Why Do Linguistics? [PDF]
08 November 2014, 02:50
2015 | PDF | 1.71MB
What do we need to know about language and why do we need to know it? This book shows how viewing the world through a linguistics lens can help us to understand how we communicate with each other and why we do it in the ways we do. Above all this book is about noticing. It is about encouraging readers to pay attention to the language that surrounds them.
The book addresses fundamental linguistic questions such as: Where do people's beliefs about language come from? Who decides what language we should speak? How do we choose the best way to express what we mean? It introduces a set of practical tools for language analysis and, using examples of authentic communicative activity including overheard conversations, Facebook posts and public announcements, shows how this kind of analysis works and what it can tell us about social interaction.
Exploring language and language use from a social, intercultural and multilingual perspective, the authors demonstrate the relevance of linguistics in understanding day-to-day interaction. This book will help readers not only to become informed, active observers of language for its own sake, but also to be able to take on and challenge some of the misconceptions, assumptions and prejudices that so often underlie public discussion of language issues.
Profane Culture [EPUB]
07 November 2014, 08:08
2014 | EPUB + PDF | 2.04/4.62MB
A classic of British cultural studies, Profane Culture takes the reader into the worlds of two important 1960s youth cultures—the motor-bike boys and the hippies. The motor-bike boys were working-class motorcyclists who listened to the early rock 'n' roll of the late 1950s. In contrast, the hippies were middle-class drug users with long hair and a love of progressive music. Both groups were involved in an unequal but heroic fight to produce meaning and their own cultural forms in the face of a larger society dominated by the capitalist media and commercialism. They were pioneers of cultural experimentation, the self-construction of identity, and the curating of the self, which, in different ways, have become so widespread today.
In Profane Culture, Paul Willis develops an important and still very contemporary theory and methodology for understanding the constructions of lived and popular culture. His new preface discusses the ties between the cultural moment explored in the book and today.
How to be German in 50 Easy Steps [EPUB]
07 November 2014, 07:38
2013 | EPUB | 3.04MB
Breakfast lavishly, pre-book all your holidays years in advance, dress sensibly and obey the red man! «How to be German» presents all the little absurdities that make living in Germany such a pleasure. It’s required reading for all Ausländer and for Germans who sometimes have the feeling they don’t understand their own country. We learn why the Germans speak so freely about sex, why they are so obsessed with «Spiegel Online» and why they all dream of being naked in a lake of Apfelsaftschorle. At the end, the only thing left to say to Adam Fletcher’s love letter to Germany is «Alles klar!»
This e-book is also available in German: «Wie man Deutscher wird in 50 einfachen Schritten. Eine Anleitung von Apfelsaftschorle bis Tschüss». The printed edition has been published as a bilingual turn-around book.