The Fall of the Alphas [EPUB]
23 August 2014, 13:00
2013 | EPUB + MOBI | 0.6/0.4MB
The new model for business success: replace top-down Alpha management with collaboration, connection, and increased job satisfaction—the Beta model
The Fall of the Alphas explores the sweeping changes taking place in the corporate and social cultures of today's most successful organizations. Utilizing years of advising companies of all sizes, hypergrowth startups to Fortune 500 company management teams, Dana Ardi identifies a pivotal evolutionary moment: the decline of the traditional Alpha-model (the top-down, male-dominated, authoritarian, corner-office hierarchy that has ruled organizational landscapes for so long), as it is replaced by collaboration, connectivity, and the sharing of power. As Ardi persuasively demonstrates, in the new Beta organization, it is the team players, the sage advisors, the network experts, the trusted assistants, and the communications facilitators who are coming to the fore, as savvy managers learn to lead through influence and collaboration rather than authority and competition. From technology behemoths to small and medium-sized businesses, Beta has become the new paradigm for success in today's challenging market.
With insight and practical guidance, Dana Ardi shows how any business organization or team can re-organize from Alpha to Beta—and be more effective, flexible, and profitable.
Entrepreneurial Finance [EPUB]
23 August 2014, 12:43
2009 | EPUB | 4.27MB
Proven methods for starting a business today . . . and turning profits well into the future
Like all entrepreneurs, you love the rush of launching a new business and the challenge of growing it bigger and bigger. But, to be successful at it, you must diligently mind the down-and-dirty finance and business details that threaten to derail your plans.
Entrepreneurial Finance is a complete, one-stop resource for the latest strategies and techniques for minding the books of any type of business. Written by Steven Rogers, the successful founder of numerous businesses and one of the country's leading professors of entrepreneurship, this definitive guidebook shows you how to financially set up and manage a business. You'll learn everything from writing a growth business plan and compiling and understanding financial statements to making a company profitable, valuing a company, and raising additional venture capital.
Logically formatted for easy reference, Entrepreneurial Finance covers:
- Business plans--What they are, what they can do, how to prepare one
- Financial statements--How to develop them, how to analyze them
- Money--Where and how to find it, techniques for maintaining positive cash flow
Working for yourself will be the toughest job you ever have, but Entrepreneurial Finance makes it easier by giving you a single resource packed with the latest research, insightful case studies, and step-by-step guidelines for what must be done, how to do it, and what to do when things go wrong.
The Intel Trinity [EPUB]
23 August 2014, 01:24
2014 | EPUB | 3.21MB
Based on unprecedented access to the corporation’s archives, The Intel Trinity is the first full history of Intel Corporation—the essential company of the digital age— told through the lives of the three most important figures in the company’s history: Robert Noyce, Gordon Moore, and Andy Grove.
Often hailed the “most important company in the world,” Intel remains, more than four decades after its inception, a defining company of the global digital economy. The legendary inventors of the microprocessor-the single most important product in the modern world-Intel today builds the tiny “engines” that power almost every intelligent electronic device on the planet.
But the true story of Intel is the human story of the trio of geniuses behind it. Michael S. Malone reveals how each brought different things to Intel, and at different times. Noyce, the most respected high tech figure of his generation, brought credibility (and money) to the company’s founding; Moore made Intel the world’s technological leader; and Grove, has relentlessly driven the company to ever-higher levels of success and competitiveness. Without any one of these figures, Intel would never have achieved its historic success; with them, Intel made possible the personal computer, Internet, telecommunications, and the personal electronics revolutions.
The Intel Trinity is not just the story of Intel’s legendary past; it also offers an analysis of the formidable challenges that lie ahead as the company struggles to maintain its dominance, its culture, and its legacy.
Emerging Markets in an Upside Down World [EPUB]
22 August 2014, 00:45
2014 | EPUB | 2.49MB
The world is upside down. The emerging market countries are more important than many investors realise. They have been catching up with the West over the past few decades. Greater market freedom has spread since the end of the Cold War, and with it institutional changes which have further assisted emerging economies in becoming more productive, flexible, and resilient. The Western financial crisis from 2008 has quickened the pace of the relative rise of emerging markets - their relative economic power, and with it political power, but also their financial power as savers, investors and creditors.
