Born to Buy: The Commercialized Child and the New Consumer Cult [EPUB]
04 January 2015, 19:08
2014 | EPUB | 2.49MB
Ads aimed at kids are virtually everywhere -- in classrooms and textbooks, on the Internet, even at slumber parties and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Companies are enlisting children as guerrilla marketers, targeting their friends and families. Even trusted social institutions such as the Girl Scouts are teaming up with marketers. Drawing on her own survey research and unprecedented access to the advertising industry, New York Times bestselling author and leading cultural and economic authority Juliet Schor examines how a marketing effort of vast size, scope, and effectiveness has created "commercialized children."
Schor, author of The Overworked American and The Overspent American, looks at the broad implications of this strategy. Sophisticated advertising strategies convince kids that products are necessary to their social survival. Ads affect not just what they want to buy, but who they think they are and how they feel about themselves. Based on long-term analysis, Schor reverses the conventional notion of causality: it's not just that problem kids become overly involved in the values of consumerism; it's that kids who are overly involved in the values of consumerism become problem kids. In this revelatory and crucial book, Schor also provides guidelines for parents and teachers. What is at stake is the emotional and social well-being of our children.
Like Barbara Ehrenreich's Nickel and Dimed, Mary Pipher's Reviving Ophelia, and Malcolm Gladwell's The Tipping Point, Born to Buy is a major contribution to our understanding of a contemporary trend and its effects on the culture.
Economics, 3rd Edition by Mark P Taylor, N Gregory Mankiw [PDF]
04 January 2015, 18:45
2014 | PDF | 20.86MB
Now firmly established as one of the leading economics principles texts in the UK and Europe, this exciting new third edition of Economics by N. Gregory Mankiw (Harvard University) and Mark P. Taylor (Warwick University), has undergone some significant restructuring and reorganization to more directly match economics students' course structures and learning and assessment needs. There are new sections covering microeconomic and macroeconomic topics and concepts in more depth, whilst at the same time retaining the book's reputation for clarity, authority and real world relevance.
The Consumer Society Reader [EPUB]
04 January 2015, 18:41
2011 | EPUB | 3.35MB
The Consumer Society Reader features a range of key works on the nature and evolution of consumer society. Included here is much-discussed work by leading critics such as Jean Baudrillard, Susan Bordo, Dick Hebdige, bell hooks, and Janice Radway. Also included is a full range of classics, such as Frankfurt School writers Adorno and Horkheimer on the Culture Industry; Thorstein Veblen's oft-cited writings on "conspicuous consumption"; Betty Friedan on the housewife's central role in consumer society; John Kenneth Galbraith's influential analysis of the "affluent society"; and Pierre Bourdieu on the notion of "taste."
"Consumer society--the 'air we breathe,' as George Orwell has described it--disappears during economic downtruns and political crises. It becomes visible again when prosperity seems secure, cultural transformation is too rapid, or enviornmental disasters occur. Such is the time in which we now find ourselves. As the roads clog with gas-guzzling SUVs and McMansions proliferate in the suburbs, the nation is once again asking fundamental questions about lifestyle. Has 'luxury fever,' to use Robert Frank's phrase, gotten out of hand? Are we really comfortable with the 'Brand Is Me' mentality? Have we gone too far in pursuit of the almighty dollar, to the detriment of our families, communities, and natural enviornment? Even politicians, ordinarily impermeable to questions about consumerism, are voicing doubts... [and] polls suggest majorities of Americans feel the country has become too materialistic, too focused on getting and spending, and increasingly removed from long-standing non-materialist values." —From the introduction by Douglas B. Holt and Juliet B. Schor
The Myth of the Strong Leader [EPUB]
03 January 2015, 08:26
2014 | EPUB | 0.6MB
All too frequently, leadership is reduced to a simple dichotomy: the strong versus the weak. Yet, there are myriad ways to exercise effective political leadership—as well as different ways to fail. We blame our leaders for economic downfalls and praise them for vital social reforms, but rarely do we question what makes some leaders successful while others falter. In this magisterial and wide-ranging survey of political leadership over the past hundred years, renowned Oxford politics professor Archie Brown challenges the widespread belief that strong leaders – meaning those who dominate their colleagues and the policy-making process – are the most successful and admirable.
