Step-By-Step SEO: The Complete Guide To Search Engine Success [EPUB]

Step-By-Step SEO: The Complete Guide To Search Engine Success [EPUB]
Step-By-Step SEO: The Complete Guide To Search Engine Success by Matthew Davidson
2013 | EPUB | 1.72MB

Your Complete SEO Guide for Beginners

Are you looking for a SEO book that offers you a complete step by step guide?

Step By Step SEO is designed to be an actionable, easy to implement SEO strategy book written with the beginner in mind.

The author has worked directly for a major search engine and now runs his own SEO agency where he works with many clients to help get them increased visibility and sales through better search engine placement.

An SEO Book with No Fluff

There are literally hundreds of SEO books and guides being peddled all over Amazon as well as the entire web but most of them don’t really reveal the actual secrets to search engine success. Some are even so technical that beginners will often find such content unreadable.

Step by Step SEO offers all the secrets to success, from conducting effective and easy keyword research to preparing your website for both on-site and off-site SEO in the simplest way possible. This allows a reader, small business owner, and Internet entrepreneur to enact what most beginners see as highly technical search engine optimization strategies.

This step-by-step guide to effective search engine optimization teaches:

  • How to find the top search terms that will drive new visitors to your website
  • How to find the best tools to use that will allow you to impact your search engine presence in the shortest time possible
  • How to build personal connections online to exponentially increase the number of people you are able to reach with your messaging
  • How to turn your website into a great representative of your organization that gets the results you want
  • And much, much more

SEO Strategies that Will Weather Any of Google’s Recent and Future Panda and Penguin Updates

Google is continuously changing the atmosphere of search. Every so often, algorithm updates such as Panda and Penguin are rolled out, and most of the time, they tend to create a massive ripple on Google searches. The ripple is so significant that websites that used to rank through underhanded and unethical practices are dropped out of the running and awarded penalties that they can’t recover from.

SEO today is all about future-proofing your website’s optimization with ethical and Google-approved strategies so that any future updates they roll out will not impact your website’s search placement negatively.

The strategies in this SEO guide are all future-proofed against existing and upcoming Panda and Penguin algorithm updates.

SEO in 2014
The actionable strategies in this step by step SEO guide provides you a realistic, easy to implement, and effective SEO plan that will help you get ahead of your competition in 2014 and even beyond.

This SEO book is a great resource for beginners, especially those who want to generate search engine traffic without having to hire an expensive SEO agency or consultant. However, SEO isn’t the only answer to Internet marketing success. There are other channels that can help you gain more web visitors and leads.

Status Update: Celebrity, Publicity, and Branding in the Social Media Age [EPUB]

Status Update: Celebrity, Publicity, and Branding in the Social Media Age [EPUB]
Status Update: Celebrity, Publicity, and Branding in the Social Media Age by Alice E Marwick
2013 | EPUB | 16.81MB

Social media technologies such as YouTube, Twitter, and Facebook promised a new participatory online culture. Yet, technology insider Alice Marwick contends in this insightful book, “Web 2.0” only encouraged a preoccupation with status and attention. Her original research—which includes conversations with entrepreneurs, Internet celebrities, and Silicon Valley journalists—explores the culture and ideology of San Francisco’s tech community in the period between the dot com boom and the App store, when the city was the world’s center of social media development.

Marwick argues that early revolutionary goals have failed to materialize: while many continue to view social media as democratic, these technologies instead turn users into marketers and self-promoters, and leave technology companies poised to violate privacy and to prioritize profits over participation. Marwick analyzes status-building techniques—such as self-branding, micro-celebrity, and life-streaming—to show that Web 2.0 did not provide a cultural revolution, but only furthered inequality and reinforced traditional social stratification, demarcated by race, class, and gender.

Incident Response & Computer Forensics, 3rd Edition [PDF]

Incident Response & Computer Forensics, 3rd Edition [PDF]
Incident Response & Computer Forensics, Third Edition by Jason Luttgens, Matthew Pepe, Kevin Mandia
2014 | PDF | 15.81MB

The definitive guide to incident response--updated for the first time in a decade!

Thoroughly revised to cover the latest and most effective tools and techniques, Incident Response & Computer Forensics, Third Edition arms you with the information you need to get your organization out of trouble when data breaches occur. This practical resource covers the entire lifecycle of incident response, including preparation, data collection, data analysis, and remediation. Real-world case studies reveal the methods behind--and remediation strategies for--today's most insidious attacks.

