The Third Screen: The Ultimate Guide to Mobile Marketing [Audiobook]
05 November 2017, 15:35
2017 | MP3@64 kbps + EPUB | 8 hrs 59 mins | 247.55 MB
With the 'first screen' - the television - companies sent ads directly into consumers' living rooms, reaching millions with one campaign. The 'second screen' - the personal computer - increased interaction between companies and consumers and allowed for immediate customer feedback. Now, the 'third screen' - the mobile device - changed the game in an even more revolutionary way.
The Third Screen: The Ultimate Guide to Mobile Marketing defines the implications, strategies, and tactics used to thrive in business during the mobile revolution. This edition links technological developments to behavioural changes, reveals the unexpected forces of the changes in mobile, and equips marketers and businesses for the future.
The Consistent Consumer Revised and Expanded [Audiobook]
03 November 2017, 15:33
2017 | MP3@64 kbps | 10 hrs 22 mins | 287.53MB
Behavior-based demographics are dead. Instead, values-based systems are what will ensure the success of your next marketing campaign. The authors of The Consistent Consumer say values, not past behaviors, will help you better define and understand today's diverse consumer groups and more accurately anticipate how these distinct populations are likely to behave in the future - and what they are likely to buy as a result.
Ken Beller, Steve Weiss, and New York Times best-selling author Louis Patler offer a values-based profiling system with six proprietary value populations you can use to quickly and effectively shape marketing strategy and increase the impact if your brand. With The Consistent Consumer as your guide, you'll learn how to make an instant connection with consumers, increase sales by learning what really drives consumer spending, enhance market share with products that speak to core values, motivate groups more effectively with customized messages, and influence consumer buying decisions for years to come.
The authors offer successful case studies from industries such as quick-serve restaurants, home improvement, and sports and entertainment, along with dozens of sales, marketing, and management insights that will teach you how a values-based system will help you brand your product at a much deeper, more enduring, and ultimately more consistently profitable level.
Reach Out: The Simple Strategy You Need to Expand Your Network and Increase Your Influence [Audiobook]
03 November 2017, 15:30
2017 | MP3@64 kbps + EPUB | 4 hrs 29 mins | 124.51MB
A practical guide to building valuable career connections - through tools you already have and people you already know.
Success in life is more than having goals and skills. You need connections. And to get connections, you need to reach out - fearlessly, strategically, and every day of the work week.
For many, this is a daunting and confusing task. Reach Out shows listeners how to use social media and simple digital tools to begin building and expanding the number of people they know. Author Molly Beck explains how to:
- Establish and strengthen your digital presence
- Develop career goals that reaching out can help you obtain
- Think strategically about who you have already met, who you could strengthen a relationship with, and who your current connections know
- Determine who to reach out to and push past common networking fears to do it
- Apply step-by-step instructions on how to craft email and social media messages to those you want to connect with
- Optimize your efforts by managing both your time and your inbox
The book features personal stories on networking from some of today's top thought leaders. Studies, statistics, and real world examples illustrate the key concepts of reaching out.
Whether you're just starting out, changing jobs, or well-established and just eager to know more people, Reach Out will help you turn career dreams into professional success by helping you connect with others who can put you on the fast track.