Spin: How Politics Has the Power to Turn Marketing on Its Head [EPUB]
22 August 2014, 17:56
2014 | EPUB | 764.61KB
In the tradition of Malcolm Gladwell’s Outliers and Daniel Kahneman’s Thinking Fast and Slow, Clive Veroni’s Spin is a fascinating investigation of how the techniques of political strategists are being applied to the world of consumer marketing.
In the early twentieth century political operatives did their work in the backroom, a shady place of secret deals and dark arts. By the middle of the century, the politicos were heading to Madison Avenue to learn the techniques of mass communication and persuasion. Today, they have moved from the dim light of the backroom to the bright lights of the war room, the central command for political campaigns. And along the way the pupil has surpassed the teacher.
Aided by masses of data, sophisticated computer modelling, and smart manipulation of social media, political strategists are reshaping the way voters think. And act. Forward-thinking marketers are now adopting these techniques to convince consumers to buy their products. The strategies being used to influence our choices at the ballot box will soon be used to influence our choices in the grocery store.
Drawing on political and marketing stories from North America, Europe, and beyond, Spin gives readers an insider’s view of this stunning turnaround. The book will focus on well-known characters from the worlds of politics and marketing and reveal how all of us will be affected by the surprising new ways in which companies will try to persuade us to vote for their brands.
Excellent Sheep [EPUB]
22 August 2014, 17:30
2014 | EPUB | 921.44KB
A groundbreaking manifesto for people searching for the kind of insight on leading, thinking, and living that elite schools should be—but aren’t—providing.
As a professor at Yale, Bill Deresiewicz saw something that troubled him deeply. His students, some of the nation’s brightest minds, were adrift when it came to the big questions: how to think critically and creatively, and how to find a sense of purpose.
Excellent Sheep takes a sharp look at the high-pressure conveyor belt that begins with parents and counselors who demand perfect grades and culminates in the skewed applications Deresiewicz saw firsthand as a member of Yale’s admissions committee. As schools shift focus from the humanities to "practical" subjects like economics and computer science, students are losing the ability to think in innovative ways. Deresiewicz explains how college should be a time for self-discovery, when students can establish their own values and measures of success, so they can forge their own path. He addresses parents, students, educators, and anyone who's interested in the direction of American society, featuring quotes from real students and graduates he has corresponded with over the years, candidly exposing where the system is broken and clearly presenting solutions.
101 Things Everyone Should Know About Economics, 2nd Edition [EPUB]
22 August 2014, 00:51
2014 | EPUB | 821.20KB
From the collapse of housing prices to the thousand-point drops in the stock market, the past five years have been full of economic crises. These changes not only affect the overall market--they can also drastically influence your personal finances and day-to-day life. In this easy-to-understand guide, Peter Sander explains how the financial system works, as well as the most important concepts, terms, and programs in economics. Using simple language, he details how the evolving climate will affect world economies--and what kind of shifts you are going to see in your finances as a result.
In this updated edition, Sander also includes valuable information on:
- The housing market and what it may do in the future
- The impact of Obamacare on the economy
- The scope of the Great Recession and how the U.S. is still struggling to recover
- How to take advantage of the economy as it begins to rise again
An essential guide, 101 Things Everyone Should Know about Economics, 2nd Edition helps you fully understand today's economy and shows you how to secure your financial future even as the market changes.