  • Architect an infrastructure that allows for methodical investigation and remediation
  • Develop leads, identify indicators of compromise, and determine incident scope
  • Collect and preserve live data
  • Perform forensic duplication
  • Analyze data from networks, enterprise services, and applications
  • Investigate Windows and Mac OS X systems
  • Perform malware triage
  • Write detailed incident response reports
  • Create and implement comprehensive remediation plans

The Google Story [EPUB]

The Google Story [EPUB]
The Google Story: Inside the Hottest Business, Media, and Technology Success of Our Time by David A Vise, Mark Malseed
2005 | EPUB | 2.51MB

Here is the story behind one of the most remarkable Internet successes of our time. Based on scrupulous research and extraordinary access to Google, the book takes you inside the creation and growth of a company whose name is a favorite brand and a standard verb recognized around the world. Its stock is worth more than General Motors’ and Ford’s combined, its staff eats for free in a dining room that used to be run by the Grateful Dead’s former chef, and its employees traverse the firm’s colorful Silicon Valley campus on scooters and inline skates.

THE GOOGLE STORY is the definitive account of the populist media company powered by the world’s most advanced technology that in a few short years has revolutionized access to information about everything for everybody everywhere.

In 1998, Moscow-born Sergey Brin and Midwest-born Larry Page dropped out of graduate school at Stanford University to, in their own words, “change the world” through a search engine that would organize every bit of information on the Web for free.

While the company has done exactly that in more than one hundred languages, Google’s quest continues as it seeks to add millions of library books, television broadcasts, and more to its searchable database.

Readers will learn about the amazing business acumen and computer wizardry that started the company on its astonishing course; the secret network of computers delivering lightning-fast search results; the unorthodox approach that has enabled it to challenge Microsoft’s dominance and shake up Wall Street. Even as it rides high, Google wrestles with difficult choices that will enable it to continue expanding while sustaining the guiding vision of its founders’ mantra: DO NO EVIL.

Masters of Doom [PDF]

Masters of Doom [PDF]
Masters of Doom: How Two Guys Created an Empire and Transformed Pop Culture by David Kushner
2004 | PDF | 659.16KB

Doom, the video game in which you navigate a dungeon in the first person and messily lay waste to everything that crosses your path, represented a milestone in many areas. It was a technical landmark, in that its graphics engine delivered brilliant performance on ordinary PC hardware. It was a social phenomenon, with individuals and companies hooking up networks specifically for Doom tournaments and staying up for days to blast away on them (well before the Internet went big-time). The game's publisher, id Software, used an unusual shareware marketing strategy (give away the first levels, charge for the more advanced ones) that worked very well. On top of it all, the gore-filled game raised serious questions about decency in products meant for use by school-age kids. Masters of Doom explores the Doom phenomenon, as well as the lives and personalities of the two men behind it: John Carmack and John Romero.

This book manages, for the most part, to keep clear of the breathless techno-hagiography style that characterizes many books with similar subjects. He tells the story of Carmack, Romero, and id--which includes far more than Doom and its successors--in novel style, and he's done a good job of keeping the action flowing and the characters' motivations clear. Some of the quoted passages of dialog sound like idealized reconstructions that probably never came from the lips of real people, but this is an entertaining and informative book, of interest to anyone who's let rip with a nail gun.

D is for Digital [EPUB]

D is for Digital [EPUB]
D is for Digital: What a Well-Informed Person Should Know about Computers and Communications by Brian Kernighan
2012 | EPUB + MOBI | 1.36/1.71MB

This book explains how today's computing and communications world operates, from hardware through software to the Internet and the web. It includes enough detail that you can understand how these systems work, no matter what your technical background. The social, political and legal issues that new technology creates are discussed as well, so you can understand the difficult issues we face and appreciate the tradeoffs that have to be made to resolve them.

A compact but detailed and thorough explanation of how computers and communications systems work, for non-technical readers who want to better understand the world they live in. A great source for technical readers who want something that will help their friends and family learn about digital systems.

