Ethical Oil: The Case for Canada's Oil Sands [AZW3]
10 August 2014, 21:16
2010 | AZW3 | 1.18MB
Canada's "no. 1 defender of freedom of speech" and the bestselling author of Shakedown makes the timely and provocative case that when it comes to oil, ethics matter just as much as the economy and the environment.
In 2009, Ezra Levant's bestselling book Shakedown revealed the corruption of Canada's human rights commissions and was declared the "most important public affairs book of the year." In Ethical Oil, Levant turns his attention to another hot-button topic: the ethical cost of our addiction to oil. While many North Americans may be aware of the financial and environmental price we pay for a gallon of gas or a barrel of oil, Levant argues that it is time we consider ethical factors as well. With his trademark candor, Levant asks hard-hitting questions: With the oil sands at our disposal, is it ethically responsible to import our oil from the Sudan, Russia, and Mexico? How should we weigh carbon emissions with human rights violations in Saudi Arabia? And assuming that we can't live without oil, can the development of energy be made more environmentally sustainable?
In Ethical Oil, Levant exposes the hypocrisy of the West's dealings with the reprehensible regimes from which we purchase the oil that sustains our lifestyles, and offers solutions to this dilemma. Readers at all points on the political spectrum will want to read this timely and provocative new book, which is sure to spark debate.
The Mind of the Market [EPUB]
10 August 2014, 14:46
2009 | EPUB | 0.4MB
How did we make the leap from ancient hunter-gatherers to modern consumers, and why do people get so emotional about financial decisions? The national bestseller The Mind of the Market uncovers the evolutionary roots of our economic behavior.
Drawing on the new field of neuroeconomics, psychologist Michael Shermer investigates what brain scans reveal about bargaining, snap purchases, and establishing trust in business. He scrutinizes experiments in behavioral economics to understand why people hang on to losing stocks and why negotiations disintegrate into tit-for-tat disputes. He brings together findings from psychology and biology to describe how our tribal ancestry makes us suckers for brands, why researchers believe cooperation feels (biochemically) like sex, and how even capuchin monkeys get indignant if they don’t get a fair reward for their work.
Entertaining and eye-opening, The Mind of the Market explains the real science of economics.
Soap, Sex, and Cigarettes: A Cultural History of American Advertising [PDF]
10 August 2014, 12:44
2011 | PDF | 15.81MB
Soap, Sex, and Cigarettes examines how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial times to today's online viral advertising, the text explores how advertising grew in America, how products and brands were produced and promoted, and how advertisements and agencies reflect and introduce cultural trends and issues. The threads of art, industry, culture, and technology unify the work. The text is chronological in its organization and is lavishly illustrated with advertisements.
Sivulka, both an advertising educator and a practicing professional, emphasizes advertising's greatest contribution - how it provides a way for society to learn about an endless stream of new products and in the process, how it shapes what we think, feel, and want.