In reality, only a minority of political leaders will truly make a lasting difference. Though we tend to dismiss more collegial styles of leadership as weak, it is often the most cooperative leaders who have the greatest impact. Drawing on extensive research and decades of political analysis and experience, Brown illuminates the achievements, failures and foibles of a broad array of twentieth century politicians. Whether speaking of redefining leaders like Franklin Delano Roosevelt, Lyndon Johnson, and Margaret Thatcher, who expanded the limits of what was politically possible during their time in power, or the even rarer transformational leaders who played a decisive role in bringing about systemic change – Charles de Gaulle, Mikhail Gorbachev and Nelson Mandela, among them – Brown challenges our commonly held beliefs about political efficacy and strength.
Overturning many of our assumptions about the twentieth century’s most important figures, Brown’s conclusions are both original and enlightening. The Myth of the Strong Leader compels us to reassess the leaders who have shaped our world – and to reconsider how we should choose and evaluate those who will lead us into the future.
The Real Price of Everything: Rediscovering the Six Classics of Economics [EPUB]
03 January 2015, 08:13
2008 | EPUB | 4.02MB
In his New York Times bestsellers Liar’s Poker and Moneyball, Michael Lewis gave us an unprecedented look at what goes on behind the scenes on Wall Street. Now he takes us back across the centuries to explore the four classics that created and defined not just Wall Street, but the entire economic system we live under today. Brought together with Lewis’s illuminating editorial commentary, they form an essential reference for any student of economics—in fact, for anyone who wants to understand the market forces and government policies that have shaped our world, and will continue to shape our future.
- 1776: The Wealth of Nations by Adam Smith
- 1798: An Essay on the Principle of Population by Thomas Malthus
- 1817: Principles of Political Economy and Taxation by David Ricardo
- 1899: The Theory of the Leisure Class: An Economic Study of Institutions by Thorstein Veblen
- 1936: The General Theory of Employment, Interest, and Money by John Maynard Keynes
The Consolations of Economics [EPUB]
03 January 2015, 08:04
2014 | EPUB | 0.4MB
In the next twenty years the world economy will enjoy one of its strongest periods of growth. Greater innovation and technical change will increase opportunities. Life expectancy, income and educational standards will rise. The West's share in the global economic cake may get smaller, but there will be more cake than ever before. These are the predictions of Gerard Lyons, a leading international economist who spent nearly thirty years working in the City. He is now the chief economic adviser to the Mayor of London. Over the last quarter-century he has been ahead of the game in predicting the major economic trends that we now take as a given.
The Consolations of Economics is a lucid and accessible expert's attempt to look objectively at the changing global economy - what is happening and what it means. He shows how we can embrace change, rather than hide from it. The results are fascinating, refreshing - and unusually cheering.
American Politics For Dummies, UK Edition [EPUB]
03 January 2015, 07:04
2014 | EPUB | 1.76MB
The simplest way to get to grips with the American political system
American Politics For Dummies is an engaging and accessible guide to the inner workings of the U.S. government, cutting through the political jargon, to give you the facts. The book begins with the basics, including government structure and processes, and later covers current events that make the news.
The world of American politics can be bewildering to anyone not born and bred in the U.S.A. This plain-English guide is perfect whether you are a student or simply fascinated by the world's most powerful democracy. From the electoral process to 'special relationships', you discover all you need to know with American Politics For Dummies.