Emerging Markets in an Upside Down World - Challenging Perceptions in Asset Allocation and Investment argues that finance theory has misunderstood risk and that this has led to poor investment decisions; and that emerging markets constitute a good example of why traditional finance theory is faulty. The book accurately describes the complex and changing global environment currently facing the investor and asset allocator. It raises many questions often bypassed because of the use of simplifying assumptions and models. The narrative builds towards a checklist of issues and questions for the asset allocator and investor and then to a discussion of a variety of regulatory and policy issues.
Aimed at institutional and retail investors as well as economics, finance, business and international relations students, Emerging Markets in an Upside Down World covers many complex ideas, but is written to be accessible to the non-expert.
Investing in Frontier Markets [EPUB]
22 August 2014, 00:44
2014 | EPUB | 3.48MB
The only comprehensive guide to reaping big returns investing in the hottest new growth markets
This book makes a compelling case that, just as today's well-rounded portfolio includes emerging market funds, tomorrow's well-rounded portfolio will include frontier market funds. More importantly, it alerts you to the vast opportunities and potential pitfalls of investing in frontier markets while providing expert advice and guidance on how to research and invest in the most promising frontier growth markets. Widely considered to be the next emerging markets, frontier markets, such as those of certain sub-Saharan African, Eastern European, Asian, and Central and South American countries, are showing strong signs of reaching economic critical mass. If you are an investor on the lookout for authoritative, actionable information on the next big investment opportunity, this book is for you.
- Provides sector-by-sector analyses that let you assess opportunities and risks in each frontier market
- Provides strategies and tools for determining the most efficient methods for executing, monitoring, and exiting investments
- Guides you through the wide diversity within frontier markets, showing how to differentiate countries on the basis of economic development and wealth distribution and other factors
Everything I Know about Marketing I Learned From Google [EPUB]
21 August 2014, 04:11
2010 | EPUB | 2.31MB
Want Market Share? Google It!
You know you’ve hit it big when your name becomes a verb—and no one knows that better than Google. In just over 10 years, Google has become the world’s most valuable brand, consistently dominating its category and generating $6 billion in revenue per quarter.
How does Google do it? In a word: marketing.
You may not think Google does much marketing. Indeed, it doesn’t do a lot of what has traditionally been viewed as marketing. But in today’s digital world, marketing has taken new shape—and Google is at the cutting edge.
In Everything I Know about Marketing I Learned from Google, digital marketing expert Aaron Goldman offers 20 powerful lessons straight from Google’s playbook. Taking you deep into the inner workings of the Googleplex (which are simpler than you think), Goldman provides the knowledge and tools you need to build and grow your brand (which is also simpler than you think).
Along the way, he shows how Google’s tactics are being used by a wide range of successful corporations, from Apple to Zappos. Key principles include:
- Tap into the Wisdom of Crowds: Get the signals you need directly from your customers
- Keep It Simple, Stupid: Craft messages people can grasp in a nanosecond and pass along
- Don’t Interrupt: Join the conversation— but avoid disrupting it
- Act Like Content: Provide value, not sales pitches
- Test Everything: Take no detail of your program for granted; you can always improve
- Show Off Your Assets: Distribute your brand everywhere
The beauty of it all is that these Googley lessons can be applied to every aspect of marketing, in organizations of any size. Whether you run a PR department in a multinational corporation or serve as the sole marketer in a small business, these tactics work.
In its mission to “organize the world’s information,” Google has rewritten the book on marketing. Use Everything I Know about Marketing I Learned from Google to remake your own organization’s marketing—and engage more customers than ever.
Business Plans For Dummies, 3rd Edition [EPUB]
21 August 2014, 00:19
2012 | EPUB | 6.09MB
Your one-stop guide to creating a winning business plan from scratch
Whether you're starting a new business or growing an established one, you'll need a solid business plan to get you where you want to go. Revised for today's rocky economic climate, this edition of the UK's bestselling business plan guide gives you what you need to map out your business strategy and stay on course – including a complete sample plan that you can easily adapt for your business!
