No One Makes You Shop at Wal-Mart [EPUB]
19 August 2014, 06:36
2006 | EPUB | 2.29MB
We live in a culture of choice. But, in an age of corporate dominance, our freedom to choose has taken on new meaning. Upset with your local big box store? Object to unfair hiring practices at your neighbourhood fast food restaurant? Want to protest the opening of that new multinational coffeeshop? Vote with your feet!
What if it's not that simple?
In No One Makes You Shop at Wal-Mart, Tom Slee unpacks the implications of our fervent belief in the power of choice. Pointing out that individual choice has become the lynchpin of a neoconservative corporate ideology he calls MarketThink, he urges us to re-examine our assumptions . Slee makes use of game theory to argue that individual choice is not inherently bad. Nor is it the societal fix-all that our corporations and governments claim it is. A spirited treatise, this book will make you think about choice in a whole new way.
The Craft Beer Revolution [EPUB]
17 August 2014, 09:51
2014 | EPUB | 1.9MB
Over the past 40 years craft-brewed beer has exploded in growth. In 1980, a handful of “microbrewery” pioneers launched a revolution that would challenge the dominance of the national brands, Budweiser, Coors, and Miller, and change the way Americans think about, and drink, beer. Today, there are more than 2,700 craft breweries in the United States and another 1,500 are in the works. Their influence is spreading to Europe’s great brewing nations, and to countries all over the globe.
In The Craft Beer Revolution, Steve Hindy, co-founder of Brooklyn Brewery, tells the inside story of how a band of homebrewers and microbrewers came together to become one of America’s great entrepreneurial triumphs. Beginning with Fritz Maytag, scion of the washing machine company, and Jack McAuliffe, a US Navy submariner who developed a passion for real beer while serving in Scotland, Hindy tells the story of hundreds of creative businesses like Deschutes Brewery, New Belgium, Dogfish Head, and Harpoon. He shows how their individual and collective efforts have combined to grab 10 percent of the dollar share of the US beer market. Hindy also explores how Budweiser, Miller, and Coors, all now owned by international conglomerates, are creating their own craft-style beers, the same way major food companies have acquired or created smaller organic labels to court credibility with a new generation of discerning eaters and drinkers. This is a timely and fascinating look at what America’s new generation of entrepreneurs can learn from the intrepid pioneering brewers who are transforming the way Americans enjoy this wonderful, inexpensive, storied beverage: beer.
The Book of Jezebel [EPUB]
17 August 2014, 09:15
2013 | EPUB | 54.21MB
From Jezebel.com, the popular website for women, comes a must-read encyclopedic guide to pop culture, feminism, fashion, sex, and much more.
Within months of Jezebel's May 2007 appearance on the new media scene, fans of the blog began referring to themselves as "Jezzies" in comment threads and organizing reader meet-ups in cities all over the world. By 2008, the devotion of the self-appointed Jezzies reached such a fever pitch that the New York Times ran a feature story about them and parody blogs and copycat websites began popping up right and left.
With contributions from the writers and creatives who give the site its distinctive tone and broad influence, THE BOOK OF JEZEBEL is an encyclopedia of everything important to the modern woman. Running the gamut from Abzug, Bella and Baby-sitters Club, The to Xena, Yogurt, and Zits, and filled with entertaining sidebars and arresting images, this is a must-read for the modern woman.