- The birth of America – find out about the emergence of the US,from the ideas upon which America was founded to the creation of the US Constitution
- Go government – understand the powers of the President, how Congress operates, the function of the Supreme Court and how US laws are created and passed
- Party on – discover the ins and outs of elections and political parties, from the electoral process and the two-party system to the voting behaviour amongst Americans
- One nation, many identities – get to understand the workings of a truly multicultural society
- All the world’s a stage – grasp the grand strategy of the US to understand why the nation acts as it does in international politics
2014 kicks off the latest round of U.S. Congressional election and marks the beginning the 2016 Presidential election cycle. There will be headlines, there will be debate and there will be news. If you're looking to keep up and understand it all, American Politics For Dummies is a great place to start.
American Politics: A Beginner's Guide [EPUB]
03 January 2015, 07:00
2011 | EPUB | 0.3MB
This dynamic Beginner’s Guide covers everything you need to know about American politics today. Exploring the principles enshrined in the Declaration of Independence and Constitution, Jon Roper asks whether the politics of personality have become too pervasive in the USA. Tackling the nature of the presidency, American foreign policy, and President Obama’s administration, this is a sharp analysis of how history has shaped the way America governs itself today. Including a section on how religion impacts American politics, this is the perfect introduction for anyone interested in the politics of the world’s oldest democratic republic.
03 January 2015, 06:57
2014 | EPUB | 0.7MB
A hilarious and informative primer on the most urgent issues of our day, from the creators and co-hosts of Citizen Radio, a 100% listener-supported show whose slogan is “independent radio that won’t lead you to war.”
#Newsfail is not your grandmother’s comedic-memoir-slash-political-manifesto. From page one (in a preface titled, “In Which the Authors Interview Ralph Nader in the Bathtub”), comedian Jamie Kilstein and journalist Allison Kilkenny pledge to give you the news like you’ve never gotten it before.
On issues ranging from feminism to gun control, climate change to class war, foreign policy to net neutrality, they tell you how the mainstream media gets it left, right, and utterly, unforgivably, irresponsibly wrong—think Noam Chomsky as channeled by Fred and Carrie from “Portlandia.” #Newsfail is all this, plus the story of Allison and Jamie's own DIY foray into independent media via their podcast, Citizen Radio, which has featured guests such as Jeremy Scahill, Sarah Silverman, Glenn Greenwald, and Neil deGrasse Tyson, and been downloaded millions of times by people all over the world.
Their mission is truth-telling above brainwashing. All you have to do is listen.
The Liar's Ball [EPUB]
11 December 2014, 21:51
2014 | EPUB | 4.14MB
Inside the world of the real Great Gatsby of New York real estate
Harry Macklowe is one of the most notorious wheelers and dealers of the real estate world, and Liar's Ball is the story of the gamblers and thieves who populate his world. Watch as Harry makes the gutsy bid for midtown Manhattan's famous GM building and put almost no money down, landing the billion-dollar transaction that made him the poster child for New York's real estate royalty. Listen in on the secret conversations, back-door deals, and blackmail that put Macklowe and his cronies on top—and set them up for an enormous fall.
Vanity Fair contributing editor Vicky Ward skillfully paints the often scandalous picture of the giants who owned the New York skyline until their empires came crumbling down in the 2008 financial crisis. Based on more than 200 interviews with real estate moguls like Donald Trump, William Zeckendorf, Mort Zuckerman, and David Simon, Liar's Ball is the never-before-told story of the egomaniacal elites of New York City. Read about:
- The epic rise and fall of one of the richest American real estate barons
- Outlandish greed and cravings for power, attention, and love
- Relationships built and destroyed by vanity and gossip
- The bursting of the real estate bubble and its aftermath
This is no fiction—this is a real life tale of extravagance, ambition, and power. Harry Macklowe ruthlessly clawed his way to the top with the help of his loyal followers, each grubbing for a piece of the real estate pie. Liar's Ball reveals their secrets and tells the tale of business as usual for this group—lying, backstabbing, and moving in for the kill when things look patchy.