Competitive Strategy: Techniques for Analyzing Industries and Competitors [Audiobook]
03 December 2019, 23:46
2019 | MP3@80 kbps | 15h 31m | 539.49MB
Now nearing its 60th printing in English and translated into 19 languages, Michael E. Porter's Competitive Strategy has transformed the theory, practice, and teaching of business strategy throughout the world.
Electrifying in its simplicity - like all great breakthroughs - Porter's analysis of industries captures the complexity of industry competition in five underlying forces. Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies - lowest cost, differentiation, and focus - which bring structure to the task of strategic positioning. He reveals how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability and presents a whole new perspective on how profit is created and divided. In the almost two decades since publication, Porter's framework for predicting competitor behavior has transformed the way in which companies look at their rivals and has given rise to the new discipline of competitor assessment.
More than a million managers in both large and small companies, investment analysts, consultants, students, and scholars throughout the world have internalized Porter's ideas and applied them to assess industries, understand competitors, and choose competitive positions. The ideas in the audiobook address the underlying fundamentals of competition in a way that is independent of the specifics of the ways companies go about competing.
Competitive Strategy has filled a void in management thinking. It provides an enduring foundation and grounding point on which all subsequent work can be built. By bringing a disciplined structure to the question of how firms achieve superior profitability, Porter's rich frameworks and deep insights comprise a sophisticated view of competition unsurpassed in the last quarter-century. Competitive Strategy is skillfully narrated by Scott R. Pollak.
Talk Is Chief: Leadership, Communication, and Credibility in a High-Stakes World [Audiobook]
02 December 2019, 02:49
2019 | MP3@64 kbps + EPUB | 5h 41m | 156.23MB
With compelling stories and strategies, Talk Is Chief inspires leaders and aspiring leaders to treat their daily communication practices as seriously as their fiscal, operational, value creation, deal making, business transformation, and other executive responsibilities.
Leaders today spend up to 90 percent of each day communicating to make good things happen in their organizations. They communicate with colleagues, customers, shareowners, creditors, regulators, advocates, and competitors. They influence culture, opportunity, risk-taking, and risk aversion. The stakes in this new communication environment are very high, driving home Winston Churchill’s statement: “The difference between mere management and leadership is communication.”
These days, leaders are likely to face adversity and career-testing situations. Crisis defines leaders and their organizations. But it does not have to take them down. Talk Is Chief provides sound advice, examples, and even a list of the “Ten Commandments of Crisis Management” so that leaders can either avoid crises or avert worst-case scenarios when confronted with an existential threat.
Jack Modzelewski’s vast years of experience working with numerous Fortune 500 companies as a communications consultant tells us that too many leaders undervalue and therefore underperform their vital communication responsibilities. They do so at their own disadvantage and sometimes peril in this age of heightened activism, transparency, disinformation, and disruption.
Whether they recognize it or not, leaders are chief credibility officers, with organizational reputations often resting on their words and actions, especially in times of crisis. As a CEO quoted in the book said: “Communication shouldn’t be just another hat that a CEO wears. It should be at the core of everything you do.”
Leadership communication today—the ability for leaders to be heard and clearly understood above the constant noise of the complicated worlds in which they must lead or govern—is of the highest importance. It’s proven that effective leadership communication inspires people to perform collectively better, leading to better outcomes. Which is why Talk Is Chief is a must-read for twenty-first-century leaders.
People Powered: How Communities Can Supercharge Your Business, Brand, and Teams [Audiobook]
02 December 2019, 02:46
2019 | MP3@64 kbps | 6h 25m | 179.8MB
Harness the power of communities, both inside and outside of your organization, to drive value and revenue, activate your employees' and customers' talents, and create a highly engaged, loyal customer base.
What if you discovered a blueprint that could grow your brand's reputation and loyalty, dramatically reduce customer service issues, produce content and technology, and cement a powerful, lasting relationship between you and your customers?
Communities have been a popular topic since the rise of the internet and social media, but few companies have consistently harnessed their power, driven tangible value, and effectively measured their return on investment (ROI) like:
- Salesforce.com has seen tremendous results with their community network of over two million members advocating for, supporting, and integrating Salesforce.com products
- Star Citizen used Kickstarter to raise over $150 million to build their new video game and a community of over two million players
- Red Hat collaborated with their community to build industry-leading technology, which led to a $34 billion acquisition by IBM
- Companies such as PayPal, Facebook, Bosch, Microsoft, CapitalOne, and Google have also built communities inside their organizations, which have fostered innovation, broken down silos, and helped their organizations to operate more efficiently and collaboratively
People Powered helps C-suite leaders, founders, marketers, customer advocates, and community leaders gain a competitive advantage by answering the following questions:
- What is the key value proposition of building a community?
- What kind of community do we need and how do we build and integrate it into our organization?
- How do we incentivize and encourage people to get involved, build reliable growth, and keep community members engaged?
- How do we develop authentic, productive relationships with community members both online and in person?
- How do we get departmental buy-in, hire effectively, and create consistent, reliable community engagement skills in our organization? What are the strategic and tactical pitfalls and roadblocks we need to avoid?
- How do we make sure that our community continues to grow with us - and more importantly, how do we make sure that we continue to grow with them?
People Powered pulls together over 20 years of pragmatic experience into a clear, simple methodology and blueprint to not just answer these questions but deliver results. It also includes contributions from industry leaders including Joseph Gordon-Levitt (Emmy-award winning actor), Peter H. Diamandis (founder of XPRIZE, Singularity University), Jim Zemlin (executive director, The Linux Foundation), Mike Shinoda (cofounder, Linkin Park), Jim Whitehurst (CEO, Red Hat), and more.
Don't get left behind - become an industry trailblazer and ensure your company's longevity by tapping in to the most dynamic force both outside and inside your organization: the people.
Reference charts are available in the audiobook companion PDF.