Our Iceberg Is Melting: Changing and Succeeding Under Any Conditions [Audiobook]

Our Iceberg Is Melting: Changing and Succeeding Under Any Conditions [Audiobook]
Our Iceberg Is Melting: Changing and Succeeding Under Any Conditions [Audiobook] by John Kotter, Holger Rathgeber, read by Oliver Wyman
2012 | MP3@96 kbps | 2 hrs 11 mins | 90.08MB

Our Iceberg Is Melting is a simple fable about doing well in an ever-changing world. Based on the award-winning work of Harvard's John Kotter, it is a story that has been used to help thousands of people and organizations.

The fable is about a penguin colony in Antarctica. A group of beautiful emperor penguins live as they have for many years. Then one curious bird discovers a potentially devastating problem threatening their home - and pretty much no one listens to him.

The characters in the story, Fred, Alice, Louis, Buddy, the Professor, and NoNo, are like people we recognize - even ourselves. Their tale is one of resistance to change and heroic action, seemingly intractable obstacles, and the most clever tactics for dealing with those obstacles. It's a story that is occurring in different forms all around us today - but the penguins handle the very real challenges a great deal better than most of us.

Our Iceberg Is Melting is based on pioneering work that shows how eight steps produce needed change in any sort of group. It's a story that can be enjoyed by anyone while at the same time providing invaluable guidance for a world that just keeps moving faster and faster.

Impossible to Ignore: Creating Memorable Content to Influence Decisions [Audiobook]

Impossible to Ignore: Creating Memorable Content to Influence Decisions [Audiobook]
Impossible to Ignore: Creating Memorable Content to Influence Decisions [Audiobook] by Carmen Simon, read by Barbara Hawkins-Scott
2016 | MP3@64 kbps + EPUB | 8 hrs 28 mins | 233.41MB

A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore - using the latest in brain science.

Audiences forget up to 90% of what you communicate. How can your employees and customers decide to act on your message if they only remember a 10th of it? How do you know which 10th they'll remember? How will you stay on their minds long enough to spark the action you need?

Many experts have offered techniques on how to improve your own memory, but not how to influence other people's memory - and impact their decisions. Drawing on the latest research in neuroscience and cognitive psychology, Carmen Simon, PhD, reveals how to avoid the hazards of random recall and deliver just the right amount of content. No more redundant meetings, rambling emails, or anemic presentations. In Impossible to Ignore, she shows you how to execute a proven three-step plan for persuasion:

  1. Create cues that attract attention and connect with your audience's needs
  2. Use memory-influencing variables to control what your audience remembers
  3. Turn today's intentions into tomorrow's actions

This practical guide is filled with case studies, examples, and a checklist to help you put the power of cognitive science to work for your business. Whether you're giving a presentation, conducting a meeting, delivering training, making a sales pitch, or creating a marketing campaign, these field-tested techniques will help you develop content that speaks to people's hearts, stays in their heads, and influences their decisions. It's not just memorable - it's Impossible to Ignore.

Influence: The Psychology of Persuasion [Audiobook]

Influence: The Psychology of Persuasion [Audiobook]
Influence: The Psychology of Persuasion [Audiobook] by Robert B. Cialdini, read by George Newbern
2016 | MP3@64 kbps + EPUB | 10 hrs 6 mins | 278.22MB

Influence, the classic book on persuasion, explains the psychology of why people say yes - and how to apply these understandings.

Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His 35 years of rigorous, evidence-based research, along with a three-year program of study on what moves people to change behavior, has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

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