40 Years of Evolution [EPUB]

40 Years of Evolution [EPUB]
40 Years of Evolution: Darwin's Finches on Daphne Major Island by Peter R Grant, B Rosemary Grant
2014 | EPUB + AZW3 | 6.2/6.94MB

Renowned evolutionary biologists Peter and Rosemary Grant have produced landmark studies of the Galápagos finches first made famous by Charles Darwin. In How and Why Species Multiply, they offered a complete evolutionary history of Darwin's finches since their origin almost three million years ago. Now, in their richly illustrated new book, 40 Years of Evolution, the authors turn their attention to events taking place on a contemporary scale. By continuously tracking finch populations over a period of four decades, they uncover the causes and consequences of significant events leading to evolutionary changes in species.

The authors used a vast and unparalleled range of ecological, behavioral, and genetic data--including song recordings, DNA analyses, and feeding and breeding behavior--to measure changes in finch populations on the small island of Daphne Major in the Galápagos archipelago. They find that natural selection happens repeatedly, that finches hybridize and exchange genes rarely, and that they compete for scarce food in times of drought, with the remarkable result that the finch populations today differ significantly in average beak size and shape from those of forty years ago. The authors' most spectacular discovery is the initiation and establishment of a new lineage that now behaves as a new species, differing from others in size, song, and other characteristics. The authors emphasize the immeasurable value of continuous long-term studies of natural populations and of critical opportunities for detecting and understanding rare but significant events.

By following the fates of finches for several generations, 40 Years of Evolution offers unparalleled insights into ecological and evolutionary changes in natural environments.

First Contact: Scientific Breakthroughs in the Hunt for Life Beyond Earth [EPUB]

First Contact: Scientific Breakthroughs in the Hunt for Life Beyond Earth [EPUB]
First Contact: Scientific Breakthroughs in the Hunt for Life Beyond Earth by Marc Kaufman
2011 | EPUB | 3.43MB

Are we alone in the universe? Almost certainly not.

In First Contact, Marc Kaufman provides a gripping tour of the magnificent new science of astrobiology that is closing in on the discovery of extraterrestrial life. In recent decades, scientists generally held that the genesis of life was unique to Earth: It was too delicate a process, and the conditions needed to support it too fragile, for it to exist anywhere else. But we are now on the verge of the biggest discovery since Copernicus and Galileo told us that Earth is not at the center of the universe. New scientific breakthroughs have revolutionized our assumptions about the building blocks of life and where it may be found. Scientists have hunted down and identified exoplanets, those mysterious balls in the universe that orbit distant suns not too different from our own. They have discovered extremophiles, the extraordinary microbes that thrive in environments of intense heat or cold that may mimic the inhospitable conditions of other planets. They have landed rovers on Mars and detected its methane, a possible signature of past life. And they have created sophisticated equipment to sweep the sky for distant radio signals and to explore the deep icebound lakes of Antarctica. Each of these developments has brought forth a new generation of out-of-the-box researchers, adventurers, and thinkers who are each part Carl Sagan, part Indiana Jones, part Watson and Crick—and part forensic specialists on CSI: Mars.

In this masterful book, Kaufman takes us to the frontiers of astrobiology’s quest for extraterrestrial life and shows how this quest is inextricably linked with the quest to understand life on Earth. He takes us deep under the glaciers of Antarctica, into the mouth of an Alaskan volcano, and beneath the Earth into the unbearable heat of a South African mine, and leads us to the world’s driest desert. For thousands of years, humans have wondered about who and what might be living beyond the confines of our planet. First Contact transports us into the cosmos to bring those musings back to Earth and recast our humanity.

The Daily You [EPUB]

The Daily You [EPUB]
The Daily You: How the New Advertising Industry Is Defining Your Identity and Your Worth by Joseph Turow
2012 | EPUB | 313.04KB

The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. That is the scenario media guru Nicholas Negroponte predicted in the 1990s, with his hypothetical online newspaper The Daily Me—and it is one we experience now in daily ways. But, as media expert Joseph Turow shows, the customized media environment we inhabit today reflects diminished consumer power. Not only ads and discounts but even news and entertainment are being customized by newly powerful media agencies on the basis of data we don’t know they are collecting and individualized profiles we don’t know we have.

Little is known about this new industry: how is this data being collected and analyzed? And how are our profiles created and used? How do you know if you have been identified as a “target” or “waste” or placed in one of the industry’s finer-grained marketing niches? Are you, for example, a Socially Liberal Organic Eater, a Diabetic Individual in the Household, or Single City Struggler? And, if so, how does that affect what you see and do online?

Drawing on groundbreaking research, including interviews with industry insiders, this important book shows how advertisers have come to wield such power over individuals and media outlets—and what can be done to stop it.

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