Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention [Audiobook]
06 February 2017, 21:35
2016 | MP3@64 kbps | 2 hrs 9 mins | 59.08MB
Radical generosity is the against-the-grain secret weapon of real influencers, and it will allow you to boost referrals, retention rates, and ROI like few other strategies.
But be warned, gifts with strings attached backfire. There is a right, and wrong, way to give.
John Ruhlin has gifted on behalf of everyone from Forbes Magazine to the Fortune 500, and his tactics lead to appreciative responses and wide-open check books.
Through poignant personal stories and data-backed evidence, Ruhlin breaks down how anyone - from mail clerk to managing director - can master the magic of Giftology with these and more:
- Mastering reciprocity, the hidden bottom line booster
- Laser-targeting whom to give a gift and when to use thrift
- Uncovering your client's inner circle and becoming part of it
Give wholeheartedly to Giftology and reap the rewards of an expanding business and fruitful relationships, professional and personal alike.
A Budding Success: The Ultimate Guide to Planning, Launching and Managing a Lucrative Legal Marijuana Business [Audiobook]
06 February 2017, 14:58
2016 | M4B@64 kbps | 3 hrs 32 mins | 96.48MB
The legal marijuana "Green Rush" continues to evolve as one of the most lucrative emergent markets in the US - but taking advantage of this opportunity isn't something to be considered lightly. If you aren't careful, there are plenty of potential pitfalls and forks in the road...but you can avoid these costly problems with A Budding Success: The Ultimate Guide to Planning, Launching and Managing a Lucrative Legal Marijuana Business. In this book, you'll find first-hand expert guidance that carries you through every angle of planning, launching, and running your business, including help with:
- Defining your budget, location, and business plan, so you can start - and continue - as strongly as possible.
- Protecting yourself by understanding city, county, state, and federal laws, thus making money without worrying about crackdowns.
- Becoming self-employed and making wise investment decisions that grow your business...and your empire.
- Choosing the right kind of marijuana business opportunity for you - medical or recreational, from dispensing to growing, extraction, delivery, edibles, and beyond.
- Implementing the best security measures in order to protect your latest ventures.
- Smoothly incorporating the right kind of legal entity, so you don't face any nasty regulatory surprises.
- Finance and accounting-from wages to taxes, collective reimbursements, and more.
- Advertising and marketing-your obligations, and winning tactics for quick expansion.
- Sourcing, growing, pricing and tracking your stock....and more!
With this fully comprehensive guide, you will be prepared to slide in on the ground floor of one of America's most revolutionary industries. Expert author, entrepreneur, and business consultant Charles Restivo, alongside marijuana mastermind and dispensary operator Cory Cervantes, will walk you step by step through the process of growing your legal and medical marijuana investment from the seeds of a business plan right into...a budding success.
Play at Work: How Games Inspire Breakthrough Thinking [Audiobook]
05 February 2017, 05:33
2013 | M4B@64 kbps + EPUB | 8 hrs 33 mins | 223.24MB
Do games hold the secret to better productivity? If you've ever found yourself engrossed in Angry Birds, Call of Duty, or a plain old crossword puzzle when you should have been doing something more productive, you know how easily games hold our attention.
Hardcore gamers have spent the equivalent of 5.93 million years playing World of Warcraft while the world collectively devotes about 5 million hours per day to Angry Birds. A colossal waste of time? Perhaps. But what if we could tap into all the energy, engagement, and brainpower that people are already expending and use it for more creative and valuable pursuits?
Harnessing the power of games sounds like a New-Age fantasy, or at least a fad that's only for hip start-ups run by millennials in Silicon Valley. But according to Adam L. Penenberg, the use of smart game design in the workplace and beyond is taking hold in every sector of the economy, and the companies that apply it are witnessing unprecedented results.
"Gamification" isn't just for consumerschasing reward points anymore. It's transforming, well, just about everything. Penenberg explores how, by understanding the way successful games are designed, we can apply them to become more efficient, come up with new ideas, and achieve even the most daunting goals. He shows how game mechanics are being applied to make employees happier and more motivated, improve worker safety, create better products, and improve customer service.
For example, Microsoft has transformed an essential but mind-numbing task - debugging software - into a game by having employees compete and collaborate to find more glitches in less time. Meanwhile, Local Motors, an independent automaker based in Arizona, crowdsources designs from car enthusiasts all over the world by having them compete for money and recognition within the community. As a result, the company was able to bring a cutting-edge vehicle to market in less time and at far less cost than the Big Three automakers.
These are just two examples of companies that have tapped the characteristics that make games so addictive and satisfying. Penenberg also takes us inside organizations that have introduced play at work to train surgeons, aid in physical therapy, translate the Internet, solve vexing scientific riddles, and digitize books from the nineteenth century. Drawing on the latest brain science as well as his firsthand reporting from these cutting-edge companies, Penenberg offers a powerful solution for businesses and organizations of all stripes and sizes.