Terms of Service: Social Media and the Price of Constant Connection [EPUB]
04 July 2015, 06:25
2015 | EPUB | 1.13MB
Social networking has grown into a staple of modern society, but its continued evolution is becoming increasingly detrimental to our lives. Shifts in communication and privacy are affecting us more than we realize or understand. Terms of Service crystalizes this current moment in technology and contemplates its implications: the identity-validating pleasures and perils of online visibility; our newly adopted view of daily life through the lens of what is share-worthy; and the surveillance state operated by social media platforms—Facebook, Google, Twitter, and others—to mine our personal data for advertising revenue, an invasion of our lives that is as pervasive as government spying.
Jacob Silverman calls for social media users to take back ownership of their digital selves from the Silicon Valley corporations who claim to know what's best for them. Integrating politics, sociology, national security, pop culture, and technology, he reveals the surprising conformity at the heart of Internet culture—explaining how social media companies engineer their products to encourage shallow engagement and discourage dissent. Reflecting on the collapsed barriers between our private and public lives, Silverman brings into focus the inner conflict we feel when deciding what to share and what to "like," and explains how we can take the steps we need to free ourselves from its grip.
Web Analytics: An Hour a Day [EPUB]
27 November 2014, 07:24
2007 | EPUB | 5.53MB
Develop a Successful Web Analytics Strategy
A Step-by-Step Guide
Learn web analytics the right way with this unique, thoroughly modern guide to today's web analytics challenges and opportunities. Written by an in-the-trenches practitioner, this book goes beyond concepts and definitions to challenge prevalent thinking about the field and provide a step-by-step guide to implementing a successful web analytics strategy.
Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company's bottom line.
- Learn the pros and cons of data collection methodologies
- Find out how you can stop counting page views and still get a rich understanding of your customers
- Discover how to identify valuable metrics with the "three layers of so what" test
- Optimize your organizational structure and choose the right analytics tool
- Understand and apply advanced analytics concepts, including SEM/PPC analysis, the power of segmentation, conversion-rate best practices, and others
- Leverage quick-start solutions for blogs and e-commerce, support, and small business websites
- Learn the key ingredients of a great experimentation and testing platform
- Use competitive-intelligence analysis to glean insights and drive actions
You'll also find:
- Ten steps to turbocharge your web analytics
- Seven steps for creating a data-driven culture in your organization
- Six ways to measure the success of a blog
- Three secrets behind making web analytics actionable
- Ten signs of a great web analyst
More Awesome Than Money [EPUB]
20 November 2014, 08:47
2014 | EPUB | 0.9MB
David versus Goliath in Silicon Valley—an epic attempt to take back the Internet
Their idea was simple. Four NYU undergrads wanted to build a social network that would allow users to control their personal data, instead of surrendering it to big businesses like Facebook. They called it Diaspora. In days, they raised $200,000, and reporters, venture capitalists, and the digital community’s most legendary figures were soon monitoring their progress. Max dreamed of being a CEO. Ilya was the idealist. Dan coded like a pro, and Rafi tried to keep them all on track. But as the months passed and the money ran out, the Diaspora Four fell victim to errors, bad decisions, and their own hubris. In November 2011, Ilya committed suicide.
Diaspora has been tech news since day one, but the story reaches far beyond Silicon Valley to the now urgent issues about the future of the Internet. With the cooperation of the surviving partners, New York Times bestselling author Jim Dwyer tells a riveting story of four ambitious and naÏve young men who tried to rebottle the genie of personal privacy—and paid the ultimate price.
Wikipedia U [EPUB]
31 October 2014, 14:52
2014 | EPUB | 1.97MB
Since its launch in 2001, Wikipedia has been a lightning rod for debates about knowledge and traditional authority. It has come under particular scrutiny from publishers of print encyclopedias and college professors, who are skeptical about whether a crowd-sourced encyclopedia—in which most entries are subject to potentially endless reviewing and editing by anonymous collaborators whose credentials cannot be established—can ever truly be accurate or authoritative.
In Wikipedia U, Thomas Leitch argues that the assumptions these critics make about accuracy and authority are themselves open to debate. After all, academics are expected both to consult the latest research and to return to the earliest sources in their field, each of which has its own authority. And when teachers encourage students to master information so that they can question it independently, their ultimate goal is to create a new generation of thinkers and makers whose authority will ultimately supplant their own.
