How Risky Is It, Really?: Why Our Fears Don't Always Match the Facts [EPUB]

How Risky Is It, Really?: Why Our Fears Don't Always Match the Facts [EPUB]
How Risky Is It, Really: Why Our Fears Don't Always Match the Facts by David Ropeik
2010 | EPUB | 1.38MB

ARE YOU AFRAID OF THE "RIGHT" RISKS?

  • Do you worry more about radiation from nuclear power or from the sun?
  • Are you more afraid of getting cancer than heart disease?
  • Are you safer talking on your cell phone or using a hands-free device when you drive?
  • Do you think global warming is a serious threat to your health?

GET THE FACTS BEHIND YOUR FEARS—AND DISCOVER . . . HOW RISKY IS IT, REALLY?

International risk expert David Ropeik takes an in-depth look at our perceptions of risk and explains the hidden factors that make us unnecessarily afraid of relatively small threats and not afraid enough of some really big ones. This read is a comprehensive, accessible, and entertaining mixture of what's been discovered about how and why we fear—too much or too little. It brings into focus the danger of The Perception Gap: when our fears don’t match the facts, and we make choices that create additional risks.

This book will not decide for you what is really risky and what isn't. That's up to you. HOW RISKY IS IT, REALLY? will tell you how you make those decisions. Understanding how we perceive risk is the first step toward making wiser and healthier choices for ourselves as individuals and for society as a whole.

TEST YOUR OWN "RISK RESPONSE" IN DOZENS OF SELF-QUIZZES!

Mating Intelligence Unleashed: The Role of the Mind in Sex, Dating, and Love [EPUB]

Mating Intelligence Unleashed: The Role of the Mind in Sex, Dating, and Love [EPUB]
Mating Intelligence Unleashed: The Role of the Mind in Sex, Dating, and Love by Glenn Geher, Scott Barry Kaufman
2013 | EPUB | 2.86MB

Psychologists often paint a picture of human mating as visceral, instinctual. But that's not the whole story. In courtship and display, sexual competition and rivalry, we are also guided by what Glenn Geher and Scott Barry Kaufman call Mating Intelligence–a range of mental abilities that have evolved to help us find the right partner. Mating Intelligence is at work in our efforts to form, maintain, and end relationships. It guides us in flirtation, foreplay, copulation, finding and choosing a mate, and many other behaviors.

In Mating Intelligence Unleashed, psychologists Geher and Kaufman take readers on a fascinating tour of the crossroads of mating and intelligence, drawing on cutting-edge research on evolutionary psychology, intelligence, creativity, personality, social psychology, neuroscience, and more. The authors show that despite what you may read in the latest issue of Maxim, Playboy, Vogue, or GQ, physical attractiveness isn't the whole story. Human mating draws on a range of mental skills and attributes–from the creative use of pick-up lines, to displays of charisma, intelligence, humor, personality, and compassion. Along the way, the authors shed new light on age-old questions, such as: What role does personality play in mating? Which traits are attractive–and which traits repulse? How do people really choose mates? How do men and women deceive each other? How important is emotional intelligence? Why do people create art–and does it have anything to do with sex? Do nice guys really finish last?

Since Glenn Geher coined the term Mating Intelligence in 2006, it has drawn a great deal of media attention, ranging from a Psychology Today cover story to articles in the New Scientist, the Washington Times, the Huffington Post, and elsewhere. Now, in Mating Intelligence Unleashed, readers will have the first full account of this revolutionary new approach to dating, mating, and love.

Invisible Influence: The Hidden Forces that Shape Behavior [EPUB]

Invisible Influence: The Hidden Forces that Shape Behavior [EPUB]
Invisible Influence: The Hidden Forces that Shape Behavior by Jonah Berger
2016 | EPUB | 1.3MB

The New York Times bestselling author of Contagious explores the subtle, secret influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat—in this fascinating and groundbreaking work.

If you’re like most people, you think that your choices and behaviors are driven by your individual, personal tastes, and opinions. You wear a certain jacket because you liked the way it looked. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong.

Without our realizing it, other people’s behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion. Even strangers have a startling impact on our judgments and decisions: our attitudes toward a welfare policy shift if we’re told it is supported by Democrats versus Republicans (even though the policy is the same in both cases).

But social influence doesn’t just lead us to do the same things as others. In some cases we conform, or imitate others around us. But in other cases we diverge, or avoid particular choices or behaviors because other people are doing them. We stop listening to a band because they go mainstream. We skip buying the minivan because we don’t want to look like a soccer mom.

In his surprising and compelling Invisible Influence, Jonah Berger integrates research and thinking from business, psychology, and social science to focus on the subtle, invisible influences behind our choices as individuals. By understanding how social influence works, we can decide when to resist and when to embrace it—and how we can use this knowledge to make better-informed decisions and exercise more control over our own behavior.

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