The ETF Handbook: How to Value and Trade Exchange Traded Funds, 2nd Edition [EPUB]
06 December 2016, 17:52
2016 | EPUB | 5.24MB
Professional-level guidance on effectively trading ETFs in markets around the world
The ETF Handbook is a comprehensive handbook for using Exchange Traded Funds, designed specifically for institutional investors and professional advisors seeking to improve ETF profitability. While ETFs trade like stocks, they are not stocks—and the differences impact every aspect of their use. This book provides full guidance toward effectively monitoring, analyzing, and executing ETFs, including the technical details you won't find anywhere else. You'll learn how they work, where they fit, and who is using them, as well as the resources that exist to provide access for investors. This new second edition includes updated coverage on how business has moved from niche to mainstream, ETF performance and issuers around the world, and changes to the users of ETFs in the US. The companion website features instructional video, as well as ready-to-use spreadsheets for calculating NAV and IIV.
Most of the literature surrounding ETFs is geared toward individual investors or traders, but this book is written from the professional perspective—complete with the deeper mechanical information professionals require.
- Learn the analysis and execution methods specific to ETFs
- Discover why ETFs require a sophisticated level of skill
- Consider how ETFs perform in different market environments
- Examine the impact of managed ETF portfolio growth
ETFs are incredibly flexible and valuable tools, but using them effectively demands a more sophisticated skillset, even among professional money managers and traders. Daily volumes and spreads do not tell the full story regarding availability and liquidity, and treating ETFs just like stocks can dramatically impact profits. The ETF Handbook is the professional's guide to the ETF markets worldwide with expert insight on the technical details that matter.
Marketing Performance: How Marketers Drive Profitable Growth [EPUB]
06 December 2016, 17:48
2016 | EPUB | 2.1MB
Drive marketing ROI with an investor's mindset and a proven toolkit Top marketers today don't shy away from financial accountability. In fact, they actively seek to account for the return on their companies' investments in marketing – because they want their budget to make a difference for their brands and for their business: more relevant messages, more effective campaigns, more satisfied customers, more profitable promotions, higher returns to shareholders. If this is how you think about marketing, this book is for you. It is a book for CMOs who adopt an investor's mindset, and it deals with the most pressing marketing performance questions.
This isn't a work of theory. This is a hands-on guide to better marketing for top managers, neatly packaged into ten concise chapters that are just right for a short-haul flight.
Learn how to:
- Increase sales with smarter fund allocation
- Reduce marketing costs without sacrificing effectiveness
- Strengthen the role of marketing with quantified ROI
- Build capabilities for sustainable performance improvements
Marketing Performance delivers expert insight, a wealth of proven success factors, and real-life case studies that will help you drive marketing performance and grow your business.
The Republic of Tea: How an Idea Becomes a Business [EPUB]
04 December 2016, 18:58
2012 | EPUB | 2.08MB
"The Republic of Tea" is a fly-on-the-wall’s inside view of how a groundbreaking business was started. In what Fortune Magazine termed a “wildly creative” exchange with their young operating partner, Mel and Patricia Ziegler, founders of Banana Republic, reveal in real time, through faxes, sketches, and ruminations how they brainstormed the birth of the company that spawned the specialty tea movement. The reader is privy from day one to a process Tom Peters calls “charming, eccentric, profound, practical, lovely and unique.” It’s all here—the epiphanies and the doubts of how an iconic brand grew out of the spark of an idea, from product to packaging to distribution, in a book voted “one of the hundred best business books of all time.”