Wikipedia U offers vital new lessons about the nature of authority and the opportunities and challenges of Web 2.0. Leitch regards Wikipedia as an ideal instrument for probing the central assumptions behind liberal education, making it more than merely, as one of its severest critics has charged, "the encyclopedia game, played online."
People's Pornography: Sex and Surveillance on the Chinese Internet [PDF]
27 October 2014, 07:24
2012 | PDF | 21.98MB
Since its establishment in 1949, the People's Republic of China has upheld a nationwide ban on pornography, imposing harsh punishments on those caught purchasing, producing, or distributing materials deemed a violation of public morality. A provocative contribution to Chinese media studies by a well-known international media researcher, People’s Pornography offers a wide-ranging overview of the political controversies surrounding the ban, as well as a fascinating glimpse into the many distinct media subcultures that have gained widespread popularity on the Chinese Internet as a result. Rounding out this exploration of the many new tendencies in digital citizenship, pornography, and activist media cultures in the greater China region are thought-provoking interviews with individuals involved.
A timely contribution to the existing literature on sexuality, Chinese media, and Internet culture, People’s Pornography provides a unique angle on the robust voices involved in the debate over about pornography’s globalization.
When Google Met WikiLeaks [EPUB]
27 October 2014, 06:52
2014 | EPUB + AZW3 | 0.3/0.5MB
In June 2011, Julian Assange received an unusual visitor: the chairman of Google, Eric Schmidt, arrived from America at Ellingham Hall, the country residence in Norfolk, England where Assange was living under house arrest.
This is a settling of scores. Schmidt and Google colleague Jared Cohen used the interview in their co-authored book The New Digital Age, which Assange claims “misrepresented my words”. So the Australian has set out a transcript of the exchange, alongside an account of what he has since learned of Google and its intentions.
For several hours the besieged leader of the world’s most famous insurgent publishing organization and the billionaire head of the world’s largest information empire locked horns. The two men debated the political problems faced by society, and the technological solutions engendered by the global network—from the Arab Spring to Bitcoin. They outlined radically opposing perspectives: for Assange, the liberating power of the Internet is based on its freedom and statelessness. For Schmidt, emancipation is at one with US foreign policy objectives and is driven by connecting non-Western countries to American companies and markets. These differences embodied a tug-of-war over the Internet’s future that has only gathered force subsequently.
When Google Met WikiLeaks presents the story of Assange and Schmidt’s encounter. Both fascinating and alarming, it contains an edited transcript of their conversation and extensive, new material, written by Assange specifically for this book, providing the best available summary of his vision for the future of the Internet.
Mike Meyers' CompTIA Security+ Certification Passport, 4th Edition [EPUB]
11 September 2014, 12:56
2014 | EPUB | 5.63MB
From the #1 Name in Professional Certification
Prepare for CompTIA Security+ Exam SY0-401 with McGraw-Hill Professional—a Platinum-Level CompTIA Authorized Partner offering Authorized CompTIA Approved Quality Content to give you the competitive edge on exam day.
Get on the fast track to becoming CompTIA Security+ certified with this affordable, portable study tool--fully revised for the latest exam release. Inside, certification training experts guide you on your career path, providing expert tips and sound advice along the way. With an intensive focus only on what you need to know to pass CompTIA Security+ Exam SY0-401, this certification passport is your ticket to success on exam day.
- Itineraries -- List of official exam objectives covered
- ETAs -- Amount of time needed to complete each lesson
- Travel Advisories -- Expert advice on critical topics
- Local Lingo -- Concise definitions of key terms and concepts
- Travel Assistance -- Recommended resources for more information
- Exam Tips -- Common exam pitfalls and solutions
- Checkpoints -- End-of-chapter questions, answers, and explanations
- Career Flight Path -- Information on the exam and possible next steps
Game Engine Architecture, Second Edition [PDF]
10 September 2014, 09:25
2014 | PDF | 65.05MB
Hailed as a "must-have textbook" (CHOICE, January 2010), the first edition of Game Engine Architecture provided readers with a complete guide to the theory and practice of game engine software development. Updating the content to match today’s landscape of game engine architecture, this second edition continues to thoroughly cover the major components that make up a typical commercial game engine.
