Marketing Performance: How Marketers Drive Profitable Growth [EPUB]

Marketing Performance: How Marketers Drive Profitable Growth [EPUB]
Marketing Performance: How Marketers Drive Profitable Growth by Thomas Bauer, Tjark Freundt, Jonathan Gordon, Jesko Perrey, Dennis Spillecke
2016 | EPUB | 2.1MB

Drive marketing ROI with an investor's mindset and a proven toolkit Top marketers today don't shy away from financial accountability. In fact, they actively seek to account for the return on their companies' investments in marketing – because they want their budget to make a difference for their brands and for their business: more relevant messages, more effective campaigns, more satisfied customers, more profitable promotions, higher returns to shareholders. If this is how you think about marketing, this book is for you. It is a book for CMOs who adopt an investor's mindset, and it deals with the most pressing marketing performance questions.

This isn't a work of theory. This is a hands-on guide to better marketing for top managers, neatly packaged into ten concise chapters that are just right for a short-haul flight.

Learn how to:

  • Increase sales with smarter fund allocation
  • Reduce marketing costs without sacrificing effectiveness
  • Strengthen the role of marketing with quantified ROI
  • Build capabilities for sustainable performance improvements

Marketing Performance delivers expert insight, a wealth of proven success factors, and real-life case studies that will help you drive marketing performance and grow your business.

The Republic of Tea: How an Idea Becomes a Business [EPUB]

The Republic of Tea: How an Idea Becomes a Business [EPUB]
The Republic of Tea: How an Idea Becomes a Business by Mel Ziegler, Patricia Ziegler, Bill Rosenzweig
2012 | EPUB | 2.08MB

"The Republic of Tea" is a fly-on-the-wall’s inside view of how a groundbreaking business was started. In what Fortune Magazine termed a “wildly creative” exchange with their young operating partner, Mel and Patricia Ziegler, founders of Banana Republic, reveal in real time, through faxes, sketches, and ruminations how they brainstormed the birth of the company that spawned the specialty tea movement. The reader is privy from day one to a process Tom Peters calls “charming, eccentric, profound, practical, lovely and unique.” It’s all here—the epiphanies and the doubts of how an iconic brand grew out of the spark of an idea, from product to packaging to distribution, in a book voted “one of the hundred best business books of all time.”

Ernst & Young Tax Guide 2017 [EPUB]

Ernst & Young Tax Guide 2017 [EPUB]
Ernst & Young Tax Guide 2017 by Ernst & Young LLP
2016 | EPUB | 10.6MB

Authoritative, user-friendly tax help from a global leader in tax services

The EY Tax Guide 2017 is the American taxpayer's essential companion, providing the answers you need alongside trusted advice from EY professionals and turning filing your taxes into a simple process. This book brings clarity and ease to an otherwise complex process, helping you see past impenetrable regulations to maximize your return. Covering issues that the normal taxpayer encounters year-in and year-out, this world-class guidebook has been updated to align with the most recent tax law changes that are often misunderstood and typically overlooked in other guides, including a new chapter with insights on the 3.8% levy on certain investment income known as the Net Investment Income Tax (NIIT). This year's guide also includes additional insight on simplified procedures for tangible property regulations and how they affect both individuals and businesses. Situational solutions offer specific advice tailored to homeowners, self-employed entrepreneurs, business executive, and senior citizens, helping you take advantage of every savings opportunity the government offers. At-a-Glance features provide quick guidance on tax breaks and overlooked deductions, new tax laws, and how to avoid common errors so you can dip in as needed and find the answers you need quickly.

The EY Tax professionals keep track of tax law so you don't have to. Their in-depth knowledge and years of experience work together to help you file your taxes correctly and on time, without leaving your hard-earned money on the table. This invaluable resource will help you:

  • Maximize your return with tax breaks and deductions
  • See how the law has changed since last year's filing
  • Avoid 25 common, costly preparation errors
  • Identify 50 most overlooked deductions
  • Get focused guidance on your specific tax situation

No need to wade through volumes of IRS rulings or indecipherable accounting jargon; top-level tax advice in accessible language is an EY specialty. Make 2017 the year of frustration-free filing, and join the ranks of happy taxpayers with the EY Tax Guide 2017.

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