Will Work for Shoes: The Business Behind Red Carpet Product Placement [EPUB]

Will Work for Shoes: The Business Behind Red Carpet Product Placement [EPUB]
Will Work for Shoes: The Business Behind Red Carpet Product Placement by Susan J Ashbrook
2011 | EPUB | 7.65MB

Get huge, powerful, cheap exposure for your brand by harnessing the star power of celebrities.

If you want your product to be a household name, look no further than the so-called Rich and Famous, who, as Susan Ashbrook shows in this practical, star-studded guide, wield potent influence over the buying public. Through colorful stories straight from the red carpet, hard-won lessons taken from years in the industry, and interviews with the top names in celebrity marketing, Ashbrook shows you how to

  • get your product on the body or in the hands of a celebrity
  • connect with stylists, publicists, and other handlers who have access to the star
  • avoid awkward product-celebrity match-ups and find the perfect person for your brand
  • execute a celebrity marketing campaign for next to nothing
  • get valuable loaned product back from sticky-fingered stars
  • prepare for the attention and increased demand when you have a celebrity hit

Though focused on fashion, Ashbrook's advice is applicable to almost any type of product, and she makes a brilliant case for why placing products with celebrities can increase sales more successfully and economically than traditional advertising.

View From the Top: An Inside Look at How People in Power See and Shape the World [EPUB]

View From the Top: An Inside Look at How People in Power See and Shape the World [EPUB]
View From the Top: An Inside Look at How People in Power See and Shape the World by D Michael Lindsay, M G Hager
2014 | EPUB | 0.5MB

Learn leadership from the best—proven insights from the power elite in business, government, and beyond

View from the Top brings readers inside the corridors of power and relates the personal stories and powerful findings from the Platinum Study, a groundbreaking study of 550 elite American CEOs, senior government leaders, and nonprofit executives based on ten years of research. The largest study of its kind, the Platinum Study delves into the domains of the elite with stories that illustrate both the use and misuse of power across the landscape of prominent American institutions such as AT&T, Harvard University, UnderArmour, JP Morgan Chase, Bain & Company, and the White House. The book explores not only how leaders wield power, but it also provides readers with insight into applying the strategies of the successful in their own lives.

In the United States, only a few thousand individuals make the decisions that influence the lives of over 300 million people. Whether in the government, business, higher education, or the arts, these individuals direct policy and set the terms of national debates, yet remain virtually unknown. View from the Top explores the real lives of the elite and the social worlds they inhabit, revealing lessons about influence at the top, and the seven principles that shape those in power. The results of the Platinum Study include unexpected truths such as:

  • Being born into wealth is a poor predictor of leadership success
  • One program can set you on the path to leadership
  • It doesn't matter what college you attend
  • A leader's best work never sees the light of day
  • Time-crushed executives are better situated than most to manage their family lives
  • Crisis is the quickest way for a leader to shape an institution
  • Working longer does not mean working better

The book examines the different paths to power and describes the essence of leadership and the fundamental traits that distinguish a leader from the pack. For anyone seeking sharpen their leadership skills and impact the world around them, View from the Top: An Inside Look at How People in Power See and Shape the World provides the roadmap to taking charge and inspiring change.

Fail-Safe Investing: Lifelong Financial Security in 30 Minutes [EPUB]

Fail-Safe Investing: Lifelong Financial Security in 30 Minutes [EPUB]
Fail-Safe Investing: Lifelong Financial Security in 30 Minutes by Harry Browne
2010 | EPUB | 0.3MB

Do you worry that you're not paying enough attention to your investments? Do you feel left out when you hear about the clever things other investors seem to be doing? Relax. You don't have to become an investment genius to protect your savings. Distilling the wisdom of his thirty years' experience into lessons that can be applied in thirty minutes, Harry Browne shows you what you need to know to make your savings and investments safe and profitable, no matter what the economy and the investment markets do. There are no secret trading systems here, no jargon to learn. Instead, Harry Browne teaches you in simple terms to, among other things:

  • Build your wealth on your career
  • Make your own decisions
  • Build a bulletproof portfolio for protection
  • Take advantage of tax-reduction plans
  • Enjoy yourself with a budget for pleasure
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