The Good Hustle: Creating a Happy, Healthy Business with Heart [Audiobook]
02 March 2018, 21:30
2018 | MP3@64 kbps + EPUB | 6 hrs 9 mins | 171.24MB
A revelation and revolution, combining the ancient wisdom of yoga with contemporary business practice in a compelling blend of mindfulness, spirituality and entrepreneurial action.
When business strategist Polly McGee spent two months in an ashram becoming a yoga teacher, she hoped to learn enough about life and balance to help her stop falling on her asana. She didn't expect to discover a unique way of combining the spiritual pathway to happiness with the process of creating sustainable heart-centred businesses that so many of her clients had been searching for.
The message of The Good Hustle is both revelation and revolution, combining the ancient wisdom of yoga with contemporary business practices in a compelling blend of mindfulness, spirituality and entrepreneurial action. If you've ever yearned to do something meaningful that matters and create a business with heart, The Good Hustle is your go-to handbook on the real-life path to enlightenment.
The Urban Farmer: Growing Food for Profit on Leased and Borrowed Land [Audiobook]
02 March 2018, 21:21
2017 | MP3@64 kbps + EPUB | 8 hrs 35 mins | 231.99MB
There are 20 million acres of lawns in North America. In their current form, these unproductive expanses of grass represent a significant financial and environmental cost. However, viewed through a different lens, they can also be seen as a tremendous source of opportunity. Access to land is a major barrier for many people who want to enter the agricultural sector, and urban and suburban yards have huge potential for would-be farmers wanting to become part of this growing movement.
The Urban Farmer is a comprehensive, hands-on, practical manual to help you learn the techniques and business strategies you need to make a good living growing high-yield, high-value crops right in your own backyard (or someone else's). Major benefits include:
- Low capital investment and overhead costs
- Reduced need for expensive infrastructure
- Easy access to markets
Growing food in the city means that fresh crops may travel only a few blocks from field to table, making this innovative approach the next logical step in the local food movement. Based on a scalable, easily reproduced business model, The Urban Farmer is your complete guide to minimizing risk and maximizing profit by using intensive production in small leased or borrowed spaces.
The Power of Little Ideas: A Low-Risk, High-Reward Approach to Innovation [Audiobook]
01 March 2018, 15:59
2017 | MP3@64 kbps + EPUB | 6 hrs 57 mins | 191.92MB
Conventional wisdom today says that to survive, companies must move beyond incremental, sustaining innovation and invest in some form of radical innovation. "Disrupt yourself or be disrupted!" is the relentless message company leaders hear. The Power of Little Ideas argues there's a third way that is neither sustaining nor disruptive. This low-risk, high-reward strategy is an approach to innovation that all company leaders should understand so that they recognize it when their competitors practice it and apply it when it will give them a competitive advantage. This distinctive approach has three key elements:
- It consists of creating a family of complementary innovations around a product or service, all of which work together to make that product more appealing and competitive
- The complementary innovations work together as a system to carry out a single strategy or purpose
- Crucially, unlike disruptive or radical innovation, innovating around a key product does not change the central product in any fundamental way
In this powerful, practical book, Wharton professor David Robertson illustrates how many well-known companies, including CarMax, GoPro, LEGO, Gatorade, Disney, USAA, Novo Nordisk, and many others used this approach to stave off competitive threats and achieve great success. He outlines the organizational practices that unintentionally torpedo this approach to innovation in many companies and shows how organizations can overcome those challenges. Aimed at leaders seeking strategies for sustained innovation and at the quickly growing numbers of managers involved with creating new products, The Power of Little Ideas provides a logical, organic, and enduring third way to innovate.