Innovation: A Very Short Introduction [EPUB]
02 February 2017, 10:56
2010 | EPUB | 3.09MB
What is innovation? How important is innovation in business? How can we use it to succeed? In the last 150 years our world has been transformed–largely due to innovation. Our parents were born into a world where television had yet to be invented, and there was no penicillin or frozen food. Our great grandparents began life in a world with no light bulbs, cars, telephones, or airplanes.
This Very Short Introduction looks at what innovation is and why it can affect us so profoundly. It examines how it occurs, who stimulates it, how it is pursued, and what its outcomes are, both positive and negative. The book shows that innovation is hugely challenging and failure is common, yet it is essential to our social and economic progress. Mark Dodgson and David Gann also consider the extent to which our understanding of innovation has developed over the past century and how it might be used to interpret the global economy we all face in the future.
Epidemiology: A Very Short Introduction [EPUB]
02 February 2017, 10:53
2010 | EPUB | 3.39MB
What is epidemiology? What are the causes of a new disease? How can pandemics be prevented?
Epidemiology is the study of the changing patterns of disease and its main aim is to improve the health of populations. It's a vital field, central to the health of society, to the identification of causes of disease, and to their management and prevention.
Epidemiology has had an impact on many areas of medicine; from discovering the relationship between tobacco smoking and lung cancer, to the origin and spread of new epidemics. However, it is often poorly understood, largely due to misrepresentations in the media.
In this Very Short Introduction Rodolfo Saracci dispels some of the myths surrounding the study of epidemiology. He provides a general explanation of the principles behind clinical trials, and explains the nature of basic statistics concerning disease. He also looks at the ethical and political issues related to obtaining and using information concerning patients, and trials involving placebos.
The History of Medicine: A Very Short Introduction [EPUB]
30 January 2017, 11:08
2008 | EPUB | 3.29MB
Against the backdrop of unprecedented concern for the future of health care, this Very Short Introduction surveys the history of medicine from classical times, through the scholastic medieval tradition and the Enlightenment to the present day. Taking a thematic rather than strictly chronological approach, W.F. Bynum, explores the key turning points in the history of Western medicine-such as the first surgical procedures, the advent of hospitals, the introduction of anesthesia, X-Rays, vaccinations, and many other innovations, as well as the rise of experimental medicine.
The book also explores Western medicine's encounters with Chinese and Indian medicine, as well as nontraditional treatments such as homeopathy, chiropractic, and other alternative medicines. Covering a vast amount of information, this Very Short Introduction sheds new light on medicine's past, while at the same time engaging with contemporary issues, discoveries, and controversies, such as the spiraling costs of health care, lack of health insurance for millions, breakthrough treatments, and much more. For readers who wish to understand the how we have arrived at our current state of medical practice and knowledge, this book is essential reading.