In a book perfect for readers of Charles Duhigg’s The Power of Habit, David Eagleman’s Incognito, and Leonard Mlodinow’s Subliminal, the cognitive neuroscientists who discovered how the brain has aha moments—sudden creative insights—explain how they happen, when we need them, and how we can have more of them to enrich our lives and empower personal and professional success.

Eureka or aha moments are sudden realizations that expand our understanding of the world and ourselves, conferring both personal growth and practical advantage. Such creative insights, as psychological scientists call them, were what conveyed an important discovery in the science of genetics to Nobel laureate Barbara McClintock, the melody of a Beatles ballad to Paul McCartney, and an understanding of the cause of human suffering to the Buddha. But these moments of clarity are not given only to the famous. Anyone can have them.

In The Eureka Factor, John Kounios and Mark Beeman explain how insights arise and what the scientific research says about stimulating more of them. They discuss how various conditions affect the likelihood of your having an insight, when insight is helpful and when deliberate methodical thought is better suited to a task, what the relationship is between insight and intuition, and how the brain’s right hemisphere contributes to creative thought.

Written in a lively, engaging style, this book goes beyond scientific principles to offer productive techniques for realizing your creative potential—at home and at work. The authors provide compelling anecdotes to illustrate how eureka experiences can be a key factor in your life. Attend a dinner party with Christopher Columbus to learn why we need insights. Go to a baseball game with the director of a classic Disney Pixar movie to learn about one important type of aha moment. Observe the behind-the-scenes arrangements for an Elvis Presley concert to learn why the timing of insights is crucial.

Accessible and compelling, The Eureka Factor is a fascinating look at the human brain and its seemingly infinite capacity to surprise us.

In this engaging scientific memoir, Kenneth Ford recounts the time when, in his mid-twenties, he was a member of the team that designed and built the first hydrogen bomb. He worked with — and relaxed with — scientific giants of that time such as Edward Teller, Enrico Fermi, Stan Ulam, John von Neumann, and John Wheeler, and here offers illuminating insights into the personalities, the strengths, and the quirks of these men. Well known for his ability to explain physics to nonspecialists, Ford also brings to life the physics of fission and fusion and provides a brief history of nuclear science from the discovery of radioactivity in 1896 to the ten-megaton explosion of "Mike" that obliterated a Pacific Island in 1952.

Ford worked at both Los Alamos and Princeton's Project Matterhorn, and brings out Matterhorn's major, but previously unheralded contribution to the development of the H bomb. Outside the lab, he drove a battered Chevrolet around New Mexico, a bantam motorcycle across the country, and a British roadster around New Jersey. Part of the charm of Ford's book is the way in which he leavens his well-researched descriptions of the scientific work with brief tales of his life away from weapons.

There is a vast literature on what has often been called the doctor-patient relationship, patient-provider interaction, therapist-patient encounter, and such like. However, it is thanks to recent advances within neuroscience, that we now find ourselves in a much better position to be able to describe and discuss the biological mechanisms that underlie the doctor-patient relationship. For example, we now know that different physiological and biochemical mechanisms take part in complex functions, like trust, hope, empathy and compassion, which are all key elements in the therapist-patient encounter. With this neuroscientific knowledge in their hands, health professionals will soon be able to directly see how their words, attitudes, and behaviours activate and inactivate molecules, cortical areas, and sensory systems in the brains of their patients.

This revolutionary new book describes and explains how this new scientific knowledge can be put to great practical use. It shows how, from a neuroscientific perspective, the doctor-patient relationship can be subdivided into at least four steps: feeling sick, seeking relief, meeting the therapist, and receiving therapy. The main advantage to approaching the doctor-patient relationship from a neuroscientific perspective is that physicians, psychologists and health professionals can better understand what kind of changes they can induce in their patients' brains, further boosting the professional's empathic and compassionate behaviour.

Written by the author of the critically acclaimed 'Placebo Effects', this book will lead to a better awareness of the potential power that the doctor's behaviour may have on the patient's behaviour and capacity for recovery from illness, as well as to better medical practice and social/communication skills. It will be required reading for physicians, psychotherapists, and neuroscientists.