Unbelievable: My Front-Row Seat to the Craziest Campaign in American History [Audiobook]
18 September 2017, 06:58
2017 | MP3@64 kbps + EPUB | 7 hrs 44 mins | 212.8MB
The NBC journalist who covered - and took fire from - Donald Trump on the campaign trail offers an inside look at the most shocking presidential election in American history.
Katy Tur was one of a select cadre of NBC reporters on the road during the grueling 2016 presidential campaign, reporting from small towns and venues across America for more than 16 months. At the beginning of the primaries, Tur was assigned the Trump campaign - a campaign widely considered a long shot by politicos and the media. But primary after primary, the novice outsider trumped his rivals and won the hearts and votes of many Republicans. His appeal to working-class whites, the GOP's traditional middle and upper middle class base, and conservative evangelicals took him all the way to the White House, astonishing the nation and the world.
Unbelievable is Tur's inside account of being embedded with the campaign, revealing what it was like to report on the most combative and volatile major party candidate ever to run for office and win. At first, Trump tried to charm Tur into providing fawning coverage. When that didn't work, he stooped to berating and shaming her, stoking the rage of his legion of supporters - many who threatened Tur and other penned-in reporters at his events. The vitriol reached such a fever pitch that following one rally, during which Trump launched a personal attack against her, the Secret Service had to accompany Tur to her car. But Katy was not alone. Millions of Americans watched in disbelief as Trump ordered Tur to "be quiet" during one of his many press conferences and called her "disgraceful", "third-rate", "not nice", and "Little Katy". In response, thousands of people across the country rushed to her defense, tweeting #imwithtur.
Intriguing, disturbing, and powerful, Unbelievable is an unprecedented eyewitness account of the 2016 election from an intelligent, dedicated journalist at the center of it - a thoughtful historical record that offers eye-opening insights and details on our political process, the media, and the mercurial 45th president of the United States.
Hit Makers: The Science of Popularity in an Age of Distraction [Audiobook]
15 February 2017, 10:17
2017 | MP3@64 kbps + EPUB | 11 hrs 34 mins | 318.33MB
Nothing "goes viral". If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today's crowded media environment, you're missing the real story. Each blockbuster has a secret history - of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. Even the most brilliant ideas wither in obscurity if they fail to connect with the right network, and the consumers that matter most aren't the early adopters but rather their friends, followers, and imitators - the audience of your audience.
In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like and reveals the economics of cultural markets that invisibly shape our lives. Shattering the sentimental myths of hit making that dominate pop culture and business, Thompson shows quality is insufficient for success, nobody has "good taste", and some of the most popular products in history were one bad break away from utter failure. It may be a new world, but there are some enduring truths to what audiences and consumers want. People love a familiar surprise: a product that is bold yet sneakily recognizable.
All businesses, artists, and people looking to promote themselves and their work want to know what makes some works so successful while others disappear. Hit Makers is a magical mystery tour through the last century of pop culture blockbusters and the most valuable currency of the 21st century - people's attention.
From the dawn of impressionist art to the future of Facebook, from Etsy designers to the origin of Star Wars, Derek Thompson leaves no pet rock unturned to tell the fascinating story of how culture happens and why things become popular.
In Hit Makers, Derek Thompson investigates:
- The secret link between ESPN's sticky programming and the The Weeknd's catchy choruses
- Why Facebook is the world's most important modern newspaper
- How advertising critics predicted Donald Trump
- The fifth grader who accidentally launched "Rock Around the Clock", the biggest hit in rock and roll history
- How Barack Obama and his speechwriters think of themselves as songwriters
- How Disney conquered the world - but the future of hits belongs to savvy amateurs and individuals
- The French collector who accidentally created the Impressionist canon
- Quantitative evidence that the biggest music hits aren't always the best
- Why almost all Hollywood blockbusters are sequels, reboots, and adaptations
- Why one year - 1991 - is responsible for the way pop music sounds today
- Why another year - 1932 - created the business model of film
- How data scientists proved that going viral is a myth
- How 19th-century immigration patterns explain the most heard song in the Western Hemisphere
The Unsettlers: In Search of the Good Life in Today's America [Audiobook]
14 February 2017, 21:36
2017 | MP3@64 kbps | 10 hrs 51 mins | 298.9MB
The radical search for the simple life in today's America.
On a frigid April night, a classically trained opera singer, five months pregnant, and her husband, a former marine biologist, disembark an Amtrak train in La Plata, Missouri, assemble two bikes, and pedal off into the night, bound for a homestead they've purchased sight unseen. Meanwhile, a horticulturist, heir to the Great Migration that brought masses of African Americans to Detroit, and her husband, a product of the white flight from it, have turned to urban farming to revitalize the blighted city they both love. And near Missoula, Montana, a couple who have been at the forefront of organic farming for decades navigate what it means to live and raise a family ethically.
A work of immersive journalism steeped in a distinctively American social history and sparked by a personal quest, The Unsettlers traces the search for the simple life through the stories of these new pioneers and what inspired each of them to look for - or create - a better existence. Captivating and clear-eyed, it dares us to imagine what a sustainable, ethical, authentic future might actually look like.