But How Do It Know? [EPUB]

But How Do It Know? [EPUB]
But How Do It Know: The Basic Principles of Computers for Everyone by J Clark Scott
2009 | EPUB + MOBI | 1.25/1.49MB

Finally, this brand new book exposes the secrets of computers for everyone to see. Its humorous title begins with the punch line of a classic joke about someone who is baffled by technology.

It was written by a 40-year computer veteran who wants to take the mystery out of computers and allow everyone to gain a true understanding of exactly what computers are, and also what they are not.

Years of writing, diagramming, piloting and editing have culminated in one easy to read volume that contains all of the basic principles of computers written so that everyone can understand them.

There used to be only two types of book that delved into the insides of computers. The simple ones point out the major parts and describe their functions in broad general terms. Computer Science textbooks eventually tell the whole story, but along the way, they include every detail that an engineer could conceivably ever need to know.

Like Baby Bear's porridge, But How Do It Know? is just right, but it is much more than just a happy medium. For the first time, this book thoroughly demonstrates each of the basic principles that have been used in every computer ever built, while at the same time showing the integral role that codes play in everything that computers are able to do.

It cuts through all of the electronics and mathematics, and gets right to practical matters. Here is a simple part, see what it does. Connect a few of these together and you get a new part that does another simple thing. After just a few iterations of connecting up simple parts - voilà! - it's a computer. And it is much simpler than anyone ever imagined.

But How Do It Know? really explains how computers work. They are far simpler than anyone has ever permitted you to believe. It contains everything you need to know, and nothing you don't need to know. No technical background of any kind is required.

The basic principles of computers have not changed one iota since they were invented in the mid 20th century. "Since the day I learned how computers work, it always felt like I knew a giant secret, but couldn't tell anyone," says the author. Now he's taken the time to explain it in such a manner that anyone can have that same moment of enlightenment and thereafter see computers in an entirely new light.

Hacking the Future [MOBI]

Hacking the Future [MOBI]
Hacking the Future: Privacy, Identity, and Anonymity on the Web by Cole Stryker
2012 | MOBI | 0.34MB

How does anonymity enable free speech - and how is it a threat? "I think anonymity on the Internet has to go away," famously said by Randi Zuckerberg (sister of Mark), has become the policy for some, while the Stop Online Piracy Act mobilized millions to write Congress in protest. Hacking the Future is a broad look at how anonymity influences politics, activism, religion, and art.

Stryker presents a strong defense of anonymity and explores some of the tools and organizations relating to this issue, especially as it has evolved with the ubiquity of the Internet. Cogent and compelling, his examination of online identities, both false and real, is an essential read for the social-networking age.

The Computer: A Very Short Introduction [EPUB]

The Computer: A Very Short Introduction [EPUB]
The Computer: A Very Short Introduction by Darrel Ince
2011 | EPUB | 247.75KB

What is the basic nature of the modern computer? How does it work? How has it been possible to squeeze so much power into increasingly smaller machines? What will the next generations of computers look like?

In this Very Short Introduction, Darrel Ince looks at the basic concepts behind all computers, the changes in hardware and software that allowed computers to become so small and commonplace, the challenges produced by the computer revolution--especially whole new modes of cybercrime and security issues, the Internet and the advent of "cloud computing," and the promise of whole new horizons opening up with quantum computing and computing using DNA.

10 PRINT CHR$(205.5+RND(1)); : GOTO 10 (Software Studies) [EPUB]

10 PRINT CHR$(205.5+RND(1)); : GOTO 10 (Software Studies) [EPUB]
10 PRINT CHR$(205_5+RND(1)); : GOTO 10 (Software Studies) by Casey Reas, Nick Montfort, Ian Bogost, John Bell, Patsy Baudoin, Jeremy Douglass, Mark C. Marino, Michael Mateas, Mark Sample, Noah Vawter
2012 | EPUB | 3.56MB

A single line of code offers a way to understand the cultural context of computing.

This book takes a single line of code--the extremely concise BASIC program for the Commodore 64 inscribed in the title--and uses it aa a lens through which to consider the phenomenon of creative computing and the way computer programs exist in culture.

The authors of this collaboratively written book treat code not as merely functional but as a text--in the case of 10 PRINT, a text that appeared in many different printed sources--that yields a story about its making, its purpose, its assumptions, and more. They consider randomness and regularity in computing and art, the maze in culture, the popular BASIC programming language, and the highly influential Commodore 64 computer.

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