The Compelling Communicator: Mastering the Art and Science of Exceptional Presentation Design [EPUB]
05 January 2017, 14:42
2016 | EPUB | 7.67MB
You attend numerous presentations and meetings a year--filled with the typical dense and disorganized PowerPoint decks--and leave most of them thinking, "Well, that's an hour of my life I'll never get back." But out of this sea of mediocrity, a rare few rise up, captivating you and driving you to action. What makes these few so special?
Despite what most people think, it's not because they were delivered well. It's because they were crafted in a way that deeply aligned with how your brain wants to consume information. The presentations that failed did so precisely because they violated the largely unknown "natural laws" that govern how people actually learn.
In The Compelling Communicator, you will learn a proven process for designing presentations that touch your audience in a highly impactful way, motivating them to take your desired action by:
- Building around a small number of powerful ideas
- Keeping content within the audience's "brain bandwidth"
- Developing logical narrative structure
- Anchoring communication in the listener's priorities
- Creating "mind-sticky" storytelling and visuals
- Crafting handouts that allow your presentation to live on after the handshakes
Filled with examples of exceptional--and not so exceptional--presentations, along with clear explanations of why they do and don't work, this comprehensive guidebook provides every tool you need to become a standout presenter whose message is certain to leave a powerful, lasting impression.
Start and Grow Your Business Successfully: The Gains and Pains of an Entrepreneur [EPUB]
05 January 2017, 14:29
2016 | EPUB | 1.36MB
The pains and gains of an entrepreneur’s journey are palpable. But how can you strive to start and grow your business that yields more gains and less pains? Author and management consultant Tan Tat Jin shares his vast experience in consulting work for businesses big and small, his insights on what makes a business tick, as well as his own entrepreneurial path spanning over three decades.
This book Start and Grow Your Business Successfully provides readers with invaluable understanding on why some businesses thrive and why some fail. It covers key areas including:
- Personal vision
- Planning to start a business
- Effective management of business and people
- The fi ve-stage life cycle of a start-up entrepreneur
- Building a values-based business
- Self-mastery and core values
- Case studies and three entrepreneurs’ journeys
Accounting for Value [EPUB]
01 January 2017, 06:19
2011 | EPUB | 20.23MB
Accounting for Value teaches investors and analysts how to handle accounting in evaluating equity investments. The book's novel approach shows that valuation and accounting are much the same: valuation is actually a matter of accounting for value.
Laying aside many of the tools of modern financethe cost-of-capital, the CAPM, and discounted cash flow analysis Stephen Penman returns to the common-sense principles that have long guided fundamental investing: price is what you pay but value is what you get; the risk in investing is the risk of paying too much; anchor on what you know rather than speculation; and beware of paying too much for speculative growth. Penman puts these ideas in touch with the quantification supplied by accounting, producing practical tools for the intelligent investor.
Accounting for value provides protection from paying too much for a stock and clues the investor in to the likely return from buying growth. Strikingly, the analysis finesses the need to calculate a "cost-of-capital," which often frustrates the application of modern valuation techniques. Accounting for value recasts "value" versus "growth" investing and explains such curiosities as why earnings-to-price and book-to-price ratios predict stock returns. By the end of the book, Penman has the intelligent investor thinking like an intelligent accountant, better equipped to handle the bubbles and crashes of our time. For accounting regulators, Penman also prescribes a formula for intelligent accounting reform, engaging with such controversial issues as fair value accounting.