Made to Stick [EPUB]

Made to Stick [EPUB]
Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath, Dan Heath
2007 | EPUB | 2.13MB

Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas “stick.”

Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the “human scale principle,” using the “Velcro Theory of Memory,” and creating “curiosity gaps.”

In this indispensable guide, we discover that sticky messages of all kinds–from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony–draw their power from the same six traits.

Made to Stick is a book that will transform the way you communicate ideas. It’s a fast-paced tour of success stories (and failures)–the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of “the Mother Teresa Effect”; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas–and tells us how we can apply these rules to making our own messages stick.

Encyclopedia of the Exquisite [EPUB]

Encyclopedia of the Exquisite [EPUB]
Encyclopedia of the Exquisite: An Anecdotal History of Elegant Delights by Jessica Kerwin Jenkins
2010 | EPUB | 5.21MB

Encyclopedia of the Exquisite is a lifestyle guide for the Francophile and the Anglomaniac, the gourmet and the style maven, the armchair traveler and the art lover. It’s an homage to the esoteric world of glamour that doesn’t require much spending but makes us feel rich.

Taking a cue from the exotic encyclopedias of the sixteenth century, which brimmed with mysterious artifacts, Jessica Kerwin Jenkins’s Encyclopedia of the Exquisite focuses on the elegant, the rare, the commonplace, and the delightful. A com­pendium of style, it merges whimsy and practicality, traipsing through the fine arts and the worlds of fashion, food, travel, home, garden, and beauty.

Each entry features several engaging anecdotes, illuminating the curious past of each enduring source of beauty. Subjects covered include the explosive history of champagne; the art of lounging on a divan; the emergence of “frillies,” the first lacy, racy lingerie; the ancient uses of sweet-smelling saffron; the wild riot incited by the appearance of London’s first top hat; Julia Child’s tip for cooking the perfect omelet; the polarizing practice of wearing red lipstick during World War II; Louis XIV’s fondness for the luscious Bartlett pear; the Indian origin of badminton; Parliament’s 1650 attempt to suppress Europe’s beauty mark fad; the evolution of the Japanese kimono; the pil­grimage of Central Park’s Egyptian obelisk; and the fanciful thrill of dining alfresco.

Cleverly illustrated, Encyclopedia of the Exquisite is an ode to life’s plenty, from the extravagant to the eccentric. It is a cele­bration of luxury that doesn’t necessarily require money.

The Whole Death Catalog [EPUB]

The Whole Death Catalog [EPUB]
The Whole Death Catalog: A Lively Guide to the Bitter End by Harold Schechter
2009 | EPUB | 14.75MB

In the tradition of Mary Roach’s bestselling Stiff and Jessica Mitford’s classic exposé The American Way of Death comes this meticulously researched, refreshingly irreverent, and lavishly illustrated look at death from acclaimed author Harold Schechter. With his trademark fearlessness and bracing sense of humor, Schechter digs deep into a wealth of sources to unearth a treasure trove of surprising facts, amusing anecdotes, practical information, and timeless wisdom about that undiscovered country to which we will all one day travel. Topics include

  • Death anxiety–is your fear of death normal or off the scale?
  • You can’t take it with you . . . or can you? Wacky wills and bizarre bequests
  • The hospice experience–going out in comfort and style
  • Deathbed and funeral etiquette–how to help the dying and mourn the dead with dignity
  • Death on demand–why the right-to-die movement may be the next big thing
  • “Good-bye everybody”–famous last words
  • The embalmer’s art–all dressed up and nowhere to go
  • Behind the scenes at your local funeral home
  • Alternative burial choices–from coral reefs to outer space

From the cold, hard facts of death to lessons in the art of dying well, from what happens in the body’s last living moments to what transpires in the ground or in the furnace, from near-death experiences to speculation on the afterlife, The Whole Death Catalog leaves no gravestone unturned.

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