- Chart your course – assess the current state of your business and where you'd like to take it, and establish clear, achievable objectives
- Get to know your customers – learn the latest techniques for getting a better idea of who your customers are and what they want
- Scope out the competition – find out who your competitors are and what it'll take to get your share of the market pie (and theirs)
- Sort out your finances – construct a value chain, examine your cash flow and calculate a sensible budget
- Enter the Dragons' Den – convince bankers, investors, venture capitalists and other funding sources your business is a good investment
- Read the tea leaves – learn to decipher changing cultural, political and technological trends and to alter your strategies as needed
Open the book and find:
- Tips on developing a sure-fire business strategy
- How to set realistic objectives
- Forecasting and budgeting strategies
- Keys to writing a motivational mission statement
- How to decipher the latest consumer trends
- Advice on building your brand and brand loyalty
- Tips for seeing and seizing opportunities before the competition
- Ways to adapt your plan to economic change
- Prepare a watertight business strategy
- Assess the marketplace
- Devise a sensible forecast and budget
The Complete Leader [EPUB]
20 August 2014, 07:31
2014 | EPUB | 1.39MB
You have the formal education, the experience and maybe even the title. Yet, you crave additional development of your leadership skills--not just another business book or workshop, but something practical, actionable and real-world. The Complete Leader is for you.
Executive coaches Randy Lisk and Ron Price combine experiences and tools gleaned from decades working with leaders from Fortune 100 companies to small businesses to present twenty-five modules in The Complete Leader. Each skill is organized around the four qualities necessary to leadership excellence.
Presented in a way that is both customizable and scalable, each leadership competency utilizes practical tools for defining, practicing and becoming the greatest version of yourself. The companion site, TheCompleteLeader.org, includes individual assessments and furthers the ideas presented in each section, offering additional methods to deepen practice and learning. This combination of book, assessments and website round out a robust program designed for today s established executives and tomorrow's emerging leaders.
Build Your Family Bank [EPUB]
19 August 2014, 05:31
2014 | EPUB | 3.12MB
A fresh and accessible guide to successful wealth transition—for many generations
There’s no better time than now to unlock the secrets behind effective succession and wealth transition. In this wise and accessible new book, author Emily Griffiths-Hamilton—a leading expert in the field—does just that. The path to success, she argues persuasively, is the Family Bank, a dynamic approach that any family, at any stage in its life cycle, can adopt.
The failure rate for succession plans today is an astounding 70 per cent. The reason for this, Griffiths-Hamilton explains, is because the traditional approach to wealth transition planning—controlling financial assets and minimizing or deferring taxes—gets the process backwards. The Family Bank approach, by contrast, pays close attention to the human elements of a family. Only once those are understood can effective financial structures be developed to meet each family’s needs.
In this book, you’ll learn how to create your own Family Bank, beginning with the solid foundation of your family’s shared values and vision. Griffiths-Hamilton explains how you can assess all of your family’s assets—human, intellectual and financial—and prepare succeeding generations to steward those assets successfully.
Profitable Day and Swing Trading [EPUB]
19 August 2014, 05:24
2014 | EPUB + PDF | 16.78/9.07MB
Harry Boxer's proven techniques for short-term traders
Written in easy-to-understand language, Profitable Day and Swing Trading explains the trading tactics that draw on price, volume, and pattern recognition. Highly regarded trader Harry Boxer offers the information needed to recognize chart patterns, identify trades, and execute entries and exits that will maximize profits and limit losses. Boxer also reveals his concept of price-volume surges as the key to identifying the most lucrative trades. Throughout the book, Boxer describes his routine for preparing for each trading day, selecting stocks to monitor, and how he keeps track of prices and executes trades.
Step by step, this indispensible resource provides the strategies for opening range gaps, the breakouts, and the techniques that have sustained Boxer during his storied Wall Street career. Most notably, he reveals how to trade rising channels following an opening gap or high-volume breakout. Boxer also shows how his strategies can be applied for both day trading and swing trading.
- Offers the winning strategies for day and swing traders
- Shows how to recognize the signs and patterns that will lead to successful trades
- Reveals how to spot a technical price "event" on high volume
- Written by acclaimed trader Harry Boxer who has more than 45 years of successful trading experience
For anyone who wants to tap into acclaimed trader Harry Boxer's winning tactics, this book has it all.