The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal [Audiobook]
21 June 2017, 03:53
2016 | MP3@64 kbps + EPUB | 7 hrs 57 mins | 216.64 MB
The revolutionary sales approach scientifically proven to dramatically improve your sales and business success.
Did you know that nearly half of salespeople fail to meet their quotas every year? Or that many of the most common sales behaviors drive down sales performance? In today's fiercely competitive marketplace, you can't afford to lose sales that should be yours. But with so much conflicting advice from self-proclaimed "gurus", how do you know which sales strategies actually work?
Leading sales trainer, researcher, and CEO of Hoffeld Group David Hoffeld has the answer. Blending cutting-edge research in social psychology, neuroscience, and behavioral economics, The Science of Selling shows you how to align the way you sell with how our brains naturally form buying decisions, dramatically increasing your ability to earn more sales. Unlike other sales books, which primarily rely on anecdotal evidence and unproven advice, Hoffeld's evidence-based approach connects the dots between science and situations salespeople and business leaders face every day to help you consistently succeed, including proven ways to:
- Engage buyers' emotions to increase their receptiveness to you and your ideas
- Ask questions that line up with how the brain discloses information
- Lock in the incremental commitments that lead to a sale
- Create positive influence and reduce the sway of competitors
- Discover the underlying causes of objections and neutralize them
- Guide buyers through the necessary mental steps to make purchasing decisions
Packed with advice and anecdotes, The Science of Selling is an essential resource for anyone looking to succeed in today's cutthroat selling environment, advance their business goals, or boost their ability to influence others.
Stories for Work: The Essential Guide to Business Storytelling [Audiobook]
19 June 2017, 11:20
2017 | MP3@64 kbps | 4 hrs 40 mins | 128.53MB
Learn the science and master the art of telling a great story.
Stories for Work walks you through the science of storytelling, revealing the secrets behind great storytellers and showing you how to master the art of storytelling in business. Stories hold a unique place in our psyche, and the right story at the right time can be a game changer in business. Whether tragedy, triumph, tension, or transition, a good story can captivate the listener and help you achieve your goals. In this book, author Gabrielle Dolan draws from a decade of training business leaders in storytelling to show you what works, why it works, when it works best, and what never works. You'll learn how to create your own stories - authentically yours, crafted to attain your goal - and develop an instinct for sharing when the time is right. In-depth case studies feature real-world people in real-world businesses showing how storytelling has changed the way they work, motivate, and lead - providing clear examples of the power of this enormously effective skill.
Storytelling gives you an edge. Whether you're after a promotion, a difficult client, a big sale, or leading through transition, a great story can help you smooth the road and seal the deal. This book is your personal coach for masterful storytelling, with expert guidance and lessons learned from real-world business leaders.
- Learn why storytelling grabs attention and helps your message get through
- Master the four types of stories used in business settings
- Infuse your stories with the personal to highlight your vision and values
- Craft a selection of stories to pull out at pivotal business moments
The oral tradition has ancient roots that unite all humans, and despite our myriad modern distractions, we still respond to a well-told story. Stories for Work helps you put this dynamic to work for you in any business scenario.
The Stop Doing List: How to Create More Time, More Profit, More Freedom [Audiobook]
19 June 2017, 11:17
2017 | MP3@64 kbps | 4 hrs 23 mins | 120.67MB
Learn what not to do to grow your business.
The Stop Doing List gets you off the treadmill of unproductive, frenetic activity and sets you on the path toward growth. Running a business has never been easy, but today's nonstop 24/7/365 world makes moving forward more difficult than ever before. Plenty of resources can show you how to make lists, create schedules, and manage your time, but they all seem to expect your time to be 100 percent devoted to work - not only is that no way to live, it's no way to grow. Instead, try doing less. This book shows you how to stop wasting energy on tasks that don't move you closer to your goals, so you can focus on the things that do. You'll identify your own Stop Doing list, and learn a systematic and practical way to eliminate, automate or delegate these tasks so they never end up on your To Do list again. You'll discover your personal path to business success, develop a winning mind-set and forever change the way you run your company - and along the way, you'll gain the freedom, energy, and time you need to take back your life.
Author Matt Malouf has helped businesses around the globe - from $20 million+ corporations to start-ups - achieve their growth objectives. Now, he shares his proven strategies with you: It's not about doing more; it's about doing what matters.
- Find your inner genius and use it to grow your business
- Switch your mind-set to one of success
- Attract, train, and retain the people you need
- Make lasting changes to the way you think about your business
If it seems like the more you do, the less you achieve, it's time to stop and breathe. Get smarter about growth and start developing The Stop Doing List.