New to the Second Edition
- Information on new topics, including the latest variant of the C++ programming language, C++11, and the architecture of the eighth generation of gaming consoles, the Xbox One and PlayStation 4
- New chapter on audio technology covering the fundamentals of the physics, mathematics, and technology that go into creating an AAA game audio engine
- Updated sections on multicore programming, pipelined CPU architecture and optimization, localization, pseudovectors and Grassman algebra, dual quaternions, SIMD vector math, memory alignment, and anti-aliasing
- Insight into the making of Naughty Dog’s latest hit, The Last of Us
The book presents the theory underlying various subsystems that comprise a commercial game engine as well as the data structures, algorithms, and software interfaces that are typically used to implement them. It primarily focuses on the engine itself, including a host of low-level foundation systems, the rendering engine, the collision system, the physics simulation, character animation, and audio. An in-depth discussion on the "gameplay foundation layer" delves into the game’s object model, world editor, event system, and scripting system. The text also touches on some aspects of gameplay programming, including player mechanics, cameras, and AI.
An awareness-building tool and a jumping-off point for further learning, Game Engine Architecture, Second Edition gives readers a solid understanding of both the theory and common practices employed within each of the engineering disciplines covered. The book will help readers on their journey through this fascinating and multifaceted field.
MODX Revolution: Building the Web Your Way [EPUB]
10 September 2014, 09:15
2013 | EPUB | 13.91MB
MODX Revolution: Building the Web Your Way presents an extensive look at an amazing and extensible Content Management Platform by providing real-world examples and hundreds of screen shots to bridge the gap typically experienced by users when pressing into new concepts and systems.
Readers can approach this book as a quick reference, progressive primer, the basis to streamline team activities, or simply as a means to stretch skill sets into new areas based on the author's decades of experience integrating development teams and partnering with clients around the globe.
MODX Revolution: Building the Web Your Way is divided into four logical sections allowing readers to quickly access topics via the outline formatted Table of Contents or the index. Each chapter progressively increases in complexity and builds on concepts previously presented in the text. Features introduced in MODX Revolution 2.2.x-pl: Media Sources, Dashboards, and file-based Elements have also been introduced.
In short, MODX Revolution: Building the Web Your Way is the book the author would have wanted on his desk, since he began using MODX products in 2005, and what multiple people from around the globe asked him for.
MODX Revolution: Building the Web Your Way is an example-driven guide which effectively walks readers through various aspects of administrating, using, developing, and designing websites. Everything necessary to successfully operate a MODX Revolution site has been included in this book with the intention of familiarizing users so they can rapidly begin developing their own applications.
MODX Revolution: Building the Web Your Way is divided into four sections:
Part 1: Foundations contains quite a bit of explanation and numerous examples regarding each of the topics necessary to become familiar with MODX Revolution.
Part II: Live Projects begins with a quick-start chapter and moves into real world development examples incorporating jQuery, Ajax, Search Engine optimization, and various other topics for building better projects.
Part III: Administration introduces the concepts and techniques to effectively administrate a MODX Revolution project. Access Control Lists and other "difficult" topics are presented in a straightforward manner utilizing very familiar terminology to quickly establish concepts usually considered to be advanced simply due to their assumed complexity.
Part IV: Development takes a "stone tossed across water" view of building dynamic PHP applications using MODX Revolution as a foundation. The areas of discovery range from the most commonly used methods in the API, to building third-party applications from scratch - including the xPDO schema and extending the generated classes into full applications. Regardless of your skill level, this book was conceived with the idea of allowing you to begin at your current level of experience and continue as far as you would want to.
The examples chosen for this book are intended to easily reach a large number of readers, especially those who are self-taught or who are looking for a "low-impact" learning curve. The author intentionally refrained from using overly technical examples and verbiage so as to relate to a larger audience, even though some of the topics may be considered advanced to some readers.
Big Data Analytics: Disruptive Technologies for Changing the Game [EPUB]
04 September 2014, 22:10
2014 | EPUB | 2.82MB
Bringing a practitioner’s view to big data analytics, this work examines the drivers behind big data, postulates a set of use cases, identifies sets of solution components, and recommends various implementation approaches. This work also addresses and thoroughly answers key questions on this emerging topic, including
- What is big data and how is it being used?
- How can strategic plans for big data analytics be generated?
- How does big data change analytics architecture?
The author, who has more than 20 years of experience in information management architecture and delivery, has drawn the material from a large breadth of workshops and interviews with business and information technology leaders, providing readers with the latest in evolutionary, revolutionary, and hybrid methodologies of moving forward to the brave new world of big data.