Anglomania: A European Love Affair [EPUB]

Anglomania: A European Love Affair [EPUB]
Anglomania: A European Love Affair by Ian Buruma
2012 | EPUB | 1.89MB

Voltaire, says Ian Buruma, was the ultimate Anglophile: liberal, humorous, enlightened, and ultimately humane. In that respect, he's not unlike Buruma himself, whose delightful Anglomania weaves a compelling story, from Voltaire onward, of the ways in which European exiles and émigrés have fallen under the spell of the intangible mix of snobbery, liberalism, xenophobia, and tolerance which make up the English character.

Buruma's roll call of Anglophiles is impressive. Wonderful sections on Voltaire are followed by chapters on Goethe's Bardolatry, a marvelously vivid account of frustrated revolutionary exiles in Victorian London (including Marx and Mazzini), and Theodor Herzl's vision of a Jewish state based on his admiration of the English aristocracy. The book concludes with sketches of two of the most influential Anglophiles of 20th-century English culture: Nikolaus Pevsner and Isaiah Berlin. But Buruma never loses sight of the darker side of national belonging, interweaving his own complex family history into the narrative, as well as some subtle and perceptive accounts of the state of the nation as Buruma views it from the office of The Spectator and the Conservative Party Conference in post-Thatcherite Britain. A marvelous book about belonging and Englishness: witty, erudite, subtle, and above all humane.

Spin: How Politics Has the Power to Turn Marketing on Its Head [EPUB]

Spin: How Politics Has the Power to Turn Marketing on Its Head [EPUB]
Spin: How Politics Has the Power to Turn Marketing on Its Head by Clive Veroni
2014 | EPUB | 764.61KB

In the tradition of Malcolm Gladwell’s Outliers and Daniel Kahneman’s Thinking Fast and Slow, Clive Veroni’s Spin is a fascinating investigation of how the techniques of political strategists are being applied to the world of consumer marketing.

In the early twentieth century political operatives did their work in the backroom, a shady place of secret deals and dark arts. By the middle of the century, the politicos were heading to Madison Avenue to learn the techniques of mass communication and persuasion. Today, they have moved from the dim light of the backroom to the bright lights of the war room, the central command for political campaigns. And along the way the pupil has surpassed the teacher.

Aided by masses of data, sophisticated computer modelling, and smart manipulation of social media, political strategists are reshaping the way voters think. And act. Forward-thinking marketers are now adopting these techniques to convince consumers to buy their products. The strategies being used to influence our choices at the ballot box will soon be used to influence our choices in the grocery store.

Drawing on political and marketing stories from North America, Europe, and beyond, Spin gives readers an insider’s view of this stunning turnaround. The book will focus on well-known characters from the worlds of politics and marketing and reveal how all of us will be affected by the surprising new ways in which companies will try to persuade us to vote for their brands.

Excellent Sheep [EPUB]

Excellent Sheep [EPUB]
Excellent Sheep: The Miseducation of the American Elite and the Way to a Meaningful Life by William Deresiewicz
2014 | EPUB | 921.44KB

A groundbreaking manifesto for people searching for the kind of insight on leading, thinking, and living that elite schools should be—but aren’t—providing.

As a professor at Yale, Bill Deresiewicz saw something that troubled him deeply. His students, some of the nation’s brightest minds, were adrift when it came to the big questions: how to think critically and creatively, and how to find a sense of purpose.

Excellent Sheep takes a sharp look at the high-pressure conveyor belt that begins with parents and counselors who demand perfect grades and culminates in the skewed applications Deresiewicz saw firsthand as a member of Yale’s admissions committee. As schools shift focus from the humanities to "practical" subjects like economics and computer science, students are losing the ability to think in innovative ways. Deresiewicz explains how college should be a time for self-discovery, when students can establish their own values and measures of success, so they can forge their own path. He addresses parents, students, educators, and anyone who's interested in the direction of American society, featuring quotes from real students and graduates he has corresponded with over the years, candidly exposing where the system is broken and clearly presenting solutions.

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