which ones you should never do), good manners, tips on flirting with film nerds, how to write a great sentence, and a state-by-state guide to the U.S. of A. It's all here, along with Dan Savage's very best advice about sex and love. Hi!
Drinking Diaries: Women Serve Their Stories Straight Up
19 October 2012, 02:44
Seal Press | 2012 | ISBN: 1580054110 | EPUB | 272 pages | 342.35KB
Whether you drink it or not, alcohol is likely a potent part of your life: our culture is saturated in it. Ask any woman you know to tell you a drinking story, and she’ll come up with one in fact, she may even come up with five. With friends and with coworkers, at date night and at ladies' night, and on special occasions ranging from Valentine’s Day to the Super Bowl, we encounter alcohol yet when it comes to discussing the nature of our relationship with drinking, few of us do so honestly and openly.
In Drinking Diaries, editors Leah Odze Epstein and Caren Osten Gerszberg take women's drinking stories out of the closet and into the light. Whether it’s shame, sober sex, and relapsing, or college drinking, bonding, and comparing the benefits of pot vs. booze, no topic related to alcohol is off limits in this illuminating anthology. With contributions from celebrated writers including Jacquelyn Mitchard, Daphne Merkin, Kathryn Harrison, Ann Hood, Ann Leary, Pam Houston, Jane Friedman, Elissa Schappell, Asra Nomani, Priscilla Warner, Rita Williams, and Joyce Maynard, Drinking Diaries is a candid look at the pleasures and pains of drinking, and the many ways in which it touches women’s lives.
101 Best Tech Resumes
19 October 2012, 02:38
McGraw-Hill | 2003 | ISBN: 007141570X | PDF | 271 pages | 3.46MB
Create a resume that commands attention and gets you that interview!
The jobs are there, but the competition in fierce. If you want to land your dream job in today's changing technology industry, you need a resume that commands attention and makes you stand out from the crowd. 101 Best Tech Resumes gives you that and much, much more.
Featuring 101 examples of outstanding resumes for every type of technology-industry job from C++ programmer to technology marketer, this unbeatable resource also supplies scores of sure-fire cover letters and all of the most up-to-date industry information you need to find the right job in the right place. You'll also find plenty of tips on how to find job openings through networking, online services, cold calling, classified advertising, and "head-hunters". Inside, you'll discover:
- Successful styles and formats for resumes
- The five Ps of resume writing
- How to assess your skills and present them to your best advantage
- How to create a high-impact, strategic resume
- How to write an action-oriented cover letter
- Conventional techniques for finding and winning new opportunities
- Complete with hundreds of tips on job searching, interviewing, negotiating your salary, and more, 101 Best Tech Resumes gives you the know-how you need to put your job search into high gear and win the job of your dreams.
Unknown Pleasures: Inside Joy Division
19 October 2012, 02:32
It Books | 2013 | ISBN: 0062222562 | EPUB | 416 pages | 2.39MB
Joy Division changed the face of music. The sound of music. The meaning of music. Godfathers of the current alternative scene, they reinvented rock in the post-punk era, creating a new sound -- dark, hypnotic, intense - that would influence U2, Morrissey, R.E.M., Radiohead and many others. The band's image, once subversive and alienating, has become an internationally renowned 'look' well documented by photographers Anton Corbijn, Kevin Cummins and graphic designer Peter Saville. Inspired by the attitude, energy and sound of Punk, particularly the Sex Pistols, Peter Hook and his old school friend Bernard Sumner started a band which continues to influence popular music 35 years later, uniting with a gifted lead-singer and lyricist, Ian Curtis, and a brilliant drummer, Stephen Morris. With some cobbled together instruments and a clapped out old van, four young lads from Manchester and Salford shared the same vision and created their own unique sound in pubs and clubs first across the north-west, then across the whole of Britain, until in 1980 they had released two albums and were on the cusp of touring America. Then Ian Curtis committed suicide leaving everyone around him bereft. Best known for the propulsive bass guitar melodies of 'Love Will Tear Us Apart' Hooky was at the heart of the sound that came to define an era and inspire a generation. In the frank, no-holds-barred style that has seen his previous book The Hacienda: How Not to Run a Club hailed as one of the best music books of 2009, Peter 'Hooky' Hook gives us the inside story of life with Joy Division. He talks with eye-opening candour and reflection about the suicide of Ian Curtis: often seen as the "intellectual one", to Peter and the band he was just "one of the lads" and the burden of balancing his epilepsy and the demands of his domestic life only really emerged when it was too late. He covers the band's friendships and fall-outs; their rehearsals and recording sessions; and the larger-than-life characters who formed a vital part of the Joy Division legend: Tony Wilson, Rob Gretton, Martin Hannett, and more.
Bloggers Boot Camp
19 October 2012, 02:28
Elsevier Science | 2011 | ISBN: 0240819187 | EPUB | 203 pages | 3.00MB
Bloggers Boot Camp shows you how to build a great blog from the ground up. This isn't a book about technology — it's a book about engaging millions of readers. Starting your blog is easy, but building and maintaining a popular one is hard. Blogging experts John Biggs and Charlie White (Gizmodo, Mashable and TechCrunch) share their secrets from the frontline showing you how to blog with quality and flair, find the best stories, and attract millions of readers to your blog. Blogging goes way beyond writing. It's a conversation between you and your audience. Guiding you to blogging success Bloggers Boot Camp shows you how to:
- Uncover a niche for your blog, and realize key factors about yourself that you need to know before you write a single word.
- Gather the ideal tools for blogging, without spending too much or approaching it underequipped.
- Discover the best ways to spread the word about your new blog.
- Find the most compelling stories to write about, and get the information before anyone else does.
- Transform your writing by learning the subtle art of constructing a compelling, engaging blog post.
- Stimulate your readers to directly participate in the two-way conversation, perhaps the most exciting part of this new way of communicating.
- Teaches writers how to blog and bloggers how to write
- Offers a simple method for writing every day and a simple formula for creating compelling content
- The writers have 20,000+ posts under their belts at three of the five most powerful blogs in the world.
The Economist Audio Edition [October 20th - 26th, 2012]
19 October 2012, 02:22
English | MP3@48 kbps | 7 hrs 26 mins | 155.02MB
The audio edition contains word-for-word recordings of all articles published in The Economist, read by professional broadcasters and actors. It is ideal for anyone who wants to listen to articles while travelling, exercising or just relaxing.
The Economist is an English-language weekly news and international affairs publication owned by "The Economist Newspaper Ltd" and edited in London. It has been in continuous publication since James Wilson established it in September 1843. As of summer 2007, its average circulation topped 1.2 million copies a week, about half of which are sold in North America. Consequently it is often seen as a transatlantic (as opposed to solely British) news source.