Think Simple: How Smart Leaders Defeat Complexity [Audiobook]

Think Simple: How Smart Leaders Defeat Complexity [Audiobook]
Think Simple: How Smart Leaders Defeat Complexity [Audiobook] by Ken Segall, read by the Author
2016 | MP3@64 kbps + EPUB | 7 hrs 29 mins | 206.28MB

Simplicity is arguably the most potent weapon in business - attracting customers, motivating employees, helping companies to outthink competitors, and creating new efficiencies. Yet rarely is it as simple as it looks.

Ken Segall's first book, Insanely Simple, was based on observations gained from 12 years working as Steve Jobs' advertising agency creative director, first with NeXT and then with Apple. He saw firsthand that Jobs looked at everything through the lens of simplicity. His obsession with simplicity was visible not just in Apple's products. You could see it in the way the company was organized and how it innovated, advertised, sold at retail, and provided customer service.

In practice simplicity was Jobs' most powerful business weapon. It helped Apple distinguish its products and create entirely new product categories, and it put distance between Apple and its competitors. But while Apple is a terrific example of a company that has been propelled by the power of simplicity, it is hardly alone.

Inspired by the ways Apple has benefited from the power of simplicity, Segall set out to find other companies that were traveling this path. He wanted to learn more about the thinking of their leaders. He felt that if he could chronicle the experiences of those who have successfully simplified, it would be an invaluable guide for everyone who would like to do the same.

This book is the result of his journey into simplicity in companies around the world.

Many of the "heroes of simplicity" profiled in this book are probably not on your list of usual suspects. Segall had conversations with over 40 men and women from a wide range of industries, in companies big and small, established and up and coming, famous and below the radar.

Each leader has a fascinating point of view about how simplicity has helped improve his or her company and set it apart from competitors. Each is unique, yet, as you'll find, many display interesting similarities.

From Jerry Greenfield, you'll hear how Ben & Jerry's grew from local to global without losing its focus and simple values. From the CEO of one of Australia's biggest banks, you'll hear how simplicity is attracting new customers. From former Apple senior vice president Ron Johnson, you'll hear how a simple idea aligned the team creating the worldwide network of Apple Stores.

You'll discover how simplicity influences the CEOs of The Container Store and Whole Foods. You'll get insights on simplification from the worlds of fashion, automobiles, entertainment, and technology. You'll even get inside the blue heads of the Blue Man Group, who developed a business strategy to defeat complexity before it could take root.

Leading: Learning from Life and My Years at Manchester United [Audiobook]

Leading: Learning from Life and My Years at Manchester United [Audiobook]
Leading: Learning from Life and My Years at Manchester United [Audiobook] by Alex Ferguson, Michael Moritz, read by James Macpherson, Simon Slater
2015 | MP3@64 kbps + EPUB | 10 hrs 45 mins | 295.48MB

After an astonishing career - first in Scotland and then over 27 years with Manchester United Football Club - Sir Alex Ferguson delivers Leading, in which the greatest soccer coach of all time will analyze the pivotal leadership decisions of his 38 years as a manager and, with his friend and collaborator Sir Michael Moritz, draw out lessons anyone can use in business and life to generate long-term transformational success.

From hiring practices to firing decisions, from dealing with transition to teamwork, from mastering the boardroom to responding to failure and adversity, Leading is as inspiring as it is practical and a go-to reference for any leader in business, sports, and life.

Iterate and Optimize: Optimize Your Creative Business for Profit [Audiobook]

Iterate and Optimize: Optimize Your Creative Business for Profit [Audiobook]
Iterate and Optimize: Optimize Your Creative Business for Profit [Audiobook] by Sean Platt, Johnny B Truant, David Wright, read by Simon Whistler
2016 | M4B@64 kbps | 10 hrs 32 mins | 287.17MB

The top-to-bottom guide to taking your writing and publishing business from square one to stratosphere.

Iterate and Optimize is a behind-the-scenes peek into how indie publishing company Sterling & Stone grew their three-author team into a juggernaut, and a next-level guide for authors looking to explode their sales and do the same.

In their cornerstone publishing guide Write. Publish. Repeat., best-selling authors Johnny B. Truant, Sean Platt, and David Wright explained how to build a thriving international publishing empire with no luck required.

Rather than resting on their laurels in the years since WPR was written, they've been evolving their once-fledgling business a little bit at a time: expanding to eight publishing imprints, 10 high-profile podcasts, a coordinated staff working behind the scenes, millions of words published, and hundreds of thousands of books in the hands of eager readers.

In Iterate and Optimize, they show you how they grew their business from the ground up in tiny, incremental steps, and give you a road map so that you can do it, too.

More than "just another self-publishing guide", this book delves deep into the business behind the success of Platt, Truant, and Wright's company Sterling & Stone, making it the essential "advanced course" follow-up to Write. Publish. Repeat., covering topics like:

  • Exclusive versus "going wide" distribution
  • International and multi-format sales
  • Optimizing book covers, descriptions, and metadata to increase conversion
  • Company organization and outsourcing
  • Product funnels
  • Series structure
  • Networking and in-person meet-ups
  • Workflow management and systems
  • The writing and pre-writing process so you can "write better faster"
  • Social media
  • Podcasting
  • Crowdfunding
  • Advertising and marketing
  • And much more!
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