No B.S. Direct Marketing [EPUB]
29 September 2016, 15:11
2014 | EPUB | 1.79MB
Radical Secrets of Direct Marketing “Players”
Go behind the scenes and cash in on the undisclosed, off-the-record strategies of today’s top direct marketers. These high-profile techniques can be applied to your non-direct marketing business with amazing results and direct marketing guru Dan Kennedy can take you there.
Dan and his special guest contributors – all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc. to use in ‘ordinary’ businesses including retail stores, restaurants, sales careers – reveal their radically different, super profitable methods and share actual advertising and marketing examples from their businesses.
Discover customer-getting, sales-boosting tactics you never knew existed and master Dan’s 10 Rules to Transforming Your Business into an Infinitely More Powerful Direct Marketing Business:
- Rule #1: There Will ALWAYS Be an Offer or Offers
- Rule #2: There Will Be Reason To Respond Right Now
- Rule #3: You Will Give Clear Instructions
- Rule #4: There Will Be Tracking, Measurement, And Accountability
- Rule #5: Only No-Cost Brand-Building
- Rule #6: There Will Be Follow-Up
- Rule #7: There Will Be Strong Copy
- Rule #8: It Will Look Like Mail-Order Advertising
- Rule #9: Results Rule. Period.
- Rule #10: You Will Be A Tough-Minded Disciplinarian And Put Your Business On a Strict Direct Marketing Diet
Writer's Market 2016: The Most Trusted Guide to Getting Published [EPUB]
28 September 2016, 00:24
2016 | EPUB | 3.12MB
Want to get published and paid for your writing? Let Writer's Market 2016 guide you through the process with thousands of publishing opportunities for writers, including listings for book publishers, consumer and trade magazines, contests and awards, and literary agents. These listings include contact and submission information to help writers get their work published.
Beyond the listings, you'll find all-new material devoted to the business and promotion of writing. Discover the secrets of six-figure freelancers, how to create a productive home office, and apps that make freelancing easier. Plus, you'll learn how to build relationships in the publishing business, use video to promote your work, and remove obstacles from your path to freelance writing success. This edition includes the ever-popular pay-rate chart and the return of the much-requested book publisher subject index!
The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback [EPUB]
26 September 2016, 10:12
2015 | EPUB | 4.65MB
The missing manual on how to apply Lean Startup to build products that customers love
The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.
The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing.
If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to:
- Determine your target customers
- Identify underserved customer needs
- Create a winning product strategy
- Decide on your Minimum Viable Product (MVP)
- Design your MVP prototype
- Test your MVP with customers
- Iterate rapidly to achieve product-market fit
This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia.
Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource.